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Layar us tour august 2010

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The USA are by far the biggest market for Layar in terms of usage and demand from big brands – many major US or global advertisers contact us every week for wanting a cool AR experience. …

The USA are by far the biggest market for Layar in terms of usage and demand from big brands – many major US or global advertisers contact us every week for wanting a cool AR experience.

We visit the US and organized to events (San Fransisco and New York). During the events we gave the audience insights on the conceptual, commercial and technical possibilities of the Layar platform, it's distribution and plans for the future.

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  • Thanks for sharing that. I enjoyed the overview, but was even more moved by the discussion of the possibilities! I also really appreciate the php sample code you put into the presentation. I'm just moving into Layar/layer dev. So, those samples help. It was reassuring to see Layar is looking at image recognition too.
    -Scot Morgan of Arlayr
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  • 1. Welcome! © 2010, Layar B.V. Thursday, August 19, 2010
  • 2. Thanks Adaptive Path! © 2010, Layar B.V. Thursday, August 19, 2010
  • 3. Layar the company • Launched June 2009 • Maarten Lens-FitzGerald, Raimo van der Klein and Claire Boonstra • Amsterdam • 32 people • VC Funded Thursday, August 19, 2010
  • 4. You? © 2010, Layar B.V. Thursday, August 19, 2010
  • 5. Raimo Maarten Claire Indra Dirk Ronald Jacqueline Cari Maurice Gerben Erwin Matt Olivier Flavia Bas Rense Nanda Martin Stefan Anthony Jolien Rory Xuan Tom Cor Laurens Zoja Martin Alex Stepan Artem Anatoliy Andrey Eugene Nikita © 2010, Layar B.V. Thursday, August 19, 2010
  • 6. Claire (Co-founder): General introduction to Layar & cool content @claireboo Thursday, August 19, 2010
  • 7. Matt (Commercial): Numbers, Distribution & Biz models @mattmiesnieks © 2010, Layar B.V. Thursday, August 19, 2010
  • 8. Maurice (Community Mgr): Content & Community, Layar Partner Network, Developer tools @groenhart © 2010, Layar B.V. Thursday, August 19, 2010
  • 9. Marc (Hoppala): How to build a layer, Layar CMS, How I’m making business @hoppala_eu © 2010, Layar B.V. Thursday, August 19, 2010
  • 10. Tweets: #Layar © 2010, Layar B.V. Thursday, August 19, 2010
  • 11. What is Layar? Thursday, August 19, 2010
  • 12. © 2010, Layar B.V. Thursday, August 19, 2010
  • 13. Cool cases © 2010, Layar B.V. Thursday, August 19, 2010
  • 14. © 2010, Layar B.V. Thursday, August 19, 2010
  • 15. © 2010, Layar B.V. Thursday, August 19, 2010
  • 16. © 2010, Layar B.V. Thursday, August 19, 2010
  • 17. © 2010, Layar B.V. Thursday, August 19, 2010
  • 18. M-commerce © 2010, Layar B.V. Thursday, August 19, 2010
  • 19. © 2010, Layar B.V. Thursday, August 19, 2010
  • 20. © 2010, Layar B.V. Thursday, August 19, 2010
  • 21. © 2010, Layar B.V. Thursday, August 19, 2010
  • 22. Conquar © 2010, Layar B.V. Thursday, August 19, 2010
  • 23. © 2010, Layar B.V. Thursday, August 19, 2010
  • 24. © 2010, Layar B.V. Thursday, August 19, 2010
  • 25. © 2010, Layar B.V. Thursday, August 19, 2010
  • 26. Enterprise applications: Fire Brigade © 2010, Layar B.V. Thursday, August 19, 2010
  • 27. The street is our playground Adding a digital layer to your world © 2010, Layar B.V. Thursday, August 19, 2010
  • 28. Enabling Augmented Reality Experiences discovery ∞ publication © 2010, Layar B.V. Thursday, August 19, 2010
  • 29. Content discovery Catalog & Stream © 2010, Layar B.V. Thursday, August 19, 2010
  • 30. Stream engine © 2010, Layar B.V. Thursday, August 19, 2010
  • 31. Publishing Platform Dutch, French, Greek, Portugese, Hebrew, English, Japanese, Turkish, Korean, Chinese (Mandarin), Spanish and Italian ... implemented implemented Implemented Concept commit In development Coming up © 2010, Layar B.V. Thursday, August 19, 2010
  • 32. Next: Image recognition © 2010, Layar B.V. Thursday, August 19, 2010
  • 33. © 2010, Layar B.V. Thursday, August 19, 2010
  • 34. © 2010, Layar B.V. Thursday, August 19, 2010
  • 35. The Attraction of the Experience Matt Miesnieks, Distribution Thursday, August 19, 2010
  • 36. Why is AR Attractive? Partners learning that AR Smartphone Market Size (millions) AR sells smartphones! 1200 900 Layar is the AR service 600 of choice 300 0 We will enable the 2009 2010 2011 2012 2013 worlds largest AR community © 2010, Layar B.V. Thursday, August 19, 2010
  • 37. Late 2009 First AR Capable Smartphones 8m Sold in 2009 © 2010, Layar B.V. Thursday, August 19, 2010
  • 38. Late 2009 App Store Distribution 800k Installs © 2010, Layar B.V. Thursday, August 19, 2010
  • 39. Late 2009 Layar installed on first AR Smartphones © 2010, Layar B.V. Thursday, August 19, 2010
  • 40. GlobalEarly 2010 Pre-Load Worlds #2 Manufacturer © 2010, Layar B.V. Thursday, August 19, 2010
  • 41. Now Galaxy S first Layar Pre-load 100 Countries 1m per month © 2010, Layar B.V. Thursday, August 19, 2010
  • 42. Layar launches on Bada another 1m per month © 2010, Layar B.V. Thursday, August 19, 2010
  • 43. Pre-load on 4G devices © 2010, Layar B.V. Thursday, August 19, 2010
  • 44. Global Pre-Load Tier 1 Chinese Manufacturer Global Pre-Load Alcatel Mobile © 2010, Layar B.V. Thursday, August 19, 2010
  • 45. Global Pre-Load World #3 Manufacturer © 2010, Layar B.V. Thursday, August 19, 2010
  • 46. Layar installed on many more compass enabled smartphones © 2010, Layar B.V. Thursday, August 19, 2010
  • 47. Coming Soon Another 2 Major Manufacturer More OS Global Partnerships Platforms Global Carrier Partnerships 10’s of millions of users © 2010, Layar B.V. Thursday, August 19, 2010
  • 48. 2011 Manufacturer or Carrier supported distribution on most AR smartphones shipped worldwide © 2010, Layar B.V. Thursday, August 19, 2010
  • 49. Then what? It’s a big, exciting AR Smartphone Market Size (millions) future 1200 ahead... 900 600 300 Layar’s installed base 0 2009 2010 2011 2012 2013 © 2010, Layar B.V. Thursday, August 19, 2010
  • 50. Usage is growing the same way over 100k new users a week over 2,500,000 total unique users © 2010, Layar B.V. Thursday, August 19, 2010
  • 51. Usage is growing the same way Layar Active users 900,000 over 100k new users a 775,000 week 650,000 over 2,500,000 total unique users 525,000 400,000 10 0 0 0 10 0 0 0 10 0 0 0 10 10 /1 /1 /1 /1 /1 /1 /1 /1 /1 9/ 6/ 4/ 1/ 8/ 16 23 30 13 20 27 11 18 25 5/ 6/ 7/ 8/ 8/ 5/ 5/ 5/ 6/ 6/ 6/ 7/ 7/ 7/ © 2010, Layar B.V. Thursday, August 19, 2010
  • 52. 860,000 Active users © 2010, Layar B.V. Thursday, August 19, 2010
  • 53. How many layers do people experience? © 2010, Layar B.V. Thursday, August 19, 2010
  • 54. Average amount of Layers opened by users 50% How many layers do 38% people experience? Version 3.0 & 3.1 Version 3.5.1 (Stream) 25% 13% 0% 1 layer 2 layers 3 layers 4 layers 5 layers more © 2010, Layar B.V. Thursday, August 19, 2010
  • 55. Layar: Pre-Revenue, Advertising & Digital Economy © 2010, Layar B.V. Thursday, August 19, 2010
  • 56. Layar Developer/Agency: Paid Projects to develop AR Campaigns © 2010, Layar B.V. Thursday, August 19, 2010
  • 57. Brands: Deep Engagement, Location, Time & Context based reach Brands: Paid Layers © 2010, Layar B.V. Thursday, August 19, 2010
  • 58. End Users: New Experiences. Fun personal & surprising interactions. Options to respond, act and purchase © 2010, Layar B.V. Thursday, August 19, 2010
  • 59. • Brands: New way of offering content and engage their uses • Developers: Paid project • Users: immersive experiences in learning about their environment Thursday, August 19, 2010
  • 60. Almost 5000 active developers + 1100 layers published Thursday, August 19, 2010
  • 61. What do you need Thursday, August 19, 2010
  • 62. Tools API & Support Payments Publishing Thursday, August 19, 2010
  • 63. API • Free of use • Supports rich interaction: • Video and audio • auto triggered action • Animated 3D objects Thursday, August 19, 2010
  • 64. API: Video and Audio Quiznos by Winvolve and Hoppala Thursday, August 19, 2010
  • 65. API: Auto triggered actions Splintercell by muzar.org Thursday, August 19, 2010
  • 66. API: 3D Objects Virtual art by The Virtual Public Art Project Thursday, August 19, 2010
  • 67. Tools and Support • Tools created by developers • Support (desk and groups) • Metrics coming soon Thursday, August 19, 2010
  • 68. Payments • Create direct revenue • Multiple currencies (global soon) • Sales and finance reporting • Taxes and administration Thursday, August 19, 2010
  • 69. Publishing • Multiple platforms • Multiple languages • Manage all your layers from the publishing environment • Metrics coming soon Thursday, August 19, 2010
  • 70. Partner Network Thursday, August 19, 2010
  • 71. US brands are working now with european developers Thursday, August 19, 2010
  • 72. What’s it about • Insights • Testing • Contribute to future development • Leads Thursday, August 19, 2010
  • 73. Thank you! Maurice Groenhart, Community Manager Thursday, August 19, 2010
  • 74. How to develop layers Marc René Gardeya, CEO HOPPALA www.hoppala.eu © 2010, Layar B.V. Thursday, August 19, 2010
  • 75. Geocoded POIs Thursday, August 19, 2010
  • 76. Markerless Tracking GPS Compass Thursday, August 19, 2010
  • 77. Architecture layer service Layar App Layar Cloud Webspace Thursday, August 19, 2010
  • 78. Architecture HTML pages Browser DNS / Proxy Webspace Thursday, August 19, 2010
  • 79. Architecture HTTP Request HTML pages Browser DNS / Proxy Webspace HTTP Response Thursday, August 19, 2010
  • 80. Architecture HTTP Request layer service Layar App Layar Cloud Webspace HTTP Response (JSON) Thursday, August 19, 2010
  • 81. Become a Layar Developer Create a layer Develop a layer service Thursday, August 19, 2010
  • 82. Become a Layar Developer © 2010, Layar B.V. Thursday, August 19, 2010
  • 83. Create a Developer Account Sign in with your Google Account ID Thursday, August 19, 2010
  • 84. Create a Developer Account http://dev.layar.com Sign in with your Google Account ID Thursday, August 19, 2010
  • 85. Create a Publisher Account Thursday, August 19, 2010
  • 86. Create a Publisher Account http://www.layar.com Thursday, August 19, 2010
  • 87. Link Accounts http://www.layar.com Thursday, August 19, 2010
  • 88. Link Accounts http://www.layar.com Thursday, August 19, 2010
  • 89. Create a layer © 2010, Layar B.V. Thursday, August 19, 2010
  • 90. Create a layer Thursday, August 19, 2010
  • 91. Create a layer http://dev.layar.com mylayer http://mydomain.com/poi.php Thursday, August 19, 2010
  • 92. Develop a layer service © 2010, Layar B.V. Thursday, August 19, 2010
  • 93. Basic layer service <?php define( 'LAYERNAME', 'mylayer' ); $hotspots = array(); $response = array( 'hotspots' => $hotspots, 'layer' => LAYERNAME, 'errorCode' => 0, ); $json = json_encode( $response ); header( 'Content-type: application/json'); echo $json; ?> http://mydomain.com/poi.php Thursday, August 19, 2010
  • 94. HTTP response (JSON) { "hotspots":[], "layer":"mylayer", "errorCode":0 } Thursday, August 19, 2010
  • 95. Adding hotspots Thursday, August 19, 2010
  • 96. Adding hotspots <?php $hotspots = array(); $hotspot = array( 'title' => 'Restaurant Eberhard Ludwig', 'line2' => '', 'line3' => '', 'line4' => '', 'attribution' => 'Footnote', 'lat' => (int)(48.8 * 1000000.0), 'lon' => (int)(9.2 * 1000000.0) ); $hotspots[] = $hotspot; ?> Thursday, August 19, 2010
  • 97. World Geodetic System 1984 +Latitude Latitude/Longitude: 37.78 / -122.42 -Latitude -Longitude +Longitude Thursday, August 19, 2010
  • 98. Playing with coordinates <?php $lat = $_GET['lat']; $lon = $_GET['lon']; $hotspot = array( 'title' => 'Sticky POI', 'line2' => 'It sits right', 'line3' => 'next to you', 'line4' => '', 'attribution' => 'footnote', 'lat' => (int)($lat + 0.0005) * 1000000.0), 'lon' => (int)($lon * 1000000.0) ); ?> Thursday, August 19, 2010
  • 99. Adding actions Go to website Thursday, August 19, 2010
  • 100. Adding actions <?php $hotspot = array( 'title' => 'Bäckerei Blank', ... 'actions' => array( array( 'label' => 'Go to website', 'uri' => 'http://www.hoppala.eu' ) ) ); ?> Thursday, August 19, 2010
  • 101. Adding audio Thursday, August 19, 2010
  • 102. Adding audio <?php $hotspot = array( 'title' => 'Bäckerei Blank', ... 'actions' => array( array( 'label' => 'Play song', 'uri' => 'audio://mydomain.com/song.mp3' ) ) ); ?> Thursday, August 19, 2010
  • 103. Adding video ...WINVOLVE... Thursday, August 19, 2010
  • 104. Adding video <?php $hotspot = array( 'title' => 'Quiznos store', ... 'actions' => array( array( 'label' => 'Play video', 'uri' => 'video://mydomain.com/video.3gp' ) ) ); ?> Thursday, August 19, 2010
  • 105. Auto trigger Muzar.org Thursday, August 19, 2010
  • 106. Auto trigger Muzar.org Thursday, August 19, 2010
  • 107. Auto trigger <?php $hotspot = array( 'title' => 'Splinter Cell', ... 'actions' => array( array( 'label' => 'Play video', 'uri' => 'video://mydomain.com/explosion.3gp', 'autoTriggerRange' => 5, 'autoTriggerOnly' => true ) ) ); ?> Thursday, August 19, 2010
  • 108. Berlin Wall 3D Thursday, August 19, 2010
  • 109. Berlin Wall 3D Thursday, August 19, 2010
  • 110. Adding 3D models <?php $hotspot = array( ... 'dimension' => 3, 'object' => array( 'baseURL' => 'http://mydomain.com/', 'full' => 'mymodel.l3d ', 'size' => 20 // tell client before loading model ), 'transform' => array( 'angle' => 0, 'rel' => FALSE, 'scale' => 10 // upscale model ) ); ?> Thursday, August 19, 2010
  • 111. 3D Model Converter Thursday, August 19, 2010
  • 112. Berlin Wall 3D Thursday, August 19, 2010
  • 113. More immersive experiences © 2010, Layar B.V. Thursday, August 19, 2010
  • 114. Background actions POI interaction Thursday, August 19, 2010
  • 115. Flexible refresh rate Moving POIs Thursday, August 19, 2010
  • 116. Action on entire layer Place POIs Thursday, August 19, 2010
  • 117. HOPPALA Goes Easter Happy easter! again! Looking forward to see you Thursday, August 19, 2010
  • 118. UI Customization Focus on user experience Thursday, August 19, 2010
  • 119. Animations Oscillate Texture animation Rotate Thursday, August 19, 2010
  • 120. Quiznos 3D animation ...WINVOLVE... Thursday, August 19, 2010
  • 121. Quiznos 3D animation ...WINVOLVE... Thursday, August 19, 2010
  • 122. Don‘t feel like coding? © 2010, Layar B.V. Thursday, August 19, 2010
  • 123. Layar CMS in the cloud © 2010, Layar B.V. Thursday, August 19, 2010
  • 124. www.hoppala.eu Thursday, August 19, 2010
  • 125. www.hoppala.eu Thursday, August 19, 2010
  • 126. Thank you! Marc René Gardeya, CEO HOPPALA www.layar.com/create www.hoppala.eu © 2010, Layar B.V. Thursday, August 19, 2010
  • 127. Q&A © 2010, Layar B.V. Thursday, August 19, 2010