Layar us tour august 2010

Layar the company • Launched June 2009 • Maarten Lens-FitzGerald, Raimo van der Klein and Claire Boonstra • Amsterdam • 32 people • VC Funded Thursday, August 19, 2010

Raimo Maarten Claire Indra Dirk Ronald Jacqueline Cari Maurice Gerben Erwin Matt Olivier Flavia Bas Rense Nanda Martin Stefan Anthony Jolien Rory Xuan Tom Cor Laurens Zoja Martin Alex Stepan Artem Anatoliy Andrey Eugene Nikita © 2010, Layar B.V. Thursday, August 19, 2010

Claire (Co-founder): General introduction to Layar & cool content @claireboo Thursday, August 19, 2010

What is Layar? Thursday, August 19, 2010

Publishing Platform Dutch, French, Greek, Portugese, Hebrew, English, Japanese, Turkish, Korean, Chinese (Mandarin), Spanish and Italian ... implemented implemented Implemented Concept commit In development Coming up © 2010, Layar B.V. Thursday, August 19, 2010

The Attraction of the Experience Matt Miesnieks, Distribution Thursday, August 19, 2010

Why is AR Attractive? Partners learning that AR Smartphone Market Size (millions) AR sells smartphones! 1200 900 Layar is the AR service 600 of choice 300 0 We will enable the 2009 2010 2011 2012 2013 worlds largest AR community © 2010, Layar B.V. Thursday, August 19, 2010

Usage is growing the same way Layar Active users 900,000 over 100k new users a 775,000 week 650,000 over 2,500,000 total unique users 525,000 400,000 10 0 0 0 10 0 0 0 10 0 0 0 10 10 /1 /1 /1 /1 /1 /1 /1 /1 /1 9/ 6/ 4/ 1/ 8/ 16 23 30 13 20 27 11 18 25 5/ 6/ 7/ 8/ 8/ 5/ 5/ 5/ 6/ 6/ 6/ 7/ 7/ 7/ © 2010, Layar B.V. Thursday, August 19, 2010

Average amount of Layers opened by users 50% How many layers do 38% people experience? Version 3.0 & 3.1 Version 3.5.1 (Stream) 25% 13% 0% 1 layer 2 layers 3 layers 4 layers 5 layers more © 2010, Layar B.V. Thursday, August 19, 2010

• Brands: New way of offering content and engage their uses • Developers: Paid project • Users: immersive experiences in learning about their environment Thursday, August 19, 2010

Almost 5000 active developers + 1100 layers published Thursday, August 19, 2010

What do you need Thursday, August 19, 2010

Tools API & Support Payments Publishing Thursday, August 19, 2010

API • Free of use • Supports rich interaction: • Video and audio • auto triggered action • Animated 3D objects Thursday, August 19, 2010

API: Video and Audio Quiznos by Winvolve and Hoppala Thursday, August 19, 2010

API: Auto triggered actions Splintercell by muzar.org Thursday, August 19, 2010

API: 3D Objects Virtual art by The Virtual Public Art Project Thursday, August 19, 2010

Tools and Support • Tools created by developers • Support (desk and groups) • Metrics coming soon Thursday, August 19, 2010

Payments • Create direct revenue • Multiple currencies (global soon) • Sales and ﬁnance reporting • Taxes and administration Thursday, August 19, 2010

Publishing • Multiple platforms • Multiple languages • Manage all your layers from the publishing environment • Metrics coming soon Thursday, August 19, 2010

Partner Network Thursday, August 19, 2010

US brands are working now with european developers Thursday, August 19, 2010

What’s it about • Insights • Testing • Contribute to future development • Leads Thursday, August 19, 2010

Thank you! Maurice Groenhart, Community Manager Thursday, August 19, 2010

Geocoded POIs Thursday, August 19, 2010

Markerless Tracking GPS Compass Thursday, August 19, 2010

Architecture layer service Layar App Layar Cloud Webspace Thursday, August 19, 2010

Architecture HTML pages Browser DNS / Proxy Webspace Thursday, August 19, 2010

Architecture HTTP Request HTML pages Browser DNS / Proxy Webspace HTTP Response Thursday, August 19, 2010

Architecture HTTP Request layer service Layar App Layar Cloud Webspace HTTP Response (JSON) Thursday, August 19, 2010

Become a Layar Developer Create a layer Develop a layer service Thursday, August 19, 2010

Create a Developer Account Sign in with your Google Account ID Thursday, August 19, 2010

Create a Developer Account http://dev.layar.com Sign in with your Google Account ID Thursday, August 19, 2010

Create a Publisher Account Thursday, August 19, 2010

Create a Publisher Account http://www.layar.com Thursday, August 19, 2010

Link Accounts http://www.layar.com Thursday, August 19, 2010

Create a layer Thursday, August 19, 2010

Create a layer http://dev.layar.com mylayer http://mydomain.com/poi.php Thursday, August 19, 2010

Basic layer service <?php define( 'LAYERNAME', 'mylayer' ); $hotspots = array(); $response = array( 'hotspots' => $hotspots, 'layer' => LAYERNAME, 'errorCode' => 0, ); $json = json_encode( $response ); header( 'Content-type: application/json'); echo $json; ?> http://mydomain.com/poi.php Thursday, August 19, 2010

HTTP response (JSON) { "hotspots":[], "layer":"mylayer", "errorCode":0 } Thursday, August 19, 2010

Adding hotspots Thursday, August 19, 2010

Adding hotspots <?php $hotspots = array(); $hotspot = array( 'title' => 'Restaurant Eberhard Ludwig', 'line2' => '', 'line3' => '', 'line4' => '', 'attribution' => 'Footnote', 'lat' => (int)(48.8 * 1000000.0), 'lon' => (int)(9.2 * 1000000.0) ); $hotspots[] = $hotspot; ?> Thursday, August 19, 2010

World Geodetic System 1984 +Latitude Latitude/Longitude: 37.78 / -122.42 -Latitude -Longitude +Longitude Thursday, August 19, 2010

Playing with coordinates <?php $lat = $_GET['lat']; $lon = $_GET['lon']; $hotspot = array( 'title' => 'Sticky POI', 'line2' => 'It sits right', 'line3' => 'next to you', 'line4' => '', 'attribution' => 'footnote', 'lat' => (int)($lat + 0.0005) * 1000000.0), 'lon' => (int)($lon * 1000000.0) ); ?> Thursday, August 19, 2010

Adding actions Go to website Thursday, August 19, 2010

Adding actions <?php $hotspot = array( 'title' => 'Bäckerei Blank', ... 'actions' => array( array( 'label' => 'Go to website', 'uri' => 'http://www.hoppala.eu' ) ) ); ?> Thursday, August 19, 2010

Adding audio Thursday, August 19, 2010

Adding audio <?php $hotspot = array( 'title' => 'Bäckerei Blank', ... 'actions' => array( array( 'label' => 'Play song', 'uri' => 'audio://mydomain.com/song.mp3' ) ) ); ?> Thursday, August 19, 2010

Adding video ...WINVOLVE... Thursday, August 19, 2010

Adding video <?php $hotspot = array( 'title' => 'Quiznos store', ... 'actions' => array( array( 'label' => 'Play video', 'uri' => 'video://mydomain.com/video.3gp' ) ) ); ?> Thursday, August 19, 2010

Auto trigger Muzar.org Thursday, August 19, 2010

Auto trigger <?php $hotspot = array( 'title' => 'Splinter Cell', ... 'actions' => array( array( 'label' => 'Play video', 'uri' => 'video://mydomain.com/explosion.3gp', 'autoTriggerRange' => 5, 'autoTriggerOnly' => true ) ) ); ?> Thursday, August 19, 2010

Berlin Wall 3D Thursday, August 19, 2010

Adding 3D models <?php $hotspot = array( ... 'dimension' => 3, 'object' => array( 'baseURL' => 'http://mydomain.com/', 'full' => 'mymodel.l3d ', 'size' => 20 // tell client before loading model ), 'transform' => array( 'angle' => 0, 'rel' => FALSE, 'scale' => 10 // upscale model ) ); ?> Thursday, August 19, 2010

3D Model Converter Thursday, August 19, 2010

Berlin Wall 3D Thursday, August 19, 2010

Background actions POI interaction Thursday, August 19, 2010

Flexible refresh rate Moving POIs Thursday, August 19, 2010

Action on entire layer Place POIs Thursday, August 19, 2010

HOPPALA Goes Easter Happy easter! again! Looking forward to see you Thursday, August 19, 2010

UI Customization Focus on user experience Thursday, August 19, 2010

Animations Oscillate Texture animation Rotate Thursday, August 19, 2010

Quiznos 3D animation ...WINVOLVE... Thursday, August 19, 2010

www.hoppala.eu Thursday, August 19, 2010

http://site.layar.com	131
http://www.layar.com	90
http://digitalmedia02.blogspot.com	13
http://static.slidesharecdn.com	2
http://layar.com	2
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Layar us tour august 2010

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Layar us tour august 2010 — Presentation Transcript