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Layar - Raimo at TNW 2011
Layar - Raimo at TNW 2011
Layar - Raimo at TNW 2011
Layar - Raimo at TNW 2011
Layar - Raimo at TNW 2011
Layar - Raimo at TNW 2011
Layar - Raimo at TNW 2011
Layar - Raimo at TNW 2011
Layar - Raimo at TNW 2011
Layar - Raimo at TNW 2011
Layar - Raimo at TNW 2011
Layar - Raimo at TNW 2011
Layar - Raimo at TNW 2011
Layar - Raimo at TNW 2011
Layar - Raimo at TNW 2011
Layar - Raimo at TNW 2011
Layar - Raimo at TNW 2011
Layar - Raimo at TNW 2011
Layar - Raimo at TNW 2011
Layar - Raimo at TNW 2011
Layar - Raimo at TNW 2011
Layar - Raimo at TNW 2011
Layar - Raimo at TNW 2011
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Layar - Raimo at TNW 2011

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Raimo van der Klein's presentation from TNW 2011.

Raimo van der Klein's presentation from TNW 2011.

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  • 1. Some Personal Learnings The Next Web - April 27th 2011© 2011, Layar Confidential and Proprietory
  • 2. Disclaimer© 2011, Layar Confidential and Proprietory
  • 3. Learnings are personal© 2011, Layar Confidential and Proprietory
  • 4. Who am I?© 2011, Layar Confidential and Proprietory
  • 5. Raimo van der Klein (1973) Product Marketing Manager - Nokia Networks Key Account Manager - Nokia Mobile Phones Principal Innovation Manager - KPN Mobile Consumer “ZZP’er” working on Mobile at NOS Chairman/Co-founder Mobile Monday Amsterdam Co-founder SPRXmobile CEO/Co-founder Layar “I cant move without a clear purpose. If you ask me to move, I naturally tend to ask why..”© 2011, Layar Confidential and Proprietory
  • 6. © 2011, Layar Confidential and Proprietory
  • 7. What is Layar?© 2011, Layar Confidential and Proprietory
  • 8. Layar is many things.. to many people: Its an app to impress your friends with Its a platform to make money with through building layers for corporations Its a nice collection of screenshots to use in articles. Its the story of a couple of young entrepeneurs from the Netherlands Its the company securing ridiculous amounts of venture capital Its a company without a clear business model. Its 1.5 million people using it every month Its 6.000 developers Its 57 people© 2011, Layar Confidential and Proprietory
  • 9. What is Layar for us?© 2011, Layar Confidential and Proprietory
  • 10. An opportunity to learn what AR is A means to democratize Space© 2011, Layar Confidential and Proprietory
  • 11. We democratize Space© 2011, Layar Confidential and Proprietory
  • 12. Our relation with the objects around has changed thelast decades. Media, products, advertising, content..
  • 13. The Spectacle"In societies where modern conditions of production prevail, all of lifepresents itself as an immense accumulation of spectacles. Everythingthat was directly lived has moved away into a representation. "— Guy Debord
  • 14. We are blinded. Not able to seethrough the “spectacle”.
  • 15. An opportunity to learn what AR is A means to democratize Space© 2011, Layar Confidential and Proprietory
  • 16. An opportunity to learn what AR is A means to democratize Space First Learning! You can start without a purpose but with the strong will to make something© 2011, Layar Confidential and Proprietory
  • 17. My Key Learnings© 2011, Layar Confidential and Proprietory
  • 18. Trust your gut!! Observe, Listen and Feel Don’t react to much on outside stimuli Find quiet time Don’t worry about not having arguments Don’t ignore the things that don’t make sense Use the people around you to help you clarify your feelings.© 2011, Layar Confidential and Proprietory
  • 19. Find your Pulse Set the length and the height of your waves Who is leading which phase? Move like one organism Make the phase where you are in explicit Reduce the amount of departemental plans© 2011, Layar Confidential and Proprietory
  • 20. Focus! Say no to most opportunities Just do one thing Don’t create large lists with actionpoints.© 2011, Layar Confidential and Proprietory
  • 21. Value personal growth Grow as a team Break through personal ceilings Create a safe learning environment Spend time on team positioning Don’t be afraid to plan things that were forgotten© 2011, Layar Confidential and Proprietory
  • 22. Summary Trust your gut Find your Pulse Focus! Value personal growth© 2011, Layar Confidential and Proprietory
  • 23. Thank you! raimo@layar.com© 2011, Layar Confidential and Proprietory

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