Layar - Raimo at TNW 2011

Raimo van der Klein (1973) Product Marketing Manager - Nokia Networks Key Account Manager - Nokia Mobile Phones Principal Innovation Manager - KPN Mobile Consumer “ZZP’er” working on Mobile at NOS Chairman/Co-founder Mobile Monday Amsterdam Co-founder SPRXmobile CEO/Co-founder Layar “I cant move without a clear purpose. If you ask me to move, I naturally tend to ask why..”© 2011, Layar Conﬁdential and Proprietory

Layar is many things.. to many people: Its an app to impress your friends with Its a platform to make money with through building layers for corporations Its a nice collection of screenshots to use in articles. Its the story of a couple of young entrepeneurs from the Netherlands Its the company securing ridiculous amounts of venture capital Its a company without a clear business model. Its 1.5 million people using it every month Its 6.000 developers Its 57 people© 2011, Layar Conﬁdential and Proprietory

Our relation with the objects around has changed thelast decades. Media, products, advertising, content..

The Spectacle"In societies where modern conditions of production prevail, all of lifepresents itself as an immense accumulation of spectacles. Everythingthat was directly lived has moved away into a representation. "— Guy Debord

We are blinded. Not able to seethrough the “spectacle”.

Trust your gut!! Observe, Listen and Feel Don’t react to much on outside stimuli Find quiet time Don’t worry about not having arguments Don’t ignore the things that don’t make sense Use the people around you to help you clarify your feelings.© 2011, Layar Conﬁdential and Proprietory

Find your Pulse Set the length and the height of your waves Who is leading which phase? Move like one organism Make the phase where you are in explicit Reduce the amount of departemental plans© 2011, Layar Conﬁdential and Proprietory

Value personal growth Grow as a team Break through personal ceilings Create a safe learning environment Spend time on team positioning Don’t be afraid to plan things that were forgotten© 2011, Layar Conﬁdential and Proprietory

Layar - Raimo at TNW 2011

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Layar - Raimo at TNW 2011 Presentation Transcript