12. Our relation with the objects around has changed thelast decades. Media, products, advertising, content..
13. The Spectacle"In societies where modern conditions of production prevail, all of lifepresents itself as an immense accumulation of spectacles. Everythingthat was directly lived has moved away into a representation. "— Guy Debord
14. We are blinded. Not able to seethrough the “spectacle”.