Layar March 7th Webinar - Intro to AR and Interactive Print

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Layar March 7th Webinar - Intro to AR and Interactive Print

Layar March 7th Webinar - Intro to AR and Interactive Print

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  • 1. Layar 101: An Introduction to Augmented Reality and Interactive Print Maarten Lens-FitzGerald, March 2013
  • 2. Maarten Lens-FitzGerald Co-founder Olga Beza Support Engineer
  • 3. Today’s Setup ● 45 minute presentation ● Questions via “question box” ● The deck will be shared ● Part of Webinar Series
  • 4. Other Events www.layar.com/news/events
  • 5. Agenda ● ● ● ● ● History About Layar Examples Product Walk Through Questions and Answers
  • 6. A short history of Augmented Reality
  • 7. 1968, Ivan Sutherland
  • 8. 1992, Tom Caudell and David Mizell coin the term "augmented reality"
  • 9. 1984, The Terminator movie introduces AR to the masses
  • 10. Today Augmented Reality rides the wave of smartphone growth
  • 11. How It Works It starts with a brochure or other type of visually rich surface with a call to action to scan
  • 12. How It Works Hold the phone over the page with the Layar app and scan
  • 13. How It Works The image is then analyzed
  • 14. How It Works The image fingerprint is looked up in the “cloud” database
  • 15. How It Works After a match, digital media is downloaded and placed on the image This is AUGMENTED REALITY
  • 16. How It Works Image Recognition Augmented Reality for Content & Interactivity No special printing technology No special codes
  • 17. Better than QR-codes ● ● ● ● No ugly visual Rich media like video and 3D Update after publishing Wow effect
  • 18. The Future of Online is Offline ● ● ● Research Company Juniper says AR is a 1 billion market opportunity. The mobile platform is huge and growing fast: 1.5B smart phones. Research highlights what users do on their phones today: Big Data Where they are / go (location) What they ‘like’ (social), What they do (big data & the cloud), What they see (IR & AR) and scan (BLE, beacons) ● The digital world is seeping into reality and the future of Online is Offline Image Recognition & Augmented Reality
  • 19. About
  • 20. http://youtu.be/ZR4eSmmPCxg
  • 21. 10 million Layar app downloads in the US 38 million worldwide all on Android and iOS 74,000 marketeers & publishers on the Layar Creator
  • 22. Layar is used World Wide
  • 23. About Layar Founded in 2009 Backed by Intel Capital, Prime, Sunstone 30 people in Amsterdam, New York & Toronto
  • 24. Layar Customers
  • 25. Largest 10 million downloads in the US 38 worldwide Easiest Make a page interactive under a minute Fixed price $60 per image no matter size of print run or usage
  • 26. Printers Publishers Retailers Brands Layar marries print to digital Real Estate Agents Marketeers Educators Travel Agents
  • 27. A Growing Market Image recognition and augmented reality were the dominant activation vehicle with 60% market share ● ● 2013 saw a 246 % increase in the Top US magazines using mobile activated print by editorial teams Number of mobile experiences has risen to 13,088 pages in the Top US magazines - a 54.9% growth over 2012 in the US Graphs and Numbers from 2013 market study by Nellymoser
  • 28. CTR better than on the web
  • 29. Why use Layar? Amaze Engage Strengthen Measure Morale boost, Image upgrade
  • 30. Examples
  • 31. Exciting, Enticing & Relevant Content
  • 32. MySwitzerland Entice with a live webcam view
  • 33. MySwitzerland Show it all in 360
  • 34. Glamour Magazine Show the exclusive video of the photo shoot with Shakira
  • 35. Volkskrant Weekend Magazine Scan and hear the audio from the skits
  • 36. Globe And Mail Sponsored Winter Olympics special: Editorial slide shows and more
  • 37. Fill the Funnel
  • 38. Shopping with Men’s Health
  • 39. Porter: Style and Commerce
  • 40. Scan and save: Seventeen
  • 41. Page buttons Unlock Deal Get Coupon
  • 42. Redbook: Scan and Shop
  • 43. Actual Page Product List Buy
  • 44. Others
  • 45. Brochures
  • 46. Billboards
  • 47. Books, Real Estate
  • 48. Covers Scan to see Grammy-winning dancehall and reggae artist Sean Paul’s personal message
  • 49. Business, xmas cards & more
  • 50. Product Walkthrough
  • 51. The Layar App Free iOS and Android Works on phones & tablets Shows 2D and 3D AR Geo based & Interactive Print Reads QR-Codes Extend Content with Pop out and save
  • 52. Choose one of 3 flavours 1. Do it yourself with the Layar Creator 2. Work with Layar Interactive Print Services 3. Work with a Layar Partner
  • 53. DIY: The Layar Creator Drag and drop content creation Enhance a page in less than a minute
  • 54. Drag and Drop Buttons Basic Media Social Advanced
  • 55. Statistics
  • 56. Interactive Print Best Practises
  • 57. Activation ● Usage is directly tied to visual activation. ● No call to action? No usage!
  • 58. Layar Help Center Has You Covered
  • 59. Layar Pricing
  • 60. Layar Interactive Print Services IDEATION & PLANNING REVIEWING & ANALYZING Inquiries: sales@layar.com PRODUCTION & LAUNCH
  • 61. Layar Partners Work with one of the 60 Layar Partners. Find Yours at www.layar.com/partners
  • 62. Questions and Answers www.layar.com/augmented-reality/get-started/
  • 63. Why use Layar? Amaze Engage Strengthen Measure Morale boost, Image upgrade
  • 64. Maarten Lens-FitzGerald Co-founder THANKS Olga Beza Support Engineer