Layar March 7th Webinar - Intro to AR and Interactive Print
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Layar March 7th Webinar - Intro to AR and Interactive Print



Layar March 7th Webinar - Intro to AR and Interactive Print

Layar March 7th Webinar - Intro to AR and Interactive Print



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Layar March 7th Webinar - Intro to AR and Interactive Print Layar March 7th Webinar - Intro to AR and Interactive Print Presentation Transcript

  • Layar 101: An Introduction to Augmented Reality and Interactive Print Maarten Lens-FitzGerald, March 2013
  • Maarten Lens-FitzGerald Co-founder Olga Beza Support Engineer
  • Today’s Setup ● 45 minute presentation ● Questions via “question box” ● The deck will be shared ● Part of Webinar Series
  • Other Events
  • Agenda ● ● ● ● ● History About Layar Examples Product Walk Through Questions and Answers
  • A short history of Augmented Reality
  • 1968, Ivan Sutherland
  • 1992, Tom Caudell and David Mizell coin the term "augmented reality"
  • 1984, The Terminator movie introduces AR to the masses
  • Today Augmented Reality rides the wave of smartphone growth
  • How It Works It starts with a brochure or other type of visually rich surface with a call to action to scan
  • How It Works Hold the phone over the page with the Layar app and scan
  • How It Works The image is then analyzed
  • How It Works The image fingerprint is looked up in the “cloud” database
  • How It Works After a match, digital media is downloaded and placed on the image This is AUGMENTED REALITY
  • How It Works Image Recognition Augmented Reality for Content & Interactivity No special printing technology No special codes
  • Better than QR-codes ● ● ● ● No ugly visual Rich media like video and 3D Update after publishing Wow effect
  • The Future of Online is Offline ● ● ● Research Company Juniper says AR is a 1 billion market opportunity. The mobile platform is huge and growing fast: 1.5B smart phones. Research highlights what users do on their phones today: Big Data Where they are / go (location) What they ‘like’ (social), What they do (big data & the cloud), What they see (IR & AR) and scan (BLE, beacons) ● The digital world is seeping into reality and the future of Online is Offline Image Recognition & Augmented Reality
  • About
  • 10 million Layar app downloads in the US 38 million worldwide all on Android and iOS 74,000 marketeers & publishers on the Layar Creator
  • Layar is used World Wide
  • About Layar Founded in 2009 Backed by Intel Capital, Prime, Sunstone 30 people in Amsterdam, New York & Toronto
  • Layar Customers
  • Largest 10 million downloads in the US 38 worldwide Easiest Make a page interactive under a minute Fixed price $60 per image no matter size of print run or usage
  • Printers Publishers Retailers Brands Layar marries print to digital Real Estate Agents Marketeers Educators Travel Agents
  • A Growing Market Image recognition and augmented reality were the dominant activation vehicle with 60% market share ● ● 2013 saw a 246 % increase in the Top US magazines using mobile activated print by editorial teams Number of mobile experiences has risen to 13,088 pages in the Top US magazines - a 54.9% growth over 2012 in the US Graphs and Numbers from 2013 market study by Nellymoser
  • CTR better than on the web
  • Why use Layar? Amaze Engage Strengthen Measure Morale boost, Image upgrade
  • Examples
  • Exciting, Enticing & Relevant Content
  • MySwitzerland Entice with a live webcam view
  • MySwitzerland Show it all in 360
  • Glamour Magazine Show the exclusive video of the photo shoot with Shakira
  • Volkskrant Weekend Magazine Scan and hear the audio from the skits
  • Globe And Mail Sponsored Winter Olympics special: Editorial slide shows and more
  • Fill the Funnel
  • Shopping with Men’s Health
  • Porter: Style and Commerce
  • Scan and save: Seventeen
  • Page buttons Unlock Deal Get Coupon
  • Redbook: Scan and Shop
  • Actual Page Product List Buy
  • Others
  • Brochures
  • Billboards
  • Books, Real Estate
  • Covers Scan to see Grammy-winning dancehall and reggae artist Sean Paul’s personal message
  • Business, xmas cards & more
  • Product Walkthrough
  • The Layar App Free iOS and Android Works on phones & tablets Shows 2D and 3D AR Geo based & Interactive Print Reads QR-Codes Extend Content with Pop out and save
  • Choose one of 3 flavours 1. Do it yourself with the Layar Creator 2. Work with Layar Interactive Print Services 3. Work with a Layar Partner
  • DIY: The Layar Creator Drag and drop content creation Enhance a page in less than a minute
  • Drag and Drop Buttons Basic Media Social Advanced
  • Statistics
  • Interactive Print Best Practises
  • Activation ● Usage is directly tied to visual activation. ● No call to action? No usage!
  • Layar Help Center Has You Covered
  • Layar Pricing
  • Layar Partners Work with one of the 60 Layar Partners. Find Yours at
  • Questions and Answers
  • Why use Layar? Amaze Engage Strengthen Measure Morale boost, Image upgrade
  • Maarten Lens-FitzGerald Co-founder THANKS Olga Beza Support Engineer