Webinar
Georgia Diaconescu!
Interactive Print Consultant
BEST PRACTICES WEBINAR

WELCOME TO LAYAR
BEST PRACTICES WEBINAR
KEY CHALLENGES
THE WORLD IS CHANGING....!
Media consumption
!

Mobile commerce
!

Wearable devices
!

Instant & real-time information
!
24 uur reclame - Sanoma Lab

NOW WHAT?

© 2013, Layar B.V. STRICTLY Confidential and
Start with print.
broken
user experience
with print content
WE BELIEVE
connect the offline
and online world...

... and give
consumers & businesses
a meaningful experience
© 2013, Layar B.V. STRICTLY Confidential and
© 2013, Layar B.V. STRICTLY Confidential and
BEST PRACTICES WEBINAR

GETTING STARTED
LAYAR CREATOR 2.0

UPLOAD

CREATE

PUBLISH!
BEST PRACTICES WEBINAR

1

Campaign concept creation

2

Prepare pages according to best practices

3

Create clear “How-t...
BEST PRACTICES WEBINAR

1 CAMPAIGN CONCEPT CREATION
BEST PRACTICES WEBINAR

!

In order to make a lasting impression on your readers,
there are a few principles you need to k...
BEST PRACTICES WEBINAR

!

The campaign should reflect and focus on
your MAIN OBJECTIVES!!
!

Always focus on the TARGET US...
BEST PRACTICES WEBINAR

!

Keep a good balance between 	

EDITORIAL and COMMERCIAL CONTENT.
	

!
BEST PRACTICES WEBINAR

!

Keep a good balance between 	

QUALITY and QUANTITY OF CONTENT.	

!
BEST PRACTICES WEBINAR

DO

A few pages with really great, interactive
digital content

DON’T

dull, repetitive content on...
BEST PRACTICES WEBINAR

WHAT KIND OF DIGITAL CONTENT?
BEST PRACTICES WEBINAR

RELEVANT

Relevant content
for your target audience
INFORMATIVE
Offer extra
information!

ENTERTAI...
BEST PRACTICES WEBINAR

INTERACTIVE PRINT CONCEPTS
BEST PRACTICES WEBINAR

HIDDEN or INCOMPLETE REALITY
BEST PRACTICES WEBINAR

REVEAL A SURPRISE TO YOUR READERS!

Actual Print

What you see with Layar
BEST PRACTICES WEBINAR

REVEAL A SURPRISE TO YOUR READERS!

Actual Print

What you see with Layar
BEST PRACTICES WEBINAR

REVEAL A SECRET CHARACTER

Actual Print

Georgia Diaconescu
Interactive Print Consultant
What you ...
BEST PRACTICES WEBINAR

BUY PRODUCTS

Actual Print

Georgia Diaconescu
Interactive Print Consultant
What you see with Laya...
BEST PRACTICES WEBINAR

SHOPPING EXPERIENCE
BEST PRACTICES WEBINAR

SHOPPING BEHAVIOR
Research (IPSOS, Google) shows that smartphones
lead to purchases across channel...
BEST PRACTICES WEBINAR

+

Workshop

Georgia Diaconescu
Interactive Print Consultant
BEST PRACTICES WEBINAR

DWELL AHALIFE

Workshop
Georgia Diaconescu
Interactive Print Consultant
BEST PRACTICES WEBINAR

DWELL AHALIFE

Workshop
Actual Print

Georgia Diaconescu
Interactive Print Consultant
What you see...
BEST PRACTICES WEBINAR

ENABLE READERS TO BUY

What you see with Layar
BEST PRACTICES WEBINAR

ENABLE READERS TO BUY

What you see with Layar
BEST PRACTICES WEBINAR

INTERACTIVE ADVERTISEMENTS
BEST PRACTICES WEBINAR

INTERACTIVE ADVERTISEMENTS

Workshop
Actual Print

Georgia Diaconescu
What you see with Layar
Inte...
BEST PRACTICES WEBINAR

INTERACTIVE ADVERTISEMENTS

Workshop

Actual Print

Georgia Diaconescu
Interactive Printwith Layar...
BEST PRACTICES WEBINAR

INTERACTIVE ADVERTISEMENTS

Workshop

Actual Print

Georgia Diaconescu
Interactive Print Consultan...
BEST PRACTICES WEBINAR

INTERACTIVE ADVERTISEMENTS

Workshop

Actual Print

Georgia Diaconescu
Interactive Print Consultan...
BEST PRACTICES WEBINAR

CONTESTS, SWEEPSTAKES, QUIZZES
BEST PRACTICES WEBINAR

CONTESTS

Workshop

Actual Print

Georgia Diaconescu
Interactive Printwith Layar
Consultant
What y...
BEST PRACTICES WEBINAR

CONTESTS

CLICK 	

& WIN!

Actual Print

What you see with Layar
BEST PRACTICES WEBINAR

INTERACTIVE COVER PAGES
BEST PRACTICES WEBINAR

COVER PAGES COME TO LIFE

Workshop

Actual Print

Georgia Diaconescu
Interactive Print Consultant
...
BEST PRACTICES WEBINAR

INTERACTIVE COVER PAGES

Actual Print

What you see with Layar
BEST PRACTICES WEBINAR

INTERACTIVE COVER PAGES

Actual Print

What you see with Layar
BEST PRACTICES WEBINAR

ENGAGE READERS VIA SOCIAL MEDIA
BEST PRACTICES WEBINAR

INTERACT VIA SOCIAL MEDIA

Workshop

Actual Print

Georgia Diaconescu
Interactive see with Layar
P...
BEST PRACTICES WEBINAR

LOCATION RELEVANT CONTENT

Workshop
Actual Print

Georgia Diaconescu
Interactive Print Consultant
...
BEST PRACTICES WEBINAR

PODCASTS & VIDEO LECTURES

Workshop
Actual Print

Georgia Diaconescu
Interactive Print Consultant
...
BEST PRACTICES WEBINAR

INTERACTIVE WORLD MAPS

Workshop
Georgia Diaconescu
Interactive Print Consultant
BEST PRACTICES WEBINAR

HOW-TO VIDEOS

Workshop

Actual Print

Georgia Diaconescu
Interactive Printwith Layar
Consultant
W...
BEST PRACTICES WEBINAR

ENRICH EDITORIALS

Actual Print

Workshop
Georgia Diaconescu
Interactive Print Consultant
What you...
BEST PRACTICES WEBINAR

2

PREPARING PAGES
BEST PRACTICES WEBINAR

PREPARING PAGES
•

Flat surface (magazine page)

•

High resolution, low size page
(5MB)

•

Suffic...
BEST PRACTICES WEBINAR

THE PAGE SHOULD NOT CONTAIN
!
•

Large portion of blank area

•

Mainly body text or only text

•
...
BEST PRACTICES WEBINAR

If you are not sure whether the pages are optimal for the Layar
Creator ..
!

STEP 1 - Create a ca...
BEST PRACTICES WEBINAR

IMPORTANT!!
!

TEST PAGES BEFORE PRINTING OUT !
THE FINAL PUBLICATION!!
BEST PRACTICES WEBINAR

3

HOW-TO INSTRUCTIONS
BEST PRACTICES WEBINAR

RESERVE SPACE for instructions, preferably one dedicated page.
!

EXPLAIN WHAT IS SPECIAL about th...
BEST PRACTICES WEBINAR

!
!

INSTRUCT HOW TO DISCOVER DIGITAL CONTENT!
!

• How should readers scan the page?
• What shoul...
BEST PRACTICES WEBINAR

HOW-TO INSTRUCTIONS

!

• CLEAR STEPS
!

• CUSTOMIZE IT 
!

• make sure it ATTRACTS ATTENTION.
!

...
BEST PRACTICES WEBINAR

HOW-TO INSTRUCTIONS
Here are some other options you can consider :

We strongly recommend you to a...
BEST PRACTICES WEBINAR

4

CALL-TO-ACTION
BEST PRACTICES WEBINAR

LAYAR STYLEGUIDE
BEST PRACTICES WEBINAR

LAYAR STYLEGUIDE

• VISIBLE & INFORMATIVE
!

• SPECIFIC about what type of content
users can expec...
BEST PRACTICES WEBINAR

LAYAR STYLEGUIDE
!

• AVOID unclear calls-to-action
like “View with Layar”; they will
most likely ...
BEST PRACTICES WEBINAR

CALL-TO-ACTION EXAMPLES
BEST PRACTICES WEBINAR

CALL-TO-ACTION EXAMPLES
BEST PRACTICES WEBINAR

CALL-TO-ACTION POSITIONING
BEST PRACTICES WEBINAR

CALL-TO-ACTION POSITIONING
BEST PRACTICES WEBINAR

5

CUSTOM BUTTONS
BEST PRACTICES WEBINAR

CUSTOM BUTTONS

STANDARD BUTTONS

CUSTOM BUTTONS
BEST PRACTICES WEBINAR

CUSTOM BUTTONS

Make use of the print
content.
!

Button should clearly
indicates what users
can d...
BEST PRACTICES WEBINAR

CUSTOM BUTTONS

Actual Print

Custom buttons with
semi-transparent
background
BEST PRACTICES WEBINAR

CUSTOM BUTTONS
BEST PRACTICES WEBINAR

CUSTOM BUTTONS

Balancing digital content: EDITORIAL vs ADVERTISING
More of an AESTHETIC CHOICE
Pl...
BEST PRACTICES WEBINAR

6 TEST & FINALIZE CAMPAIGN
BEST PRACTICES WEBINAR

TEST & FINALIZE CAMPAIGN
Thorough CAMPAIGN TESTING is critical.
GREAT USER EXPERIENCE is THE key t...
BEST PRACTICES WEBINAR

!
!

TIP!
!

If possible, DO A TEST with a small group of colleagues, 	

who were not involved in ...
BEST PRACTICES WEBINAR

HOW TO TEST?
!

DOUBLE CHECK THE QUALITY OF THE PAGES
!

• Are user instructions in your publicati...
BEST PRACTICES WEBINAR

RAISE AWARENESS!
BEST PRACTICES WEBINAR

PRIOR COMMUNICATION
!
!

BEFORE FINALIZING & PUBLISHING THE CAMPAIGN keep in
mind that you need to...
BEST PRACTICES WEBINAR

MEASURE YOUR RESULTS
BEST PRACTICES WEBINAR
!STATISTICS OVERVIEW
!

The Layar Creator gives you the opportunity to visualize your
statistics in...
BEST PRACTICES WEBINAR
WEBINAR OVERVIEW

QUESTIONS
& ANSWERS
BEST PRACTICES WEBINAR

NEED HELP?
Visit:

help.layar.com
BEST PRACTICES WEBINAR

INTERACTIVE PRINT SERVICES
BEST PRACTICES WEBINAR

THANK YOU!
Layar March 5th Webinar - Get More Out of Interactive Print
Layar March 5th Webinar - Get More Out of Interactive Print
Layar March 5th Webinar - Get More Out of Interactive Print
Layar March 5th Webinar - Get More Out of Interactive Print
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Layar March 5th Webinar - Get More Out of Interactive Print

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Layar March 5th Webinar - Get More Out of Interactive Print

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Layar March 5th Webinar - Get More Out of Interactive Print

  1. 1. Webinar Georgia Diaconescu! Interactive Print Consultant
  2. 2. BEST PRACTICES WEBINAR WELCOME TO LAYAR BEST PRACTICES WEBINAR
  3. 3. KEY CHALLENGES
  4. 4. THE WORLD IS CHANGING....! Media consumption ! Mobile commerce ! Wearable devices ! Instant & real-time information !
  5. 5. 24 uur reclame - Sanoma Lab NOW WHAT? © 2013, Layar B.V. STRICTLY Confidential and
  6. 6. Start with print.
  7. 7. broken user experience with print content
  8. 8. WE BELIEVE connect the offline and online world... ... and give consumers & businesses a meaningful experience
  9. 9. © 2013, Layar B.V. STRICTLY Confidential and
  10. 10. © 2013, Layar B.V. STRICTLY Confidential and
  11. 11. BEST PRACTICES WEBINAR GETTING STARTED
  12. 12. LAYAR CREATOR 2.0 UPLOAD CREATE PUBLISH!
  13. 13. BEST PRACTICES WEBINAR 1 Campaign concept creation 2 Prepare pages according to best practices 3 Create clear “How-to” instructions 4 Create a call-to-action 5 Create custom buttons 6 Finalize & publish the campaign
  14. 14. BEST PRACTICES WEBINAR 1 CAMPAIGN CONCEPT CREATION
  15. 15. BEST PRACTICES WEBINAR ! In order to make a lasting impression on your readers, there are a few principles you need to keep in mind when creating your campaign concept. ! SO BEFORE DIVING IN ... Georgia Diaconescu Interactive Print Consultant
  16. 16. BEST PRACTICES WEBINAR ! The campaign should reflect and focus on your MAIN OBJECTIVES!! ! Always focus on the TARGET USER GROUP & keep in mind what they LIKE. ! Focus on providing an OUTSTANDING USER EXPERIENCE.
  17. 17. BEST PRACTICES WEBINAR ! Keep a good balance between EDITORIAL and COMMERCIAL CONTENT. !
  18. 18. BEST PRACTICES WEBINAR ! Keep a good balance between QUALITY and QUANTITY OF CONTENT. !
  19. 19. BEST PRACTICES WEBINAR DO A few pages with really great, interactive digital content DON’T dull, repetitive content on each page
  20. 20. BEST PRACTICES WEBINAR WHAT KIND OF DIGITAL CONTENT?
  21. 21. BEST PRACTICES WEBINAR RELEVANT Relevant content for your target audience INFORMATIVE Offer extra information! ENTERTAINING Let people interact with content EXCLUSIVE Behind-the-scenes information INTERACTIVE Present information in an entertaining way
  22. 22. BEST PRACTICES WEBINAR INTERACTIVE PRINT CONCEPTS
  23. 23. BEST PRACTICES WEBINAR HIDDEN or INCOMPLETE REALITY
  24. 24. BEST PRACTICES WEBINAR REVEAL A SURPRISE TO YOUR READERS! Actual Print What you see with Layar
  25. 25. BEST PRACTICES WEBINAR REVEAL A SURPRISE TO YOUR READERS! Actual Print What you see with Layar
  26. 26. BEST PRACTICES WEBINAR REVEAL A SECRET CHARACTER Actual Print Georgia Diaconescu Interactive Print Consultant What you see with Layar
  27. 27. BEST PRACTICES WEBINAR BUY PRODUCTS Actual Print Georgia Diaconescu Interactive Print Consultant What you see with Layar
  28. 28. BEST PRACTICES WEBINAR SHOPPING EXPERIENCE
  29. 29. BEST PRACTICES WEBINAR SHOPPING BEHAVIOR Research (IPSOS, Google) shows that smartphones lead to purchases across channels
  30. 30. BEST PRACTICES WEBINAR + Workshop Georgia Diaconescu Interactive Print Consultant
  31. 31. BEST PRACTICES WEBINAR DWELL AHALIFE Workshop Georgia Diaconescu Interactive Print Consultant
  32. 32. BEST PRACTICES WEBINAR DWELL AHALIFE Workshop Actual Print Georgia Diaconescu Interactive Print Consultant What you see with Layar
  33. 33. BEST PRACTICES WEBINAR ENABLE READERS TO BUY What you see with Layar
  34. 34. BEST PRACTICES WEBINAR ENABLE READERS TO BUY What you see with Layar
  35. 35. BEST PRACTICES WEBINAR INTERACTIVE ADVERTISEMENTS
  36. 36. BEST PRACTICES WEBINAR INTERACTIVE ADVERTISEMENTS Workshop Actual Print Georgia Diaconescu What you see with Layar Interactive Print Consultant
  37. 37. BEST PRACTICES WEBINAR INTERACTIVE ADVERTISEMENTS Workshop Actual Print Georgia Diaconescu Interactive Printwith Layar Consultant What you see
  38. 38. BEST PRACTICES WEBINAR INTERACTIVE ADVERTISEMENTS Workshop Actual Print Georgia Diaconescu Interactive Print Consultant What you see with Layar
  39. 39. BEST PRACTICES WEBINAR INTERACTIVE ADVERTISEMENTS Workshop Actual Print Georgia Diaconescu Interactive Print Consultant What you see with Layar
  40. 40. BEST PRACTICES WEBINAR CONTESTS, SWEEPSTAKES, QUIZZES
  41. 41. BEST PRACTICES WEBINAR CONTESTS Workshop Actual Print Georgia Diaconescu Interactive Printwith Layar Consultant What you see
  42. 42. BEST PRACTICES WEBINAR CONTESTS CLICK & WIN! Actual Print What you see with Layar
  43. 43. BEST PRACTICES WEBINAR INTERACTIVE COVER PAGES
  44. 44. BEST PRACTICES WEBINAR COVER PAGES COME TO LIFE Workshop Actual Print Georgia Diaconescu Interactive Print Consultant What you see with Layar
  45. 45. BEST PRACTICES WEBINAR INTERACTIVE COVER PAGES Actual Print What you see with Layar
  46. 46. BEST PRACTICES WEBINAR INTERACTIVE COVER PAGES Actual Print What you see with Layar
  47. 47. BEST PRACTICES WEBINAR ENGAGE READERS VIA SOCIAL MEDIA
  48. 48. BEST PRACTICES WEBINAR INTERACT VIA SOCIAL MEDIA Workshop Actual Print Georgia Diaconescu Interactive see with Layar Print Consultant What you
  49. 49. BEST PRACTICES WEBINAR LOCATION RELEVANT CONTENT Workshop Actual Print Georgia Diaconescu Interactive Print Consultant What you see with Layar
  50. 50. BEST PRACTICES WEBINAR PODCASTS & VIDEO LECTURES Workshop Actual Print Georgia Diaconescu Interactive Print Consultant What you see with Layar
  51. 51. BEST PRACTICES WEBINAR INTERACTIVE WORLD MAPS Workshop Georgia Diaconescu Interactive Print Consultant
  52. 52. BEST PRACTICES WEBINAR HOW-TO VIDEOS Workshop Actual Print Georgia Diaconescu Interactive Printwith Layar Consultant What you see
  53. 53. BEST PRACTICES WEBINAR ENRICH EDITORIALS Actual Print Workshop Georgia Diaconescu Interactive Print Consultant What you see with Layar
  54. 54. BEST PRACTICES WEBINAR 2 PREPARING PAGES
  55. 55. BEST PRACTICES WEBINAR PREPARING PAGES • Flat surface (magazine page) • High resolution, low size page (5MB) • Sufficient size & image detail • No borders or clutter • Avoid glossy paper
  56. 56. BEST PRACTICES WEBINAR THE PAGE SHOULD NOT CONTAIN ! • Large portion of blank area • Mainly body text or only text • Graphics that look the same in any orientation (circles,hexagons, etc.) • plain text similar images Graphics with patterns • insufficient details Look too similar to other pages in the same campaign the same in any orientation pattern
  57. 57. BEST PRACTICES WEBINAR If you are not sure whether the pages are optimal for the Layar Creator .. ! STEP 1 - Create a campaign in the Creator STEP 2 - Upload the pages in the campaign (Layar will provide some initial feedback on Page quality) STEP 3 - Place some dummy buttons on each page STEP 4 - Scan each page to see if buttons are displayed correctly ! DO THIS BEFORE PRINTING OUT THE FINAL PUBLICATION!
  58. 58. BEST PRACTICES WEBINAR IMPORTANT!! ! TEST PAGES BEFORE PRINTING OUT ! THE FINAL PUBLICATION!!
  59. 59. BEST PRACTICES WEBINAR 3 HOW-TO INSTRUCTIONS
  60. 60. BEST PRACTICES WEBINAR RESERVE SPACE for instructions, preferably one dedicated page. ! EXPLAIN WHAT IS SPECIAL about this issue of the magazine. What is Interactive Print ? ! Make people curious about it & give them a reason to engage! ! !
  61. 61. BEST PRACTICES WEBINAR ! ! INSTRUCT HOW TO DISCOVER DIGITAL CONTENT! ! • How should readers scan the page? • What should they look for? (Call-to-action) • Where on the page? (e.g.: upper corner) ! Mention the app is available on Android and iPhone.
  62. 62. BEST PRACTICES WEBINAR HOW-TO INSTRUCTIONS ! • CLEAR STEPS ! • CUSTOMIZE IT ! • make sure it ATTRACTS ATTENTION. ! • Place it RIGHT BEFORE the editorial content. Preferably on the right side.
  63. 63. BEST PRACTICES WEBINAR HOW-TO INSTRUCTIONS Here are some other options you can consider : We strongly recommend you to add a QR code to your instructions, allowing readers to scan it and immediately download Layar.
  64. 64. BEST PRACTICES WEBINAR 4 CALL-TO-ACTION
  65. 65. BEST PRACTICES WEBINAR LAYAR STYLEGUIDE
  66. 66. BEST PRACTICES WEBINAR LAYAR STYLEGUIDE • VISIBLE & INFORMATIVE ! • SPECIFIC about what type of content users can expect. ! • Highlights the KEY MESSAGE revealed by the digital content, using VERBS * *e.g.: Watch the trailer with Layar, Listen to XX with Layar, etc.
  67. 67. BEST PRACTICES WEBINAR LAYAR STYLEGUIDE ! • AVOID unclear calls-to-action like “View with Layar”; they will most likely not attract readers. ! • Include a note on WHERE they can find the "How to use Layar” instructions. ! • Place calls-to-action on EVERY SINGLE PAGE that contains digital content.
  68. 68. BEST PRACTICES WEBINAR CALL-TO-ACTION EXAMPLES
  69. 69. BEST PRACTICES WEBINAR CALL-TO-ACTION EXAMPLES
  70. 70. BEST PRACTICES WEBINAR CALL-TO-ACTION POSITIONING
  71. 71. BEST PRACTICES WEBINAR CALL-TO-ACTION POSITIONING
  72. 72. BEST PRACTICES WEBINAR 5 CUSTOM BUTTONS
  73. 73. BEST PRACTICES WEBINAR CUSTOM BUTTONS STANDARD BUTTONS CUSTOM BUTTONS
  74. 74. BEST PRACTICES WEBINAR CUSTOM BUTTONS Make use of the print content. ! Button should clearly indicates what users can do. Actual Print What you see with Layar For instance, a play icon for a video button image
  75. 75. BEST PRACTICES WEBINAR CUSTOM BUTTONS Actual Print Custom buttons with semi-transparent background
  76. 76. BEST PRACTICES WEBINAR CUSTOM BUTTONS
  77. 77. BEST PRACTICES WEBINAR CUSTOM BUTTONS Balancing digital content: EDITORIAL vs ADVERTISING More of an AESTHETIC CHOICE Place buttons where it makes the most sense! ! Should look NATURAL in context with the print content Better ON THE VISUALLY BUSY PART of the page and NOT on blank spaces
  78. 78. BEST PRACTICES WEBINAR 6 TEST & FINALIZE CAMPAIGN
  79. 79. BEST PRACTICES WEBINAR TEST & FINALIZE CAMPAIGN Thorough CAMPAIGN TESTING is critical. GREAT USER EXPERIENCE is THE key to success ! ! WHAT TO DO? ! • • • • • ! ! Check both technical and aesthetic aspects. Test your campaign as much as possible. Check campaign with iPhone and Android devices. Use the latest Layar App version. Test your campaign using printed pages!
  80. 80. BEST PRACTICES WEBINAR ! ! TIP! ! If possible, DO A TEST with a small group of colleagues, who were not involved in the project!
  81. 81. BEST PRACTICES WEBINAR HOW TO TEST? ! DOUBLE CHECK THE QUALITY OF THE PAGES ! • Are user instructions in your publication clear enough ? • Are Interactive Print buttons placed at the right place ? • Are the buttons correctly displayed? • Does each button function correctly? Are links functional? • Do videos play as expected? • Does the campaign offer good user experience?
  82. 82. BEST PRACTICES WEBINAR RAISE AWARENESS!
  83. 83. BEST PRACTICES WEBINAR PRIOR COMMUNICATION ! ! BEFORE FINALIZING & PUBLISHING THE CAMPAIGN keep in mind that you need to communicate to your readers the fact that your publication has been augmented with digital content. ! RAISING READERS’ AWARENESS via PR, promotions, social media before hand makes a tremendous difference!
  84. 84. BEST PRACTICES WEBINAR MEASURE YOUR RESULTS
  85. 85. BEST PRACTICES WEBINAR !STATISTICS OVERVIEW ! The Layar Creator gives you the opportunity to visualize your statistics in real time (updated every hour): ! Campaign statistics Total page views Page statistics Total interactions Button statistics Total unique users ! These numbers are also displayed on TIMELINES, to give you a better overview on the PEAK DAYS of your campaign, READING HABITS of your readers, as well as WHERE ARE THEY FROM. !
  86. 86. BEST PRACTICES WEBINAR
  87. 87. WEBINAR OVERVIEW QUESTIONS & ANSWERS
  88. 88. BEST PRACTICES WEBINAR NEED HELP? Visit: help.layar.com
  89. 89. BEST PRACTICES WEBINAR INTERACTIVE PRINT SERVICES
  90. 90. BEST PRACTICES WEBINAR THANK YOU!

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