Layar March 12th Webinar - Get Started With the Layar Creator

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Layar March 12th Webinar - Get Started With the Layar Creator

Layar March 12th Webinar - Get Started With the Layar Creator

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  • 1. GET STARTED WITH THE LAYAR CREATOR Georgia Diaconescu Interactive Print Consultant
  • 2. ! 1. LAYAR - WHO ARE WE? 2. LAYAR CREATOR 2.0 -Live demo 3. Q&A SESSION
  • 3. KEY CHALLENGES
  • 4. THE WORLD IS CHANGING.... Media consumption ! Mobile commerce ! Wearable devices ! Instant and real-time information !
  • 5. 24 uur reclame - Sanoma Lab © 2013, Layar B.V. STRICTLY Confidential and NOW WHAT?
  • 6. © 2013, Layar B.V. STRICTLY Confidential and Start with print.
  • 7. broken ! user experience! with print content
  • 8. WE BELIEVE connect the offline and online world... ... and give consumers & businesses a meaningful experience
  • 9. THE LAYAR APP HAS 35MILLION DOWNLOADS AND COUNTING UK 5% U.S.A.CANADA NETHERLANDS SPAIN GERMANY OTHER 3% 28%5% 8%7% 44% The Layar App, available for iOS and Android, is the #1 mobile AR app. 7
  • 10. Interactive print is booming! Since the launch of the Layar Creator in 2012, thousands of publishers and marketeers have begun taking advantage of this engaging technology. 45,000+ CAMPAIGNS 64,000+ PUBLISHERS 200,000+ PAGES >75.000 Layar Creator users 75,000+
  • 11. © 2013, Layar B.V. STRICTLY Confidential and© 2013, Layar B.V. STRICTLY Confidential and
  • 12. MOBILE AUGMENTED REALITY ! Geo-location AR Image Recognition technology
  • 13. HOW DO I BRING PRINT TO LIFE?
  • 14. UPLOAD CREATE PUBLISH! LAYAR CREATOR 2.0
  • 15. FEATURES Basic Media Social Advanced
  • 16. LIVE DEMO
  • 17. QUESTIONS & ANSWERS
  • 18. NEED HELP? Visit: Layar Help Center
  • 19. INTERACTIVE PRINT SERVICES
  • 20. THANK YOU!