What Can Layar Do for Your Business?
REAL ESTATE
Webinar, January 2014

Maarten Lens-FitzGerald,
Co-founder
Maarten Lens-FitzGerald
Layar Co-Founder
maarten@layar.com

Olga Beza
Technical Support Engineer
olga@layar.com
2
B
45 minutes presentation
15 minutes Q&A
!

Questions via ”question box”
!

Download the deck now via link in the chat,
will...
www.layar.com/news/events
4
B
Agenda
- Layar
- History
- Examples
- Best Practices
- Products & Walk Through
- Q&A
5
B

© 2013, Layar B.V. STRICTLY Conf...
History
From Augmented Reality to Interactive Print

6
B
1968, Ivan Sutherland
7
B
future world

8
B

1984, Terminator

© 2013, Layar B.V. STRICTLY Confidential and Proprietary
Today
Augmented
Reality rides
on the smart
phone wave

© 2013, Layar B.V. STRICTLY Confidential and Proprietary
A brochure cover

© 2013, Layar B.V. STRICTLY Confidential and Proprietary
The brochure cover
is scanned with free
Layar app

© 2013, Layar B.V. STRICTLY Confidential and Proprietary
The image is analyzed

© 2013, Layar B.V. STRICTLY Confidential and Proprietary
The image ‘fingerprint'
is matched with the
database in the cloud

© 2013, Layar B.V. STRICTLY Confidential and Proprietar...
The digital media is
downloaded and placed
“on” the magazine

This is AUGMENTED REALITY
© 2013, Layar B.V. STRICTLY Confid...
Image recognition
!

Augmented reality
for Digital Content 

No special printing
technology
No special Codes
15
B

© 2013,...
Better than QR codes:
- No ugly visual
- Rich media
- Change after publishing
- Wow effect
!

!

16
B

© 2013, Layar B.V. ...
The future of online is offline
© 2013, STRICTLY Confidential and Proprietary
© 2013, Layar B.V.Layar B.V. STRICTLY Confid...
http://www.youtube.com/watch?v=-N5xBSMfRTA
© 2013, Layar B.V. STRICTLY Confidential and Proprietary
Layar 101

10 million
downloads in the US
!

Android, iOS
phones and tablets
36 million globally

70.000 publishers & mark...
Layar 101

WE SEE....

36

© 2013, Layar B.V. STRICTLY Confidential and Proprietary
About Layar

Layar 101

Founded June 2009
Backed by VCs Intel, Prime, Sunstone
30 people offices in Amsterdam, New York, To...
BRAND LEADERS

© 2013, Layar B.V. STRICTLY Confidential and Proprietary
LAYAR

Layar 101

Largest
10 million installs in the US, 36 Million world wide
!

Easiest
enhance a page in less than 60 s...
INTERACTIVE
PRINT

Examples
4on4 Real Estate

http://youtu.be/t5mc60QpiGE

Real Estate & Layar

Attract, Amaze & Engage
Van Santvoort Real Estate

Real Estate & Layar

Attract, Amaze & Engage

http://youtu.be/Ba4FXyaniKU
Started with 12 newspapers

Trained >100 people in 2 weeks

Expanding to all their newspapers

© 2013, Layar B.V. STRICTLY...
Layar 101

Turn every real estate
listing into a virtual
tour by embedding
videos and images!

call to action
button!
London Real Estate Magazine

Real Estate & Layar

Attract, Amaze & Up-sell
GEO Examples
Real Estate Development

Real Estate & Layar

Show how it will look
Real Estate Agents

Real Estate & Layar

Show your inventory
on location
Example Brochure
- w all best practices ith
Example Brochure
All content is fictitious

6 enhanced pages

www.layar.com/real-estate

Real Estate & Layar
Explicit and
Prominent
Activation

COVER

Use video to make it
personal and engaging.

(Scan this page to see Layar conten...
Activation Page
Explicit and Prominent Activation

Congratulate the reader

(Scan this page to see Layar content)

Actual ...
BOOK VIEWING BUTTONS
Explicit and Prominent Activation

Fill your funnel thru email and phone

(Scan this page to see Laya...
VIDEOS
Explicit and Prominent Activation

Amaze with video

Funnel Filler

(Scan this page to see Layar content)

Actual P...
IMAGE CAROUSELS
Explicit and Prominent Activation

Amaze with Slideshows

Funnel Filler

(Scan this page to see Layar cont...
3D & GEO LAYERS
Explicit and Prominent Activation

Amaze with 3D & Geo

Funnel Filler

(Scan this page to see Layar conten...
3D Screen Video

3D model
outside

3D model
inside
© 2013, Layar B.V. STRICTLY Confidential and Proprietary
© 2013, Layar ...
Why use Layar?

Amaze
!

Engage
!

Fill your Funnel
!

Measure
Morale Boost, Image Upgrade

Real Estate & Layar
Products & Walk Through
Whats in the box?

4
B3
Free Layar App
!

2D and 3D Augmented Reality
QR code scanning
GEO & Interactive Print
!

Pop out mode
!

iOS and Android
...
Also a custom branded app and the SDK
4
B5

© 2013, Layar B.V. STRICTLY Confidential and Proprietary
Pop out and lean back!
4
B6

© 2013, Layar B.V. STRICTLY Confidential and Proprietary
Easy drag 'n' drop online creation tool

4
B7

© 2013, Layar B.V. STRICTLY Confidential and Proprietary
Standard Buttons

4
B8

© 2013, Layar B.V. STRICTLY Confidential and Proprietary
4
B9

© 2013, Layar B.V. STRICTLY Confidential and Proprietary
Page costs

5
B0

Branded App

SDK

Free

App costs

Layar App

$9.750
one time setup fee
$3.250
annual license fee

$3.25...
Interactive Print content can be changed
after publication
Once a credit is used it cannot be applied to
another page.
Pri...
GEO and 3D
Great effect yet technical skills
required: DIY or work with Layar
Partners: layar.com/partners

Funda on Layar...
www.layar.com/documentation

FREE

5
B3

© 2013, Layar B.V. STRICTLY Confidential and Proprietary
Useful Files
Creating Successful Campaigns
layar.it/ECCguide
Calls to Action Guide & Asset Pack
layar.it/CallsToActionPack...
5
B5

© 2013, Layar B.V. STRICTLY Confidential and Proprietary
5
B6

© 2013, Layar B.V. STRICTLY Confidential and Proprietary
5
B7

© 2013, Layar B.V. STRICTLY Confidential and Proprietary
LAYAR

How to Make Money with
Augmented Reality in Publishing
Maarten Lens-FitzGerald
maarten@layar.com
!
!
!

www.layar.com/support

5
B9

Thank you!

© 2013, Layar B.V. STRICTLY Conf...
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Layar January 23rd Webinar - What Can Layar Do For Your Business? Real Estate

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Based on our experience, we’ve found several key ways to be successful with interactive print in several industries, including Real Estate! Plus, we’ve also discovered the single most critical factor for success. Want to know what they are?

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Layar January 23rd Webinar - What Can Layar Do For Your Business? Real Estate

  1. 1. What Can Layar Do for Your Business? REAL ESTATE Webinar, January 2014 Maarten Lens-FitzGerald, Co-founder
  2. 2. Maarten Lens-FitzGerald Layar Co-Founder maarten@layar.com Olga Beza Technical Support Engineer olga@layar.com 2 B
  3. 3. 45 minutes presentation 15 minutes Q&A ! Questions via ”question box” ! Download the deck now via link in the chat, will be available on line later as well ! Part of webinar series, www.layar.com/events/ 3 B © 2013, Layar B.V. STRICTLY Confidential and Proprietary
  4. 4. www.layar.com/news/events 4 B
  5. 5. Agenda - Layar - History - Examples - Best Practices - Products & Walk Through - Q&A 5 B © 2013, Layar B.V. STRICTLY Confidential and Proprietary
  6. 6. History From Augmented Reality to Interactive Print 6 B
  7. 7. 1968, Ivan Sutherland 7 B
  8. 8. future world 8 B 1984, Terminator © 2013, Layar B.V. STRICTLY Confidential and Proprietary
  9. 9. Today Augmented Reality rides on the smart phone wave © 2013, Layar B.V. STRICTLY Confidential and Proprietary
  10. 10. A brochure cover © 2013, Layar B.V. STRICTLY Confidential and Proprietary
  11. 11. The brochure cover is scanned with free Layar app © 2013, Layar B.V. STRICTLY Confidential and Proprietary
  12. 12. The image is analyzed © 2013, Layar B.V. STRICTLY Confidential and Proprietary
  13. 13. The image ‘fingerprint' is matched with the database in the cloud © 2013, Layar B.V. STRICTLY Confidential and Proprietary
  14. 14. The digital media is downloaded and placed “on” the magazine This is AUGMENTED REALITY © 2013, Layar B.V. STRICTLY Confidential and Proprietary
  15. 15. Image recognition ! Augmented reality for Digital Content 
 No special printing technology No special Codes 15 B © 2013, Layar B.V. STRICTLY Confidential and Proprietary
  16. 16. Better than QR codes: - No ugly visual - Rich media - Change after publishing - Wow effect ! ! 16 B © 2013, Layar B.V. STRICTLY Confidential and Proprietary
  17. 17. The future of online is offline © 2013, STRICTLY Confidential and Proprietary © 2013, Layar B.V.Layar B.V. STRICTLY Confidential and Proprietary
  18. 18. http://www.youtube.com/watch?v=-N5xBSMfRTA © 2013, Layar B.V. STRICTLY Confidential and Proprietary
  19. 19. Layar 101 10 million downloads in the US ! Android, iOS phones and tablets 36 million globally 70.000 publishers & marketeers
 on the Layar Creator
  20. 20. Layar 101 WE SEE.... 36 © 2013, Layar B.V. STRICTLY Confidential and Proprietary
  21. 21. About Layar Layar 101 Founded June 2009 Backed by VCs Intel, Prime, Sunstone 30 people offices in Amsterdam, New York, Toronto Global leader in mobile augmented reality Android, iPhone, iPad © 2013, Layar B.V. STRICTLY Confidential and Proprietary © 2013, Layar B.V. STRICTLY Confidential and Proprietary
  22. 22. BRAND LEADERS © 2013, Layar B.V. STRICTLY Confidential and Proprietary
  23. 23. LAYAR Layar 101 Largest 10 million installs in the US, 36 Million world wide ! Easiest enhance a page in less than 60 seconds ! Clear Pricing 1 enhanced page starts at $50 ! ! fast, versatile, robust
  24. 24. INTERACTIVE PRINT Examples
  25. 25. 4on4 Real Estate http://youtu.be/t5mc60QpiGE Real Estate & Layar Attract, Amaze & Engage
  26. 26. Van Santvoort Real Estate Real Estate & Layar Attract, Amaze & Engage http://youtu.be/Ba4FXyaniKU
  27. 27. Started with 12 newspapers
 Trained >100 people in 2 weeks
 Expanding to all their newspapers © 2013, Layar B.V. STRICTLY Confidential and Proprietary
  28. 28. Layar 101 Turn every real estate listing into a virtual tour by embedding videos and images! call to action button!
  29. 29. London Real Estate Magazine Real Estate & Layar Attract, Amaze & Up-sell
  30. 30. GEO Examples
  31. 31. Real Estate Development Real Estate & Layar Show how it will look
  32. 32. Real Estate Agents Real Estate & Layar Show your inventory on location
  33. 33. Example Brochure - w all best practices ith
  34. 34. Example Brochure All content is fictitious 6 enhanced pages www.layar.com/real-estate Real Estate & Layar
  35. 35. Explicit and Prominent Activation COVER Use video to make it personal and engaging. (Scan this page to see Layar content) Actual Print What you see with Layar © 2013, Layar B.V. STRICTLY Confidential and Proprietary © 2013, Layar B.V. STRICTLY Confidential and Proprietary
  36. 36. Activation Page Explicit and Prominent Activation Congratulate the reader (Scan this page to see Layar content) Actual Print What you see with Layar © 2013, Layar B.V. STRICTLY Confidential and Proprietary © 2013, Layar B.V. STRICTLY Confidential and Proprietary
  37. 37. BOOK VIEWING BUTTONS Explicit and Prominent Activation Fill your funnel thru email and phone (Scan this page to see Layar content) Actual Print What you see with Layar © 2013, Layar B.V. STRICTLY Confidential and Proprietary © 2013, Layar B.V. STRICTLY Confidential and Proprietary
  38. 38. VIDEOS Explicit and Prominent Activation Amaze with video Funnel Filler (Scan this page to see Layar content) Actual Print What you see with Layar © 2013, Layar B.V. STRICTLY Confidential and Proprietary © 2013, Layar B.V. STRICTLY Confidential and Proprietary
  39. 39. IMAGE CAROUSELS Explicit and Prominent Activation Amaze with Slideshows Funnel Filler (Scan this page to see Layar content) Actual Print What you see with Layar © 2013, Layar B.V. STRICTLY Confidential and Proprietary © 2013, Layar B.V. STRICTLY Confidential and Proprietary
  40. 40. 3D & GEO LAYERS Explicit and Prominent Activation Amaze with 3D & Geo Funnel Filler (Scan this page to see Layar content) Actual Print What you see with Layar © 2013, Layar B.V. STRICTLY Confidential and Proprietary © 2013, Layar B.V. STRICTLY Confidential and Proprietary
  41. 41. 3D Screen Video 3D model outside 3D model inside © 2013, Layar B.V. STRICTLY Confidential and Proprietary © 2013, Layar B.V. STRICTLY Confidential and Proprietary
  42. 42. Why use Layar? Amaze ! Engage ! Fill your Funnel ! Measure Morale Boost, Image Upgrade Real Estate & Layar
  43. 43. Products & Walk Through Whats in the box? 4 B3
  44. 44. Free Layar App ! 2D and 3D Augmented Reality QR code scanning GEO & Interactive Print ! Pop out mode ! iOS and Android Phone& Tablets 4 B4 © 2013, Layar B.V. STRICTLY Confidential and Proprietary
  45. 45. Also a custom branded app and the SDK 4 B5 © 2013, Layar B.V. STRICTLY Confidential and Proprietary
  46. 46. Pop out and lean back! 4 B6 © 2013, Layar B.V. STRICTLY Confidential and Proprietary
  47. 47. Easy drag 'n' drop online creation tool 4 B7 © 2013, Layar B.V. STRICTLY Confidential and Proprietary
  48. 48. Standard Buttons 4 B8 © 2013, Layar B.V. STRICTLY Confidential and Proprietary
  49. 49. 4 B9 © 2013, Layar B.V. STRICTLY Confidential and Proprietary
  50. 50. Page costs 5 B0 Branded App SDK Free App costs Layar App $9.750 one time setup fee $3.250 annual license fee $3.250 annual license fee © 2013, Layar B.V. STRICTLY Confidential and Proprietary
  51. 51. Interactive Print content can be changed after publication Once a credit is used it cannot be applied to another page. Price unrelated to print run or circ. A page is live for 12 months Pay with Creditcard or Paypal
  52. 52. GEO and 3D Great effect yet technical skills required: DIY or work with Layar Partners: layar.com/partners Funda on Layar 5 B2 MRDRV “Market Hall” in Rotterdam, NL © 2013, Layar B.V. STRICTLY Confidential and Proprietary
  53. 53. www.layar.com/documentation FREE 5 B3 © 2013, Layar B.V. STRICTLY Confidential and Proprietary
  54. 54. Useful Files Creating Successful Campaigns layar.it/ECCguide Calls to Action Guide & Asset Pack layar.it/CallsToActionPack Real Estate Example Brochure www.layar.com/real-estate 5 B4 © 2013, Layar B.V. STRICTLY Confidential and Proprietary
  55. 55. 5 B5 © 2013, Layar B.V. STRICTLY Confidential and Proprietary
  56. 56. 5 B6 © 2013, Layar B.V. STRICTLY Confidential and Proprietary
  57. 57. 5 B7 © 2013, Layar B.V. STRICTLY Confidential and Proprietary
  58. 58. LAYAR How to Make Money with Augmented Reality in Publishing
  59. 59. Maarten Lens-FitzGerald maarten@layar.com ! ! ! www.layar.com/support 5 B9 Thank you! © 2013, Layar B.V. STRICTLY Confidential and Proprietary
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