Layar Augmented Reality Platform - information for brands and publishers
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Layar Augmented Reality Platform - information for brands and publishers

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Augmented Reality (AR) is the next mass medium. Layar’s market leading AR platform facilitates deep engagement between brands and people in their everyday lives. ...

Augmented Reality (AR) is the next mass medium. Layar’s market leading AR platform facilitates deep engagement between brands and people in their everyday lives.

This information deck explains the opportunity and how brands can use Layar to increase awareness and a higher conversion into a call to action.

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Layar Augmented Reality Platform - information for brands and publishers Layar Augmented Reality Platform - information for brands and publishers Presentation Transcript

  • Building deep, immersive Augmented Reality Experiences Information for Brands, Agencies and Developers May 2010 © 2010, Layar B.V.
  • Augmented Reality (AR) is the next mass medium. Layar’s market leading AR platform facilitates deep engagement between brands and people in their everyday lives. This information deck explains the opportunity and how brands can use Layar to increase awareness and a higher conversion into a call to action. © 2010, Layar B.V.
  • Two types of Augmented Reality Location based and Marker/ image based Location based Image/ marker based Mobile phone PC + webcam Outside Inside © 2010, Layar B.V.
  • A new medium is developing Similar developments compared to the birth of the internet as a medium © 2010, Layar B.V.
  • Do you remember...? Mass Market Medium Specific Content Massive Distribution Curated New Medium Eco-System Gains Multimedia Rich CD Traction Devices Rom content © 2010, Layar B.V.
  • A bit of history repeating... ? Mass Market Medium Specific Content Massive Distribution Curated New Medium Eco-System Gains Multimedia Rich App Traction Devices content © 2010, Layar B.V.
  • Augmented Reality is the only service which uses all the capabilities of the mobile phone: Camera Maps GPS Audio Compass Video Internet Calls Accelerometer SMS 3D graphics E-mail © 2010, Layar B.V.
  • Augmented Reality is the next Mass Medium The first medium that takes Experiences “Out of the Box” © 2010, Layar B.V.
  • All previous mass media were ‘boxed’ © 2010, Layar B.V.
  • Our reality: an empty canvas You are the painter © 2010, Layar B.V.
  • The street is our playground Adding a digital layer to every day life © 2010, Layar B.V.
  • Waiting softener Pull out your mobile phone and experience a new world © 2010, Layar B.V.
  • Layar facilitates deep, impactful experiences ‘Knowlegde and understanding’ rather than ‘information’ © 2010, Layar B.V.
  • Understand & re-create history: Berlin Wall New Medium Gains Traction Layer developed by Hoppala © 2010, Layar B.V.
  • See the future: buildings in 3D on construction site Layer developed by NAi/ IN10 © 2010, Layar B.V.
  • City tours re-invented: Beatles Magical AR tour © 2010, Layar B.V. Layer developed by AugmentReality
  • New art, created for AR: Virtual Public Art Project Layer developed by Superimpose/ VPAP © 2010, Layar B.V.
  • AR shops: place webshops in reality - everywhere your fans are Layer developed by HPSC.fr © 2010, Layar B.V.
  • Expositions re-invented: place art in a new context Art by Jean Marc le Favre, Layer developed by HPSC.fr © 2010, Layar B.V.
  • AR Launch campaign around Ubisoft’s Splintercell Layer developed by Muzar & Blutarsky © 2010, Layar B.V.
  • AR triggered by an outdoor billboard: Walt Disneys’ Prince of Persia Layer developed by TABWorldmedia © 2010, Layar B.V.
  • AR flashmob: 3D avatars and humans get together Layer developed by TABWorldmedia © 2010, Layar B.V.
  • Real AR: enter an object and discover new worlds Inside Outside (incl sound) Demo layer © 2010, Layar B.V.
  • Inside of a spaceship... Demo layer © 2010, Layar B.V.
  • Layar’s Augmented Reality platform facilitates the simple creation, delivery and promotion of deep impactful experiences to targeted audiences, resulting in an increase of brand awareness and high conversion of a call to action © 2010, Layar B.V.
  • The Layar AR platform today nearly 2.000.000 million installs on iPhone and Android* 3500 active content owners and publishers 2500 layers in development 650 layers Published [mid May 2010, layers & developers growing by 20% per month] 1.200.000 augmented objects served per day *numbers excluding (Global) distribution deals - tens of millions of phones © 2010, Layar B.V.
  • Soon, all new smartphones will be AR capable - from 10 mio to 650 new AR phones/ year 2000 1500 1000 millions 500 Total new handsets sold in year Smartphones sold in year AR capable phones sold in year 0 2009 2010 2011 2012 2013 Gartner & Macquarie estimates © 2010, Layar B.V.
  • Layar pre-installed on tens of millions of phones in 2010, advertised by major players Layar Reality Browser Top 3 handset Chipset manufacturer maker Global deal signed Pre-installed in NL Verbal commit Proposal US prime time Announced advertising © 2010, Layar B.V.
  • Layar facilitates AR experiences for the masses You focus on the experience, we arrange the rest © 2010, Layar B.V.
  • Layar Platform: created to service Brands, Publishers and Developers API Tools & Support Modules and States approach Statistics Dynamic and Live data OpenSource tools Authentication Layar Partner Network 3D, autotriggers Wiki Rich Interaction Google Groups Support desk Payments Publishing - Multiple currencies, languages Multiple Operating Systems - Statistics Multiple languages - Taxes and Administation other payment methods and providers to follow © 2010, Layar B.V.
  • Publishing on Layar: one time content creation, all platforms supported Publishing Platform Dutch, French, Greek, Portugese, Hebrew, English, Japanese, Turkish, Korean, Chinese (Mandarin), Spanish and Italian implemented implemented Implemented On the radar On the radar © 2010, Layar B.V.
  • Discovery in AR: content within context A next step to become part of people’s everyday lives © 2010, Layar B.V.
  • Every medium has it’s own discovery mechanism Television Magazines Internet © 2010, Layar B.V.
  • Find a stream of augmented objects relevant to your context © 2010, Layar B.V.
  • Layar Stream lets people discover content where and when they need - or are ready for it. Better than having to find a standalone AR application in an App store. © 2010, Layar B.V.
  • Creating deeply immersive experiences What does it take to create an impactful layer on Layar? © 2010, Layar B.V.
  • Define your concept ideas possibilities time capabilities features brainstorm platforms interaction Layar Concept © 2010, Layar B.V.
  • Use our developer tools & channels for information and inspiration blog wiki website tweets about layar slideshare channel facebook fanpage youtube channel © 2010, Layar B.V.
  • Decide on your level of investment Level of impact towards your target group low high Visible Interact Engage “Where is” layer - e.g. store Coupons, virtual shop, AR games & immersive locator simple quiz etc. experiences Required skills Required skills Required skills ‣ Content producer ‣ Content producer ‣ Content producer ‣ Programmer ‣ Programmer ‣ Programmer ‣ UI and UX designer ‣ UI and UX designer ‣ Storyteller ‣ 3D modeler 1 - 7 days 1 month 1 - 3 months Time to realize your Augmented Reality Experiences (estimated) © 2010, Layar B.V.
  • Ready to create? Request a Publisher key: http://layar.com/create © 2010, Layar B.V.
  • Need help building your layer? Ask one of the developers in the Layar Partner Network* http://site.layar.com/create/developer-list/ * developers of our partner network all have proven skill in large scale Layar projects © 2010, Layar B.V.
  • Promote your layer on Layar? Talk to us on distribution partnerships, joint PR and premium placement: matt@layar.com © 2010, Layar B.V.
  • Layar NEXT event: June 18th, 2010 The State of the Medium The Layar NEXT event is a celebration of the emergence of Augmented Reality as a medium, a celebration of Layar being 1 year old and a celebration of the latest Layar release. Layar invites layar developers, publishers and partners as well as gaming, internet and forward looking thought leaders plus press to come and share this celebration. To connect with one and other as we are all are building the new medium. http://www.meetup.com/LayarEvents/ © 2010, Layar B.V.
  • Thank You content@layar.com Background image: http://www.flickr.com/photos/sinkdd/3016118556/sizes/o/ © 2010, Layar B.V.