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Layar - Gene Becker on Experience Design, ARE2011
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Layar - Gene Becker on Experience Design, ARE2011

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Layar's Gene Becker talks experience design in augmented reality at ARE2011, May 2011.

Layar's Gene Becker talks experience design in augmented reality at ARE2011, May 2011.

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Transcript

  • 1. Experience Design forMobile Augmented RealityGene BeckerMay 2011
  • 2. “You are the world’s firstpure play experience designers” - Bruce Sterling
  • 3. 


what
makes
a
compelling
experience?
 Physical / Mental Self-Expression Challenge & Creativity Physical Stimulation Competing(sights, sounds, touch…) with others Mental / Emotional Bonding, Sharing & Stimulation, Imagination Cooperation ref: Hull, Reid “Experience Design for Pervasive Computing” © 2010, Layar B.V.
  • 4. 


mobile
AR
experience
design
prac8ces1.
Zero‐click
experiences2.
Narra8ve
elements3.
Magic
moments4.
Immersion
&
flow
vs.
literal
posi8oning5.
AR
as
social
photography © 2010, Layar B.V.
  • 5. We’re still inthe silent filmera of the ARmedium
  • 6. Historic Market Street layer by bigBigBang
  • 7. Quadmented by Adriano Farano @farano
  • 8. Quadmented by Adriano Farano @farano
  • 9. Quadmented by Adriano Farano @farano
  • 10. Quadmented by Adriano Farano @farano
  • 11. PhillyHistory.orgAR by Deb Boyer & Josh Marcus@azavea
  • 12. Berlin Wall layer by Marc Rene Gardeya
  • 13. tiananmen squARedjohncraigfreeman.com
  • 14. virtualpublicartproject.com@vpublicart
  • 15. freespace by spacelib
  • 16. Tweeps around by TABhttp://www.tabworldmedia.com
  • 17. Instaphotos by TAB Worldmedia
  • 18. 


mobile
AR
experience
design
prac8ces1.
Zero‐click
experiences2.
Narra8ve
elements3.
Magic
moments4.
Immersion
&
flow
vs.
literal
posi8oning5.
AR
as
social
photography © 2010, Layar B.V.
  • 19. Discuss.Gene Beckertw: @genebeckerskype: gene.beckerweb: www.layar.commail: gene@layar.com