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Gene Becker at ARE 2011 talking about the Layar platform.

Gene Becker at ARE 2011 talking about the Layar platform.

May 17, 2011.

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Layar - Gene Becker at ARE2011 Presentation Transcript

  • 1. Developing Mobile ARwith LayarGene BeckerMay 2011
  • 2. Layar platformLayar Augmented Reality Publishing Platform Layar Player SDK Browser (App) v5.0 & Layar Connect NEW! AR view SDK for your iphone app
  • 3. Layar key features • Support for rich media: images, audio, video & 3D models • Support for animation • Sharing to Facebook & Twitter • Layer actions: call, email, share, web page • Dynamic elements: intents, autotriggers, relative POIs, point- to-point • Layar Player SDK (adding AR to your own iPhone app) • Payment platform (with PayPal)© Layar 2011
  • 4. 1.5 million active users
  • 5. iPhoneAndroidSymbian Bada
  • 6. over 2000 layers
  • 7. Creating layers: alternatives Build your own layer service from scratch Build on top of community frameworks Use a hosted CMS service Engage a Layar Partner Network member
  • 8. Creating layers – Layer service Open API with a single HTTP GET call GetPOIsRequest: HTTP request with URL encoded parameters: Latitude, Longitude, filter settings... GetPOIsResponse: JSON data containing POI information API documentation: http://layar.pbworks.com
  • 9. Layar architecture Layar s ion publishing fi nit Sensor data d e environmen er Lay t Layar server Get layers Get POIs Create layer Lay Fixed er De data Ge velop tP OIs er AP I Layer View service POI in form Ge View POI i ation provider tP OI nform s ation Layer content Legend sources Layar environment© Layar 2011 Third-party
  • 10. http://devAPI.example.com/getPOIs/?countryCode=INRequest &lon=4.887339&timestamp=1249226148713 &userId=ed48067cda8e1b985dbb8ff3653a2da4fd490a37 &developerId=896&developerHash=1ee6d294aa6b639b365899f844257523c5bf9702 &RADIOLIST=a&radius=6245&CUSTOM_SLIDER=23987.0 &lat=52.377544&layerName=snowy4 &SEARCHBOX=asdfdhcgg&accuracy=100 {"morePages": false,Response "layer": "jsource02", "errorCode": 0, "hotspots": [ { "object": { "baseURL": "http://layar3d.jsource.nl/", "full": "ghost.l3d", "reduced": "ghost_reduced.l3d", "icon": "icon1.png", "size": 2 }, "transform": { "rel": true, "angle": 45, "scale": 5 }, "actions": [ { "label": "Visit webpage", "uri": "http://example.com/" } ], "distance": 0, "lat": 52000000, "lon": 4350000, "attribution": "", "line2": "", "imageURL": null, "line3": "", "dimension": 3, "line4": "", "type": 0, "id": "asda4494", "title": "Test object" } ], "errorString": "OK", "nextPageKey": null }
  • 11. PorPOISe Open Source Layar Point of Interest Server Created & maintained by Jens de Smit (now at Layar) BSD license Runs on standard PHP web server Supports points, 2D images, 3D objects, actions, animations Supports XML & database POI data sources Supports oAuth http://code.google.com/p/porpoise
  • 12. augmentation.hoppala.eu •Hosted CMS •No coding •2D & 3D objects •Audio •Autotriggers •Actions •Free version •No bulk import •Beta usability
  • 13. .com• Easy to use web based application for • Powerful animation configuration creating AR • Support for actions including• Layer editor with real-time preview auto-triggered actions• Multiple format data importing (csv, • Automatic Layar browser version kml, georss & geojson) support• Automatic image transcoding with • Publish to Layar with a single click - no preview features programming or other developer• Image & 3D based marker support accounts required
  • 14. • Import and export of (large) datasets,• Full Layar API integration,• Autogenerated mobile pages linked to each POI• Statistics on usage, location etc.• User roles (admin and editor)• Autotriggers• POI based on the user location (user based poi)• 2D and 3D,• Define publication dates (starting, ending or timeslot)• Realtime xml linking,• Etc.
  • 15. 50+commercial partners
  • 16. Historic Market St. by bigBigBang
  • 17. virtualpublicartproject.com@vpublicart
  • 18. Street ARt by MOB
  • 19. Prince of Persia by TAB http://www.tabworldmedia.com © 2010, Layar B.V.
  • 20. Rolling Stones by Mobilistar http://www.augmentreality.co.uk/ © 2010, Layar B.V.
  • 21. Layar Augmented Office by HPSC
  • 22. Tweeps around by TABhttp://www.tabworldmedia.com
  • 23. Instaphotos by TAB Worldmedia
  • 24. freespace by spacelib
  • 25. We’re still inthe silent filmera of the ARmedium
  • 26. a
challenge:
who
will
make
these
layers?•a
global
historical
narra5ves
layer?•an
NYC
311
open
data
layer?•a
climate
change
scenario
layer?•the
first
true
context‐aware
layer?
•the
first
social
API
layer
that’s
beFer
than
the
original
app?•the
Doctor
Who
layer,
the
Fringe
layer,
the
American
Idol
layer,
the
Grateful
Dead
layer?•the
first
layer
that
aggregates
cross‐plaMorm
loca5ve
content
e.g.,
GeoLoqi
geonotes,
Broadcastr
stories
Wikitude
worlds,
Junaio
channels...?
 © 2010, Layar B.V.
  • 27. Discuss.Gene Beckertw: @genebeckerskype: gene.beckerweb: www.layar.commail: gene@layar.com
  • 28. App Store Data as of May 14 2011 # of downloads 1M - 5M 500k - 1M 100k - 500k© Layar 2011
  • 29. “You are the world’s firstpure play experience designers” - Bruce Sterling
  • 30. 


what
makes
a
compelling
experience?
 Physical / Mental Self-Expression Challenge & Creativity see also: Flow and the psychology of optimal experience (Csikszentmihalyi) Physical Stimulation Competing(sights, sounds, touch…) with others Mental / Emotional Bonding, Sharing & Stimulation, Imagination Cooperation ref: Hull, Reid “Experience Design for Pervasive Computing” © 2010, Layar B.V.
  • 31. 


mobile
AR
experience
design
prac5ces1.
Understand
limita5ons
and
design
around
them2.
Design
for
challenge,
expression
and
flow3.
Design
for
physical
sensa5on
&
emo5onal
drama4.
Design
for
social
bonding,
sharing,
compe55on5.
Bring
an
interdisciplinary
media
produc5on
mindset © 2010, Layar B.V.
  • 32. Augmented reality is a new medium ofcreative expression that expandshuman experience