Layar February 20th Webinar – Get Started With the Layar Creator

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  • 1. Get Started with the Layar Creator Rags Vadali, VP Product Georgia Diaconescu, IP Consultant Thursday, February 20, 14
  • 2. 1. LAYAR - WHO ARE WE? 2. LAYAR CREATOR 2.0 -Live Demo 3. Q&A SESSION Thursday, February 20, 14
  • 3. KEY CHALLENGES Thursday, February 20, 14
  • 4. THE WORLD IS CHANGING.... Media consumption Mobile commerce Wearable devices Instant and real-time information Thursday, February 20, 14
  • 5. 24 uur reclame - Sanoma Lab NOW WHAT? © 2013, Layar B.V. STRICTLY Confidential and Proprietary Thursday, February 20, 14
  • 6. Start with print. © 2013, Layar B.V. STRICTLY Confidential and Proprietary Thursday, February 20, 14
  • 7. broken user experience with print content Thursday, February 20, 14
  • 8. WE BELIEVE connect the offline and online world... ... and give consumers & businesses a meaningful experience Thursday, February 20, 14
  • 9. The Layar App, available for iOS and Android, is the #1 mobile AR app. THE LAYAR APP HAS 35 7 MILLION DOWNLOADS AND COUNTING CANADA UK NETHERLANDS SPAIN GERMANY U.S.A. OTHER 3% 5% 5% 7% 8% 28% 44% Thursday, February 20, 14
  • 10. >75.000 Layar Creator users Interactive print is booming! Since the launch of the Layar Creator in 2012, thousands of publishers and marketeers have begun taking advantage of this engaging technology. 45,000+ CAMPAIGNS Thursday, February 20, 14 75,000+ 64,000+ PUBLISHERS 200,000+ PAGES
  • 11. © 2013, Layar B.V. STRICTLY Confidential and Proprietary Thursday, February 20, 14
  • 12. MOBILE AUGMENTED REALITY Geo-location AR Thursday, February 20, 14 Image Recognition technology
  • 13. HOW DO I BRING PRINT TO LIFE? Thursday, February 20, 14
  • 14. Thursday, February 20, 14
  • 15. LAYAR CREATOR 2.0 UPLOAD Thursday, February 20, 14 CREATE PUBLISH!
  • 16. PAGE MENU UPLOAD Thursday, February 20, 14 CREATE PUBLISH!
  • 17. MAIN CANVAS UPLOAD Thursday, February 20, 14 CREATE PUBLISH!
  • 18. BUTTON MENU UPLOAD Thursday, February 20, 14 CREATE PUBLISH!
  • 19. FEATURES Basic Thursday, February 20, 14 Media Social Advanced
  • 20. LIVE DEMO Thursday, February 20, 14
  • 21. QUESTIONS & ANSWERS Thursday, February 20, 14
  • 22. NEED HELP? Visit: Layar Help Center Thursday, February 20, 14
  • 23. INTERACTIVE PRINT SERVICES Thursday, February 20, 14
  • 24. WEBINARS Thursday, February 20, 14
  • 25. THANK YOU! Thursday, February 20, 14