Get Started with the Layar Creator
Rags Vadali, VP Product
Georgia Diaconescu, IP Consultant
Thursday, February 20, 14
1. LAYAR - WHO ARE WE?
2. LAYAR CREATOR 2.0 -Live Demo
3. Q&A SESSION

Thursday, February 20, 14
KEY CHALLENGES

Thursday, February 20, 14
THE WORLD IS CHANGING....
Media consumption
Mobile commerce
Wearable devices
Instant and real-time information

Thursday, ...
24 uur reclame - Sanoma Lab

NOW WHAT?

© 2013, Layar B.V. STRICTLY Confidential and
Proprietary
Thursday, February 20, 14
Start with print.

© 2013, Layar B.V. STRICTLY Confidential and
Proprietary
Thursday, February 20, 14
broken
user experience
with print content

Thursday, February 20, 14
WE BELIEVE
connect the offline
and online world...

... and give
consumers & businesses
a meaningful experience
Thursday, F...
The Layar App, available for iOS and Android, is the #1 mobile AR app.

THE LAYAR
APP HAS

35
7

MILLION
DOWNLOADS
AND COU...
>75.000 Layar Creator users
Interactive print is booming!
Since the launch of the Layar
Creator in 2012, thousands of
publ...
© 2013, Layar B.V. STRICTLY Confidential and
Proprietary
Thursday, February 20, 14
MOBILE AUGMENTED REALITY

Geo-location AR

Thursday, February 20, 14

Image Recognition technology
HOW DO I BRING PRINT TO LIFE?

Thursday, February 20, 14
Thursday, February 20, 14
LAYAR CREATOR 2.0

UPLOAD
Thursday, February 20, 14

CREATE

PUBLISH!
PAGE MENU

UPLOAD
Thursday, February 20, 14

CREATE

PUBLISH!
MAIN CANVAS

UPLOAD
Thursday, February 20, 14

CREATE

PUBLISH!
BUTTON MENU

UPLOAD
Thursday, February 20, 14

CREATE

PUBLISH!
FEATURES

Basic

Thursday, February 20, 14

Media

Social

Advanced
LIVE DEMO

Thursday, February 20, 14
QUESTIONS
& ANSWERS

Thursday, February 20, 14
NEED HELP?
Visit: Layar Help Center

Thursday, February 20, 14
INTERACTIVE PRINT SERVICES

Thursday, February 20, 14
WEBINARS

Thursday, February 20, 14
THANK YOU!

Thursday, February 20, 14
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Layar February 20th Webinar – Get Started With the Layar Creator

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Layar February 20th Webinar – Get Started With the Layar Creator

  1. 1. Get Started with the Layar Creator Rags Vadali, VP Product Georgia Diaconescu, IP Consultant Thursday, February 20, 14
  2. 2. 1. LAYAR - WHO ARE WE? 2. LAYAR CREATOR 2.0 -Live Demo 3. Q&A SESSION Thursday, February 20, 14
  3. 3. KEY CHALLENGES Thursday, February 20, 14
  4. 4. THE WORLD IS CHANGING.... Media consumption Mobile commerce Wearable devices Instant and real-time information Thursday, February 20, 14
  5. 5. 24 uur reclame - Sanoma Lab NOW WHAT? © 2013, Layar B.V. STRICTLY Confidential and Proprietary Thursday, February 20, 14
  6. 6. Start with print. © 2013, Layar B.V. STRICTLY Confidential and Proprietary Thursday, February 20, 14
  7. 7. broken user experience with print content Thursday, February 20, 14
  8. 8. WE BELIEVE connect the offline and online world... ... and give consumers & businesses a meaningful experience Thursday, February 20, 14
  9. 9. The Layar App, available for iOS and Android, is the #1 mobile AR app. THE LAYAR APP HAS 35 7 MILLION DOWNLOADS AND COUNTING CANADA UK NETHERLANDS SPAIN GERMANY U.S.A. OTHER 3% 5% 5% 7% 8% 28% 44% Thursday, February 20, 14
  10. 10. >75.000 Layar Creator users Interactive print is booming! Since the launch of the Layar Creator in 2012, thousands of publishers and marketeers have begun taking advantage of this engaging technology. 45,000+ CAMPAIGNS Thursday, February 20, 14 75,000+ 64,000+ PUBLISHERS 200,000+ PAGES
  11. 11. © 2013, Layar B.V. STRICTLY Confidential and Proprietary Thursday, February 20, 14
  12. 12. MOBILE AUGMENTED REALITY Geo-location AR Thursday, February 20, 14 Image Recognition technology
  13. 13. HOW DO I BRING PRINT TO LIFE? Thursday, February 20, 14
  14. 14. Thursday, February 20, 14
  15. 15. LAYAR CREATOR 2.0 UPLOAD Thursday, February 20, 14 CREATE PUBLISH!
  16. 16. PAGE MENU UPLOAD Thursday, February 20, 14 CREATE PUBLISH!
  17. 17. MAIN CANVAS UPLOAD Thursday, February 20, 14 CREATE PUBLISH!
  18. 18. BUTTON MENU UPLOAD Thursday, February 20, 14 CREATE PUBLISH!
  19. 19. FEATURES Basic Thursday, February 20, 14 Media Social Advanced
  20. 20. LIVE DEMO Thursday, February 20, 14
  21. 21. QUESTIONS & ANSWERS Thursday, February 20, 14
  22. 22. NEED HELP? Visit: Layar Help Center Thursday, February 20, 14
  23. 23. INTERACTIVE PRINT SERVICES Thursday, February 20, 14
  24. 24. WEBINARS Thursday, February 20, 14
  25. 25. THANK YOU! Thursday, February 20, 14
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