Welcome!




                                     © 2010, Layar B.V.
zondag 15 augustus 2010
Thanks Adaptive Path!




                                                  © 2010, Layar B.V.
zondag 15 augustus 2010
Layar the company
                                   • Launched June 2009
                                   • Maarten Len...
You?



                                 © 2010, Layar B.V.
zondag 15 augustus 2010
Raimo               Maarten             Claire              Indra        Dirk       Ronald               Jacqueline       ...
Claire (Co-founder):
                 General introduction to
                  Layar & cool content

                    ...
Matt (Commercial):
                          Numbers, Distribution &
                              Biz models

           ...
Maurice (Community Mgr):
                           Content & Community,
                           Layar Partner Network,...
Marc (Hoppala):
                          How to build a layer, Layar CMS,
                            How I’m making busi...
Tweets: #Layar



                                           © 2010, Layar B.V.
zondag 15 augustus 2010
What is Layar?




zondag 15 augustus 2010
© 2010, Layar B.V.
zondag 15 augustus 2010
Cool cases




                                       © 2010, Layar B.V.
zondag 15 augustus 2010
© 2010, Layar B.V.
zondag 15 augustus 2010
© 2010, Layar B.V.
zondag 15 augustus 2010
© 2010, Layar B.V.
zondag 15 augustus 2010
© 2010, Layar B.V.
zondag 15 augustus 2010
M-commerce




                                       © 2010, Layar B.V.
zondag 15 augustus 2010
© 2010, Layar B.V.
zondag 15 augustus 2010
© 2010, Layar B.V.
zondag 15 augustus 2010
© 2010, Layar B.V.
zondag 15 augustus 2010
Conquar




                                    © 2010, Layar B.V.
zondag 15 augustus 2010
© 2010, Layar B.V.
zondag 15 augustus 2010
© 2010, Layar B.V.
zondag 15 augustus 2010
© 2010, Layar B.V.
zondag 15 augustus 2010
Enterprise applications: Fire Brigade




                                                      © 2010, Layar B.V.
zondag ...
The street is our playground
                               Adding a digital layer to your world




                     ...
Enabling Augmented Reality Experiences


                          discovery   ∞   publication


                         ...
Content discovery


                          Catalog    &        Stream


                                               ...
Stream engine




                                          © 2010, Layar B.V.
zondag 15 augustus 2010
Publishing Platform



                          Dutch, French, Greek, Portugese, Hebrew, English, Japanese, Turkish, Kore...
Next: Image recognition




                                                    © 2010, Layar B.V.
zondag 15 augustus 2010
© 2010, Layar B.V.
zondag 15 augustus 2010
© 2010, Layar B.V.
zondag 15 augustus 2010
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Layar event US introduction and cases

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The introductory presentation to the Layar events in San Francisco and New York by Claire Boonstra, Layar co-founder.

Shows a general overview of the Layar platform plus some interesting showcases.

Published in: Technology
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Transcript of "Layar event US introduction and cases"

  1. 1. Welcome! © 2010, Layar B.V. zondag 15 augustus 2010
  2. 2. Thanks Adaptive Path! © 2010, Layar B.V. zondag 15 augustus 2010
  3. 3. Layar the company • Launched June 2009 • Maarten Lens-FitzGerald, Raimo van der Klein and Claire Boonstra • Amsterdam • 32 people • VC Funded zondag 15 augustus 2010
  4. 4. You? © 2010, Layar B.V. zondag 15 augustus 2010
  5. 5. Raimo Maarten Claire Indra Dirk Ronald Jacqueline Cari Maurice Gerben Erwin Matt Olivier Flavia Bas Rense Nanda Martin Stefan Anthony Jolien Rory Xuan Tom Cor Laurens Zoja Martin Alex Stepan Artem Anatoliy Andrey Eugene Nikita © 2010, Layar B.V. zondag 15 augustus 2010
  6. 6. Claire (Co-founder): General introduction to Layar & cool content @claireboo zondag 15 augustus 2010
  7. 7. Matt (Commercial): Numbers, Distribution & Biz models @mattmiesnieks © 2010, Layar B.V. zondag 15 augustus 2010
  8. 8. Maurice (Community Mgr): Content & Community, Layar Partner Network, Developer tools @groenhart © 2010, Layar B.V. zondag 15 augustus 2010
  9. 9. Marc (Hoppala): How to build a layer, Layar CMS, How I’m making business @hoppala_eu © 2010, Layar B.V. zondag 15 augustus 2010
  10. 10. Tweets: #Layar © 2010, Layar B.V. zondag 15 augustus 2010
  11. 11. What is Layar? zondag 15 augustus 2010
  12. 12. © 2010, Layar B.V. zondag 15 augustus 2010
  13. 13. Cool cases © 2010, Layar B.V. zondag 15 augustus 2010
  14. 14. © 2010, Layar B.V. zondag 15 augustus 2010
  15. 15. © 2010, Layar B.V. zondag 15 augustus 2010
  16. 16. © 2010, Layar B.V. zondag 15 augustus 2010
  17. 17. © 2010, Layar B.V. zondag 15 augustus 2010
  18. 18. M-commerce © 2010, Layar B.V. zondag 15 augustus 2010
  19. 19. © 2010, Layar B.V. zondag 15 augustus 2010
  20. 20. © 2010, Layar B.V. zondag 15 augustus 2010
  21. 21. © 2010, Layar B.V. zondag 15 augustus 2010
  22. 22. Conquar © 2010, Layar B.V. zondag 15 augustus 2010
  23. 23. © 2010, Layar B.V. zondag 15 augustus 2010
  24. 24. © 2010, Layar B.V. zondag 15 augustus 2010
  25. 25. © 2010, Layar B.V. zondag 15 augustus 2010
  26. 26. Enterprise applications: Fire Brigade © 2010, Layar B.V. zondag 15 augustus 2010
  27. 27. The street is our playground Adding a digital layer to your world © 2010, Layar B.V. zondag 15 augustus 2010
  28. 28. Enabling Augmented Reality Experiences discovery ∞ publication © 2010, Layar B.V. zondag 15 augustus 2010
  29. 29. Content discovery Catalog & Stream © 2010, Layar B.V. zondag 15 augustus 2010
  30. 30. Stream engine © 2010, Layar B.V. zondag 15 augustus 2010
  31. 31. Publishing Platform Dutch, French, Greek, Portugese, Hebrew, English, Japanese, Turkish, Korean, Chinese (Mandarin), Spanish and Italian ... implemented implemented Implemented Concept commit In development Coming up © 2010, Layar B.V. zondag 15 augustus 2010
  32. 32. Next: Image recognition © 2010, Layar B.V. zondag 15 augustus 2010
  33. 33. © 2010, Layar B.V. zondag 15 augustus 2010
  34. 34. © 2010, Layar B.V. zondag 15 augustus 2010
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