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Layar at  WPP Stream 2010
Layar at  WPP Stream 2010
Layar at  WPP Stream 2010
Layar at  WPP Stream 2010
Layar at  WPP Stream 2010
Layar at  WPP Stream 2010
Layar at  WPP Stream 2010
Layar at  WPP Stream 2010
Layar at  WPP Stream 2010
Layar at  WPP Stream 2010
Layar at  WPP Stream 2010
Layar at  WPP Stream 2010
Layar at  WPP Stream 2010
Layar at  WPP Stream 2010
Layar at  WPP Stream 2010
Layar at  WPP Stream 2010
Layar at  WPP Stream 2010
Layar at  WPP Stream 2010
Layar at  WPP Stream 2010
Layar at  WPP Stream 2010
Layar at  WPP Stream 2010
Layar at  WPP Stream 2010
Layar at  WPP Stream 2010
Layar at  WPP Stream 2010
Layar at  WPP Stream 2010
Layar at  WPP Stream 2010
Layar at  WPP Stream 2010
Layar at  WPP Stream 2010
Layar at  WPP Stream 2010
Layar at  WPP Stream 2010
Layar at  WPP Stream 2010
Layar at  WPP Stream 2010
Layar at  WPP Stream 2010
Layar at  WPP Stream 2010
Layar at  WPP Stream 2010
Layar at  WPP Stream 2010
Layar at  WPP Stream 2010
Layar at  WPP Stream 2010
Layar at  WPP Stream 2010
Layar at  WPP Stream 2010
Layar at  WPP Stream 2010
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Layar at WPP Stream 2010

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Presentation given at Stream 2010.

Presentation given at Stream 2010.

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  • 1. per e kee e tim b e th o can wh Augmented Reality Maarten Lens-Fitzgerald Co-founder & General Manager
  • 2. http://sndrv.nl/
  • 3. We want to move people with Augmented Reality
  • 4. Augmented Reality = Technology
  • 5. Augmented Reality = Content
  • 6. It’s about playing content http://m.layar.com/open/conquar/ http://open.spotify.com/track/1qZMPmpD1jDcOA7gZ6TCde http://itunes.apple.com/nl/album/one-your-name-ep/id379593408 http://www.youtube.com/watch?v=b64_16K2e08
  • 7. What does Layar do?
  • 8. Three parts of the Layar ecosystem Browser Publishing Discovery Player 1.000.000 active users 1.324 layers 5.700 developers
  • 9. Publishing Platform Dutch, French, Greek, Portugese, Hebrew, English, Japanese, Turkish, Korean, Chinese (Mandarin), Spanish and Italian ... implemented implemented Implemented Concept commit In development Coming up © 2010, Layar B.V.
  • 10. >40 Layar Partner Network members
  • 11. © 2010, Layar B.V.
  • 12. © 2010, Layar B.V.
  • 13. ? e left m uch ti wm Ho What does Layar play? Games Social Services Learning Experiences Information Services
  • 14. Games Pacman 3D Maze Splinter Cell Conquar Pick 2 examples per category Come up with one for your company or client
  • 15. ARcade by HPSC http://www.hpsc.fr/
  • 16. http://www.c2k.nl/ Conquar by C2K © 2010, Layar B.V.
  • 17. 3D Maze by HPSC http://www.hpsc.fr/
  • 18. Splinter Cell by Muzar http://www.muzar.org/ © 2010, Layar B.V.
  • 19. Information Services Quake spotter Quiznos Dangerous Buildings Houses for sale Pick 2 examples per category Come up with one for your company or client
  • 20. Quake information by Livespot http://livespot.com.au/
  • 21. Amsterdam Fire Brigade - Dangerous buildings © 2010, Layar B.V.
  • 22. Quiznos by Winvolve &Hoppala http://www.hoppala-agency.com/& http://winvolve.com/
  • 23. Social Services Foursquare Tweeps around Building bocks together Rolling Stones Pick 2 examples per category Come up with one for your company or client
  • 24. Foursquare by TAB http://www.tabworldmedia.com
  • 25. Tweeps around by TAB http://www.tabworldmedia.com
  • 26. Building Blocks by SNDRV http://sndrv.nl/
  • 27. Rolling Stones by Augment Reality http://www.augmentreality.co.uk/ © 2010, Layar B.V.
  • 28. Learning Experiences WTC Berlin Wall New Market Hall
  • 29. WTC © 2010, Layar B.V.
  • 30. Berlin wall by Hoppala http://www.hoppala-agency.com/
  • 31. Markethall by NIA/in10
  • 32. Other Hostage Wear - Retail Prince of Perisa
  • 33. Retail Experience http://www.hpsc.fr/
  • 34. Prince of Persia by TAB http://www.tabworldmedia.com © 2010, Layar B.V.
  • 35. http://sndrv.nl/ Adding to the world One layer at a time
  • 36. Thank you maarten@layar.com @dutchcowboy

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