Layar at WPP Stream 2010

per e kee e tim b e th o can wh Augmented Reality Maarten Lens-Fitzgerald Co-founder & General Manager

http://sndrv.nl/

We want to move people with Augmented Reality

Augmented Reality = Technology

Augmented Reality = Content

It’s about playing content http://m.layar.com/open/conquar/ http://open.spotify.com/track/1qZMPmpD1jDcOA7gZ6TCde http://itunes.apple.com/nl/album/one-your-name-ep/id379593408 http://www.youtube.com/watch?v=b64_16K2e08

What does Layar do?

Three parts of the Layar ecosystem Browser Publishing Discovery Player 1.000.000 active users 1.324 layers 5.700 developers

Publishing Platform Dutch, French, Greek, Portugese, Hebrew, English, Japanese, Turkish, Korean, Chinese (Mandarin), Spanish and Italian ... implemented implemented Implemented Concept commit In development Coming up © 2010, Layar B.V.

>40 Layar Partner Network members

? e left m uch ti wm Ho What does Layar play? Games Social Services Learning Experiences Information Services

Games Pacman 3D Maze Splinter Cell Conquar Pick 2 examples per category Come up with one for your company or client

ARcade by HPSC http://www.hpsc.fr/

3D Maze by HPSC http://www.hpsc.fr/

Information Services Quake spotter Quiznos Dangerous Buildings Houses for sale Pick 2 examples per category Come up with one for your company or client

Quake information by Livespot http://livespot.com.au/

Quiznos by Winvolve &Hoppala http://www.hoppala-agency.com/& http://winvolve.com/

Social Services Foursquare Tweeps around Building bocks together Rolling Stones Pick 2 examples per category Come up with one for your company or client

Foursquare by TAB http://www.tabworldmedia.com

Tweeps around by TAB http://www.tabworldmedia.com

Building Blocks by SNDRV http://sndrv.nl/

Learning Experiences WTC Berlin Wall New Market Hall

Berlin wall by Hoppala http://www.hoppala-agency.com/

Markethall by NIA/in10

Other Hostage Wear - Retail Prince of Perisa

Retail Experience http://www.hpsc.fr/

http://sndrv.nl/ Adding to the world One layer at a time

Thank you maarten@layar.com @dutchcowboy

http://site.layar.com	14171
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Layar at WPP Stream 2010

by Layar on Oct 04, 2010

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Layar at WPP Stream 2010 — Presentation Transcript