TIPS & TRICKS TO MAKE ANAWESOME CAMPAIGNRaimo van der Klein                           © 2012, Layar B.V. STRICTLY Confident...
WE ARE THE PIONEERS OF INTERACTIVE PRINT                                 © 2012, Layar B.V. STRICTLY Confidential and Propr...
INTERACTIVE PRINTWE KNOW IT’S GOING TO BE BIGBUT WHAT MAKES IT EFECTIVE?                           © 2012, Layar B.V. STRI...
THREE PARTS:- HOW DOES LAYAR WORK?- TEAM- TIPS FOR MAKING IMPACTFUL CAMPAIGNS                                © 2012, Layar...
HOW DOES LAYAR WORK?                       © 2012, Layar B.V. STRICTLY Confidential and Proprietory
WHERE IS THIS?                 © 2012, Layar B.V. STRICTLY Confidential and Proprietory
WHERE IS THIS?                 © 2012, Layar B.V. STRICTLY Confidential and Proprietory
WHERE IS THIS?                 © 2012, Layar B.V. STRICTLY Confidential and Proprietory
WHERE IS THIS?                 © 2012, Layar B.V. STRICTLY Confidential and Proprietory
WHAT IS THIS?                © 2012, Layar B.V. STRICTLY Confidential and Proprietory
Ah!!! Page 54 of Volkskrant Magazine week 27                              Does not look at color                          ...
IMPORTANT THINGSAVOID BUTTONS ON TEXT OR “WHITE” SPACES   TEST, TEST, TEST BEFORE YOU PRINT                               ...
TEAM       © 2012, Layar B.V. STRICTLY Confidential and Proprietory
THE TEAMBASIC   ADVANCED     WOW! YOU       YOU          YOU         DESIGNER            tekst                     DESIGNE...
TIPS FOR MAKING IMPACTFUL CAMPAIGNS                              © 2012, Layar B.V. STRICTLY Confidential and Proprietory
START WITH USING CUSTOM BUTTONS                            © 2012, Layar B.V. STRICTLY Confidential and Proprietory
INFORM POTENTIALBUYERS ABOUT THIS  ENRICHED ISSUE             © 2012, Layar B.V. STRICTLY Confidential and Proprietory
PROVIDE INSTRUCTIONS & CALL TO ACTION                               © 2012, Layar B.V. STRICTLY Confidential and Proprietory
EXPLAIN LAYAR IN4 EASY STEPS- Install- Look for pages- Tap to View- Discover                   © 2012, Layar B.V. STRICTLY...
WOW THEM WITH A GREAT COVER                         © 2012, Layar B.V. STRICTLY Confidential and Proprietory
GET PEOPLE IN WITH “WRONG REALITY”HIDDEN REALITY       REVEALLOCKED REALITY       UNLOCKINCOMPLETE REALITY   COMPLETE     ...
REVEAL HIDDENMESSAGESWITH LAYAR       © 2012, Layar B.V. STRICTLY Confidential and Proprietory
REVEALWhat you see with Layar            Print Ad                                              © 2012, Layar B.V. STRICTLY...
BACKGROUND IMAGES                    © 2012, Layar B.V. STRICTLY Confidential and Proprietory
CROSS PROMOTE                © 2012, Layar B.V. STRICTLY Confidential and Proprietory
DISCOUNTS & EXCLUSIVE CONTENT                           © 2012, Layar B.V. STRICTLY Confidential and Proprietory
BIGGEST TIP!The biggest predictor of a succesful campaign with Layar is:      A STRONG CREATIVE CONCEPT     Integrating pa...
THANK YOU raimo@layar.com     @rhymo                   © 2012, Layar B.V. STRICTLY Confidential and Proprietory
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Layar Activeer Print Seminar - Raimo's Tips and Tricks

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Layar Activeer Print Seminar - Raimo's Tips and Tricks

  1. 1. TIPS & TRICKS TO MAKE ANAWESOME CAMPAIGNRaimo van der Klein © 2012, Layar B.V. STRICTLY Confidential and Proprietory
  2. 2. WE ARE THE PIONEERS OF INTERACTIVE PRINT © 2012, Layar B.V. STRICTLY Confidential and Proprietory
  3. 3. INTERACTIVE PRINTWE KNOW IT’S GOING TO BE BIGBUT WHAT MAKES IT EFECTIVE? © 2012, Layar B.V. STRICTLY Confidential and Proprietory
  4. 4. THREE PARTS:- HOW DOES LAYAR WORK?- TEAM- TIPS FOR MAKING IMPACTFUL CAMPAIGNS © 2012, Layar B.V. STRICTLY Confidential and Proprietory
  5. 5. HOW DOES LAYAR WORK? © 2012, Layar B.V. STRICTLY Confidential and Proprietory
  6. 6. WHERE IS THIS? © 2012, Layar B.V. STRICTLY Confidential and Proprietory
  7. 7. WHERE IS THIS? © 2012, Layar B.V. STRICTLY Confidential and Proprietory
  8. 8. WHERE IS THIS? © 2012, Layar B.V. STRICTLY Confidential and Proprietory
  9. 9. WHERE IS THIS? © 2012, Layar B.V. STRICTLY Confidential and Proprietory
  10. 10. WHAT IS THIS? © 2012, Layar B.V. STRICTLY Confidential and Proprietory
  11. 11. Ah!!! Page 54 of Volkskrant Magazine week 27 Does not look at color Does not use the Layar icon to recognize © 2012, Layar B.V. STRICTLY Confidential and Proprietory
  12. 12. IMPORTANT THINGSAVOID BUTTONS ON TEXT OR “WHITE” SPACES TEST, TEST, TEST BEFORE YOU PRINT © 2012, Layar B.V. STRICTLY Confidential and Proprietory
  13. 13. TEAM © 2012, Layar B.V. STRICTLY Confidential and Proprietory
  14. 14. THE TEAMBASIC ADVANCED WOW! YOU YOU YOU DESIGNER tekst DESIGNER VIDEO EDITOR DEVELOPER EDITOR(S) © 2012, Layar B.V. STRICTLY Confidential and Proprietory
  15. 15. TIPS FOR MAKING IMPACTFUL CAMPAIGNS © 2012, Layar B.V. STRICTLY Confidential and Proprietory
  16. 16. START WITH USING CUSTOM BUTTONS © 2012, Layar B.V. STRICTLY Confidential and Proprietory
  17. 17. INFORM POTENTIALBUYERS ABOUT THIS ENRICHED ISSUE © 2012, Layar B.V. STRICTLY Confidential and Proprietory
  18. 18. PROVIDE INSTRUCTIONS & CALL TO ACTION © 2012, Layar B.V. STRICTLY Confidential and Proprietory
  19. 19. EXPLAIN LAYAR IN4 EASY STEPS- Install- Look for pages- Tap to View- Discover © 2012, Layar B.V. STRICTLY Confidential and Proprietory
  20. 20. WOW THEM WITH A GREAT COVER © 2012, Layar B.V. STRICTLY Confidential and Proprietory
  21. 21. GET PEOPLE IN WITH “WRONG REALITY”HIDDEN REALITY REVEALLOCKED REALITY UNLOCKINCOMPLETE REALITY COMPLETE © 2012, Layar B.V. STRICTLY Confidential and Proprietory
  22. 22. REVEAL HIDDENMESSAGESWITH LAYAR © 2012, Layar B.V. STRICTLY Confidential and Proprietory
  23. 23. REVEALWhat you see with Layar Print Ad © 2012, Layar B.V. STRICTLY Confidential and Proprietory
  24. 24. BACKGROUND IMAGES © 2012, Layar B.V. STRICTLY Confidential and Proprietory
  25. 25. CROSS PROMOTE © 2012, Layar B.V. STRICTLY Confidential and Proprietory
  26. 26. DISCOUNTS & EXCLUSIVE CONTENT © 2012, Layar B.V. STRICTLY Confidential and Proprietory
  27. 27. BIGGEST TIP!The biggest predictor of a succesful campaign with Layar is: A STRONG CREATIVE CONCEPT Integrating paper and digital into one experience © 2012, Layar B.V. STRICTLY Confidential and Proprietory
  28. 28. THANK YOU raimo@layar.com @rhymo © 2012, Layar B.V. STRICTLY Confidential and Proprietory
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