Layar Activeer Print Seminar - Raimo's Tips and Tricks
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Layar Activeer Print Seminar - Raimo's Tips and Tricks

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Layar Activeer Print Seminar - Raimo's Tips and Tricks Layar Activeer Print Seminar - Raimo's Tips and Tricks Presentation Transcript

  • TIPS & TRICKS TO MAKE ANAWESOME CAMPAIGNRaimo van der Klein © 2012, Layar B.V. STRICTLY Confidential and Proprietory
  • WE ARE THE PIONEERS OF INTERACTIVE PRINT © 2012, Layar B.V. STRICTLY Confidential and Proprietory
  • INTERACTIVE PRINTWE KNOW IT’S GOING TO BE BIGBUT WHAT MAKES IT EFECTIVE? © 2012, Layar B.V. STRICTLY Confidential and Proprietory
  • THREE PARTS:- HOW DOES LAYAR WORK?- TEAM- TIPS FOR MAKING IMPACTFUL CAMPAIGNS © 2012, Layar B.V. STRICTLY Confidential and Proprietory
  • HOW DOES LAYAR WORK? © 2012, Layar B.V. STRICTLY Confidential and Proprietory
  • WHERE IS THIS? © 2012, Layar B.V. STRICTLY Confidential and Proprietory
  • WHERE IS THIS? © 2012, Layar B.V. STRICTLY Confidential and Proprietory
  • WHERE IS THIS? © 2012, Layar B.V. STRICTLY Confidential and Proprietory
  • WHERE IS THIS? © 2012, Layar B.V. STRICTLY Confidential and Proprietory
  • WHAT IS THIS? © 2012, Layar B.V. STRICTLY Confidential and Proprietory
  • Ah!!! Page 54 of Volkskrant Magazine week 27 Does not look at color Does not use the Layar icon to recognize © 2012, Layar B.V. STRICTLY Confidential and Proprietory
  • IMPORTANT THINGSAVOID BUTTONS ON TEXT OR “WHITE” SPACES TEST, TEST, TEST BEFORE YOU PRINT © 2012, Layar B.V. STRICTLY Confidential and Proprietory
  • TEAM © 2012, Layar B.V. STRICTLY Confidential and Proprietory
  • THE TEAMBASIC ADVANCED WOW! YOU YOU YOU DESIGNER tekst DESIGNER VIDEO EDITOR DEVELOPER EDITOR(S) © 2012, Layar B.V. STRICTLY Confidential and Proprietory
  • TIPS FOR MAKING IMPACTFUL CAMPAIGNS © 2012, Layar B.V. STRICTLY Confidential and Proprietory
  • START WITH USING CUSTOM BUTTONS © 2012, Layar B.V. STRICTLY Confidential and Proprietory
  • INFORM POTENTIALBUYERS ABOUT THIS ENRICHED ISSUE © 2012, Layar B.V. STRICTLY Confidential and Proprietory
  • PROVIDE INSTRUCTIONS & CALL TO ACTION © 2012, Layar B.V. STRICTLY Confidential and Proprietory
  • EXPLAIN LAYAR IN4 EASY STEPS- Install- Look for pages- Tap to View- Discover © 2012, Layar B.V. STRICTLY Confidential and Proprietory
  • WOW THEM WITH A GREAT COVER © 2012, Layar B.V. STRICTLY Confidential and Proprietory
  • GET PEOPLE IN WITH “WRONG REALITY”HIDDEN REALITY REVEALLOCKED REALITY UNLOCKINCOMPLETE REALITY COMPLETE © 2012, Layar B.V. STRICTLY Confidential and Proprietory
  • REVEAL HIDDENMESSAGESWITH LAYAR © 2012, Layar B.V. STRICTLY Confidential and Proprietory
  • REVEALWhat you see with Layar Print Ad © 2012, Layar B.V. STRICTLY Confidential and Proprietory
  • BACKGROUND IMAGES © 2012, Layar B.V. STRICTLY Confidential and Proprietory
  • CROSS PROMOTE © 2012, Layar B.V. STRICTLY Confidential and Proprietory
  • DISCOUNTS & EXCLUSIVE CONTENT © 2012, Layar B.V. STRICTLY Confidential and Proprietory
  • BIGGEST TIP!The biggest predictor of a succesful campaign with Layar is: A STRONG CREATIVE CONCEPT Integrating paper and digital into one experience © 2012, Layar B.V. STRICTLY Confidential and Proprietory
  • THANK YOU raimo@layar.com @rhymo © 2012, Layar B.V. STRICTLY Confidential and Proprietory