Layar 101 Intro to AR and Interactive Print - May 2014

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  • 1. Layar 101: An Introduction to Augmented Reality and Interactive Print Maarten Lens-FitzGerald, May 2013
  • 2. Maarten Lens-FitzGerald Co-founder Maximilian Biedermann Sales & marketing associate.
  • 3. Today’s Setup ● 30 minute presentation & demo ● Questions via “question box” ● The deck will be shared
  • 4. Agenda ● About AR and Layar ● Examples ● Product Walk Through ● Questions and Answers
  • 5. About Augmented Reality And Layar
  • 6. 1984, The Terminator movie introduces AR to the masses
  • 7. Today Augmented Reality rides the wave of smartphone growth
  • 8. How It Works Image Recognition Augmented Reality for Content & Interactivity No special printing technology No special codes
  • 9. Better than QR-codes ● No ugly visual ● Rich media like video and 3D ● Update after publishing ● Wow effect
  • 10. http://youtu.be/ZR4eSmmPCxg
  • 11. 10 million Layar app downloads in the US, 1.5 in the UK 38 million worldwide all on Android and iOS 90,000 marketeers & publishers on the Layar Creator
  • 12. Layar Customers
  • 13. Largest 10 million downloads in the US, 1.5 million in the UK 38 worldwide Easiest Make a page interactive under a minute Fixed price $60 / 45 Euro per image no matter size of print run or usage
  • 14. Layar marries print to digital Printers Publishers Brands Retailers Real Estate Agents Educators Travel AgentsMarketeers
  • 15. Why use Layar? Amaze Engage Strengthen Measure Morale boost, Image upgrade
  • 16. Examples
  • 17. Exciting, Enticing & Relevant Content
  • 18. MySwitzerland Show it all in 360
  • 19. Glamour Magazine Show the exclusive video of the photo shoot with Shakira
  • 20. Volkskrant Weekend Magazine Scan and hear the audio from the skits
  • 21. Fill the Funnel
  • 22. Shopping with Men’s Health
  • 23. Porter: Style and Commerce
  • 24. Others
  • 25. Brochures
  • 26. Billboards
  • 27. Books, Real Estate
  • 28. Stamps
  • 29. Packaging
  • 30. Covers Scan to see Grammy-winning dancehall and reggae artist Sean Paul’s personal message
  • 31. Product Walkthrough
  • 32. The Layar App Free iOS and Android Works on phones & tablets Shows 2D and 3D AR Geo based & Interactive Print Reads QR-Codes Extend Content with Pop out and save
  • 33. 2 ways to get Interactive Print Layar Creator Layar Creative Studio Do it yourself Full Service agency
  • 34. DIY: The Layar Creator Drag and drop content creation Enhance a page in less than a minute
  • 35. Drag and Drop Buttons Basic Media Social Advanced
  • 36. Statistics
  • 37. Interactive Print Best Practises
  • 38. Activation ● Usage is directly tied to visual activation. ● No call to action? No usage!
  • 39. Layar Help Center Has You Covered
  • 40. Layar Pricing
  • 41. 2 ways to get Interactive Print Layar Creator Layar Creative Studio Do it yourself Full Service agency
  • 42. From Concept to Execution studio@layar.com
  • 43. Questions and Answers www.layar.com/augmented-reality/get-started/
  • 44. Maarten Lens-FitzGerald Co-founder THANKS Maximilian Biedermann Sales & marketing associate.