Layar 101: An Introduction to
Augmented Reality and Interactive Print
Maarten Lens-FitzGerald, May 2013
Maarten Lens-FitzGerald
Co-founder
Maximilian Biedermann
Sales & marketing associate.
Today’s Setup
● 30 minute presentation & demo
● Questions via “question box”
● The deck will be shared
Agenda
● About AR and Layar
● Examples
● Product Walk Through
● Questions and Answers
About Augmented Reality And Layar
1984, The Terminator
movie introduces AR
to the masses
Today Augmented
Reality rides the
wave of
smartphone growth
How It Works
Image Recognition
Augmented Reality for Content &
Interactivity
No special printing technology
No special cod...
Better than QR-codes
● No ugly visual
● Rich media like video and 3D
● Update after publishing
● Wow effect
http://youtu.be/ZR4eSmmPCxg
10 million
Layar app downloads in the US, 1.5 in the UK
38 million worldwide
all on Android and iOS
90,000 marketeers & pu...
Layar Customers
Largest
10 million downloads in the US, 1.5 million in the UK
38 worldwide
Easiest
Make a page interactive under a minute
...
Layar marries print to digital
Printers
Publishers Brands
Retailers
Real Estate Agents Educators
Travel AgentsMarketeers
Why use Layar?
Amaze
Engage
Strengthen
Measure
Morale boost, Image upgrade
Examples
Exciting, Enticing & Relevant Content
MySwitzerland
Show it all in 360
Glamour Magazine
Show the exclusive
video of the photo
shoot with Shakira
Volkskrant Weekend Magazine
Scan and hear the audio from the skits
Fill the Funnel
Shopping with Men’s Health
Porter: Style and Commerce
Others
Brochures
Billboards
Books, Real Estate
Stamps
Packaging
Covers
Scan to see
Grammy-winning
dancehall and
reggae artist Sean
Paul’s personal
message
Product Walkthrough
The Layar App
Free iOS and Android
Works on phones & tablets
Shows 2D and 3D AR
Geo based & Interactive Print
Reads QR-Cod...
2 ways to get Interactive Print
Layar
Creator
Layar
Creative
Studio
Do it yourself Full Service agency
DIY: The Layar Creator
Drag and drop
content creation
Enhance a page in
less than a minute
Drag and Drop Buttons
Basic Media Social Advanced
Statistics
Interactive Print Best Practises
Activation
● Usage is directly tied to visual
activation.
● No call to action? No usage!
Layar Help Center Has You Covered
Layar Pricing
2 ways to get Interactive Print
Layar
Creator
Layar
Creative
Studio
Do it yourself Full Service agency
From Concept to Execution
studio@layar.com
Questions and Answers
www.layar.com/augmented-reality/get-started/
Maarten Lens-FitzGerald
Co-founder
THANKS
Maximilian Biedermann
Sales & marketing associate.
Layar 101 Intro to AR and Interactive Print - May 2014
Layar 101 Intro to AR and Interactive Print - May 2014
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Layar 101 Intro to AR and Interactive Print - May 2014

  1. 1. Layar 101: An Introduction to Augmented Reality and Interactive Print Maarten Lens-FitzGerald, May 2013
  2. 2. Maarten Lens-FitzGerald Co-founder Maximilian Biedermann Sales & marketing associate.
  3. 3. Today’s Setup ● 30 minute presentation & demo ● Questions via “question box” ● The deck will be shared
  4. 4. Agenda ● About AR and Layar ● Examples ● Product Walk Through ● Questions and Answers
  5. 5. About Augmented Reality And Layar
  6. 6. 1984, The Terminator movie introduces AR to the masses
  7. 7. Today Augmented Reality rides the wave of smartphone growth
  8. 8. How It Works Image Recognition Augmented Reality for Content & Interactivity No special printing technology No special codes
  9. 9. Better than QR-codes ● No ugly visual ● Rich media like video and 3D ● Update after publishing ● Wow effect
  10. 10. http://youtu.be/ZR4eSmmPCxg
  11. 11. 10 million Layar app downloads in the US, 1.5 in the UK 38 million worldwide all on Android and iOS 90,000 marketeers & publishers on the Layar Creator
  12. 12. Layar Customers
  13. 13. Largest 10 million downloads in the US, 1.5 million in the UK 38 worldwide Easiest Make a page interactive under a minute Fixed price $60 / 45 Euro per image no matter size of print run or usage
  14. 14. Layar marries print to digital Printers Publishers Brands Retailers Real Estate Agents Educators Travel AgentsMarketeers
  15. 15. Why use Layar? Amaze Engage Strengthen Measure Morale boost, Image upgrade
  16. 16. Examples
  17. 17. Exciting, Enticing & Relevant Content
  18. 18. MySwitzerland Show it all in 360
  19. 19. Glamour Magazine Show the exclusive video of the photo shoot with Shakira
  20. 20. Volkskrant Weekend Magazine Scan and hear the audio from the skits
  21. 21. Fill the Funnel
  22. 22. Shopping with Men’s Health
  23. 23. Porter: Style and Commerce
  24. 24. Others
  25. 25. Brochures
  26. 26. Billboards
  27. 27. Books, Real Estate
  28. 28. Stamps
  29. 29. Packaging
  30. 30. Covers Scan to see Grammy-winning dancehall and reggae artist Sean Paul’s personal message
  31. 31. Product Walkthrough
  32. 32. The Layar App Free iOS and Android Works on phones & tablets Shows 2D and 3D AR Geo based & Interactive Print Reads QR-Codes Extend Content with Pop out and save
  33. 33. 2 ways to get Interactive Print Layar Creator Layar Creative Studio Do it yourself Full Service agency
  34. 34. DIY: The Layar Creator Drag and drop content creation Enhance a page in less than a minute
  35. 35. Drag and Drop Buttons Basic Media Social Advanced
  36. 36. Statistics
  37. 37. Interactive Print Best Practises
  38. 38. Activation ● Usage is directly tied to visual activation. ● No call to action? No usage!
  39. 39. Layar Help Center Has You Covered
  40. 40. Layar Pricing
  41. 41. 2 ways to get Interactive Print Layar Creator Layar Creative Studio Do it yourself Full Service agency
  42. 42. From Concept to Execution studio@layar.com
  43. 43. Questions and Answers www.layar.com/augmented-reality/get-started/
  44. 44. Maarten Lens-FitzGerald Co-founder THANKS Maximilian Biedermann Sales & marketing associate.

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