Layar February 7th Webinar – Layar 101: Intro to AR and Interactive Print
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Layar February 7th Webinar – Layar 101: Intro to AR and Interactive Print

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Layar February 7th Webinar – Layar 101: Intro to AR and Interactive Print Layar February 7th Webinar – Layar 101: Intro to AR and Interactive Print Presentation Transcript

  • Introduction to Augmented Reality and Interactive Print Webinar, February 2014 Maarten Lens-FitzGerald, Co-founder
  • Maarten Lens-FitzGerald Layar Co-Founder maarten@layar.com Olga Beza Technical Support Engineer olga@layar.com 2 B
  • 45 minutes presentation 15 minutes Q&A ! Questions via ”question box” ! Download the deck now via link in the chat, will be available on line later as well ! Part of webinar series, www.layar.com/events/ 3 B © 2013, Layar B.V. STRICTLY Confidential and Proprietary
  • https://www.layar.com/events/ 4 B
  • Agenda - History - Examples - Tools & Walk Through - Q&A 5 B © 2013, Layar B.V. STRICTLY Confidential and Proprietary
  • History From Augmented Reality to Interactive Print 56 BB © 2013, Layar B.V. STRICTLY Confidential and Proprietary
  • 1968, Ivan Sutherland 67 BB © 2013, Layar B.V. STRICTLY Confidential and Proprietary
  • 1992, Tom Claudell and David Mizell 78 BB © 2013, Layar B.V. STRICTLY Confidential and Proprietary
  • future world 9 B 8 B 1984, Terminator © 2013, Layar B.V. STRICTLY Confidential and Proprietary © 2013, Layar B.V. STRICTLY Confidential and Proprietary
  • Today Augmented Reality rides on the smart phone wave 10 B © 2014, Layar B.V. STRICTLY Confidential and Proprietary © 2013, Layar B.V. STRICTLY Confidential and Proprietary 2013,
  • A brochure cover 11 B © 2014, Layar B.V. STRICTLY Confidential and Proprietary © 2013, Layar B.V. STRICTLY Confidential and Proprietary 2013,
  • The brochure cover is scanned with free Layar app 12 B © 2014, Layar B.V. STRICTLY Confidential and Proprietary © 2013, Layar B.V. STRICTLY Confidential and Proprietary 2013,
  • The image is analyzed 13 B © 2014, Layar B.V. STRICTLY Confidential and Proprietary © 2013, Layar B.V. STRICTLY Confidential and Proprietary 2013,
  • The image ‘fingerprint' is matched with the database in the cloud 14 B © 2014, Layar B.V. STRICTLY Confidential and Proprietary © 2013, Layar B.V. STRICTLY Confidential and Proprietary 2013,
  • The digital media is downloaded and placed “on” the magazine This is AUGMENTED REALITY 15 B © 2014, Layar B.V. STRICTLY Confidential and Proprietary © 2013, Layar B.V. STRICTLY Confidential and Proprietary 2013,
  • Image recognition ! Augmented reality for Digital Content 
 No special printing technology No special Codes 16 B 15 B © 2014, Layar B.V. STRICTLY Confidential and Proprietary © 2013, Layar B.V. STRICTLY Confidential and Proprietary 2013,
  • Better than QR codes: - No ugly visual - Rich media - Change after publishing - Wow effect ! ! 16 B 17 B © 2014, Layar B.V. STRICTLY Confidential and Proprietary © 2013, Layar B.V. STRICTLY Confidential and Proprietary 2013,
  • The future of online is offline 18 B © 2013, STRICTLY Confidential and Proprietary © 2013, Layar B.V. STRICTLY Confidential and Proprietary © 2013, Layar B.V.Layar B.V. STRICTLY Confidential and Proprietary
  • http://www.youtube.com/watch?v=-N5xBSMfRTA © 2013, Layar B.V. STRICTLY Confidential and Proprietary
  • Layar 101 10 million downloads in the US ! Android, iOS phones and tablets 36 million globally 70.000 publishers & marketeers
 on the Layar Creator 2 B0 © 2013, Layar B.V. STRICTLY Confidential and Proprietary
  • Layar 101 WE SEE.... 36 2 B1 © 2013, Layar B.V. STRICTLY Confidential and Proprietary © 2013, Layar B.V. STRICTLY Confidential and Proprietary
  • About Layar Layar 101 Founded June 2009 Backed by VCs Intel, Prime, Sunstone 30 people offices in Amsterdam, New York, Toronto Global leader in mobile augmented reality Android, iPhone, iPad 2 B2 © 2013, Layar B.V. STRICTLY Confidential and Proprietary © 2013, Layar B.V. STRICTLY Confidential and Proprietary © 2013, Layar B.V. STRICTLY Confidential and Proprietary
  • WHO WE WORK WITH 2 B3 Layar 101 © 2013, Layar B.V. STRICTLY Confidential and Proprietary
  • LAYAR How to Make Money with Augmented Reality in Publishing Largest 10 million downloads in the US
 36 million world wide ! Easiest enhance a page in less then 60 seconds ! Fixed Pricing 1 enhanced page is €45 / $60, no matter the print run or usage ! fast, versatile, robust
  • How to Make Money with Augmented Reality in Publishing Brands Retailers Printers Layar marries print to digital Publishers Educators Real Estate Agents Hospitality Industry
  • Why use Layar? Real Estate & Layar Amaze ! Engage ! Fill your Funnel ! Measure Morale Boost, Image Upgrade 2 B6 © 2013, Layar B.V. STRICTLY Confidential and Proprietary 2014,
  • EXAMPLES
  • Globe And Mail: Sponsored Editorial Special 2 B8
  • Volkskrant Magazine: Effective Concept 2 B9
  • DJMAG: Video en Playlists 3 B0 © 2013, Layar B.V. STRICTLY Confidential and Proprietary 2014,
  • Menshealth: Shopping! 3 B1 © 2013, Layar B.V. STRICTLY Confidential and Proprietary 2014,
  • Porter: Style & Commerce 3 B2 © 2013, Layar B.V. STRICTLY Confidential and Proprietary 2014,
  • INC. MAGAZINE Sponsored editorial videos, ad upsales Layar 101
  • Seventeen Layar 101 Sold advertisers special AR & app based campaigns Created by Layar Partner © 2013, Layar B.V. STRICTLY Confidential and Proprietary
  • What you see with Layar Unlock deal Get Coupon © 2013, Layar B.V. STRICTLY Confidential and Proprietary
  • Redbook Layar 101 Created by Layar Partner © 2013, Layar B.V. STRICTLY Confidential and Proprietary
  • Redbook How to Make Money with Augmented Reality in Publishing Created by Layar Partner The actual page The product list © 2013, Layar B.V. STRICTLY Confidential and Proprietary
  • Brochures 3 B8
  • Billboards 3 B9 © 2013, Layar B.V. STRICTLY Confidential and Proprietary 2014,
  • Books, Real Estate & Events The Meringue Girls from London enhance their cook book with their videos 4 B0 Australia’s Real Estate agency- 4one4 enhances its prig material with video and links Layar 101 The interactive Art far linked to its website and showed a art video on its poster. © 2013, Layar B.V. STRICTLY Confidential and Proprietary 2014, © 2013, Layar B.V. STRICTLY Confidential and Proprietary
  • Business, xmas cards & more 4 B1 © 2013, Layar B.V. STRICTLY Confidential and Proprietary 2014,
  • Tools & Walk Through Whats in the box? 4 B2
  • Image recognition ! Augmented reality for the buttons and video 
 No special printing technology No special Codes 43 B3 3 B © 2014, Layar B.V. STRICTLY Confidential and Proprietary © 2013, Layar B.V. STRICTLY Confidential and Proprietary 2013,
  • Free Layar App ! 2D and 3D Augmented Reality QR code scanning GEO & Interactive Print ! Pop out mode ! iOS and Android Phone& Tablets 4 B 44 B4 © 2014, Layar B.V. STRICTLY Confidential and Proprietary © 2013, Layar B.V. STRICTLY Confidential and Proprietary 2013,
  • Also a custom branded app and the SDK 4 B 45 B5 © 2014, Layar B.V. STRICTLY Confidential and Proprietary © 2013, Layar B.V. STRICTLY Confidential and Proprietary 2013,
  • Pop out and lean back! 4 B 46 B6 © 2014, Layar B.V. STRICTLY Confidential and Proprietary © 2013, Layar B.V. STRICTLY Confidential and Proprietary 2013,
  • Easy drag 'n' drop online creation tool 4 B 47 B7 © 2014, Layar B.V. STRICTLY Confidential and Proprietary © 2013, Layar B.V. STRICTLY Confidential and Proprietary 2013,
  • Standard Buttons 4 B 48 B8 © 2014, Layar B.V. STRICTLY Confidential and Proprietary © 2013, Layar B.V. STRICTLY Confidential and Proprietary 2013,
  • 4 B 49 B9 © 2014, Layar B.V. STRICTLY Confidential and Proprietary © 2013, Layar B.V. STRICTLY Confidential and Proprietary 2013,
  • 5 B0 © 2013, Layar B.V. STRICTLY Confidential and Proprietary 2014,
  • Interactive Print content CAN be changed after publication Once a credit is used it cannot be applied to another page. Price unrelated to print run or circ. Pay with Creditcard or Paypal
  • GEO and 3D Great effect yet technical skills required: DIY or work with Layar Partners: layar.com/partners Funda on Layar 5 B 52 B2 MRDRV “Market Hall” in Rotterdam, NL © 2014, Layar B.V. STRICTLY Confidential and Proprietary © 2013, Layar B.V. STRICTLY Confidential and Proprietary 2013,
  • 5 B 55 B3 © 2014, Layar B.V. STRICTLY Confidential and Proprietary © 2013, Layar B.V. STRICTLY Confidential and Proprietary 2013,
  • 56 B4 5 B © 2014, Layar B.V. STRICTLY Confidential and Proprietary © 2013, Layar B.V. STRICTLY Confidential and Proprietary 2013,
  • Useful Files Creating Successful Campaigns layar.it/ECCguide Calls to Action Guide & Asset Pack layar.it/CallsToActionPack 5 B5 © 2013, Layar B.V. STRICTLY Confidential and Proprietary
  • The boom of Interactive Print is Starting © 2013, Layar B.V. STRICTLY Confidential and Proprietary
  • Why use Layar? Real Estate & Layar Amaze ! Engage ! Fill your Funnel ! Measure Morale Boost, Image Upgrade 5 B7 © 2013, Layar B.V. STRICTLY Confidential and Proprietary 2014,
  • LAYAR 5 B8 How to Make Money with Augmented Reality in Publishing © 2013, Layar B.V. STRICTLY Confidential and Proprietary
  • Maarten Lens-FitzGerald maarten@layar.com ! ! ! www.layar.com/support 5 B9 Thank you! © 2013, Layar B.V. STRICTLY Confidential and Proprietary