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Introduction to Augmented Reality and Interactive Print
Webinar, February 2014

Maarten Lens-FitzGerald,
Co-founder
Maarten Lens-FitzGerald
Layar Co-Founder
maarten@layar.com

Olga Beza
Technical Support Engineer
olga@layar.com
2
B
45 minutes presentation
15 minutes Q&A
!

Questions via ”question box”
!

Download the deck now via link in the chat,
will...
https://www.layar.com/events/
4
B
Agenda
- History
- Examples
- Tools & Walk Through
- Q&A

5
B

© 2013, Layar B.V. STRICTLY Confidential and Proprietary
History
From Augmented Reality to Interactive Print

56
BB

© 2013, Layar B.V. STRICTLY Confidential and Proprietary
1968, Ivan Sutherland
67
BB

© 2013, Layar B.V. STRICTLY Confidential and Proprietary
1992, Tom Claudell and David Mizell
78
BB

© 2013, Layar B.V. STRICTLY Confidential and Proprietary
future world

9
B
8
B

1984, Terminator

© 2013, Layar B.V. STRICTLY Confidential and Proprietary
© 2013, Layar B.V. STRIC...
Today
Augmented
Reality rides
on the smart
phone wave

10
B

© 2014, Layar B.V. STRICTLY Confidential and Proprietary
© 20...
A brochure cover

11
B

© 2014, Layar B.V. STRICTLY Confidential and Proprietary
© 2013, Layar B.V. STRICTLY Confidential ...
The brochure cover
is scanned with free
Layar app

12
B

© 2014, Layar B.V. STRICTLY Confidential and Proprietary
© 2013, ...
The image is analyzed

13
B

© 2014, Layar B.V. STRICTLY Confidential and Proprietary
© 2013, Layar B.V. STRICTLY Confiden...
The image ‘fingerprint'
is matched with the
database in the cloud

14
B

© 2014, Layar B.V. STRICTLY Confidential and Prop...
The digital media is
downloaded and placed
“on” the magazine

This is AUGMENTED REALITY
15
B

© 2014, Layar B.V. STRICTLY ...
Image recognition
!

Augmented reality
for Digital Content 

No special printing
technology
No special Codes
16
B
15
B

© ...
Better than QR codes:
- No ugly visual
- Rich media
- Change after publishing
- Wow effect
!

!

16
B
17
B

© 2014, Layar ...
The future of online is offline
18
B

© 2013, STRICTLY Confidential and Proprietary
© 2013, Layar B.V. STRICTLY Confidenti...
http://www.youtube.com/watch?v=-N5xBSMfRTA
© 2013, Layar B.V. STRICTLY Confidential and Proprietary
Layar 101

10 million

downloads in the US
!

Android, iOS
phones and tablets
36 million globally

70.000 publishers & mar...
Layar 101

WE SEE....

36
2
B1

© 2013, Layar B.V. STRICTLY Confidential and Proprietary
© 2013, Layar B.V. STRICTLY Confi...
About Layar

Layar 101

Founded June 2009
Backed by VCs Intel, Prime, Sunstone
30 people offices in Amsterdam, New York, To...
WHO WE WORK WITH

2
B3

Layar 101

© 2013, Layar B.V. STRICTLY Confidential and Proprietary
LAYAR

How to Make Money with
Augmented Reality in Publishing

Largest
10 million downloads in the US

36 million world wi...
How to Make Money with
Augmented Reality in Publishing

Brands
Retailers

Printers

Layar marries print to digital
Publish...
Why use Layar?

Real Estate & Layar

Amaze
!

Engage
!

Fill your Funnel
!

Measure
Morale Boost, Image Upgrade
2
B6

© 20...
EXAMPLES
Globe And Mail: Sponsored Editorial Special

2
B8
Volkskrant Magazine: Effective Concept

2
B9
DJMAG: Video en Playlists
3
B0

© 2013, Layar B.V. STRICTLY Confidential and Proprietary
2014,
Menshealth: Shopping!
3
B1

© 2013, Layar B.V. STRICTLY Confidential and Proprietary
2014,
Porter: Style & Commerce

3
B2

© 2013, Layar B.V. STRICTLY Confidential and Proprietary
2014,
INC. MAGAZINE

Sponsored editorial
videos, ad upsales

Layar 101
Seventeen

Layar 101

Sold
advertisers
special AR &
app based
campaigns
Created by Layar Partner

© 2013, Layar B.V. STRIC...
What you see with Layar

Unlock deal

Get Coupon
© 2013, Layar B.V. STRICTLY Confidential and Proprietary
Redbook

Layar 101

Created by Layar Partner

© 2013, Layar B.V. STRICTLY Confidential and Proprietary
Redbook

How to Make Money with
Augmented Reality in Publishing

Created by Layar Partner

The actual page

The product li...
Brochures

3
B8
Billboards

3
B9

© 2013, Layar B.V. STRICTLY Confidential and Proprietary
2014,
Books, Real Estate & Events

The Meringue Girls from
London enhance their
cook book with their
videos
4
B0

Australia’s Re...
Business, xmas cards & more

4
B1

© 2013, Layar B.V. STRICTLY Confidential and Proprietary
2014,
Tools & Walk Through
Whats in the box?

4
B2
Image recognition
!

Augmented reality
for the buttons and video 

No special printing
technology
No special Codes
43
B3
3...
Free Layar App
!

2D and 3D Augmented Reality
QR code scanning
GEO & Interactive Print
!

Pop out mode
!

iOS and Android
...
Also a custom branded app and the SDK
4
B
45
B5

© 2014, Layar B.V. STRICTLY Confidential and Proprietary
© 2013, Layar B....
Pop out and lean back!
4
B
46
B6

© 2014, Layar B.V. STRICTLY Confidential and Proprietary
© 2013, Layar B.V. STRICTLY Con...
Easy drag 'n' drop online creation tool

4
B
47
B7

© 2014, Layar B.V. STRICTLY Confidential and Proprietary
© 2013, Layar...
Standard Buttons

4
B
48
B8

© 2014, Layar B.V. STRICTLY Confidential and Proprietary
© 2013, Layar B.V. STRICTLY Confiden...
4
B
49
B9

© 2014, Layar B.V. STRICTLY Confidential and Proprietary
© 2013, Layar B.V. STRICTLY Confidential and Proprieta...
5
B0

© 2013, Layar B.V. STRICTLY Confidential and Proprietary
2014,
Interactive Print content CAN be changed
after publication
Once a credit is used it cannot be applied to
another page.
Pri...
GEO and 3D
Great effect yet technical skills
required: DIY or work with Layar
Partners: layar.com/partners

Funda on Layar...
5
B
55
B3

© 2014, Layar B.V. STRICTLY Confidential and Proprietary
© 2013, Layar B.V. STRICTLY Confidential and Proprieta...
56
B4
5
B

© 2014, Layar B.V. STRICTLY Confidential and Proprietary
© 2013, Layar B.V. STRICTLY Confidential and Proprieta...
Useful Files
Creating Successful Campaigns
layar.it/ECCguide
Calls to Action Guide & Asset Pack
layar.it/CallsToActionPack...
The boom of Interactive Print is Starting

© 2013, Layar B.V. STRICTLY Confidential and Proprietary
Why use Layar?

Real Estate & Layar

Amaze
!

Engage
!

Fill your Funnel
!

Measure
Morale Boost, Image Upgrade
5
B7

© 20...
LAYAR

5
B8

How to Make Money with
Augmented Reality in Publishing

© 2013, Layar B.V. STRICTLY Confidential and Propriet...
Maarten Lens-FitzGerald
maarten@layar.com
!
!
!

www.layar.com/support

5
B9

Thank you!

© 2013, Layar B.V. STRICTLY Conf...
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Layar February 7th Webinar – Layar 101: Intro to AR and Interactive Print

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Transcript of "Layar February 7th Webinar – Layar 101: Intro to AR and Interactive Print"

  1. 1. Introduction to Augmented Reality and Interactive Print Webinar, February 2014 Maarten Lens-FitzGerald, Co-founder
  2. 2. Maarten Lens-FitzGerald Layar Co-Founder maarten@layar.com Olga Beza Technical Support Engineer olga@layar.com 2 B
  3. 3. 45 minutes presentation 15 minutes Q&A ! Questions via ”question box” ! Download the deck now via link in the chat, will be available on line later as well ! Part of webinar series, www.layar.com/events/ 3 B © 2013, Layar B.V. STRICTLY Confidential and Proprietary
  4. 4. https://www.layar.com/events/ 4 B
  5. 5. Agenda - History - Examples - Tools & Walk Through - Q&A 5 B © 2013, Layar B.V. STRICTLY Confidential and Proprietary
  6. 6. History From Augmented Reality to Interactive Print 56 BB © 2013, Layar B.V. STRICTLY Confidential and Proprietary
  7. 7. 1968, Ivan Sutherland 67 BB © 2013, Layar B.V. STRICTLY Confidential and Proprietary
  8. 8. 1992, Tom Claudell and David Mizell 78 BB © 2013, Layar B.V. STRICTLY Confidential and Proprietary
  9. 9. future world 9 B 8 B 1984, Terminator © 2013, Layar B.V. STRICTLY Confidential and Proprietary © 2013, Layar B.V. STRICTLY Confidential and Proprietary
  10. 10. Today Augmented Reality rides on the smart phone wave 10 B © 2014, Layar B.V. STRICTLY Confidential and Proprietary © 2013, Layar B.V. STRICTLY Confidential and Proprietary 2013,
  11. 11. A brochure cover 11 B © 2014, Layar B.V. STRICTLY Confidential and Proprietary © 2013, Layar B.V. STRICTLY Confidential and Proprietary 2013,
  12. 12. The brochure cover is scanned with free Layar app 12 B © 2014, Layar B.V. STRICTLY Confidential and Proprietary © 2013, Layar B.V. STRICTLY Confidential and Proprietary 2013,
  13. 13. The image is analyzed 13 B © 2014, Layar B.V. STRICTLY Confidential and Proprietary © 2013, Layar B.V. STRICTLY Confidential and Proprietary 2013,
  14. 14. The image ‘fingerprint' is matched with the database in the cloud 14 B © 2014, Layar B.V. STRICTLY Confidential and Proprietary © 2013, Layar B.V. STRICTLY Confidential and Proprietary 2013,
  15. 15. The digital media is downloaded and placed “on” the magazine This is AUGMENTED REALITY 15 B © 2014, Layar B.V. STRICTLY Confidential and Proprietary © 2013, Layar B.V. STRICTLY Confidential and Proprietary 2013,
  16. 16. Image recognition ! Augmented reality for Digital Content 
 No special printing technology No special Codes 16 B 15 B © 2014, Layar B.V. STRICTLY Confidential and Proprietary © 2013, Layar B.V. STRICTLY Confidential and Proprietary 2013,
  17. 17. Better than QR codes: - No ugly visual - Rich media - Change after publishing - Wow effect ! ! 16 B 17 B © 2014, Layar B.V. STRICTLY Confidential and Proprietary © 2013, Layar B.V. STRICTLY Confidential and Proprietary 2013,
  18. 18. The future of online is offline 18 B © 2013, STRICTLY Confidential and Proprietary © 2013, Layar B.V. STRICTLY Confidential and Proprietary © 2013, Layar B.V.Layar B.V. STRICTLY Confidential and Proprietary
  19. 19. http://www.youtube.com/watch?v=-N5xBSMfRTA © 2013, Layar B.V. STRICTLY Confidential and Proprietary
  20. 20. Layar 101 10 million downloads in the US ! Android, iOS phones and tablets 36 million globally 70.000 publishers & marketeers
 on the Layar Creator 2 B0 © 2013, Layar B.V. STRICTLY Confidential and Proprietary
  21. 21. Layar 101 WE SEE.... 36 2 B1 © 2013, Layar B.V. STRICTLY Confidential and Proprietary © 2013, Layar B.V. STRICTLY Confidential and Proprietary
  22. 22. About Layar Layar 101 Founded June 2009 Backed by VCs Intel, Prime, Sunstone 30 people offices in Amsterdam, New York, Toronto Global leader in mobile augmented reality Android, iPhone, iPad 2 B2 © 2013, Layar B.V. STRICTLY Confidential and Proprietary © 2013, Layar B.V. STRICTLY Confidential and Proprietary © 2013, Layar B.V. STRICTLY Confidential and Proprietary
  23. 23. WHO WE WORK WITH 2 B3 Layar 101 © 2013, Layar B.V. STRICTLY Confidential and Proprietary
  24. 24. LAYAR How to Make Money with Augmented Reality in Publishing Largest 10 million downloads in the US
 36 million world wide ! Easiest enhance a page in less then 60 seconds ! Fixed Pricing 1 enhanced page is €45 / $60, no matter the print run or usage ! fast, versatile, robust
  25. 25. How to Make Money with Augmented Reality in Publishing Brands Retailers Printers Layar marries print to digital Publishers Educators Real Estate Agents Hospitality Industry
  26. 26. Why use Layar? Real Estate & Layar Amaze ! Engage ! Fill your Funnel ! Measure Morale Boost, Image Upgrade 2 B6 © 2013, Layar B.V. STRICTLY Confidential and Proprietary 2014,
  27. 27. EXAMPLES
  28. 28. Globe And Mail: Sponsored Editorial Special 2 B8
  29. 29. Volkskrant Magazine: Effective Concept 2 B9
  30. 30. DJMAG: Video en Playlists 3 B0 © 2013, Layar B.V. STRICTLY Confidential and Proprietary 2014,
  31. 31. Menshealth: Shopping! 3 B1 © 2013, Layar B.V. STRICTLY Confidential and Proprietary 2014,
  32. 32. Porter: Style & Commerce 3 B2 © 2013, Layar B.V. STRICTLY Confidential and Proprietary 2014,
  33. 33. INC. MAGAZINE Sponsored editorial videos, ad upsales Layar 101
  34. 34. Seventeen Layar 101 Sold advertisers special AR & app based campaigns Created by Layar Partner © 2013, Layar B.V. STRICTLY Confidential and Proprietary
  35. 35. What you see with Layar Unlock deal Get Coupon © 2013, Layar B.V. STRICTLY Confidential and Proprietary
  36. 36. Redbook Layar 101 Created by Layar Partner © 2013, Layar B.V. STRICTLY Confidential and Proprietary
  37. 37. Redbook How to Make Money with Augmented Reality in Publishing Created by Layar Partner The actual page The product list © 2013, Layar B.V. STRICTLY Confidential and Proprietary
  38. 38. Brochures 3 B8
  39. 39. Billboards 3 B9 © 2013, Layar B.V. STRICTLY Confidential and Proprietary 2014,
  40. 40. Books, Real Estate & Events The Meringue Girls from London enhance their cook book with their videos 4 B0 Australia’s Real Estate agency- 4one4 enhances its prig material with video and links Layar 101 The interactive Art far linked to its website and showed a art video on its poster. © 2013, Layar B.V. STRICTLY Confidential and Proprietary 2014, © 2013, Layar B.V. STRICTLY Confidential and Proprietary
  41. 41. Business, xmas cards & more 4 B1 © 2013, Layar B.V. STRICTLY Confidential and Proprietary 2014,
  42. 42. Tools & Walk Through Whats in the box? 4 B2
  43. 43. Image recognition ! Augmented reality for the buttons and video 
 No special printing technology No special Codes 43 B3 3 B © 2014, Layar B.V. STRICTLY Confidential and Proprietary © 2013, Layar B.V. STRICTLY Confidential and Proprietary 2013,
  44. 44. Free Layar App ! 2D and 3D Augmented Reality QR code scanning GEO & Interactive Print ! Pop out mode ! iOS and Android Phone& Tablets 4 B 44 B4 © 2014, Layar B.V. STRICTLY Confidential and Proprietary © 2013, Layar B.V. STRICTLY Confidential and Proprietary 2013,
  45. 45. Also a custom branded app and the SDK 4 B 45 B5 © 2014, Layar B.V. STRICTLY Confidential and Proprietary © 2013, Layar B.V. STRICTLY Confidential and Proprietary 2013,
  46. 46. Pop out and lean back! 4 B 46 B6 © 2014, Layar B.V. STRICTLY Confidential and Proprietary © 2013, Layar B.V. STRICTLY Confidential and Proprietary 2013,
  47. 47. Easy drag 'n' drop online creation tool 4 B 47 B7 © 2014, Layar B.V. STRICTLY Confidential and Proprietary © 2013, Layar B.V. STRICTLY Confidential and Proprietary 2013,
  48. 48. Standard Buttons 4 B 48 B8 © 2014, Layar B.V. STRICTLY Confidential and Proprietary © 2013, Layar B.V. STRICTLY Confidential and Proprietary 2013,
  49. 49. 4 B 49 B9 © 2014, Layar B.V. STRICTLY Confidential and Proprietary © 2013, Layar B.V. STRICTLY Confidential and Proprietary 2013,
  50. 50. 5 B0 © 2013, Layar B.V. STRICTLY Confidential and Proprietary 2014,
  51. 51. Interactive Print content CAN be changed after publication Once a credit is used it cannot be applied to another page. Price unrelated to print run or circ. Pay with Creditcard or Paypal
  52. 52. GEO and 3D Great effect yet technical skills required: DIY or work with Layar Partners: layar.com/partners Funda on Layar 5 B 52 B2 MRDRV “Market Hall” in Rotterdam, NL © 2014, Layar B.V. STRICTLY Confidential and Proprietary © 2013, Layar B.V. STRICTLY Confidential and Proprietary 2013,
  53. 53. 5 B 55 B3 © 2014, Layar B.V. STRICTLY Confidential and Proprietary © 2013, Layar B.V. STRICTLY Confidential and Proprietary 2013,
  54. 54. 56 B4 5 B © 2014, Layar B.V. STRICTLY Confidential and Proprietary © 2013, Layar B.V. STRICTLY Confidential and Proprietary 2013,
  55. 55. Useful Files Creating Successful Campaigns layar.it/ECCguide Calls to Action Guide & Asset Pack layar.it/CallsToActionPack 5 B5 © 2013, Layar B.V. STRICTLY Confidential and Proprietary
  56. 56. The boom of Interactive Print is Starting © 2013, Layar B.V. STRICTLY Confidential and Proprietary
  57. 57. Why use Layar? Real Estate & Layar Amaze ! Engage ! Fill your Funnel ! Measure Morale Boost, Image Upgrade 5 B7 © 2013, Layar B.V. STRICTLY Confidential and Proprietary 2014,
  58. 58. LAYAR 5 B8 How to Make Money with Augmented Reality in Publishing © 2013, Layar B.V. STRICTLY Confidential and Proprietary
  59. 59. Maarten Lens-FitzGerald maarten@layar.com ! ! ! www.layar.com/support 5 B9 Thank you! © 2013, Layar B.V. STRICTLY Confidential and Proprietary
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