Layar February 7th Webinar – Layar 101: Intro to AR and Interactive Print

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  • 1. Introduction to Augmented Reality and Interactive Print Webinar, February 2014 Maarten Lens-FitzGerald, Co-founder
  • 2. Maarten Lens-FitzGerald Layar Co-Founder maarten@layar.com Olga Beza Technical Support Engineer olga@layar.com 2 B
  • 3. 45 minutes presentation 15 minutes Q&A ! Questions via ”question box” ! Download the deck now via link in the chat, will be available on line later as well ! Part of webinar series, www.layar.com/events/ 3 B © 2013, Layar B.V. STRICTLY Confidential and Proprietary
  • 4. https://www.layar.com/events/ 4 B
  • 5. Agenda - History - Examples - Tools & Walk Through - Q&A 5 B © 2013, Layar B.V. STRICTLY Confidential and Proprietary
  • 6. History From Augmented Reality to Interactive Print 56 BB © 2013, Layar B.V. STRICTLY Confidential and Proprietary
  • 7. 1968, Ivan Sutherland 67 BB © 2013, Layar B.V. STRICTLY Confidential and Proprietary
  • 8. 1992, Tom Claudell and David Mizell 78 BB © 2013, Layar B.V. STRICTLY Confidential and Proprietary
  • 9. future world 9 B 8 B 1984, Terminator © 2013, Layar B.V. STRICTLY Confidential and Proprietary © 2013, Layar B.V. STRICTLY Confidential and Proprietary
  • 10. Today Augmented Reality rides on the smart phone wave 10 B © 2014, Layar B.V. STRICTLY Confidential and Proprietary © 2013, Layar B.V. STRICTLY Confidential and Proprietary 2013,
  • 11. A brochure cover 11 B © 2014, Layar B.V. STRICTLY Confidential and Proprietary © 2013, Layar B.V. STRICTLY Confidential and Proprietary 2013,
  • 12. The brochure cover is scanned with free Layar app 12 B © 2014, Layar B.V. STRICTLY Confidential and Proprietary © 2013, Layar B.V. STRICTLY Confidential and Proprietary 2013,
  • 13. The image is analyzed 13 B © 2014, Layar B.V. STRICTLY Confidential and Proprietary © 2013, Layar B.V. STRICTLY Confidential and Proprietary 2013,
  • 14. The image ‘fingerprint' is matched with the database in the cloud 14 B © 2014, Layar B.V. STRICTLY Confidential and Proprietary © 2013, Layar B.V. STRICTLY Confidential and Proprietary 2013,
  • 15. The digital media is downloaded and placed “on” the magazine This is AUGMENTED REALITY 15 B © 2014, Layar B.V. STRICTLY Confidential and Proprietary © 2013, Layar B.V. STRICTLY Confidential and Proprietary 2013,
  • 16. Image recognition ! Augmented reality for Digital Content 
 No special printing technology No special Codes 16 B 15 B © 2014, Layar B.V. STRICTLY Confidential and Proprietary © 2013, Layar B.V. STRICTLY Confidential and Proprietary 2013,
  • 17. Better than QR codes: - No ugly visual - Rich media - Change after publishing - Wow effect ! ! 16 B 17 B © 2014, Layar B.V. STRICTLY Confidential and Proprietary © 2013, Layar B.V. STRICTLY Confidential and Proprietary 2013,
  • 18. The future of online is offline 18 B © 2013, STRICTLY Confidential and Proprietary © 2013, Layar B.V. STRICTLY Confidential and Proprietary © 2013, Layar B.V.Layar B.V. STRICTLY Confidential and Proprietary
  • 19. http://www.youtube.com/watch?v=-N5xBSMfRTA © 2013, Layar B.V. STRICTLY Confidential and Proprietary
  • 20. Layar 101 10 million downloads in the US ! Android, iOS phones and tablets 36 million globally 70.000 publishers & marketeers
 on the Layar Creator 2 B0 © 2013, Layar B.V. STRICTLY Confidential and Proprietary
  • 21. Layar 101 WE SEE.... 36 2 B1 © 2013, Layar B.V. STRICTLY Confidential and Proprietary © 2013, Layar B.V. STRICTLY Confidential and Proprietary
  • 22. About Layar Layar 101 Founded June 2009 Backed by VCs Intel, Prime, Sunstone 30 people offices in Amsterdam, New York, Toronto Global leader in mobile augmented reality Android, iPhone, iPad 2 B2 © 2013, Layar B.V. STRICTLY Confidential and Proprietary © 2013, Layar B.V. STRICTLY Confidential and Proprietary © 2013, Layar B.V. STRICTLY Confidential and Proprietary
  • 23. WHO WE WORK WITH 2 B3 Layar 101 © 2013, Layar B.V. STRICTLY Confidential and Proprietary
  • 24. LAYAR How to Make Money with Augmented Reality in Publishing Largest 10 million downloads in the US
 36 million world wide ! Easiest enhance a page in less then 60 seconds ! Fixed Pricing 1 enhanced page is €45 / $60, no matter the print run or usage ! fast, versatile, robust
  • 25. How to Make Money with Augmented Reality in Publishing Brands Retailers Printers Layar marries print to digital Publishers Educators Real Estate Agents Hospitality Industry
  • 26. Why use Layar? Real Estate & Layar Amaze ! Engage ! Fill your Funnel ! Measure Morale Boost, Image Upgrade 2 B6 © 2013, Layar B.V. STRICTLY Confidential and Proprietary 2014,
  • 27. EXAMPLES
  • 28. Globe And Mail: Sponsored Editorial Special 2 B8
  • 29. Volkskrant Magazine: Effective Concept 2 B9
  • 30. DJMAG: Video en Playlists 3 B0 © 2013, Layar B.V. STRICTLY Confidential and Proprietary 2014,
  • 31. Menshealth: Shopping! 3 B1 © 2013, Layar B.V. STRICTLY Confidential and Proprietary 2014,
  • 32. Porter: Style & Commerce 3 B2 © 2013, Layar B.V. STRICTLY Confidential and Proprietary 2014,
  • 33. INC. MAGAZINE Sponsored editorial videos, ad upsales Layar 101
  • 34. Seventeen Layar 101 Sold advertisers special AR & app based campaigns Created by Layar Partner © 2013, Layar B.V. STRICTLY Confidential and Proprietary
  • 35. What you see with Layar Unlock deal Get Coupon © 2013, Layar B.V. STRICTLY Confidential and Proprietary
  • 36. Redbook Layar 101 Created by Layar Partner © 2013, Layar B.V. STRICTLY Confidential and Proprietary
  • 37. Redbook How to Make Money with Augmented Reality in Publishing Created by Layar Partner The actual page The product list © 2013, Layar B.V. STRICTLY Confidential and Proprietary
  • 38. Brochures 3 B8
  • 39. Billboards 3 B9 © 2013, Layar B.V. STRICTLY Confidential and Proprietary 2014,
  • 40. Books, Real Estate & Events The Meringue Girls from London enhance their cook book with their videos 4 B0 Australia’s Real Estate agency- 4one4 enhances its prig material with video and links Layar 101 The interactive Art far linked to its website and showed a art video on its poster. © 2013, Layar B.V. STRICTLY Confidential and Proprietary 2014, © 2013, Layar B.V. STRICTLY Confidential and Proprietary
  • 41. Business, xmas cards & more 4 B1 © 2013, Layar B.V. STRICTLY Confidential and Proprietary 2014,
  • 42. Tools & Walk Through Whats in the box? 4 B2
  • 43. Image recognition ! Augmented reality for the buttons and video 
 No special printing technology No special Codes 43 B3 3 B © 2014, Layar B.V. STRICTLY Confidential and Proprietary © 2013, Layar B.V. STRICTLY Confidential and Proprietary 2013,
  • 44. Free Layar App ! 2D and 3D Augmented Reality QR code scanning GEO & Interactive Print ! Pop out mode ! iOS and Android Phone& Tablets 4 B 44 B4 © 2014, Layar B.V. STRICTLY Confidential and Proprietary © 2013, Layar B.V. STRICTLY Confidential and Proprietary 2013,
  • 45. Also a custom branded app and the SDK 4 B 45 B5 © 2014, Layar B.V. STRICTLY Confidential and Proprietary © 2013, Layar B.V. STRICTLY Confidential and Proprietary 2013,
  • 46. Pop out and lean back! 4 B 46 B6 © 2014, Layar B.V. STRICTLY Confidential and Proprietary © 2013, Layar B.V. STRICTLY Confidential and Proprietary 2013,
  • 47. Easy drag 'n' drop online creation tool 4 B 47 B7 © 2014, Layar B.V. STRICTLY Confidential and Proprietary © 2013, Layar B.V. STRICTLY Confidential and Proprietary 2013,
  • 48. Standard Buttons 4 B 48 B8 © 2014, Layar B.V. STRICTLY Confidential and Proprietary © 2013, Layar B.V. STRICTLY Confidential and Proprietary 2013,
  • 49. 4 B 49 B9 © 2014, Layar B.V. STRICTLY Confidential and Proprietary © 2013, Layar B.V. STRICTLY Confidential and Proprietary 2013,
  • 50. 5 B0 © 2013, Layar B.V. STRICTLY Confidential and Proprietary 2014,
  • 51. Interactive Print content CAN be changed after publication Once a credit is used it cannot be applied to another page. Price unrelated to print run or circ. Pay with Creditcard or Paypal
  • 52. GEO and 3D Great effect yet technical skills required: DIY or work with Layar Partners: layar.com/partners Funda on Layar 5 B 52 B2 MRDRV “Market Hall” in Rotterdam, NL © 2014, Layar B.V. STRICTLY Confidential and Proprietary © 2013, Layar B.V. STRICTLY Confidential and Proprietary 2013,
  • 53. 5 B 55 B3 © 2014, Layar B.V. STRICTLY Confidential and Proprietary © 2013, Layar B.V. STRICTLY Confidential and Proprietary 2013,
  • 54. 56 B4 5 B © 2014, Layar B.V. STRICTLY Confidential and Proprietary © 2013, Layar B.V. STRICTLY Confidential and Proprietary 2013,
  • 55. Useful Files Creating Successful Campaigns layar.it/ECCguide Calls to Action Guide & Asset Pack layar.it/CallsToActionPack 5 B5 © 2013, Layar B.V. STRICTLY Confidential and Proprietary
  • 56. The boom of Interactive Print is Starting © 2013, Layar B.V. STRICTLY Confidential and Proprietary
  • 57. Why use Layar? Real Estate & Layar Amaze ! Engage ! Fill your Funnel ! Measure Morale Boost, Image Upgrade 5 B7 © 2013, Layar B.V. STRICTLY Confidential and Proprietary 2014,
  • 58. LAYAR 5 B8 How to Make Money with Augmented Reality in Publishing © 2013, Layar B.V. STRICTLY Confidential and Proprietary
  • 59. Maarten Lens-FitzGerald maarten@layar.com ! ! ! www.layar.com/support 5 B9 Thank you! © 2013, Layar B.V. STRICTLY Confidential and Proprietary