Intro to the layar partner network may 2014

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  • 1. © 2014, Layar B.V. STRICTLY Confidential and Proprietary Introduction to the Layar Partner Network 15th May 2014
  • 2. © 2014, Layar B.V. STRICTLY Confidential and Proprietary ! ! ! ! ! Hsio Ling Hee
 Partnerships Manager
  • 3. © 2014, Layar B.V. STRICTLY Confidential and Proprietary What’s on the Agenda? • AR industry and Layar! • Products & Services! • Layar Partner Network (LPN) Programme Overview! • Why Join the LPN! • How to Join the LPN! • Open Q&A
  • 4. © 2014, Layar B.V. STRICTLY Confidential and Proprietary #1 Global Platform THE LAYAR APP WAS DOWNLOADED 8.3MILLION TIMES IN 2013 UK 2% U.S.A. CANADA NETHERLANDS SPAIN GERMANY 4% 31% 3% 4%3% OTHER 46% SOUTH AFRICABRAZIL 4%3% SAUDI ARABIA
  • 5. © 2014, Layar B.V. STRICTLY Confidential and Proprietary The growing AR ecosystem > 10,000 new Creator accounts in Q1 87,000+ so far in the first quarter of 2014. 12,000+ CAMPAIGNS uploaded and published in Q1
  • 6. © 2014, Layar B.V. STRICTLY Confidential and Proprietary Top 5 active countries USA > 22,000 NETHERLANDS > 11,000 SPAIN > 6,000 UK > 4,000 COLOMBIA > 3,000
  • 7. © 2014, Layar B.V. STRICTLY Confidential and Proprietary Brand Leaders
  • 8. © 2014, Layar B.V. STRICTLY Confidential and Proprietary Growing Market
  • 9. © 2014, Layar B.V. STRICTLY Confidential and Proprietary Potentials of the AR market • Consumers Are Drawn to Layar’s Brand and Possibilities of Interactive Print! Thanks to Layar’s strong brand awareness, 35% of respondents downloaded Layar out of pure curiosity. Another 31% downloaded the app because they were eager to access the extra digital content provided by interactive print in a publication or ad.! • Consumers Are Eager to Experience Interactive Print! 65% of those that have scanned with Layar try to get their hands on as much AR content as possible or will scan when given the chance to. 95% of those that haven’t scanned with the Layar App are interested in having an interactive print experience. This is an excellent opportunity to provide extra content that consumers are eager to engage with.! ! Download the 2014 Global Layar App User Research Report.
  • 10. © 2014, Layar B.V. STRICTLY Confidential and Proprietary About Layar Founded June 2009! Backed by VCs Intel, Prime, Sunstone! 30 people offices in Amsterdam, New York, Toronto! Global leader in mobile augmented reality
  • 11. © 2014, Layar B.V. STRICTLY Confidential and Proprietary Our mission is to provide the highest quality tools and services for augmented reality and interactive print. We are passionately dedicated to providing the best products, customer service and expertise in the industry. Our Mission
  • 12. © 2014, Layar B.V. STRICTLY Confidential and Proprietary Layar Platform
  • 13. © 2014, Layar B.V. STRICTLY Confidential and Proprietary Layar App
  • 14. © 2014, Layar B.V. STRICTLY Confidential and Proprietary • iOS, Android, Blackberry! • Vision and Geo-based AR ! • One-tap scan! • Speedy, cloud-based, sticky! • New features in the Layar app: ! • Recent Content! • Take photo! • Pop out! • Save Favourites Layar App
  • 15. © 2014, Layar B.V. STRICTLY Confidential and Proprietary 8.1 Pop-out WATCH IT IN ACTION
  • 16. © 2014, Layar B.V. STRICTLY Confidential and Proprietary 8.2 Save Favourites WATCH IT IN ACTION
  • 17. © 2014, Layar B.V. STRICTLY Confidential and Proprietary Layar Creator
  • 18. © 2014, Layar B.V. STRICTLY Confidential and Proprietary Self-service webtool to create your own interactive print by dragging and dropping your print content with your digital content.! • Easy drag & drop interface! • Interactive buttons! • Custom buttons ! • Statistics & analytics! • Multiple publishers ! • Bulk upload Layar Creator
  • 19. © 2014, Layar B.V. STRICTLY Confidential and Proprietary The New Layar Creator WATCH THE RUN-THROUGH NEW FEATURES
  • 20. © 2014, Layar B.V. STRICTLY Confidential and Proprietary Button Appearance Animations You can now choose one of a few unique ways to bring motion to your buttons as they appear.
  • 21. © 2014, Layar B.V. STRICTLY Confidential and Proprietary Add Contact Button Your new contacts can now scan your business card with Layar and add your contact info with just one tap.
  • 22. © 2014, Layar B.V. STRICTLY Confidential and Proprietary Support of .gif Files Simply drag one of the default blue buttons onto your page and then select “Custom Image” and then upload your GIF. Another feature that brings life to your page.
  • 23. © 2014, Layar B.V. STRICTLY Confidential and Proprietary Frequently Used Buttons We’ve made it easier to access the buttons you use most often with this new section you’ll find on the right-side button pane.
  • 24. © 2014, Layar B.V. STRICTLY Confidential and Proprietary Other New Features Snap-to-grid! When editing in the Creator, you can toggle a grid on or off which buttons will then snap to when you place them on a page. ! ! Bring buttons to front/back! We've added the options to bring buttons to front/back. Now users can easily layer and overlap buttons on top of other buttons or videos. Just hover your cursor over a button and click the "Send to back" or "Bring to front" options which appear in the upper right corner of the button.! ! Improved CSV Files! Stats become more usable as we have added page title and button title for a better reference to the related stats in the CSV file.
  • 25. © 2014, Layar B.V. STRICTLY Confidential and Proprietary Page Bundle Pricing GET STARTED TODAY! PRICING IN USD PRICING IN GBP
  • 26. © 2014, Layar B.V. STRICTLY Confidential and Proprietary Premium Account PRICING IN USD PRICING IN GBP
  • 27. © 2014, Layar B.V. STRICTLY Confidential and Proprietary Developer API Restful API! • HTTP requests with parameters:! ! • Response:Json data containing POI Information (hotspots)! • Geo-location POI: attached to a physical location! • Vision POI: augments that are attached to a target
  • 28. © 2014, Layar B.V. STRICTLY Confidential and Proprietary Custom Solutions
  • 29. © 2014, Layar B.V. STRICTLY Confidential and Proprietary Custom Solutions
  • 30. © 2014, Layar B.V. STRICTLY Confidential and Proprietary Layar Partner Network
  • 31. © 2014, Layar B.V. STRICTLY Confidential and Proprietary Global Network of Innovatives • Join other innovative companies that represent, support and implement interactive print solutions with Layar. ! • By becoming a Layar Partner, you are putting yourself in a tremendous position to take advantage of the growth interactive print is trending towards. ! • €5,000/ per year
  • 32. © 2014, Layar B.V. STRICTLY Confidential and Proprietary Types of Layar Partners • App, web and software developers! • Mobile marketing agencies! • Digital content marketing, creative and communication agencies! • Telecommunication providers! • Printers and publishers! • Interactive print project managers and consultants
  • 33. © 2014, Layar B.V. STRICTLY Confidential and Proprietary Partner Capabilities • Professional, high-quality, creative solutions ! • Established client portfolio ! • Business model alignment ! • Capability to add value to Layar in your territory ! • Commitment to build interactive print expertise ! • A minimum of 5 published client campaigns per year ! • Active promotion of Layar ! • Participation in Layar workshops and webinars
  • 34. © 2014, Layar B.V. STRICTLY Confidential and Proprietary Limebizz • Limebizz works with Layar exclusively! • They assist clients in:! • Concept creation! • Interactive Print consultancy! • Campaign management! • Worked with:! • Renault! • De Bijenkorf! • Playboy
  • 35. © 2014, Layar B.V. STRICTLY Confidential and Proprietary Limebizz & Renault
  • 36. © 2014, Layar B.V. STRICTLY Confidential and Proprietary Nellymoser • Nellymoser is a mobile innovator and a pioneer in rich media delivery to connected devices.! • They embed the Layar SDK in their app as well as create and manage campaigns for clients.! • Clients include:! • Seventeen Magazine! • Redbook! • MPA Factbook! • SmartCEO
  • 37. © 2014, Layar B.V. STRICTLY Confidential and Proprietary Nellymoser & Seventeen
  • 38. © 2014, Layar B.V. STRICTLY Confidential and Proprietary TabWorld • Mobile agency in Amsterdam who creates innovative campaigns with Layar (custom) solutions that results in great user experience ! • Clients include:! • Allianz Suisse ! • Getty Images! • Swiss Tourism Board
  • 39. © 2014, Layar B.V. STRICTLY Confidential and Proprietary TabWorld & MySwitzerland
  • 40. © 2014, Layar B.V. STRICTLY Confidential and Proprietary Value creation for your company • Build your in-house expertise by becoming an Interactive Print specialist ! • Create demand in your market for augmented reality solutions ! • Earn reseller rebates and save money with page discounts ! • Sell concept and creation of client campaigns ! • Integrate Layar’s technology into the workflows of your clients with interactive print project management, consultancy and our Get Started Program ! • Retain and build your customer portfolio
  • 41. © 2014, Layar B.V. STRICTLY Confidential and Proprietary Get started as a Partner • Get started package of 100 pages and Premium account subscription! • LPN badge to show that you are accredited ! • Premium webinar access to all online Layar events (including LPN webinars) ! • Premium support with an account manager and on the Layar Help Centre
  • 42. © 2014, Layar B.V. STRICTLY Confidential and Proprietary Sales generation for partners • Country specific promotion in newsletters to editors and developers! • Featured projects on Layar website and newsletter! • Client leads to execute project briefings we receive
  • 43. © 2014, Layar B.V. STRICTLY Confidential and Proprietary Reseller’s Rebate Amount sold per year % License fee rebate Layar App Service/ Layar SDK 1 - 10 20% € 500 Geo SDK € 1,500 Layar App Service/ Layar SDK > 10 30% € 750 Geo SDK € 2,250
  • 44. © 2014, Layar B.V. STRICTLY Confidential and Proprietary How do I join the LPN? 1. Submit an application to be a Certified Layar Partner.! 2. Tell us about your company and how Layar can add value to your business.! 3. We will get in touch with you to understand your plans and how we can support your business.! 4. Receive your Get Started Package.! !
  • 45. © 2014, Layar B.V. STRICTLY Confidential and Proprietary Open Q&A Subscribe to our Newsletters for updates ! Visit the Layar Help Centre for support
  • 46. © 2014, Layar B.V. STRICTLY Confidential and Proprietary Upcoming sessions 27 May ! LAYAR 101: INTRO TO AR AND INTERACTIVE PRINT Join our free Layar 101 webinar and learn the ins and outs of interactive print, including how it can grow your business and increase customer engagement. REGISTER NOW 27 May ! MONTHLY Q&A What are your questions or how can we make our products better for your business? Get answers to all of your burning questions live and in real-time by joining our live online Q&A session. REGISTER NOW
  • 47. © 2014, Layar B.V. STRICTLY Confidential and Proprietary Hsio Ling Hee Partnerships Manager ! hsioling@layar.com ! ! ! Join the Layar Partner Network ! Read the Partner Network FAQ ! Find a Partner in your region ! Meet the Layar team at our events