GET STARTED WITH THE LAYAR CREATOR
Georgia Diaconescu
Interactive Print Consultant
!
1. LAYAR - WHO ARE WE?
2. LAYAR CREATOR 2.0 -Live demo
3. Q&A SESSION
KEY CHALLENGES
THE WORLD IS CHANGING....
Media consumption
!
Mobile commerce
!
Wearable devices
!
Instant and real-time information
!
24 uur reclame - Sanoma Lab
© 2013, Layar B.V. STRICTLY Confidential and
Proprietary
NOW WHAT?
© 2013, Layar B.V. STRICTLY Confidential and
Proprietary
Start with print.
broken !
user experience!
with print content
WE BELIEVE
connect the offline
and online world...
... and give
consumers & businesses
a meaningful experience
THE LAYAR
APP HAS
35MILLION
DOWNLOADS
AND COUNTING
UK
5%
U.S.A.CANADA NETHERLANDS SPAIN GERMANY OTHER
3% 28%5% 8%7% 44%
Th...
Interactive print is booming!
Since the launch of the Layar
Creator in 2012, thousands of
publishers and marketeers
have b...
© 2013, Layar B.V. STRICTLY Confidential and
Proprietary
© 2013, Layar B.V. STRICTLY Confidential and
Proprietary
MOBILE AUGMENTED REALITY
!
Geo-location AR Image Recognition technology
HOW DO I BRING PRINT TO LIFE?
UPLOAD CREATE PUBLISH!
LAYAR CREATOR 2.0
FEATURES
Basic Media Social Advanced
NEW: POLL FEATURE
Allows you to add a basic poll to your
campaign so your audience can cast their vote.
!
Instantly see th...
LIVE DEMO
QUESTIONS
& ANSWERS
NEED HELP?
Visit: Layar Help Center
INTERACTIVE PRINT SERVICES
THANK YOU!
Get started with the layar creator - 17th July 2014
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The latest Layar webinar on how to get started with the Layar Creator.

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Get started with the layar creator - 17th July 2014

  1. 1. GET STARTED WITH THE LAYAR CREATOR Georgia Diaconescu Interactive Print Consultant
  2. 2. ! 1. LAYAR - WHO ARE WE? 2. LAYAR CREATOR 2.0 -Live demo 3. Q&A SESSION
  3. 3. KEY CHALLENGES
  4. 4. THE WORLD IS CHANGING.... Media consumption ! Mobile commerce ! Wearable devices ! Instant and real-time information !
  5. 5. 24 uur reclame - Sanoma Lab © 2013, Layar B.V. STRICTLY Confidential and Proprietary NOW WHAT?
  6. 6. © 2013, Layar B.V. STRICTLY Confidential and Proprietary Start with print.
  7. 7. broken ! user experience! with print content
  8. 8. WE BELIEVE connect the offline and online world... ... and give consumers & businesses a meaningful experience
  9. 9. THE LAYAR APP HAS 35MILLION DOWNLOADS AND COUNTING UK 5% U.S.A.CANADA NETHERLANDS SPAIN GERMANY OTHER 3% 28%5% 8%7% 44% The Layar App, available for iOS and Android, is the #1 mobile AR app. 39+
  10. 10. Interactive print is booming! Since the launch of the Layar Creator in 2012, thousands of publishers and marketeers have begun taking advantage of this engaging technology. 45,000+ CAMPAIGNS 64,000+ PUBLISHERS 200,000+ PAGES >85.000 Layar Creator users 85,000+
  11. 11. © 2013, Layar B.V. STRICTLY Confidential and Proprietary © 2013, Layar B.V. STRICTLY Confidential and Proprietary
  12. 12. MOBILE AUGMENTED REALITY ! Geo-location AR Image Recognition technology
  13. 13. HOW DO I BRING PRINT TO LIFE?
  14. 14. UPLOAD CREATE PUBLISH! LAYAR CREATOR 2.0
  15. 15. FEATURES Basic Media Social Advanced
  16. 16. NEW: POLL FEATURE Allows you to add a basic poll to your campaign so your audience can cast their vote. ! Instantly see the results of the vote by going to the “Stats” tab in your campaign.
  17. 17. LIVE DEMO
  18. 18. QUESTIONS & ANSWERS
  19. 19. NEED HELP? Visit: Layar Help Center
  20. 20. INTERACTIVE PRINT SERVICES
  21. 21. THANK YOU!
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