Webinar
Georgia Diaconescu
Interactive Print Consultant
!
Maximilian Biedermann
Marketing Associate
BEST PRACTICES WEBINAR
WELCOME TO LAYAR
BEST PRACTICES WEBINAR
KEY CHALLENGES
THE WORLD IS CHANGING....
Media consumption
!
Mobile commerce
!
Wearable devices
!
Instant & real-time information
!
24 uur reclame - Sanoma Lab
© 2013, Layar B.V. STRICTLY Confidential and
Proprietary
NOW WHAT?
Start with print.
broken
user experience
with print content
WE BELIEVE
connect the offline
and online world...
... and give
consumers & businesses
a meaningful experience
© 2013, Layar B.V. STRICTLY Confidential and
Proprietary
© 2013, Layar B.V. STRICTLY Confidential and
Proprietary
BEST PRACTICES WEBINAR
GETTING STARTED
UPLOAD CREATE PUBLISH!
LAYAR CREATOR 2.0
BEST PRACTICES WEBINAR
2
Campaign concept creation1
3
4
5
6
Prepare pages according to best practices
Create clear “How-to...
BEST PRACTICES WEBINAR
CAMPAIGN CONCEPT CREATION1
BEST PRACTICES WEBINAR
Georgia Diaconescu
Interactive Print Consultant
!
In order to make a lasting impression on your rea...
BEST PRACTICES WEBINAR
!
The campaign should reflect and focus on
your MAIN OBJECTIVES!!
!
Always focus on the TARGET USER ...
BEST PRACTICES WEBINAR
!
Keep a good balance between 	

EDITORIAL and COMMERCIAL CONTENT.
	

!
BEST PRACTICES WEBINAR
!
Keep a good balance between 	

QUALITY and QUANTITY OF CONTENT.	

!
BEST PRACTICES WEBINAR
A few pages with really great, interactive
digital content
dull, repetitive content on each page
DO...
BEST PRACTICES WEBINAR
WHAT KIND OF DIGITAL CONTENT?
BEST PRACTICES WEBINAR
RELEVANT
Relevant content
for your target audience
INFORMATIVE
Offer extra
information!
EXCLUSIVE
B...
BEST PRACTICES WEBINAR
INTERACTIVE PRINT CONCEPTS
BEST PRACTICES WEBINAR
HIDDEN or INCOMPLETE REALITY
BEST PRACTICES WEBINAR
REVEAL A SURPRISE TO YOUR READERS!
Actual Print What you see with Layar
BEST PRACTICES WEBINAR
REVEAL A SURPRISE TO YOUR READERS!
Actual Print What you see with Layar
BEST PRACTICES WEBINAR
Georgia Diaconescu
Interactive Print Consultant
REVEAL A SECRET CHARACTER
Actual Print What you see...
BEST PRACTICES WEBINAR
Georgia Diaconescu
Interactive Print Consultant
BUY PRODUCTS
Actual Print What you see with Layar
BEST PRACTICES WEBINAR
SHOPPING EXPERIENCE
BEST PRACTICES WEBINAR
SHOPPING BEHAVIOR
Research (IPSOS, Google) shows that smartphones
lead to purchases across channels
BEST PRACTICES WEBINAR
Workshop
Georgia Diaconescu
Interactive Print Consultant
+
BEST PRACTICES WEBINAR
Workshop
Georgia Diaconescu
Interactive Print Consultant
DWELL AHALIFE
Actual Print
What you see wi...
BEST PRACTICES WEBINAR
ENABLE READERS TO BUY
Suit SupplyPhilips
BEST PRACTICES WEBINAR
ENABLE READERS TO BUY
Suit Supply
BEST PRACTICES WEBINAR
INTERACTIVE ADVERTISEMENTS
BEST PRACTICES WEBINAR
Workshop
Georgia Diaconescu
Interactive Print Consultant
Actual Print What you see with Layar
INTER...
BEST PRACTICES WEBINAR
Workshop
Georgia Diaconescu
Interactive Print ConsultantActual Print What you see with Layar
INTERA...
BEST PRACTICES WEBINAR
Workshop
Georgia Diaconescu
Interactive Print ConsultantActual Print What you see with Layar
INTERA...
BEST PRACTICES WEBINAR
Workshop
Georgia Diaconescu
Interactive Print ConsultantActual Print What you see with Layar
INTERA...
BEST PRACTICES WEBINAR
CONTESTS, SWEEPSTAKES, QUIZZES
BEST PRACTICES WEBINAR
Workshop
Georgia Diaconescu
Interactive Print ConsultantActual Print What you see with Layar
CONTES...
BEST PRACTICES WEBINAR
CONTESTS
Actual Print What you see with Layar
CLICK 	

& WIN!
BEST PRACTICES WEBINAR
INTERACTIVE COVER PAGES
BEST PRACTICES WEBINAR
Workshop
Georgia Diaconescu
Interactive Print Consultant
COVER PAGES COME TO LIFE
Actual Print What...
BEST PRACTICES WEBINAR
INTERACTIVE COVER PAGES
Actual Print What you see with Layar
BEST PRACTICES WEBINAR
INTERACTIVE COVER PAGES
Actual Print What you see with Layar
BEST PRACTICES WEBINAR
ENGAGE READERS VIA SOCIAL MEDIA
BEST PRACTICES WEBINAR
Workshop
Georgia Diaconescu
Interactive Print Consultant
INTERACT VIA SOCIAL MEDIA
Actual Print Wha...
BEST PRACTICES WEBINAR
Workshop
Georgia Diaconescu
Interactive Print Consultant
LOCATION RELEVANT CONTENT
Actual Print Wha...
BEST PRACTICES WEBINAR
Workshop
Georgia Diaconescu
Interactive Print Consultant
PODCASTS & VIDEO LECTURES
Actual Print
Wha...
BEST PRACTICES WEBINAR
Workshop
Georgia Diaconescu
Interactive Print Consultant
INTERACTIVE WORLD MAPS
BEST PRACTICES WEBINAR
Workshop
Georgia Diaconescu
Interactive Print Consultant
HOW-TO VIDEOS, TUTORIALS
Actual Print What...
BEST PRACTICES WEBINAR
Workshop
Georgia Diaconescu
Interactive Print Consultant
ENRICHED EDITORIALS
Actual Print
What you ...
BEST PRACTICES WEBINAR
PREPARING PAGES2
BEST PRACTICES WEBINAR
PREPARING PAGES
• Flat surface (magazine page)
• High resolution, low size page
(5MB)
• Sufficient s...
BEST PRACTICES WEBINAR
THE PAGE SHOULD NOT CONTAIN
!
• Large portion of blank area
• Mainly body text or only text
• Graph...
BEST PRACTICES WEBINAR
If you are not sure whether the pages are optimal for the Layar
Creator ..
!
STEP 1 - Create a camp...
BEST PRACTICES WEBINAR
IMPORTANT!
!
TEST PAGES BEFORE PRINTING OUT
THE FINAL PUBLICATION!
BEST PRACTICES WEBINAR
HOW-TO INSTRUCTIONS3
BEST PRACTICES WEBINAR
RESERVE SPACE for instructions, preferably one dedicated page.
!
EXPLAIN WHAT IS SPECIAL about this...
BEST PRACTICES WEBINAR
!
!
INSTRUCT HOW TO DISCOVER DIGITAL CONTENT
!
• How should readers scan the page?
• What should th...
BEST PRACTICES WEBINAR
!
• CLEAR STEPS
!
• CUSTOMIZE IT 
!
• make sure it ATTRACTS ATTENTION.
!
• Place it RIGHT BEFORE th...
BEST PRACTICES WEBINAR
Here are some other options you can consider :
HOW-TO INSTRUCTIONS
We strongly recommend you to add...
BEST PRACTICES WEBINAR
CALL-TO-ACTION4
BEST PRACTICES WEBINAR
LAYAR STYLEGUIDE
BEST PRACTICES WEBINAR
!
• SPECIFIC about what type of content
users can expect.
!
• Highlights the KEY MESSAGE revealed b...
BEST PRACTICES WEBINAR
!
• AVOID unclear calls-to-action
like “View with Layar”; they will
most likely not attract readers...
BEST PRACTICES WEBINAR
CALL-TO-ACTION EXAMPLES
BEST PRACTICES WEBINAR
CALL-TO-ACTION EXAMPLES
BEST PRACTICES WEBINAR
CALL-TO-ACTION POSITIONING
BEST PRACTICES WEBINAR
CALL-TO-ACTION POSITIONING
BEST PRACTICES WEBINAR
CUSTOM BUTTONS5
BEST PRACTICES WEBINAR
CUSTOM BUTTONS
STANDARD BUTTONS CUSTOM BUTTONS
BEST PRACTICES WEBINAR
CUSTOM BUTTONS
Actual Print What you see with Layar
*For instance, a play icon
for a video button i...
BEST PRACTICES WEBINAR
CUSTOM BUTTONS
Actual Print
Custom buttons with
semi-transparent
background
BEST PRACTICES WEBINAR
CUSTOM BUTTONS
BEST PRACTICES WEBINAR
CUSTOM BUTTONS
More of an AESTHETIC CHOICE
Place buttons where it makes the most sense!
!
Should lo...
BEST PRACTICES WEBINAR
TEST & FINALIZE CAMPAIGN6
BEST PRACTICES WEBINAR
TEST & FINALIZE CAMPAIGN
Thorough CAMPAIGN TESTING is critical.
GREAT USER EXPERIENCE is THE key to...
BEST PRACTICES WEBINAR
!
!
TIP!
!
If possible, DO A TEST with
a small group of colleagues,
who were not involved in the pr...
BEST PRACTICES WEBINAR
HOW TO TEST?
!
DOUBLE CHECK THE QUALITY OF THE PAGES
!
• Are user instructions in your publication ...
BEST PRACTICES WEBINAR
RAISE AWARENESS!
BEST PRACTICES WEBINAR
PRIOR COMMUNICATION
!
!
BEFORE FINALIZING & PUBLISHING THE CAMPAIGN keep in
mind that you need to c...
BEST PRACTICES WEBINAR
MEASURE YOUR RESULTS
BEST PRACTICES WEBINAR
LAYAR STATISTICS
BEST PRACTICES WEBINAR
STATISTICS OVERVIEW!
!
The Layar Creator gives you the opportunity to visualize your
statistics in ...
BEST PRACTICES WEBINAR
WEBINAR OVERVIEW
QUESTIONS
& ANSWERS
BEST PRACTICES WEBINAR
NEED HELP?
Visit: help.layar.com
BEST PRACTICES WEBINAR
INTERACTIVE PRINT SERVICES
BEST PRACTICES WEBINAR
THANK YOU!
Get More Out of Interactive Print - May 2014
Get More Out of Interactive Print - May 2014
Get More Out of Interactive Print - May 2014
Get More Out of Interactive Print - May 2014
Upcoming SlideShare
Loading in...5
×

Get More Out of Interactive Print - May 2014

453

Published on

Our Best Practices webinar provides an in-depth workshop on how to become an interactive print expert. Learn what it takes to build successful campaigns from our experts who know it best, including top examples from existing campaigns.

Published in: Mobile, Business, Technology
0 Comments
2 Likes
Statistics
Notes
  • Be the first to comment

No Downloads
Views
Total Views
453
On Slideshare
0
From Embeds
0
Number of Embeds
1
Actions
Shares
0
Downloads
25
Comments
0
Likes
2
Embeds 0
No embeds

No notes for slide

Get More Out of Interactive Print - May 2014

  1. 1. Webinar Georgia Diaconescu Interactive Print Consultant ! Maximilian Biedermann Marketing Associate
  2. 2. BEST PRACTICES WEBINAR WELCOME TO LAYAR BEST PRACTICES WEBINAR
  3. 3. KEY CHALLENGES
  4. 4. THE WORLD IS CHANGING.... Media consumption ! Mobile commerce ! Wearable devices ! Instant & real-time information !
  5. 5. 24 uur reclame - Sanoma Lab © 2013, Layar B.V. STRICTLY Confidential and Proprietary NOW WHAT?
  6. 6. Start with print.
  7. 7. broken user experience with print content
  8. 8. WE BELIEVE connect the offline and online world... ... and give consumers & businesses a meaningful experience
  9. 9. © 2013, Layar B.V. STRICTLY Confidential and Proprietary
  10. 10. © 2013, Layar B.V. STRICTLY Confidential and Proprietary
  11. 11. BEST PRACTICES WEBINAR GETTING STARTED
  12. 12. UPLOAD CREATE PUBLISH! LAYAR CREATOR 2.0
  13. 13. BEST PRACTICES WEBINAR 2 Campaign concept creation1 3 4 5 6 Prepare pages according to best practices Create clear “How-to” instructions Create a call-to-action Create custom buttons Finalize & publish the campaign
  14. 14. BEST PRACTICES WEBINAR CAMPAIGN CONCEPT CREATION1
  15. 15. BEST PRACTICES WEBINAR Georgia Diaconescu Interactive Print Consultant ! In order to make a lasting impression on your readers, there are a few principles you need to keep in mind when creating your campaign concept. ! SO BEFORE DIVING IN ...
  16. 16. BEST PRACTICES WEBINAR ! The campaign should reflect and focus on your MAIN OBJECTIVES!! ! Always focus on the TARGET USER GROUP & keep in mind what they LIKE. ! Focus on providing an OUTSTANDING USER EXPERIENCE.
  17. 17. BEST PRACTICES WEBINAR ! Keep a good balance between EDITORIAL and COMMERCIAL CONTENT. !
  18. 18. BEST PRACTICES WEBINAR ! Keep a good balance between QUALITY and QUANTITY OF CONTENT. !
  19. 19. BEST PRACTICES WEBINAR A few pages with really great, interactive digital content dull, repetitive content on each page DO DON’T
  20. 20. BEST PRACTICES WEBINAR WHAT KIND OF DIGITAL CONTENT?
  21. 21. BEST PRACTICES WEBINAR RELEVANT Relevant content for your target audience INFORMATIVE Offer extra information! EXCLUSIVE Behind-the-scenes information INTERACTIVE Present information in an entertaining way ENTERTAINING Deliver entertaining, immersive content
  22. 22. BEST PRACTICES WEBINAR INTERACTIVE PRINT CONCEPTS
  23. 23. BEST PRACTICES WEBINAR HIDDEN or INCOMPLETE REALITY
  24. 24. BEST PRACTICES WEBINAR REVEAL A SURPRISE TO YOUR READERS! Actual Print What you see with Layar
  25. 25. BEST PRACTICES WEBINAR REVEAL A SURPRISE TO YOUR READERS! Actual Print What you see with Layar
  26. 26. BEST PRACTICES WEBINAR Georgia Diaconescu Interactive Print Consultant REVEAL A SECRET CHARACTER Actual Print What you see with Layar
  27. 27. BEST PRACTICES WEBINAR Georgia Diaconescu Interactive Print Consultant BUY PRODUCTS Actual Print What you see with Layar
  28. 28. BEST PRACTICES WEBINAR SHOPPING EXPERIENCE
  29. 29. BEST PRACTICES WEBINAR SHOPPING BEHAVIOR Research (IPSOS, Google) shows that smartphones lead to purchases across channels
  30. 30. BEST PRACTICES WEBINAR Workshop Georgia Diaconescu Interactive Print Consultant +
  31. 31. BEST PRACTICES WEBINAR Workshop Georgia Diaconescu Interactive Print Consultant DWELL AHALIFE Actual Print What you see with Layar
  32. 32. BEST PRACTICES WEBINAR ENABLE READERS TO BUY Suit SupplyPhilips
  33. 33. BEST PRACTICES WEBINAR ENABLE READERS TO BUY Suit Supply
  34. 34. BEST PRACTICES WEBINAR INTERACTIVE ADVERTISEMENTS
  35. 35. BEST PRACTICES WEBINAR Workshop Georgia Diaconescu Interactive Print Consultant Actual Print What you see with Layar INTERACTIVE ADVERTISEMENTS
  36. 36. BEST PRACTICES WEBINAR Workshop Georgia Diaconescu Interactive Print ConsultantActual Print What you see with Layar INTERACTIVE ADVERTISEMENTS
  37. 37. BEST PRACTICES WEBINAR Workshop Georgia Diaconescu Interactive Print ConsultantActual Print What you see with Layar INTERACTIVE ADVERTISEMENTS
  38. 38. BEST PRACTICES WEBINAR Workshop Georgia Diaconescu Interactive Print ConsultantActual Print What you see with Layar INTERACTIVE ADVERTISEMENTS
  39. 39. BEST PRACTICES WEBINAR CONTESTS, SWEEPSTAKES, QUIZZES
  40. 40. BEST PRACTICES WEBINAR Workshop Georgia Diaconescu Interactive Print ConsultantActual Print What you see with Layar CONTESTS
  41. 41. BEST PRACTICES WEBINAR CONTESTS Actual Print What you see with Layar CLICK & WIN!
  42. 42. BEST PRACTICES WEBINAR INTERACTIVE COVER PAGES
  43. 43. BEST PRACTICES WEBINAR Workshop Georgia Diaconescu Interactive Print Consultant COVER PAGES COME TO LIFE Actual Print What you see with Layar
  44. 44. BEST PRACTICES WEBINAR INTERACTIVE COVER PAGES Actual Print What you see with Layar
  45. 45. BEST PRACTICES WEBINAR INTERACTIVE COVER PAGES Actual Print What you see with Layar
  46. 46. BEST PRACTICES WEBINAR ENGAGE READERS VIA SOCIAL MEDIA
  47. 47. BEST PRACTICES WEBINAR Workshop Georgia Diaconescu Interactive Print Consultant INTERACT VIA SOCIAL MEDIA Actual Print What you see with Layar
  48. 48. BEST PRACTICES WEBINAR Workshop Georgia Diaconescu Interactive Print Consultant LOCATION RELEVANT CONTENT Actual Print What you see with Layar
  49. 49. BEST PRACTICES WEBINAR Workshop Georgia Diaconescu Interactive Print Consultant PODCASTS & VIDEO LECTURES Actual Print What you see with Layar
  50. 50. BEST PRACTICES WEBINAR Workshop Georgia Diaconescu Interactive Print Consultant INTERACTIVE WORLD MAPS
  51. 51. BEST PRACTICES WEBINAR Workshop Georgia Diaconescu Interactive Print Consultant HOW-TO VIDEOS, TUTORIALS Actual Print What you see with Layar
  52. 52. BEST PRACTICES WEBINAR Workshop Georgia Diaconescu Interactive Print Consultant ENRICHED EDITORIALS Actual Print What you see with Layar
  53. 53. BEST PRACTICES WEBINAR PREPARING PAGES2
  54. 54. BEST PRACTICES WEBINAR PREPARING PAGES • Flat surface (magazine page) • High resolution, low size page (5MB) • Sufficient size & image detail • No borders or clutter • Avoid glossy paper
  55. 55. BEST PRACTICES WEBINAR THE PAGE SHOULD NOT CONTAIN ! • Large portion of blank area • Mainly body text or only text • Graphics that look the same in any orientation (circles,hexagons, etc.) • Graphics with patterns • Look too similar to other pages in the same campaign insufficient details similar imagesplain text the same in any orientation pattern
  56. 56. BEST PRACTICES WEBINAR If you are not sure whether the pages are optimal for the Layar Creator .. ! STEP 1 - Create a campaign in the Creator STEP 2 - Upload the pages in the campaign (Layar will provide some initial feedback on Page quality) STEP 3 - Place some dummy buttons on each page STEP 4 - Scan each page to see if buttons are displayed correctly ! DO THIS BEFORE PRINTING OUT THE FINAL PUBLICATION!
  57. 57. BEST PRACTICES WEBINAR IMPORTANT! ! TEST PAGES BEFORE PRINTING OUT THE FINAL PUBLICATION!
  58. 58. BEST PRACTICES WEBINAR HOW-TO INSTRUCTIONS3
  59. 59. BEST PRACTICES WEBINAR RESERVE SPACE for instructions, preferably one dedicated page. ! EXPLAIN WHAT IS SPECIAL about this issue of the magazine. What is Interactive Print ? ! Make people curious about it & give them a reason to engage! ! !
  60. 60. BEST PRACTICES WEBINAR ! ! INSTRUCT HOW TO DISCOVER DIGITAL CONTENT ! • How should readers scan the page? • What should they look for? (Call-to-action) • Where on the page? (e.g.: upper corner) ! Mention the app is available on Android and iPhone.
  61. 61. BEST PRACTICES WEBINAR ! • CLEAR STEPS ! • CUSTOMIZE IT ! • make sure it ATTRACTS ATTENTION. ! • Place it RIGHT BEFORE the editorial content. Preferably on the right side. HOW-TO INSTRUCTIONS
  62. 62. BEST PRACTICES WEBINAR Here are some other options you can consider : HOW-TO INSTRUCTIONS We strongly recommend you to add a QR code to your instructions, allowing readers to scan it and immediately download Layar.
  63. 63. BEST PRACTICES WEBINAR CALL-TO-ACTION4
  64. 64. BEST PRACTICES WEBINAR LAYAR STYLEGUIDE
  65. 65. BEST PRACTICES WEBINAR ! • SPECIFIC about what type of content users can expect. ! • Highlights the KEY MESSAGE revealed by the digital content, using VERBS * *e.g.: Watch the trailer with Layar, Listen to XX with Layar, etc. • VISIBLE & INFORMATIVE LAYAR STYLEGUIDE
  66. 66. BEST PRACTICES WEBINAR ! • AVOID unclear calls-to-action like “View with Layar”; they will most likely not attract readers. ! • Include a note on WHERE they can find the "How to use Layar” instructions. ! • Place calls-to-action on EVERY SINGLE PAGE that contains digital content. LAYAR STYLEGUIDE
  67. 67. BEST PRACTICES WEBINAR CALL-TO-ACTION EXAMPLES
  68. 68. BEST PRACTICES WEBINAR CALL-TO-ACTION EXAMPLES
  69. 69. BEST PRACTICES WEBINAR CALL-TO-ACTION POSITIONING
  70. 70. BEST PRACTICES WEBINAR CALL-TO-ACTION POSITIONING
  71. 71. BEST PRACTICES WEBINAR CUSTOM BUTTONS5
  72. 72. BEST PRACTICES WEBINAR CUSTOM BUTTONS STANDARD BUTTONS CUSTOM BUTTONS
  73. 73. BEST PRACTICES WEBINAR CUSTOM BUTTONS Actual Print What you see with Layar *For instance, a play icon for a video button image Make use of the print content - CONTEXTUAL design. ! Button should clearly indicates what users can do*.
  74. 74. BEST PRACTICES WEBINAR CUSTOM BUTTONS Actual Print Custom buttons with semi-transparent background
  75. 75. BEST PRACTICES WEBINAR CUSTOM BUTTONS
  76. 76. BEST PRACTICES WEBINAR CUSTOM BUTTONS More of an AESTHETIC CHOICE Place buttons where it makes the most sense! ! Should look NATURAL in CONTEXT with the print content Better ON THE VISUALLY BUSY PART of the page and NOT on blank spaces
  77. 77. BEST PRACTICES WEBINAR TEST & FINALIZE CAMPAIGN6
  78. 78. BEST PRACTICES WEBINAR TEST & FINALIZE CAMPAIGN Thorough CAMPAIGN TESTING is critical. GREAT USER EXPERIENCE is THE key to success ! ! WHAT TO DO? ! • Check both technical and aesthetic aspects. • Test your campaign as much as possible. • Check campaign with iPhone and Android devices. • Use the latest Layar App version. • Test your campaign using printed pages! ! !
  79. 79. BEST PRACTICES WEBINAR ! ! TIP! ! If possible, DO A TEST with a small group of colleagues, who were not involved in the project!
  80. 80. BEST PRACTICES WEBINAR HOW TO TEST? ! DOUBLE CHECK THE QUALITY OF THE PAGES ! • Are user instructions in your publication clear enough ? • Are Interactive Print buttons placed at the right place ? • Are the buttons correctly displayed? • Does each button function correctly? Are links functional? • Do videos play as expected? • Does the campaign offer good user experience?
  81. 81. BEST PRACTICES WEBINAR RAISE AWARENESS!
  82. 82. BEST PRACTICES WEBINAR PRIOR COMMUNICATION ! ! BEFORE FINALIZING & PUBLISHING THE CAMPAIGN keep in mind that you need to communicate to your readers the fact that your publication has been augmented with digital content. ! RAISING READERS’ AWARENESS via PR, promotions, social media before hand makes a tremendous difference!
  83. 83. BEST PRACTICES WEBINAR MEASURE YOUR RESULTS
  84. 84. BEST PRACTICES WEBINAR LAYAR STATISTICS
  85. 85. BEST PRACTICES WEBINAR STATISTICS OVERVIEW! ! The Layar Creator gives you the opportunity to visualize your statistics in real time (updated every hour): ! Campaign statistics Page statistics Button statistics ! These numbers are also displayed on TIMELINES, to give you a better overview on the PEAK DAYS of your campaign, READING HABITS of your readers, as well as WHERE ARE THEY FROM. ! Total page views Total interactions Total unique users
  86. 86. BEST PRACTICES WEBINAR
  87. 87. WEBINAR OVERVIEW QUESTIONS & ANSWERS
  88. 88. BEST PRACTICES WEBINAR NEED HELP? Visit: help.layar.com
  89. 89. BEST PRACTICES WEBINAR INTERACTIVE PRINT SERVICES
  90. 90. BEST PRACTICES WEBINAR THANK YOU!
  1. A particular slide catching your eye?

    Clipping is a handy way to collect important slides you want to go back to later.

×