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Creating Impactful Augmented Reality Experiences

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Slides from Layar co-founder Claire Boonstra's October 2010 workshop in San Francisco.

Slides from Layar co-founder Claire Boonstra's October 2010 workshop in San Francisco.

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Creating Impactful Augmented Reality Experiences Creating Impactful Augmented Reality Experiences Presentation Transcript

  • Creating Impactful Augmented Reality Experiences Claire Boonstra Co-founder & Head of Platform and Community
  • Layar Platform - general overview Content examples Layar Player (embed a layer) Discovery engine Image Recognition Payment Platform Layar Partner Network & Pioneers CMS
  • We want to move people with Augmented Reality View slide
  • Augmented Reality = Technology View slide
  • Augmented Reality = Content
  • It’s about playing content http://m.layar.com/open/conquar/ http://open.spotify.com/track/1qZMPmpD1jDcOA7gZ6TCde http://itunes.apple.com/nl/album/one-your-name-ep/id379593408 http://www.youtube.com/watch?v=b64_16K2e08
  • What does Layar do?
  • Three parts of the Layar ecosystem Browser Publishing Discovery Player 1.000.000 active users 1.400 layers thousands of developers
  • Publishing Platform Dutch, French, Greek, Portugese, Hebrew, English, Japanese, Turkish, Korean, Chinese (Mandarin), Spanish and Italian ... implemented implemented Implemented In development In development Coming up © 2010, Layar B.V.
  • >40 Layar Partner Network members
  • © 2010, Layar B.V.
  • © 2010, Layar B.V.
  • Business Social Education What does Layar play? Games Commerce Art 3
  • Art
  • Uninvited Art exhibition, MoMA
  • VPAP
  • Stedelijk Museum
  • Games
  • ARcade by HPSC http://www.hpsc.fr/
  • 3
  • GRAPH 3
  • http://www.c2k.nl/ Conquar by C2K © 2010, Layar B.V.
  • 3D Maze by HPSC http://www.hpsc.fr/
  • Splinter Cell by Muzar http://www.muzar.org/ © 2010, Layar B.V.
  • Information Services
  • Quake information by Livespot http://livespot.com.au/
  • 3
  • Amsterdam Fire Brigade - Dangerous buildings © 2010, Layar B.V.
  • Quiznos by Winvolve &Hoppala http://www.hoppala-agency.com/& http://winvolve.com/
  • Social Services
  • Foursquare by TAB http://www.tabworldmedia.com
  • Tweeps around by TAB http://www.tabworldmedia.com
  • Building Blocks by SNDRV http://sndrv.nl/
  • Rolling Stones by Augment Reality http://www.augmentreality.co.uk/ © 2010, Layar B.V.
  • Learning Experiences
  • WTC © 2010, Layar B.V.
  • 3
  • Berlin wall by Hoppala http://www.hoppala-agency.com/
  • Markethall by NIA/in10
  • Other
  • V-Commerce http://www.hpsc.fr/
  • Prince of Persia by TAB http://www.tabworldmedia.com © 2010, Layar B.V.
  • Book store tour example
  • Layar Player Image Recognition Discovery engine Payment Platform LPN & Pioneers CMS
  • http://sndrv.nl/ Adding to the world One layer at a time
  • Thank you claire@layar.com @claireboo