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Creating Impactful Augmented Reality Experiences

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Slides from Layar co-founder Claire Boonstra's October 2010 workshop in San Francisco.

Slides from Layar co-founder Claire Boonstra's October 2010 workshop in San Francisco.

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Transcript

  • 1. Creating Impactful Augmented Reality Experiences Claire Boonstra Co-founder & Head of Platform and Community
  • 2. Layar Platform - general overview Content examples Layar Player (embed a layer) Discovery engine Image Recognition Payment Platform Layar Partner Network & Pioneers CMS
  • 3. We want to move people with Augmented Reality
  • 4. Augmented Reality = Technology
  • 5. Augmented Reality = Content
  • 6. It’s about playing content http://m.layar.com/open/conquar/ http://open.spotify.com/track/1qZMPmpD1jDcOA7gZ6TCde http://itunes.apple.com/nl/album/one-your-name-ep/id379593408 http://www.youtube.com/watch?v=b64_16K2e08
  • 7. What does Layar do?
  • 8. Three parts of the Layar ecosystem Browser Publishing Discovery Player 1.000.000 active users 1.400 layers thousands of developers
  • 9. Publishing Platform Dutch, French, Greek, Portugese, Hebrew, English, Japanese, Turkish, Korean, Chinese (Mandarin), Spanish and Italian ... implemented implemented Implemented In development In development Coming up © 2010, Layar B.V.
  • 10. >40 Layar Partner Network members
  • 11. © 2010, Layar B.V.
  • 12. © 2010, Layar B.V.
  • 13. Business Social Education What does Layar play? Games Commerce Art 3
  • 14. Art
  • 15. Uninvited Art exhibition, MoMA
  • 16. VPAP
  • 17. Stedelijk Museum
  • 18. Games
  • 19. ARcade by HPSC http://www.hpsc.fr/
  • 20. 3
  • 21. GRAPH 3
  • 22. http://www.c2k.nl/ Conquar by C2K © 2010, Layar B.V.
  • 23. 3D Maze by HPSC http://www.hpsc.fr/
  • 24. Splinter Cell by Muzar http://www.muzar.org/ © 2010, Layar B.V.
  • 25. Information Services
  • 26. Quake information by Livespot http://livespot.com.au/
  • 27. 3
  • 28. Amsterdam Fire Brigade - Dangerous buildings © 2010, Layar B.V.
  • 29. Quiznos by Winvolve &Hoppala http://www.hoppala-agency.com/& http://winvolve.com/
  • 30. Social Services
  • 31. Foursquare by TAB http://www.tabworldmedia.com
  • 32. Tweeps around by TAB http://www.tabworldmedia.com
  • 33. Building Blocks by SNDRV http://sndrv.nl/
  • 34. Rolling Stones by Augment Reality http://www.augmentreality.co.uk/ © 2010, Layar B.V.
  • 35. Learning Experiences
  • 36. WTC © 2010, Layar B.V.
  • 37. 3
  • 38. Berlin wall by Hoppala http://www.hoppala-agency.com/
  • 39. Markethall by NIA/in10
  • 40. Other
  • 41. V-Commerce http://www.hpsc.fr/
  • 42. Prince of Persia by TAB http://www.tabworldmedia.com © 2010, Layar B.V.
  • 43. Book store tour example
  • 44. Layar Player Image Recognition Discovery engine Payment Platform LPN & Pioneers CMS
  • 45. http://sndrv.nl/ Adding to the world One layer at a time
  • 46. Thank you claire@layar.com @claireboo