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Boards Summit 2010

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Claire's presentation at the Boards Summit Europe 2010 at the Beurs van Berlage in Amsterdam, on the 24th of March.

Claire's presentation at the Boards Summit Europe 2010 at the Beurs van Berlage in Amsterdam, on the 24th of March.

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  • 30.000 people found an In n Out burger restaurant through Layar <br />
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  • story-telling / guided tours <br /> <br /> 42 POI <br /> 2D and 3D images <br /> Streaming Video <br /> Auto-Triggers <br /> Educational <br /> Historical <br /> Fun! <br />
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  • 30.000 people found an In n Out burger restaurant through Layar <br />
  • FIFA 2010 <br />
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Boards Summit 2010 Boards Summit 2010 Presentation Transcript

  • Claire Boonstra Co-founder March 24th 2010 © 2010, Layar B.V.
  • About Service launched in June 2009 Based in Amsterdam 32 people (internal and external, incl. part-time) Funded by Sunstone Capital and Prime Technology Ventures Available on Android and iPhone, Symbian to follow © 2010, Layar B.V.
  • What is Layar © 2010, Layar B.V.
  • Open platform Everybody can create their own Augmented Reality experiences on Layar © 2010, Layar B.V.
  • 450+ layers (1750+ in development) © 2010, Layar B.V.
  • 2500+ developers 70+ countries © 2010, Layar B.V.
  • Downloads Cumulative nr of first launches 1 mio W41 W43 W45 W47 W49 W51 W53 W2 W4 W6 W8 W10 © 2010, Layar B.V.
  • Android versus iPhone Spread of weekly first launches per device OS 100% 75% iPhone 50% Android 25% 0% Week 42 2009 Week 45 2009 Week 48 2009 Week 51 2009 Week 01 2010 Week 04 2010 Week 07 2010 Week 10 2010 © 2010, Layar B.V.
  • Samsung: Global pre-installation agreement © 2010, Layar B.V.
  • Augmented Reality is an “Experience Medium” not just a functional tool © 2010, Layar B.V.
  • See what you can’t see: “Where is”: locators Fun with Screenshots This place in past/ future Add stuff Autotriggers Games © 2010, Layar B.V.
  • See what you can’t see: “Where is”: locators Fun with Screenshots This place in past/ future Add stuff Autotriggers Games © 2010, Layar B.V.
  • Where can I vote AugmentReality.co.uk © 2010, Layar B.V.
  • Where are the theaters Layer developed by Muzar (NL) © 2010, Layar B.V.
  • I’m hungry! Layer developed by AugmentReality (UK) © 2010, Layar B.V.
  • See what you can’t see: “Where is”: locators Fun with Screenshots This place in past/ future Add stuff Autotriggers Games © 2010, Layar B.V.
  • Catch of the day Layer developed by AugmentReality © 2010, Layar B.V.
  • Ronald’s having fun Layer developed by Firehose © 2010, Layar B.V.
  • Lotus Cosworth T127 Layer developed by AugmentReality © 2010, Layar B.V.
  • Where did you see Avatar? Layer developed by ElipseAD © 2010, Layar B.V.
  • See what you can’t see: “Where is”: locators Fun with Screenshots This place in past/ future Add stuff Autotriggers Games © 2010, Layar B.V.
  • Buildings you can’t see (yet) Layer developed by NAi/ IN10 © 2010, Layar B.V.
  • Old Valetta (Malta) Layer developed by Muzar © 2010, Layar B.V.
  • See what you can’t see: “Where is”: locators Fun with Screenshots This place in past/ future Add stuff Autotriggers Games © 2010, Layar B.V.
  • Place 3D easter eggs around the world and leave a message for your friend Happy easter! Looking forward to see you again! Layer developed by Hoppala © 2010, Layar B.V.
  • Virtual Public Art Project Layer developed by Superimpose/ VPAP © 2010, Layar B.V.
  • Daily Cartoons Layer developed by Firehose © 2010, Layar B.V.
  • See what you can’t see: “Where is”: locators Fun with Screenshots This place in past/ future Add stuff Autotriggers Games © 2010, Layar B.V.
  • Album Launch Layer developed by SystemK © 2010, Layar B.V.
  • Music starts playing automatically when reached pre-defined destination Layer developed by SystemK © 2010, Layar B.V.
  • Beatles Magical AR tour © 2010, Layar Layer developed by AugmentReality B.V.
  • See what you can’t see: “Where is”: locators Fun with Screenshots This place in past/ future Add stuff Autotriggers Games © 2010, Layar B.V.
  • Run around and collect them all Layer developed by John Sietsma © 2010, Layar B.V.
  • Healthy ecosystem Layer developers: making money getting funded hiring people advertising their business building businesses © 2010, Layar B.V.
  • Outdoor x Augmented Reality Developed by TAB Worldmedia © 2010, Layar B.V.
  • Your AR experience on Layar? © 2010, Layar B.V.
  • Thank You claire@layar.com @claireboo Background image: http://www.flickr.com/photos/duskblackwolf/4253592649/ © 2010, Layar B.V.