Claire Boonstra
 Co-founder

 March 24th 2010

                   © 2010, Layar
                       B.V.
About
              Service launched in June 2009
                   Based in Amsterdam
     32 people (internal and exter...
What is Layar




                © 2010, Layar
                    B.V.
Open platform
Everybody can create their
 own Augmented Reality
  experiences on Layar


                             © 20...
450+ layers
(1750+ in development)




                         © 2010, Layar
                             B.V.
2500+ developers
    70+ countries




                    © 2010, Layar
                        B.V.
Downloads
                    Cumulative nr of first launches



                                                  1 mio

...
Android versus iPhone
                        Spread of weekly first launches per device OS
100%



75%

                 ...
Samsung:
Global pre-installation agreement




                                    © 2010, Layar
                         ...
Augmented Reality is an
 “Experience Medium”

   not just a functional tool




                                © 2010, La...
See what you can’t see:
    “Where is”: locators
   Fun with Screenshots
 This place in past/ future
         Add stuff
  ...
See what you can’t see:
    “Where is”: locators
   Fun with Screenshots
 This place in past/ future
         Add stuff
  ...
Where can I vote




                   AugmentReality.co.uk
                               © 2010, Layar
                ...
Where are the
  theaters



         Layer developed by Muzar (NL)
                             © 2010, Layar
            ...
I’m hungry!




Layer developed by AugmentReality (UK)   © 2010, Layar
                                             B.V.
See what you can’t see:
    “Where is”: locators
   Fun with Screenshots
 This place in past/ future
         Add stuff
  ...
Catch of the day




              Layer developed by AugmentReality   © 2010, Layar
                                     ...
Ronald’s having fun




               Layer developed by Firehose   © 2010, Layar
                                       ...
Lotus Cosworth T127




              Layer developed by AugmentReality   © 2010, Layar
                                  ...
Where did you see Avatar?




                   Layer developed by ElipseAD   © 2010, Layar
                             ...
See what you can’t see:
    “Where is”: locators
   Fun with Screenshots
 This place in past/ future
         Add stuff
  ...
Buildings you can’t see (yet)




                       Layer developed by NAi/ IN10   © 2010, Layar
                    ...
Old Valetta (Malta)




                      Layer developed by Muzar   © 2010, Layar
                                   ...
See what you can’t see:
    “Where is”: locators
   Fun with Screenshots
 This place in past/ future
         Add stuff
  ...
Place 3D easter eggs
  around the world
          and leave
          a message
          for your friend




            ...
Virtual Public Art Project




                    Layer developed by Superimpose/ VPAP   © 2010, Layar
                  ...
Daily Cartoons




                 Layer developed by Firehose   © 2010, Layar
                                          ...
See what you can’t see:
    “Where is”: locators
   Fun with Screenshots
 This place in past/ future
         Add stuff
  ...
Album Launch




               Layer developed by SystemK   © 2010, Layar
                                               ...
Music starts playing automatically
when reached pre-defined destination
                                 Layer developed by...
Beatles Magical AR tour




                                                      © 2010, Layar
                  Layer de...
See what you can’t see:
    “Where is”: locators
   Fun with Screenshots
 This place in past/ future
         Add stuff
  ...
Run around
and collect them all




                       Layer developed by John Sietsma
                               ...
Healthy ecosystem

    Layer developers:
        making money
        getting funded
         hiring people
   advertising...
Outdoor x Augmented
       Reality




                  Developed by TAB Worldmedia
                                © 201...
Your AR experience on
       Layar?



                        © 2010, Layar
                            B.V.
Thank You
  claire@layar.com

          @claireboo



            Background image:


http://www.flickr.com/photos/duskblac...
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Boards Summit 2010

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Claire's presentation at the Boards Summit Europe 2010 at the Beurs van Berlage in Amsterdam, on the 24th of March.

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  • 30.000 people found an In n Out burger restaurant through Layar



















  • story-telling / guided tours

    42 POI
    2D and 3D images
    Streaming Video
    Auto-Triggers
    Educational
    Historical
    Fun!

  • 30.000 people found an In n Out burger restaurant through Layar
  • FIFA 2010







  • Boards Summit 2010

    1. 1. Claire Boonstra Co-founder March 24th 2010 © 2010, Layar B.V.
    2. 2. About Service launched in June 2009 Based in Amsterdam 32 people (internal and external, incl. part-time) Funded by Sunstone Capital and Prime Technology Ventures Available on Android and iPhone, Symbian to follow © 2010, Layar B.V.
    3. 3. What is Layar © 2010, Layar B.V.
    4. 4. Open platform Everybody can create their own Augmented Reality experiences on Layar © 2010, Layar B.V.
    5. 5. 450+ layers (1750+ in development) © 2010, Layar B.V.
    6. 6. 2500+ developers 70+ countries © 2010, Layar B.V.
    7. 7. Downloads Cumulative nr of first launches 1 mio W41 W43 W45 W47 W49 W51 W53 W2 W4 W6 W8 W10 © 2010, Layar B.V.
    8. 8. Android versus iPhone Spread of weekly first launches per device OS 100% 75% iPhone 50% Android 25% 0% Week 42 2009 Week 45 2009 Week 48 2009 Week 51 2009 Week 01 2010 Week 04 2010 Week 07 2010 Week 10 2010 © 2010, Layar B.V.
    9. 9. Samsung: Global pre-installation agreement © 2010, Layar B.V.
    10. 10. Augmented Reality is an “Experience Medium” not just a functional tool © 2010, Layar B.V.
    11. 11. See what you can’t see: “Where is”: locators Fun with Screenshots This place in past/ future Add stuff Autotriggers Games © 2010, Layar B.V.
    12. 12. See what you can’t see: “Where is”: locators Fun with Screenshots This place in past/ future Add stuff Autotriggers Games © 2010, Layar B.V.
    13. 13. Where can I vote AugmentReality.co.uk © 2010, Layar B.V.
    14. 14. Where are the theaters Layer developed by Muzar (NL) © 2010, Layar B.V.
    15. 15. I’m hungry! Layer developed by AugmentReality (UK) © 2010, Layar B.V.
    16. 16. See what you can’t see: “Where is”: locators Fun with Screenshots This place in past/ future Add stuff Autotriggers Games © 2010, Layar B.V.
    17. 17. Catch of the day Layer developed by AugmentReality © 2010, Layar B.V.
    18. 18. Ronald’s having fun Layer developed by Firehose © 2010, Layar B.V.
    19. 19. Lotus Cosworth T127 Layer developed by AugmentReality © 2010, Layar B.V.
    20. 20. Where did you see Avatar? Layer developed by ElipseAD © 2010, Layar B.V.
    21. 21. See what you can’t see: “Where is”: locators Fun with Screenshots This place in past/ future Add stuff Autotriggers Games © 2010, Layar B.V.
    22. 22. Buildings you can’t see (yet) Layer developed by NAi/ IN10 © 2010, Layar B.V.
    23. 23. Old Valetta (Malta) Layer developed by Muzar © 2010, Layar B.V.
    24. 24. See what you can’t see: “Where is”: locators Fun with Screenshots This place in past/ future Add stuff Autotriggers Games © 2010, Layar B.V.
    25. 25. Place 3D easter eggs around the world and leave a message for your friend Happy easter! Looking forward to see you again! Layer developed by Hoppala © 2010, Layar B.V.
    26. 26. Virtual Public Art Project Layer developed by Superimpose/ VPAP © 2010, Layar B.V.
    27. 27. Daily Cartoons Layer developed by Firehose © 2010, Layar B.V.
    28. 28. See what you can’t see: “Where is”: locators Fun with Screenshots This place in past/ future Add stuff Autotriggers Games © 2010, Layar B.V.
    29. 29. Album Launch Layer developed by SystemK © 2010, Layar B.V.
    30. 30. Music starts playing automatically when reached pre-defined destination Layer developed by SystemK © 2010, Layar B.V.
    31. 31. Beatles Magical AR tour © 2010, Layar Layer developed by AugmentReality B.V.
    32. 32. See what you can’t see: “Where is”: locators Fun with Screenshots This place in past/ future Add stuff Autotriggers Games © 2010, Layar B.V.
    33. 33. Run around and collect them all Layer developed by John Sietsma © 2010, Layar B.V.
    34. 34. Healthy ecosystem Layer developers: making money getting funded hiring people advertising their business building businesses © 2010, Layar B.V.
    35. 35. Outdoor x Augmented Reality Developed by TAB Worldmedia © 2010, Layar B.V.
    36. 36. Your AR experience on Layar? © 2010, Layar B.V.
    37. 37. Thank You claire@layar.com @claireboo Background image: http://www.flickr.com/photos/duskblackwolf/4253592649/ © 2010, Layar B.V.

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