T HE F UTURE   OF   S OCIAL M EDIAHow can we improve the NSCSvirtual experience?
T HE R OLES OF S OCIAL M EDIA AT NSCSMember ServicesPublic RelationsMarketingBrand PromotionIncreasing LegitimacyLoyalty-B...
A fully developed social media programis a completely integratedcommunications mechanism thatamplifies the impact of every...
S UCCESSESIn 2 years we’ve…o   ga i n e d o ve r 4 0 , 0 0 0 Fa c e b o o k L i ke so   m o r e t h a n q u a d r u p l e ...
W HAT ’ S NEXT ?o   W i n o ve r H o n o r S o u rc e c l i e nt s w i t h o u r    social media skills.o   E n ga ge co m...
W ELL …   HOW ?          Listen.          Engage.          Measure.                     Time.                     Team.   ...
T O L ISTENB E AT T E N T I V E . T A K E N OT E O F.   G I V E AT T E N T I O NTO . E AV ES D RO P.
I t ’s n o t j u st a b o u t l i ste n i n g .I t ’s a l s o a b o u t p ro v i d i n g t h e r i g htre s p o n s e s w ...
W H AT ’ S T H E N E X T B I G T H I N G A N D H OW C A N W E U S E I T ?
T O E NGAGEI N VO LV E . T A K E PA RT. D R AW I N TO C O N V E RSAT I O N .A DVA N C E M I S S I O N . I M PAC T B E H AV...
186 people shared thisp i c t u r e o n Fa c e b o o k . T h a tmeans this picture, that wasoriginally posted byNSCS, show...
T O M EASURET H E K E Y TO A S S ES S I N G I M PAC T, R EAC H , A N DI N F LU E N C E . W H E N W E K N OW W H AT WO R KS...
A social media program can provideorganizations with detailed , virtuallyinstant feedback from customersand valuable marke...
T HE N ECESSITIEST I M E . T EA M . T O O L S .
T HE T RUTH   OF   T IMESocial media never sleeps.A social media team needs tobe available 24 x 7 x 365.
THE TIME IT REALLY TAKESThrough research, combined with personal assessmentwe’ve determined that this is the average amoun...
THE SOCIAL MEDIA TEAMLISTENING AND RESPONDING.CREATING CONTENT.TRACKING AND ANALYZING METRICS.KEEPING AN EYE ON THE COMPET...
W HAT CAN A SOLID SOCIAL MEDIA TEAM DO ? A f u l l y d e v e l o p e d s o c i a l m e d i a p ro g ra m c a n , fo r exa ...
T HE S OCIAL M EDIA T EAM      MARKETING                                                 SENIOR                           ...
A great community manager andcontent producer are both keyto the success of a social mediamanager ’s execution of strategy...
T HE T OOLSOn average, companies spend 10 to15 percent of their marketingbudget on social media.              - J a y B a ...
M EASURING AND M ONITORING S OFTWARERadian6, Sysomos , HootSuite$ 1 , 0 0 0 - $ 1 , 5 0 0 p e r m o nt hHubSpot , Buddy Me...
W h a t s o c i a l m e d i a d o e s i s t h i s : I t ta ke syo u r b a s i c w o rd - o f - m o u t h p ro c e s s a n ...
T RUST Y OUR C RAZY I DEASSome day,     half of the recruitment budget willgo to social media.B u t , l e t ’s b e r e a l...
The Future of NSCS Social Media
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The Future of NSCS Social Media

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The Future of NSCS Social Media

  1. 1. T HE F UTURE OF S OCIAL M EDIAHow can we improve the NSCSvirtual experience?
  2. 2. T HE R OLES OF S OCIAL M EDIA AT NSCSMember ServicesPublic RelationsMarketingBrand PromotionIncreasing LegitimacyLoyalty-BuildingNetworking
  3. 3. A fully developed social media programis a completely integratedcommunications mechanism thatamplifies the impact of every functionwithin an organization by leveragingthe power of human networks viasocial networking platforms. It is acompliment to all other forms oftactical communications, fromadvertising to customer service to PR. - Olivier Blanchard, Social Media ROI
  4. 4. S UCCESSESIn 2 years we’ve…o ga i n e d o ve r 4 0 , 0 0 0 Fa c e b o o k L i ke so m o r e t h a n q u a d r u p l e d o u r n u m b e r o f Tw i t t e r followerso i n c r e a s e d Tw i t t e r i n t e r a c t i o n s f r o m n o n e t o o v e r 4 0 0 per montho launched a blog that now receives over 10,000 views a montho created partnerships with 23 college blogs and d e v e l o p e d a t e a m o f 6 2 w r i te rso s t a r t e d t h e S o c i a l M e d i a A m b a s s a d o r P r o g ra mo i m p l e m e n t e d c o l l a b o ra t i o n a c r o s s t h e organization, especially with p ro g ra m s , s c h o l a rs h i ps , m a r ket i n g , a n d p a r t n e rs
  5. 5. W HAT ’ S NEXT ?o W i n o ve r H o n o r S o u rc e c l i e nt s w i t h o u r social media skills.o E n ga ge co m m u n i t y co l l e ge st u d e nt s . G i ve t h e m a p l a c e to ca l l t h e i r o w n .o G e t i nvo l ve d i n h i g h s c h o o l co m m u n i t i e s to p ro m o te E m e rg i n g S c h o l a rs a n d h ave t h o s e c o l l e ge f re s h m e n wa i t i n g fo r t h e i r i nv i tat i o n s .o B u i l d a l u m n i a ff i n i t y a n d fo ste r re l at i o n s h i p s .o C o m m u n i t y o u t re a c h a n d P R fo r S c h o l a rs Giving Back.o P ro m o te , s u p p o r t , a n d ga i n s p o n s o rs fo r S c h o l a r Ve nt u re s a n d S c h o l a r C o n .o M e m b e r re c r u i t m e nt .
  6. 6. W ELL … HOW ? Listen. Engage. Measure. Time. Team. Tools.
  7. 7. T O L ISTENB E AT T E N T I V E . T A K E N OT E O F. G I V E AT T E N T I O NTO . E AV ES D RO P.
  8. 8. I t ’s n o t j u st a b o u t l i ste n i n g .I t ’s a l s o a b o u t p ro v i d i n g t h e r i g htre s p o n s e s w h e n a p p ro p r i a te .A n d t ra c k i n g co m p e t i t i o n .A n d ke e p i n g u p w i t h n e w te c h n o l o g i e s .A n d o b s e r v i n g w h a t c o l l e ge st u d e nt s a reta l k i n g a b o u t .
  9. 9. W H AT ’ S T H E N E X T B I G T H I N G A N D H OW C A N W E U S E I T ?
  10. 10. T O E NGAGEI N VO LV E . T A K E PA RT. D R AW I N TO C O N V E RSAT I O N .A DVA N C E M I S S I O N . I M PAC T B E H AV I O R .S T R E N GT H E N C O M M U N I T Y.
  11. 11. 186 people shared thisp i c t u r e o n Fa c e b o o k . T h a tmeans this picture, that wasoriginally posted byNSCS, showed up in thefe e d o f e v e r y p e r s o n w h oi s Fa c e b o o k f r i e n d s w i t hthe 86 people who sharedit. Imagine if this picturerepresented… a n H o n o r S o u r c e p a r t n e r. a scholarship. alumni donations. Scholars Giving Back or National March to College D a y.
  12. 12. T O M EASURET H E K E Y TO A S S ES S I N G I M PAC T, R EAC H , A N DI N F LU E N C E . W H E N W E K N OW W H AT WO R KS , W EC A N D O I T AG A I N .
  13. 13. A social media program can provideorganizations with detailed , virtuallyinstant feedback from customersand valuable market intelligence.Used in conjunction with specializedmonitoring , measurement andanalysis tools , it can amplify notonly activities, but the acquisitionand analysis of valuable data, fromconsumer insights to the calculationof ROI. – Olivier Blanchard, Social Media ROI
  14. 14. T HE N ECESSITIEST I M E . T EA M . T O O L S .
  15. 15. T HE T RUTH OF T IMESocial media never sleeps.A social media team needs tobe available 24 x 7 x 365.
  16. 16. THE TIME IT REALLY TAKESThrough research, combined with personal assessmentwe’ve determined that this is the average amount of timespent on some of our most important tasks…o Promoting partners -- 2 hours per dayo Responding to customer service issues -- 3 hours per dayo Editing blog posts -- 45 minutes per posto Scheduling blog posts -- 3-4 hours per weeko Creating and scheduling engaging tweets -- 2-3 hours per dayo Monitoring, responding to, and sharing articles, comments, tweets, and posts [both positive and negative] -- 3 hours per dayo Writing and sharing engaging content for Facebook and Google+ -- 2 hours per dayo Checking analytics and forming reports -- 3-5 hours per week T O TA L - - 8 5 h o u r s p e r w e e k
  17. 17. THE SOCIAL MEDIA TEAMLISTENING AND RESPONDING.CREATING CONTENT.TRACKING AND ANALYZING METRICS.KEEPING AN EYE ON THE COMPETITION.
  18. 18. W HAT CAN A SOLID SOCIAL MEDIA TEAM DO ? A f u l l y d e v e l o p e d s o c i a l m e d i a p ro g ra m c a n , fo r exa m p l e , p ro te c t a b ra n d i n a t i m e o f c r i s i s , a l e r t a n o rga n i za t i o n ’s d e c i s i o n m a ke rs to n e w t re n d s i n co n s u m e r i n t e re st a n d s e n t i m e n t , i n f l u e n c e h u n d re d s o f t h o u s a n d s o f co n s u m e rs to p re fe r o n e b ra n d o r p ro d u c t o v e r a n o t h e r, a n d h e l p t e n s o f m i l l i o n s o f co n s u m e rs d i s c o v e r a c o m p a ny, o rga n i za t i o n , o r p ro d u c t a t a f ra c t i o n o f t h e co st o f o t h e r “ t ra d i t i o n a l ” media. – Olivier Blanchard, Social Media ROI
  19. 19. T HE S OCIAL M EDIA T EAM MARKETING SENIOR O UTREACH & PR M ANAGER, SOCIAL M EDIA ONLINE CONTENT PROGRAMS COMMUNITY WRITER R ECRUITMENT M ANAGERPARTNERSHIPS M EMBER E NGAGEMENT M EMBER A N A LY S T RELATIONS HONOR FUNDRAISING S OURCE
  20. 20. A great community manager andcontent producer are both keyto the success of a social mediamanager ’s execution of strategy. - Jon Grubbs, VMware
  21. 21. T HE T OOLSOn average, companies spend 10 to15 percent of their marketingbudget on social media. - J a y B a e r, T h e N o w R e v o l u t i o n
  22. 22. M EASURING AND M ONITORING S OFTWARERadian6, Sysomos , HootSuite$ 1 , 0 0 0 - $ 1 , 5 0 0 p e r m o nt hHubSpot , Buddy Media, Gizmodo$1,500 - $2,000EdgeRank , Buffer, SocialOomph$ 3 0 - $ 6 0 p e r m o nt h
  23. 23. W h a t s o c i a l m e d i a d o e s i s t h i s : I t ta ke syo u r b a s i c w o rd - o f - m o u t h p ro c e s s a n dm u l t i p l i e s b o t h i t s velocity a n d i t sreach .C o m p a re t h e co st o f re a c h i n g one millionp e o p l e j u st o n c e t h ro u g h t ra d i t i o n a l( b o u g h t ) m e d i a c h a n n e l s to t h e c o st o fto u c h i n g o n e m i l l i o n p e o p l e o n c e t h ro u g hs o c i a l m e d i a ( e a r n e d ) c h a n n e l s , w h e re t h ep u b l i c s p re a d s yo u r co n te n t a n d m e s s a g efo r f re e b e ca u s e t h e y want to a n d b e c a u s et h e y can . - Olivier Blanchard, Social Media ROI
  24. 24. T RUST Y OUR C RAZY I DEASSome day, half of the recruitment budget willgo to social media.B u t , l e t ’s b e r e a l i s t i c …R i g h t n o w, w e s p e n d 1 1 0 h o u rs p e r we e k .To t r u l y s u p p o r t a n d d o j u st i c e t o a l l o f o u rp r o g r a m s a n d o p p o r t u n i t i e s a n d ge n e ratere ve n u e a n d b ra n d awa re n e s s , w e n e e d t o b es p e n d i n g 2 2 0 h o u rs p e r we e k . A n d w e n e e dyour help to get us there.
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