LinkedIn for NonprofitsCenter for Nonprofit SuccessSeptember 8, 2011Leah Schklar, The National Society of Collegiate Schol...
About LeahLeah is the Manager of Social Mediaand Interaction at The National Societyof Collegiate Scholars, an honor socie...
Objectives              Your Personal LinkedIn Presence              Managing a LinkedIn Group              Fostering D...
Your Personal LinkedIn Presence                        Fully completed                         profile                   ...
Your Personal LinkedIn Presence                        5 recommendations,                         all from different     ...
Your Personal LinkedIn Presence                      Many interests and                       specialties                ...
Managing a LinkedIn Group   Public or private?     Public –                              Private –          Everyone c...
Managing a LinkedIn Group   Monitoring group joins       If your group is private, decide if        you want to approve ...
Managing a LinkedIn Group                  Lay some ground rules                      Establish some posting guidelines ...
Managing a LinkedIn Group   Highlight valuable contributions to the group   When needed, give warnings privately   Use ...
Fostering Discussion and Engagement Post genuine discussions and thought provoking  discussions Empower members to meet ...
Incorporating LinkedIn Tools & Apps    Subgroups    RSS Feeds    Blog Link    Polls
Questions!
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LinkedIn for Nonprofits

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This is a presentation on how to best utilize LinkedIn as a nonprofit. It was part of series of presentations for the Center for Nonprofit Success in Washington, DC.

Published in: Technology, News & Politics
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LinkedIn for Nonprofits

  1. 1. LinkedIn for NonprofitsCenter for Nonprofit SuccessSeptember 8, 2011Leah Schklar, The National Society of Collegiate Scholars
  2. 2. About LeahLeah is the Manager of Social Mediaand Interaction at The National Societyof Collegiate Scholars, an honor societyfor high-achieving college students. 300 Facebook pages 3 Twitter accounts 1 LinkedIn group 2 blogs
  3. 3. Objectives  Your Personal LinkedIn Presence  Managing a LinkedIn Group  Fostering Discussion and Engagement  Incorporating LinkedIn Tools and Apps
  4. 4. Your Personal LinkedIn Presence  Fully completed profile  Linked with Twitter and blog  500+ connections
  5. 5. Your Personal LinkedIn Presence  5 recommendations, all from different work experiences
  6. 6. Your Personal LinkedIn Presence  Many interests and specialties  Member of numerous groups
  7. 7. Managing a LinkedIn Group Public or private?  Public –  Private –  Everyone can see it  People are more likely to join  People can browse easily  Ability to e-mail members with  Non-members will be able to group discussions comment  Less spam to moderate  Moderation of spam is required  Limiting potential audience
  8. 8. Managing a LinkedIn Group Monitoring group joins  If your group is private, decide if you want to approve all requests or will only certain people are accepted  Set up automatic messages to be sent to new members or those who request to join
  9. 9. Managing a LinkedIn Group  Lay some ground rules  Establish some posting guidelines and rules  Include community contacts, specify where certain types of content should go and describe conduct that could cause members to be banned
  10. 10. Managing a LinkedIn Group Highlight valuable contributions to the group When needed, give warnings privately Use your best judgment Help your members promote themselves Follow the input of the community Send announcements Use other social media to promote the group
  11. 11. Fostering Discussion and Engagement Post genuine discussions and thought provoking discussions Empower members to meet offline Thank people for their participation You should participate, but avoid self promotion Share helpful information and relevant articles
  12. 12. Incorporating LinkedIn Tools & Apps  Subgroups  RSS Feeds  Blog Link  Polls
  13. 13. Questions!

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