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Founded in 1900, Lawton Printers is an offset, digital, wide format commercial printer satisfying the marketing and printing needs of their clients.

Founded in 1900, Lawton Printers is an offset, digital, wide format commercial printer satisfying the marketing and printing needs of their clients.

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  • At this point, you should have gone through general introductions. If you haven’t already received answers to the recommended key questions, this is the time to address them.Question 1: What are the Top Marketing Objectives for the next six months for your organization?Once you understand their objectives, you can tailor design the campaign to meet their needs.Question 2: What inhibits you from successfully achieving your objectives?This can be any number of things. The goal is to understand what their pain points are so you can speak directly to them. You want them to see how you can help them to be more efficient with their time, by using this solution and more effective in their communications because they have the ability to track and measure their results.Question 3: Are you currently evaluating technology or any other media to help you achieve your objectives?For example… Some marketers use email only campaigns and feel this is sufficient enough. What they don’t realize is that this is only a one dimensional touch. They can only reach prospects who they have emails for. They have no other ways of communicating with prospects who they don’t have emails for. Find out if they use mass media such as: radio, TV, billboard or newspapers. NOW, you have an opportunity to talk about the many options you have available to help them communicate through various channels.
  • This makes for a happy team eager to give clients the most dynamic and personalized service.
  • Question 1: What are the Top Marketing Objectives for the next six months for your organization?Once you understand their objectives, you can tailor design the campaign to meet their needs.Question 2: What inhibits you from successfully achieving your objectives?This can be any number of things. The goal is to understand what their pain points are so you can speak directly to them. You want them to see how you can help them to be more efficient with their time, by using this solution and more effective in their communications because they have the ability to track and measure their results.Question 3: Are you currently evaluating technology or any other media to help you achieve your objectives?For example… Some marketers use email only campaigns and feel this is sufficient enough. What they don’t realize is that this is only a one dimensional touch. They can only reach prospects who they have emails for. They have no other ways of communicating with prospects who they don’t have emails for. Find out if they use mass media such as: radio, TV, billboard or newspapers. NOW, you have an opportunity to talk about the many options you have available to help them communicate through various channels.

Transcript

  • 1. Lawton PrintersCapabilities Presentation www.LawtonPrinters.com
  • 2. THE FIRST IMPRESSION  Lawton is a full-service commercial printer based in Central Florida serving local and nationwide clients. Founded in 1900, the company has grown from one man and his machine to a diverse team of experts from a variety of fields.  Lawton has strategically incorporated the talent and knowledge of great people with the latest equipment. We deliver the highest quality print products and services to an ever-growing clientele.3
  • 3. PRINTING WITH PASSION Promote a unique work environment, encouraging every employee to bring his or her expertise and style to every project. Happy team eager to provide dynamic personalized service to our clients Our core values: Enthusiasm, Passion, Professionalism and Quality; reinforce our devotion to excellence. Consistently deliver high quality products and services for your peace of mind!
  • 4. EMBEDDED IN THE COMMUNITY Always striving to raise the bar as a good corporate citizen, Lawton is committed to supporting many local organizations:  In-kind printing for the United Way, Clean the World, Beta Center, Charity Challenge, Florida Hospital Foundation, OCPS, and many more  United Way Marketing Board Member  Florida Hospital SHARES Board Member Kimberly Lawton Koon serves as Vice Chairman of the Printing Association of Florida and actively participates in national conferences Recognitions:  Floridas Most Award Winning Printer  Golden 100 Company/Ultimate CEO 2009  Partner in Education for Orange County Public School
  • 5. COMMITTED TO THE ENVIRONMENTAlways striving to raise the bar as a good corporate citizen, Lawton Printersis certified by the Forest Stewardship Council (FSC) and SustainableForestry Initiative (SFI) and promotes environmentally-appropriate, socially-beneficial and economically-viable management of the worlds forests. Forest Stewardship Council is an Sustainable Forestry Initiative is international organization promoting an independent, non-profit responsible forest management for organization responsible for the producer of forestry products, maintaining, overseeing and including paper manufactures and improving a sustainable forestry merchants, this involves independent certification program. verification of the supply chain.
  • 6. We can help… PRINT MANAGEMENTDATA-DRIVEN PERSONALIZATION HIGH-QUALITY PRINTING DIRECT MAIL FULFILLMENT & MAILING
  • 7. PARTNEREveryone is looking for a way to domore with less – we have heard thisstatement over and over. With aPartner you are getting anothermember of your team, whounderstands your needs.
  • 8. KEYS TO OUR SUCCESS Our People!! Flexibility Innovation Solutions Partner Service Turn Around
  • 9. AWARD-WINNING PRINTING “3 in 1” Offset Printing  Traditional Offset  Packaging – up to 40pt board  Synthetic Substrates Digital Printing  In digital print market with HP Indigo product since 2001  70% of work printed is either Personalized or Versioned Digital Large-Format Division  For your wide format print needs Full service bindery
  • 10. UNIQUE CAPABILITIES In-house UV Coater  Gloss, Satin, Soft Touch, Pearl, Watermark Coatings  Spot OR Flood  Scratch Off Printing  Scratch-n-Sniff Hi Die-Cutter: Full Perimeter  Diecut Custom Shapes, Round Corners, etc. with No Tick Marks! Mailing and Fulfillment  Variable Data Printing  Customizing Your Marketing Materials  Pick-n-Pack
  • 11. WEB-ENABLED PRINT MANAGEMENT Web-to-Print and Fulfillment Solutions  Print on-demand for static or variable items  Real-time PDF proofing  Online inventory management and alerts  Real-time reporting  Climate-controlled storage  Save $$ on your annual print spend and administrative costs
  • 12. MR. SCRATCH OFFScratch Off Card Printing Interactive Experience Custom sizes and scratch off locations Creative Scratch Off Areas and Variable Reveals Card quantities one to 4,000,000 pieces!
  • 13. SCRATCH AND REVEAL… Employee Rewards Direct Mail Postcards Clothing / Product Tags Download Cards Client Retention Incentives Promotions
  • 14. ONLINE MAGAZINE PUBLISHINGEnrich your magazine or brochure Cutting edge technology Search keywords Social Media Integration iPhone / Droid Compatible Enhanced content with links Host on your own servers Maximize audience experience
  • 15. LAWTON MOBILE MARKETINGTake your marketing campaigns to themobile level and get more value fromyour PRINT.Lawton can assist you with mergingyour print campaigns with your mobilemarketing and social media campaignsIntegrated Solutions for a mobile-connected world.
  • 16. THANK YOU!www.LawtonPrinters.com