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The Social Media River
 

The Social Media River

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A presentation about how the river / newsfeed format is becoming the de facto way that people consume content on the web.

A presentation about how the river / newsfeed format is becoming the de facto way that people consume content on the web.

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    The Social Media River The Social Media River Presentation Transcript

    • The Social Media River
    • The River (of content); Definition: (n) A constantly updating news feed of content that can be tuned and customized by the User
    • Agenda
      • How Communities Consume / Discover Content
      • The Birth of the River
      • Examples
      • Why the River Works
      • The River’s Source(s)
      • The River and Monetization
      • The River vs. Search Box
      • Buyer Beware
    • The BBS
    • The Forum / Message Board
    • The Blog
    • The Profile
    • The River: Aggregating Friends’ Activity
    • The River: From Any Device!
    • The River from Multiple Sites!
    • Why the River Works
      • The Content Comes to You
      • Always Fresh
      • You Have Control Over What Appears in Your River
        • Relevancy
        • Can Adapt to Changing Tastes
    • The River’s Source(s)
      • People
        • Who you follow
        • E.g. Facebook, Twitter, Plaxo Pulse, FriendFeed, etc.
      • Media Type
        • Photos, App Activity, Status Updates, etc.
        • E.G. Facebook, FriendFeed
      • Topic
        • Keyword, Area of Interest
        • RateItAll
    • River Settings Example: People
    • River Settings Example: Media Type
    • River Settings Example: Keyword / Content
    • The River and Monetization
      • NEEDED: An Ad Network to Provide a Winning River Ad Format
    • The River and Widgets
    • Search vs. The River
    • Buyer Beware: Geeks Don’t Always Get it Right
    • Lawrence Coburn CEO, RateItAll www.sexywidget.com twitter.com/lawrencecoburn