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The Social Media River
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The Social Media River

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A presentation about how the river / newsfeed format is becoming the de facto way that people consume content on the web.

A presentation about how the river / newsfeed format is becoming the de facto way that people consume content on the web.

Published in: Technology, News & Politics
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Transcript

  • 1. The Social Media River
  • 2. The River (of content); Definition: (n) A constantly updating news feed of content that can be tuned and customized by the User
  • 3. Agenda
    • How Communities Consume / Discover Content
    • The Birth of the River
    • Examples
    • Why the River Works
    • The River’s Source(s)
    • The River and Monetization
    • The River vs. Search Box
    • Buyer Beware
  • 4. The BBS
  • 5. The Forum / Message Board
  • 6. The Blog
  • 7. The Profile
  • 8. The River: Aggregating Friends’ Activity
  • 9. The River: From Any Device!
  • 10. The River from Multiple Sites!
  • 11. Why the River Works
    • The Content Comes to You
    • Always Fresh
    • You Have Control Over What Appears in Your River
      • Relevancy
      • Can Adapt to Changing Tastes
  • 12. The River’s Source(s)
    • People
      • Who you follow
      • E.g. Facebook, Twitter, Plaxo Pulse, FriendFeed, etc.
    • Media Type
      • Photos, App Activity, Status Updates, etc.
      • E.G. Facebook, FriendFeed
    • Topic
      • Keyword, Area of Interest
      • RateItAll
  • 13. River Settings Example: People
  • 14. River Settings Example: Media Type
  • 15. River Settings Example: Keyword / Content
  • 16. The River and Monetization
    • NEEDED: An Ad Network to Provide a Winning River Ad Format
  • 17. The River and Widgets
  • 18. Search vs. The River
  • 19. Buyer Beware: Geeks Don’t Always Get it Right
  • 20. Lawrence Coburn CEO, RateItAll www.sexywidget.com twitter.com/lawrencecoburn

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