• Share
  • Email
  • Embed
  • Like
  • Save
  • Private Content
Affiliate Marketing 101
 

Affiliate Marketing 101

on

  • 1,019 views

Gives an simple overview of the basics of starting a new affiliate marketing program.

Gives an simple overview of the basics of starting a new affiliate marketing program.

Statistics

Views

Total Views
1,019
Views on SlideShare
1,012
Embed Views
7

Actions

Likes
0
Downloads
1
Comments
0

4 Embeds 7

http://www.linkedin.com 3
http://www.lmodules.com 2
http://www.slideshare.net 1
https://www.linkedin.com 1

Accessibility

Categories

Upload Details

Uploaded via as OpenOffice

Usage Rights

© All Rights Reserved

Report content

Flagged as inappropriate Flag as inappropriate
Flag as inappropriate

Select your reason for flagging this presentation as inappropriate.

Cancel
  • Full Name Full Name Comment goes here.
    Are you sure you want to
    Your message goes here
    Processing…
Post Comment
Edit your comment

    Affiliate Marketing 101 Affiliate Marketing 101 Presentation Transcript

    • Intro to Affiliate Marketing (for Web Retailers) Outdoor Retailer Winter Market 2010 Salt Lake City Marriott Downtown, Salon E
    • Intro to Affiliate Marketing (for Web Retailers) AGENDA: Affiliate Marketing Overview & Effectiveness How to Get Started Best Practices for Success Affiliate (Spadout.com) Presentation
    • Affiliate Marketing Overview & Effectiveness Affiliate Marketing is an Internet-based marketing practice in which a web retailer rewards Affiliates for the sales and/or customers they refer.
    • Affiliate Marketing Overview & Effectiveness Affiliate Marketing is an Internet-based marketing practice in which a web retailer rewards Affiliates for the sales and/or customers they refer. Affiliates drive targeted shopping traffic to web retailers using different promotional methods including:
    • Affiliate Marketing Overview & Effectiveness Affiliate Marketing is an Internet-based marketing practice in which a web retailer rewards Affiliates for the sales and/or customers they refer. Affiliates drive targeted shopping traffic to web retailers using different promotional methods including:
      • Online Brand Development.
    • Affiliate Marketing Overview & Effectiveness Affiliate Marketing is an Internet-based marketing practice in which a web retailer rewards Affiliates for the sales and/or customers they refer. Affiliates drive targeted shopping traffic to web retailers using different promotional methods including:
      • Online Brand Development.
      • Search Engine Optimization.
    • Affiliate Marketing Overview & Effectiveness Affiliate Marketing is an Internet-based marketing practice in which a web retailer rewards Affiliates for the sales and/or customers they refer. Affiliates drive targeted shopping traffic to web retailers using different promotional methods including:
      • Online Brand Development.
      • Search Engine Optimization.
      • Web Community Building.
    • Affiliate Marketing Overview & Effectiveness Affiliate Marketing is an Internet-based marketing practice in which a web retailer rewards Affiliates for the sales and/or customers they refer. Affiliates drive targeted shopping traffic to web retailers using different promotional methods including:
      • Online Brand Development.
      • Search Engine Optimization.
      • Web Community Building.
      • Paid Search Engine Marketing (PPC).
    • Affiliate Marketing Overview & Effectiveness Affiliate compensation is “performance-based” on a “cost per sale” model, meaning retailers only pay the contracted commission after the sale/transaction takes place.
    • Affiliate Marketing Overview & Effectiveness Affiliate compensation is “performance-based” on a “cost per sale” model, meaning retailers only pay the contracted commission after the sale/transaction takes place. Qualified Affiliates work to promote your brand free of charge with the understanding that you'll convert their referral to a sale, which results in a commission earned .
    • Affiliate Marketing Overview & Effectiveness Consider a few of the benefits if you're a web retailer:
      • Only Pay for Results - You're only charged for the marketing efforts after the sale is complete.
      • Free Branding - Your pre-configured banner ad campaigns circulate and distribute your brand for free.
      • New Customer Acquisition - Affiliates are a real time sales force in addition to a tool for acquiring new, long-term customers.
    • Affiliate Marketing Overview & Effectiveness It is not uncommon for established Affiliate programs to generate 10%-20% of a web retailer's entire sales volume in a year.
    • Affiliate Marketing How to Get Started Before Affiliate program launch a store/ecommerce system should be working properly and efficiently from usability to order fulfillment.
    • Affiliate Marketing How to Get Started Before Affiliate program launch a store/ecommerce system should be working properly and efficiently from usability to order fulfillment. Once that has been accomplished choose a reputable Affiliate platform and produce program collateral including:
    • Affiliate Marketing How to Get Started Before Affiliate program launch a store/ecommerce system should be working properly and efficiently from usability to order fulfillment. Once that has been accomplished choose a reputable Affiliate platform and produce program collateral including:
      • Quality Product Datafeed.
    • Affiliate Marketing How to Get Started Before Affiliate program launch a store/ecommerce system should be working properly and efficiently from usability to order fulfillment. Once that has been accomplished choose a reputable Affiliate platform and produce program collateral including:
      • Quality Product Datafeed.
      • Array of Banners & Other Ad Units.
    • Affiliate Marketing How to Get Started Before Affiliate program launch a store/ecommerce system should be working properly and efficiently from usability to order fulfillment. Once that has been accomplished choose a reputable Affiliate platform and produce program collateral including:
      • Quality Product Datafeed.
      • Array of Banners & Other Ad Units.
      • Program Terms & Description.
    • Affiliate Marketing Best Practices for Success Find an Affiliate Manager Communication and responsiveness are crucial components of the Affiliate Manager's role. Other duties include:
      • Regularly updating ad campaigns & promotional offers.
    • Affiliate Marketing Best Practices for Success Find an Affiliate Manager Communication and responsiveness are crucial components of the Affiliate Manager's role. Other duties include:
      • Regularly updating ad campaigns & promotional offers.
      • Effectively communicating new promotional offers.
    • Affiliate Marketing Best Practices for Success Find an Affiliate Manager Communication and responsiveness are crucial components of the Affiliate Manager's role. Other duties include:
      • Regularly updating ad campaigns & promotional offers.
      • Effectively communicating new promotional offers.
      • Engaging Affiliates to optimize efforts & increase sales.
    • Affiliate Marketing Best Practices for Success Find an Affiliate Manager Communication and responsiveness are crucial components of the Affiliate Manager's role. Other duties include:
      • Regularly updating ad campaigns & promotional offers.
      • Effectively communicating new promotional offers.
      • Engaging Affiliates to optimize efforts & increase sales.
      • Manage ongoing initiatives to effectively brand the program.
    • Affiliate Marketing Best Practices for Success To build a successful Affiliate program you should:
      • View Affiliates as partners and individuals.
    • Affiliate Marketing Best Practices for Success To build a successful Affiliate program you should:
      • View Affiliates as partners and individuals.
      • Build relationships based on trust.
    • Affiliate Marketing Best Practices for Success To build a successful Affiliate program you should:
      • View Affiliates as partners and individuals.
      • Build relationships based on trust.
      • Give Affiliates plenty of notice on promotions.
    • Affiliate Marketing Best Practices for Success To build a successful Affiliate program you should:
      • View Affiliates as partners and individuals.
      • Build relationships based on trust.
      • Give Affiliates plenty of notice on promotions.
      • Be responsive and predictable.
    • Affiliate Marketing Best Practices for Success To build a successful Affiliate program you should:
      • View Affiliates as partners and individuals.
      • Build relationships based on trust.
      • Give Affiliates plenty of notice on promotions.
      • Be responsive and predictable.
      • Remain engaged with regular communication.
    • Affiliate Marketing Best Practices for Success To build a successful Affiliate program you should:
      • View Affiliates as partners and individuals.
      • Build relationships based on trust.
      • Give Affiliates plenty of notice on promotions.
      • Be responsive and predictable.
      • Remain engaged with regular communication.
      • Establish clear program terms and enforce them.