SourceCon Presentation - 2011
SourceCon Presentation - 2011
SourceCon Presentation - 2011
SourceCon Presentation - 2011
SourceCon Presentation - 2011
SourceCon Presentation - 2011
SourceCon Presentation - 2011
SourceCon Presentation - 2011
SourceCon Presentation - 2011
SourceCon Presentation - 2011
SourceCon Presentation - 2011
SourceCon Presentation - 2011
SourceCon Presentation - 2011
SourceCon Presentation - 2011
SourceCon Presentation - 2011
SourceCon Presentation - 2011
SourceCon Presentation - 2011
SourceCon Presentation - 2011
SourceCon Presentation - 2011
SourceCon Presentation - 2011
SourceCon Presentation - 2011
SourceCon Presentation - 2011
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SourceCon Presentation - 2011

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Outline of process to define detailed candidate persona

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  • THIS PROCESS WORKS BEST IF YOU ARE TALKING TO THE TARGET DIRECTLY. CAN DO BY PROXY
  • SUMMARIZE: 1 statement [products, marketing support, compensation]
  • Everything locked down: pain, solution built. Now, what is the story…
  • ×