Living Social: Getting the Most Out of Your Social Media Networks
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Living Social: Getting the Most Out of Your Social Media Networks

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#nexc2012 #679 Getting the most out of your social networks to enhance the visibility of your organization.

#nexc2012 #679 Getting the most out of your social networks to enhance the visibility of your organization.

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  • We all have a pool style. In real world I’m more of the middle option. I am just not a crazy wild about water person. But I am all in when it comes to social media.If we are talking the social media pool---there are drawbacks to the first two options.Lounge far away---that’s the equivalent to me of a blog or a Facebook page that hasn’t been updated in forever. Think about it. I bet each of you could give one or two examples right now without any problem. But when someone asks you can assure them you have a social media presenceSit on the pool edge. To me this is the institutional account, that is automated or just used to broadcast headlines or announcements. Yeah you are using the tool, but it’s like saying you are using a Macbook Pro only for the calculator. Jump in! It’s really the only way in my opinion to get the most of the social media world.
  • Why are people reluctant to jump in? Thoughts from Anne Adrian’s Social Media 101 workshop at PLNSocial Media is a fad nothing worthwhile for kids not used by my clients ruining literacy, newspapers, ability to communicate with others, work ethics among the young (fill in the bland with “the problem with society is....”) cannot be used to build and maintain relationships (another way of saying relationships online are not real) Facebook, Twitter, and Youtube (only) is used for evil (immoral beliefs and actions, terrorists, etc.)“My” (after let’s make it all about you) reluctance to use social media I don’t have time My clients don’t use social media I am too old to learn something new I don’t want to be “that” connected If I learn how to use (name the tool) it will change soon I think face to face interactions are better I am afraid of privacy issuesMove forward using social media as an educational tool (which is different goal than with purely marketing goals)
  • Luckily mine didn’t want proof first and was willing to support an initial effort. But the good news—I could prove my social media work was paying off. How? Evaluating Backyard Wisdom website metrics.
  • Not a full year—just ten monthsVisits to any part of the Backyard Wisdom Website. Visits averaged over 10 months not entire year
  • 2012 numbers as of Sept 202671 downloads in 2012 so far but that doesn’t include podcast downloads from AU iTunes5807 downloads in 2011 skewed by downloads of tree poisoning podcasts(4400)1442 downloads in 2010Facebook platform browser 33% in 2012Facebookexternalhit browser 19% in 2012Facebook platform browser 24% in 2011Facebookexternalhit browser 20% in 2011Facebook platform browser not measured in 2010Facebookexternalhit browser 24% in 2012Visit duration went from 2:42 in 2011 to 6:20 in 2012
  • 2012 numbers as of Sept 20
  • 2012 numbers as of Sept 20Wireless visits continue to expand. Expect in 2012 to grow by more than 5 times this year over last year.
  • So you have decided to take the plunge! Great---there are some rules of the pool that will help you succeed.
  • Line up a colleague who can hold your hand—offer advice, tips, get you started on the right footTry one social media network/effort at a time. Facebook seems less threatening to many folks—I started with twitter. As your comfort level increases, add another app/outlet to your repertoire. Not everything that works well for a friend of colleague will work for you. Began with a blog and uploading podcasts to web & iTunesU. I started with twitter, added facebook, added pinterest, using Google+ and rebelmouse now.Each app/network has its own set of conventions—nothing annoys veterans of some social media type than newbies who don’t bother to learn the rulesUse search functions/#hashtags to find folks with similar interests to talk with. Follow your Extension colleagues. Ask them for recommendations Join in the conversation---look for people to talk with. Listen first—share content—80-20 ruleMake friends—build relationships---relationships help you expand your reachTools like hootsuite, buffer, RSSgraffiti can make life easier apps on all the devices you use. May be different apps depending on device
  • Some possible goals in using social media.Let’s start with YOU (it is in the beginning all about you). 1. I will use social media to improve my own professional and personal development. 2. I will use social media to listen to others and I will be open and tolerant of many views and communicating. 3. I will use social media to collaborate with others (colleagues and local partners). 4. I will use social media to bridge and maintain relationships with my current (local) clients. 5. I will use social media to listen to and engage in clientele I might not normally engage with. Organizational/content goals 1. Increase traffice to website 2. Increase participation in programs and workshops 3. Improve feedback from clients 4. Reach new audiencesNumber of ways to look at effectiveness On personal goals---it’s really a qualitative type of analysis. You are going to have to sit down and review who you have talked with and what you have done. Did you get ideas for a program or article from a conversation on social media? Did you meet new colleagues and expand professional relationships? Did you find that you had a new venue to talk with clients and did actually talk with clients more? Hosted twitterchats? Written guest blog posts?Organizational/content goals should be very much a quantitative measurementOur website uses webtrends—could use Google analytics—use Facebook analytics.
  • Line up a colleague who can hold your hand—offer advice, tips, get you started on the right footTry one social media network/effort at a time. Facebook seems less threatening to many folks—I started with twitter. As your comfort level increases, add another app/outlet to your repertoire. Not everything that works well for a friend of colleague will work for you. Began with a blog and uploading podcasts to web & iTunesU. I started with twitter, added facebook, added pinterest, usingEach app/network has its own set of conventions—nothing annoys veterans of some social media type than newbies who don’t bother to learn the rulesUse search functions/#hashtags to find folks with similar interests to talk with. Follow your Extension colleagues. Ask them for recommendations Join in the conversation---look for people to talk with. Listen first—share content—80-20 ruleMake friends—build relationships---relationships help you expand your reach

Living Social: Getting the Most Out of Your Social Media Networks Living Social: Getting the Most Out of Your Social Media Networks Presentation Transcript

  • Living SocialMargaret LawrenceAlabama Cooperative Extension System
  • What do you do when you go to the pool?Lounge far away from the water. You really just want to be seen.Sit on the pool edge. You may need to splash some water on your legs.Jump in! You want to take advantage of every moment.
  • Why are people reluctant to jump in? It’s a fad that will go away It’s not used by my clients It cannot be used to build or maintain relationships I don’t have time I don’t want to learn I don’t want to be that connected I think face to face is better
  • My Boss Wants Proof It Works First
  • Date Visits Average by Day Visitors2010 11,603 39 3,942
  • Date Visits Average by Day Visitors2010 11,603 39 3,9422011 31,903 87 13,151
  • Date Visits Average by Day Visitors2010 11,603 39 3,9422011 31,903 87 13,1512012 49,480 188 13,182
  • Date Average Visits per User2010 2.782011 2.432012 3.75
  • Date Visits Top Device2010 109 iPhone2011 692 iPad2012 2,776 iPad
  • What do I have to do when I jump in?  Have a buddy first  One stroke at a time  Know the rules  Marco Polo  Join in  Make friends  Beach Balls & Water Wings
  • Where are you going? Set goals Measure effectiveness Revise goals as needed
  • A Day in the Life of Backyard Wisdom  Add a few posts to Backyard Wisdom Facebook page.  Look over Twitter feed and retweet several quality tweets.  Schedule original content tweets and Facebook posts using HootSuite  Upload podcasts  Pin images from Backyard Wisdom blog posts
  • Living SocialMargaret LawrenceAlabama Cooperative Extension Systemlawremc@auburn.eduwww.backyardwisdom.info@backyardwisdom+Maggie Lawrencehttp://www.facebook.com/BackyardWisdomhttp://pinterest.com/backyardwisdom/