ORG Overview

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Overview of ORG\'s core competencies

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  • 11436 Olson Report 03/01/11 07:30 PM
  • 11436 Olson Report 03/01/11 07:30 PM
  • 11436 Olson Report 03/01/11 07:30 PM
  • 11436 Olson Report 03/01/11 07:30 PM
  • 11436 Olson Report 03/01/11 07:30 PM
  • 11436 Olson Report 03/01/11 07:30 PM
  • 11436 Olson Report 03/01/11 07:30 PM
  • 11436 Olson Report 03/01/11 07:30 PM
  • 11436 Olson Report 03/01/11 07:30 PM
  • 11436 Olson Report 03/01/11 07:30 PM
  • 11436 Olson Report 03/01/11 07:30 PM
  • 11436 Olson Report 03/01/11 07:30 PM
  • ORG Overview

    1. 1. Partnering for Your Marketing Research Needs Olson Research Group, Inc . New Jersey Princeton Crossroads Corporate Center 300 Phillips Blvd, Suite 100 Ewing, NJ 08618 Pennsylvania North American Technology Center 48 Swan Way, Suite 102 Warminster, PA 18974 California Camino Altos Office Plaza 4300 El Camino Real, Suite 101 Los Altos, CA 94022
    2. 2. Who We Are and What We Do <ul><li>Full Service Marketing Research —Mix of methodologies and techniques coupled with a rigorous approach to detail, providing practical solutions to business needs </li></ul><ul><li>Quantitative Research —Fully integrated in-house online and telephone data collection departments </li></ul><ul><li>Qualitative Research —Focus groups, in-depth interviews and other verbal protocols </li></ul><ul><li>Recruitment —Dogged and determined approach has earned us a reputation in the marketing research community for successfully recruiting even the most challenging segments </li></ul>
    3. 3. Who We Are and What We Do <ul><li>Creative Study Design —Tailor-made market research solutions that provide everything from full analysis to basic data collection to suit your specific needs and budget </li></ul><ul><li>Deliverables —Validated, actionable data that is raw, coded, cross-tabbed or analyzed </li></ul><ul><li>ORG Proprietary Database —Access to one of the largest and most robust databases of healthcare providers in the pharmaceutical industry </li></ul><ul><li>Online Solutions — OlsonOnline TM , leading internet solution to collecting complex data in a flexible and proven format </li></ul>
    4. 4. Who We Are and What We Do <ul><li>Flexible analytics —Creative marketing research solutions designed for specific needs, not cookie-cutter formats </li></ul><ul><li>Integrated project teams —Dedicated team guide projects while providing one client contact </li></ul><ul><li>Custom Research Panels —Proprietary panels designed specifically for our clients’ unique needs </li></ul><ul><li>Normative Data —Ongoing internal research to provide meaningful normative information, giving our clients’ data the proper perspective </li></ul>
    5. 5. Recent Research Topics <ul><li>Acute Pain </li></ul><ul><li>ADHD </li></ul><ul><li>Adjunctive Transplant Agents </li></ul><ul><li>Allergic Rhinitis </li></ul><ul><li>Alzheimer’s Disease </li></ul><ul><li>Arterial Lateral Sclerosis </li></ul><ul><li>Analgesia </li></ul><ul><li>Antibiotics </li></ul><ul><li>Anti-Glare </li></ul><ul><li>Anti-Obesity </li></ul><ul><li>Anti-Psychosis </li></ul><ul><li>Anxiety </li></ul><ul><li>Asthma </li></ul><ul><li>Blood Disorders </li></ul><ul><li>Cancer Treatments </li></ul><ul><li>Cardiovascular Disease </li></ul><ul><li>Cardiovascular Procedures </li></ul><ul><li>Colorectal Cancer </li></ul><ul><li>Continence Care </li></ul><ul><li>Crohn’s Disease </li></ul><ul><li>Deep Vein Thrombosis (DVT) </li></ul><ul><li>Depression </li></ul><ul><li>Diabetes </li></ul><ul><li>Diagnostic Service Providers </li></ul><ul><li>Dry-Eye Disease </li></ul><ul><li>Endometriosis </li></ul><ul><li>Erectile Dysfunction </li></ul><ul><li>Gastric Banding </li></ul><ul><li>Glaucoma </li></ul><ul><li>Hair Loss </li></ul><ul><li>HIV </li></ul><ul><li>Hormone Replacement </li></ul><ul><li>Hospital Diagnostic Equipment </li></ul><ul><li>Hypertension </li></ul><ul><li>Infection Control </li></ul><ul><li>Joint Replacement </li></ul><ul><li>Lipid Disorders </li></ul><ul><li>Macular Degeneration </li></ul><ul><li>Multiple Myeloma </li></ul><ul><li>Multiple Sclerosis </li></ul><ul><li>Neuropathic Pain </li></ul><ul><li>Ocular Allergy </li></ul><ul><li>Ocular Vitamin Therapy </li></ul><ul><li>Ophthalmic Disorders </li></ul><ul><li>Oral Contraceptives </li></ul><ul><li>Osteoarthritis </li></ul><ul><li>Osteoporosis </li></ul><ul><li>Pain Management </li></ul><ul><li>Pharmaceutical Company </li></ul><ul><li>Satisfaction </li></ul><ul><li>Plaque Psoriasis </li></ul><ul><li>Post Traumatic Stress Disorder </li></ul><ul><li>Pre-Menstrual Dysphoric </li></ul><ul><li>Disorder </li></ul><ul><li>Pulmonary Fibrosis </li></ul><ul><li>Renal Disease </li></ul><ul><li>Respiratory Antibiotics </li></ul><ul><li>Respiratory Disease </li></ul><ul><li>Rheumatoid Arthritis </li></ul><ul><li>Sales Detail Effectiveness </li></ul><ul><li>Social Anxiety </li></ul><ul><li>Solid Tumors </li></ul><ul><li>Thalassemia </li></ul><ul><li>Thrombolytics </li></ul><ul><li>Thyroid Disorders </li></ul><ul><li>Ulcerative Colitis </li></ul><ul><li>Unmet Needs of Physicians </li></ul>
    6. 6. Recent Specialties <ul><li>Allergists </li></ul><ul><li>Anesthesiologists </li></ul><ul><li>Bariatrics </li></ul><ul><li>Consulting Pharmacists </li></ul><ul><li>Cardiologists </li></ul><ul><li>Dermatologists </li></ul><ul><li>Emergency Medicine </li></ul><ul><li>Endocrinologists </li></ul><ul><li>ENTs </li></ul><ul><li>Family/General </li></ul><ul><li>Practitioners </li></ul><ul><li>Gastroenterologists </li></ul><ul><li>General Psychiatrists </li></ul><ul><li>Geriatrics </li></ul><ul><li>Gynecologists </li></ul><ul><li>Hematologists </li></ul><ul><li>Optometrists </li></ul><ul><li>Orthopedic Surgeons </li></ul><ul><li>Pathologists </li></ul><ul><li>Pediatricians </li></ul><ul><li>Pediatric Endocrinologists </li></ul><ul><li>Pediatric Oncologists </li></ul><ul><li>Pediatric Psychiatrists </li></ul><ul><li>Pharmacists </li></ul><ul><li>Pharmacy Directors </li></ul><ul><li>Primary Care Physicians </li></ul><ul><li>Pulmonologists </li></ul><ul><li>Radiologists </li></ul><ul><li>Retinal Specialists </li></ul><ul><li>Rheumatologists </li></ul><ul><li>Surgeons </li></ul><ul><li>Urologists </li></ul><ul><li>Hospital Administrators </li></ul><ul><li>Hospital Pharmacists </li></ul><ul><li>Home Care Nurses </li></ul><ul><li>Immunologists </li></ul><ul><li>Infectious Disease </li></ul><ul><li>Internal Medicine </li></ul><ul><li>Intensive Care </li></ul><ul><li>Lab Technicians </li></ul><ul><li>Managed Care Executives </li></ul><ul><li>Medical Directors </li></ul><ul><li>Nephrologists </li></ul><ul><li>Neurologists </li></ul><ul><li>Nurses </li></ul><ul><li>Obstetricians </li></ul><ul><li>Oncologists </li></ul><ul><li>Ophthalmologists </li></ul>
    7. 7. Olson Database <ul><li>Proprietary database containing over 650,000 unique records available for the exclusive use of clients for the purposes of supplementing supplied lists or appending more accurate or up to date contact information </li></ul><ul><li>Consists primarily of physicians of various specialties as well as pharmacists and managed care executives </li></ul><ul><li>Through various methods, we continually collect a vast amount of contact information from healthcare decision makers </li></ul><ul><li>Updating and expansion of our database occurs regularly via both traditional mail and online efforts </li></ul>
    8. 8. Summary of Normative Information <ul><li>Over-time data (3-4 years) allows us to monitor trends </li></ul><ul><li>Developed and maintained by specialty as well as other demographic factors </li></ul><ul><li>Includes satisfaction scores and ratings </li></ul><ul><li>Large and robust sample </li></ul><ul><li>Common recruitment methods compare with our recruitment for proprietary studies </li></ul>
    9. 9. Olson Research Group <ul><li>In past 12 years, over 6,000 online physician research projects </li></ul><ul><li>In 2009, over 570 online projects—75% quantitative </li></ul><ul><li>2009 quantitative work resulting in </li></ul><ul><ul><li>Over 79,000 physician surveys </li></ul></ul><ul><ul><li>Over 60 million data points captured and delivered </li></ul></ul>
    10. 10. Qualitative Study Web Scheduling <ul><li>Automated scheduling process for qualitative interviews </li></ul><ul><li>Appointment information available in real time to client </li></ul><ul><li>Can be downloaded to a calendar application </li></ul><ul><li>Integrates Google Calendar and Google Maps into our survey tool </li></ul>
    11. 11. Qualitative Study Web Scheduling Step 1 Timeslots programmed based on interviewer availability
    12. 12. Qualitative Study Web Scheduling Step 2 Once respondent passes screener they select their preferred appointment time.
    13. 13. Qualitative Study Web Scheduling A map to aid respondent is only a click away.
    14. 14. Qualitative Study Web Scheduling Step 3 Scheduled appointment is immediately available to client Through Google calendar and sent via email. Respondent also receives email confirmation.

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