Tag August2011


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Webinar presented via Technology Association of Georgia focused on Technology, Social Media, & Law

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  • Old School – Old MediaBuy attention (paid advertising)Beg for attention (free PR)Bug for attention (sales)New School – Social MediaCurrency (what is important at this moment)Authenticity (credibility)Relevance (to who is reading)
  • Blurred lines between company and personal timeSpeaking on behalf of the company vs. personal opinionConfidentiality concerns
  • TM – name/symbol; likelihood of confusion
  • App Name = Social Media Account Names (branding)
  • Apple iTunes – over 10,000 medical & health apps available for downloadEx. CPR app – oral instructions for CPR – reliability – oversight of apps?
  • Many physicians, Kairys and Kim agreed, are already familiar with some applications, such as Epocrates, which provides information on drug interactions, pricing and dosing via BlackBerry, Android, iPhone or Palm.But how conversant, Kim asked, are physicians with the many off-the-shelf medical apps for consumers?
  • Two UFL blind students have sued because of e-learning systemsNYU civil rights complaint over Google Apps
  • Experts estimate that a single tweet can violate 17 different federal privacy laws, as well as a number of state laws.
  • Flash cookies – December 2010 – FTC settlement $2.4 million against defendants – online advertising companies Quantcast Corp and Clearspring Technologies, Inc + popular tv netowrks, a major movie studio and a major record label
  • Google Chief Information Privacy Officer – Peter Fleischer March 2011 Post “Foggy Thinking about the Right to Oblivion”
  • All of the information is publicly available, but the aggregator pulls from sources not routinely viewed or thought of when research is conducted on potential suspects.http://www.lawofficer.com/article/technology-and-communications/social-media-primer-investigat-0
  • All of the information is publicly available, but the aggregator pulls from sources not routinely viewed or thought of when research is conducted on potential suspects.http://www.lawofficer.com/article/technology-and-communications/social-media-primer-investigat-0
  • Signing the contract – electronic signatures
  • No guarantees that your work will win the contest – transfer of copyrights to the contest holderBegan with Wikipedia and now crowdsourcing.org – thousands of companies ex. 99Designs
  • Malware attacks – corporate responsibility
  • Tag August2011

    1. 1. Geeks, Tweets, & The Law<br />TAG Webinar<br />2011<br />Deborah Gonzalez, Esq.<br />
    2. 2. Overview<br />Welcome and Introduction<br />The Technical of Social Media<br />The Legal of the Tech:<br />Social Media Platforms<br />Employment/IP<br />Mobile Applications<br />Search Engine Optimization<br />Cloud Computing<br />Contracts/Liability<br />Q&A<br />
    3. 3. Introduction<br />Deborah Gonzalez, Esq.<br />Founder of Law2sm, LLC<br />New legal consulting firm <br /> focused on helping its <br /> clients navigate the legal <br /> issues relating to the new <br /> digital and social media <br /> world.<br />
    4. 4. The Technical of Social Media<br />Hardware – invention/patents (ex. Smartphones)<br />Software – development/copyrights/trademarks (ex. Mobile applications)<br />Peopleware - vendors/developers/clients<br />
    5. 5. Social Media Platforms<br />Social communication platform<br /> Interactive, two-way communication<br />Facebook, Twitter, FourSquare, LinkedIn, etc.<br />How many are you on?<br />
    6. 6. Social Media Platforms<br />Employment Issues<br />Hiring/firing<br />Social Media Policies/Training<br />Access to Social Media via Company <br />Company vs. personal time<br />Freedom of Speech<br />Defamation/Reputation<br />
    7. 7. Social Media Platforms<br />Intellectual Property<br />Patents<br />Smartphone Patent Battle – Apple vs. Samsung (Patent & TM Infringement over phone & tablet)<br />Patent auction – Nortel Patents $4.5 billion bid (July 2011 Apple/MS)<br />
    8. 8. Social Media Platforms<br />Intellectual Property<br />Copyrights<br />Infringement vs. fair use<br />Creative Commons License<br />Trademarks<br />Facebook vs. Lamebook<br />
    9. 9. Mobile Apps<br />App Name – Branding/TM<br />Due Diligence – Competitive Research<br />Functionality & Claims<br />
    10. 10. Mobile Apps<br />Case Study 1: Health Care Apps<br />“Mobile heath care technology is out pacing FDA regulations”<br />Who will be liable? (WebMD disclaimer)<br />“This tool does not provide medical advice. It is intended for informational purposes only. It is not a substitute for professional medical advice, diagnosis or treatment.”<br />
    11. 11. Mobile Apps<br />Case Study 1: Health Care Apps<br />Global Concern<br />Health standards different in other countries<br />Health Privacy Laws<br />1974 The National Research Act<br />1998 Health Insurance Portability & Accountability Act (HIPAA)<br />
    12. 12. Mobile Apps<br />Case Study 2: Higher Ed & Accessibility<br />American Disabilities Act *<br />1974 Family Educational Rights and Privacy Act (FERPA)<br />
    13. 13. Mobile Apps<br />Case Study 3: Privacy<br />A person's right to control access to his or her personal information. http://www.duhaime.org/LegalDictionary/P/Privacy.aspx<br />Invasion of Privacy: encompasses workplace monitoring, Internet privacy, data collection, and other means of disseminating private information.<br />
    14. 14. Privacy<br /><ul><li>What information gets collected?
    15. 15. As much as you give them
    16. 16. Browsing behavior (patterns/history sniffing)
    17. 17. User preferences
    18. 18. User credentials
    19. 19. User location (geolocation, 4Sqaure)
    20. 20. How is that information collected?
    21. 21. Surveys, Registration, Permission Allowances, Open Graph, Flash cookies, Mobile Apps??</li></li></ul><li>Privacy<br />Different standard between US and the rest of the world<br />France’s Right to be Forgotten (le Droit a l’Oubli)<br />
    22. 22. Privacy<br />Spokeo.com – Enter a name and out comes:<br />name, age, address, email addresses, gender, photos, videos, hobbies, economic health, estimated wealth, review of 86 social media sites, blog posts, family household make up, property details, maps, estimated value of property, politics, religion, education and occupation, family tree and neighborhood information.<br />
    23. 23. Privacy<br />Geotagging<br />Hallmark of cybercasing<br />routine process of embedding digital photos with time and location information.<br />camera phones have geotagging enabled by default<br />
    24. 24. Cloud Computing<br />Software Licensing<br />Service Level Agreements *<br />Intellectual Property/Trade Secrets<br />Privacy**/Data Security (access/authentication/encryption/ privileged data)<br />* Termination/Suspension of Accounts<br />** Electronic Privacy Information Center/FTC Complaint about Google’s cloud computing services (bk in 2009)<br />
    25. 25. Cloud Computing<br />Compliance w/Federal & State Laws<br />Jurisdiction – Location – where is your data? Whose law governs where your data is stored?<br />Third party access<br />Subpoenas<br />E-discovery<br />Accountability is the issue.<br />
    26. 26. Search Engine Optimization<br />What is SEO?<br />Roger Cleveland Golf Company vs. Price, SC, 2010<br />
    27. 27. Search Engine Optimization<br />
    28. 28. Contracts/Liability<br />Who are you? <br />Vendor, Developer, Client<br />Developer vs. Programmer<br />Employee or Work for Hire<br />Independent Contractor<br />Crowdsourcing<br />
    29. 29. Contracts/Liability<br />Crowdsourcing<br />To outsource work to an unspecified group of people, typically by making an appeal to the general public on the internet <br />
    30. 30. Contracts/Liability<br />What are you doing?<br />Blogging <br />“Expert”<br />Links<br />Astroturfing<br />
    31. 31. Contracts/Liability<br />What are you doing?<br />Programming<br />Deliver what you promise/deliver what you agreed to in the contract<br />
    32. 32. Contracts/Liability<br />What are you doing?<br />Programming<br />Because you can, should you?<br />Video Glasses Stream Everything you Do to Social Media Sites<br />Mashable.com<br />June, 2011<br />
    33. 33. Contracts/Liability<br />What are you doing?<br />Programming<br />Security Flaw Liability – Malware<br />No malicious code<br />Failure to notice malware during testing<br />Failure to notice malware during release process<br />Sloppy testing/abbreviated analysis<br />
    34. 34. Questions for Geeks to Ask<br />What am I developing?<br />Who am I developing for?<br />What is the relationship? (Employee or work for hire?)<br />Is there a contract?<br />Who owns the intellectual property rights of the app?<br />
    35. 35. Questions for Geeks to Ask<br />What industry am I developing for?<br />Will the app collect data? What kind? Is it restricted data?<br />What will be my liability as a programmer? Is there an indemnity clause in the contract?<br />Who do I ask if I have a concern?<br />
    36. 36. Q&A<br />Email: deborah@law2sm.com<br />Twitter: law2smdeborah<br />