How AND Why to Create Your Facebook Business Page

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A brief overview of why you should consider using social media to market your business. A VERY BASIC "how to" create your Facebook Business Page.

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  • I help businesses understand and utilize social media. There is a lot of talk abot sm replacing traditional marketing. This hold merit in larger communities, however in a resort town, I believe soc media is better used in conj with traditional mktg. There’s a lot of hype right now surrounding social media. And with good reason. So,today I’m going to share some compelling statistics as well as a few real ways you can use social media to improve your bottom line.
  • It’s where Jenny tells Mary about an amazing deal on shoes – its where Mike tells Dan about getting ripped off on an auto repair – it’s a testimonial in real time about your product or service.
  • (100 million users access FB via mobile devices)
  • The most sought after end result of Marketing?
  • Launched mar 2009 – really took off Jan 10 – twitter just added geo tagging and FB is scrambling to get the code written to launch their version.
  • How AND Why to Create Your Facebook Business Page

    1. 1. Social Media Changing the way we do business Social Image creating revenue opportunity through Social Networking
    2. 2. What’s all the “bUzZ” about Social Media? $ $
    3. 3. Social Media is people having conversations online.
    4. 4. Socialnomics… <ul><li>The ROI of Social Media is that your business </li></ul><ul><li>will still exist </li></ul><ul><li>in 5 years. </li></ul>http:// www.youtube.com/watch?v =x0EnhXn5boM
    5. 5. Online Activities <ul><li>65,000 videos are added to YouTube </li></ul><ul><li>every day </li></ul><ul><li>80% of companies use LinkedIn as a </li></ul><ul><li>primary tool to find employees </li></ul><ul><li>There are over 200,000,000 blogs </li></ul>
    6. 6. More Stats … <ul><li>Over 80% of online users have read a blog </li></ul><ul><li>45% have a blog </li></ul><ul><li>65% are on a social network </li></ul><ul><li>1of every 8 couples married last year met </li></ul><ul><li>through social media </li></ul><ul><li>80% of Twitter usage is mobile…what does </li></ul><ul><li>that means for customers sharing </li></ul><ul><li>experiences? </li></ul>
    7. 7. Is your web strategy still focused on search engine placement? 900% growth in 6 years
    8. 8. How do companies use Social Media? <ul><li>Create buzz </li></ul><ul><li>Develop a voice and spread a message </li></ul><ul><li>Create online conversations, encouraging user participation and dialogue. </li></ul>
    9. 9. http:// www.youtube.com/watch?v =xJXOavGwAW8
    10. 10. March 2010
    11. 11. Do you see your customer here? Age 0 – 17: 18% 18 – 24: 7% 25 – 34: 14% 35 – 44: 20% 45 – 54: 24% 55 – 64: 12% 65 or more: 4% Household Income $0 – $24,999: 7% $25,000 – $49,999: 22% $50,000 – $74,999: 36% $75,000 – $99,999: 18% 100,000 – $149,999: 12% $150,000 or More: 5% Gender Male: 43% Female: 57%
    12. 12. Twitter has over 10 billion tweets (as of noon, March 15, 2010)
    13. 13. Maybe here? <ul><li>Gender Male: 43% Female: 57% </li></ul><ul><li>Age </li></ul><ul><li>0 – 17: 11% 18 – 24: 8% 25 – 34: 16% 35 – 44: 29% 45 – 54: 20% 55 – 64: 11% 65 or more: 3% </li></ul><ul><li>Household Income </li></ul><ul><li>$0 – $24,999: 13% $25,000 – $49,999: 30% $50,000 – $74,999: 27% $75,000 – $99,999: 16% 100,000 – $149,999: 10% $150,000 or More: 4% </li></ul><ul><li>Education </li></ul><ul><li>Less than HS diploma: 12% High School: 9% Some College: 47% Bachelors Degree: 24% Graduate Degree: 8% </li></ul>
    14. 15. Can Social Media help MY business? Fan
    15. 17. 3 hours… 18 comments … 5 new sales
    16. 18. Brand Loyalty
    17. 19. I just don’t have time… $600 blender Meet Tom…
    18. 21. <ul><li>15,000 Facebook Friends </li></ul><ul><li>2,100 followers on Twitter </li></ul><ul><li>Almost 8 million views of the </li></ul><ul><li>“ iPhone” episode alone on </li></ul><ul><li>YouTube </li></ul><ul><li>5 x increase in SALES </li></ul>
    19. 23. Going Mobile
    20. 24. Foursquare <ul><li>Mar ‘09 – launch </li></ul><ul><li>~ 250k users </li></ul><ul><li>April ’10 – 1 mil users </li></ul><ul><li>Aug ’10 – 3 mil users </li></ul><ul><li>Dec ’10 – 5 mil users </li></ul><ul><li>Jan ’11 – 6 mil users </li></ul><ul><li>(44 DAYS from 5 to 6 mil) </li></ul><ul><li>Today? </li></ul><ul><li>Over 10 mil users </li></ul>
    21. 26. It’s not a fad , man <ul><li>It’s a </li></ul><ul><li>fundamental </li></ul><ul><li>shift </li></ul><ul><li>in the way </li></ul><ul><li>we </li></ul><ul><li>communicate </li></ul>
    22. 27. Let’s Build Our Facebook Page!
    23. 28. Go to Facebook.com/pages and click “Create Page”
    24. 31. Recommend your page to your friends
    25. 32. Reach out to your contacts
    26. 34. Customizing Your URL <ul><li>Once you have 25 fans, you can customize your URL like this: </li></ul><ul><li>www.facebook.com/ yourbusinessnamehere . </li></ul><ul><li>Go to Facebook.com/username , select your page name from the dropdown menu and then write in the name you’d like to use. </li></ul><ul><li>Click “Check Availability.” If it’s available, a prompt will ask, “Are you sure you want to set [URL] as [Facebook Page]‘s username?” Click confirm to lock in that URL — </li></ul><ul><li>… and keep in mind that you can’t change the URL for a Page once you confirm. </li></ul>
    27. 35. Dress it up…
    28. 37. Support other local businesses. Go to THEIR page and click here to show a link to their page on YOUR page!
    29. 38. A Little Nightly Reading <ul><li>The Facebook Guidebook (or understanding all things “Facebook”) </li></ul><ul><li>http://mashable.com/guidebook/facebook/ </li></ul><ul><li>Creating a Memorable Customer Experience on Facebook </li></ul><ul><li>http://mashable.com/2011/11/03/social-customer-experience/ </li></ul><ul><li>Improve Engagement on Your Facebook Page </li></ul><ul><li>http://mashable.com/2011/04/06/facebook-engagement-data/ </li></ul><ul><li>How To Get More Facebook Fans </li></ul><ul><li>http://thefuturebuzz.com/2010/02/01/6-figure-facebook-page/ </li></ul><ul><li>Top Five Mistakes Small Businesses make on Facebook </li></ul><ul><li>http://mashable.com/2011/04/02/5-facebook-marketing-mistakes-small-businesses-make/ </li></ul><ul><li>Twenty Awesome Facebook Pages </li></ul><ul><li>http://www.inc.com/20-awesome-facebook-fan-pages-2011/index.html </li></ul><ul><li>40 Great Examples of Facebook Pages </li></ul><ul><li>http://www.noupe.com/showcases/40-great-examples-of-facebook-fan-pages.html </li></ul>
    30. 39. Twitter: LavaLilly SteamboatPowGal Facebook: Angie Robinson Social Image (Fan Page) LinkedIn: Angie Robinson Need More Info?

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