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CMC Presentation 2012

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understand social media's impact on small business / BASIC build for Facebook Business Page.

understand social media's impact on small business / BASIC build for Facebook Business Page.

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  • I help businesses understand and utilize social media. There is a lot of talk abot sm replacing traditional marketing. This hold merit in larger communities, however in a resort town, I believe soc media is better used in conj with traditional mktg. There’s a lot of hype right now surrounding social media. And with good reason. So,today I’m going to share some compelling statistics as well as a few real ways you can use social media to improve your bottom line.
  • It’s where Jenny tells Mary about an amazing deal on shoes – its where Mike tells Dan about getting ripped off on an auto repair – it’s a testimonial in real time about your product or service.
  • (100 million users access FB via mobile devices)
  • The most sought after end result of Marketing?
  • Launched mar 2009 – really took off Jan 10 – twitter just added geo tagging and FB is scrambling to get the code written to launch their version.
  • Transcript

    • 1. Social Media Changing the way we do business Social Image creating revenue opportunity through Social Networking
    • 2. What’s all the “bUzZ” about Social Media? $ $
    • 3. Social Media is people having conversations online.
    • 4. Socialnomics…
      • The ROI of Social Media is that your business
      • will still exist
      • in 5 years.
      http:// www.youtube.com/watch?v =x0EnhXn5boM
    • 5. Online Activities
      • 65,000 videos are added to YouTube
      • every day
      • 95% of companies use LinkedIn as a
      • primary tool to find employees
      • (it was 80% in 2010)
      • There are over 200,000,000 blogs
    • 6. More Stats …
      • Over 80% of online users have read a blog
      • 45% have a blog
      • 75% are on a social network
      • 1of every 5 couples married last year met
      • through social media
      • 90% of Twitter usage is mobile…what does
      • that means for customers sharing
      • experiences?
    • 7. 900% growth in 6 years
    • 8. How do companies use Social Media?
      • Create buzz
      • Develop a voice and spread a message
      • Create online conversations, encouraging user participation and dialogue.
    • 9. http:// www.youtube.com/watch?v =xJXOavGwAW8
    • 10. March 2010
    • 11. Do you see customers here? Age 0 – 17: 18% 18 – 24: 7% 25 – 34: 14% 35 – 44: 20% 45 – 54: 24% 55 – 64: 12% 65 or more: 4% Household Income $0 – $24,999: 7% $25,000 – $49,999: 22% $50,000 – $74,999: 36% $75,000 – $99,999: 18% 100,000 – $149,999: 12% $150,000 or More: 5% Gender Male: 43% Female: 57%
    • 12. Twitter has over 29 billion tweets (as of noon, Jan 30, 2012)
    • 13. So…Maybe here?
      • Gender Male: 43% Female: 57%
      • Age
      • 0 – 17: 11% 18 – 24: 8% 25 – 34: 16% 35 – 44: 29% 45 – 54: 20% 55 – 64: 11% 65 or more: 3%
      • Household Income
      • $0 – $24,999: 13% $25,000 – $49,999: 30% $50,000 – $74,999: 27% $75,000 – $99,999: 16% 100,000 – $149,999: 10% $150,000 or More: 4%
      • Education
      • Less than HS diploma: 12% High School: 9% Some College: 47% Bachelors Degree: 24% Graduate Degree: 8%
    • 14.  
    • 15. Can Social Media really affect revenues? Fan
    • 16.  
    • 17. 3 hours… 18 comments … 5 new sales
    • 18. Brand Loyalty
    • 19. I just don’t have time… $600 blender Meet Tom…
    • 20.  
    • 21.
      • 15,000 Facebook Friends
      • 2,100 followers on Twitter
      • Almost 8 million views of the
      • “ iPhone” episode alone on
      • YouTube
      • 5 x increase in SALES
      http:// www.youtube.com/user/Blendtec?feature =watch
    • 22.  
    • 23. Going Mobile
    • 24. Foursquare
      • Mar ‘09 – launch
      • ~ 250k users
      • April ’10 – 1 mil users
      • Aug ’10 – 3 mil users
      • Dec ’10 – 5 mil users
      • Jan ’11 – 6 mil users
      • (44 DAYS from 5 to 6 mil)
      • 2012?
      • Over 10 mil users
    • 25.  
    • 26. It’s not a fad , man
      • It’s a
      • fundamental
      • shift
      • in the way
      • we
      • communicate
    • 27. Twitter: LavaLilly SteamboatPowGal Facebook: Angie Robinson Social Image (Biz Page) LinkedIn: Angie Robinson Need More Info?
    • 28. Let’s Build Our Facebook Page!
    • 29. Go to Facebook.com/pages and click “Create Page”
    • 30.  
    • 31.  
    • 32. Recommend your page to your friends
    • 33. Reach out to your contacts
    • 34.  
    • 35. Customizing Your URL
      • Once you have 25 fans, you can customize your URL like this:
      • www.facebook.com/ yourbusinessnamehere .
      • Go to Facebook.com/username , select your page name from the dropdown menu and then write in the name you’d like to use.
      • Click “Check Availability.” If it’s available, a prompt will ask, “Are you sure you want to set [URL] as [Facebook Page]‘s username?” Click confirm to lock in that URL —
      • … and keep in mind that you can’t change the URL for a Page once you confirm.
    • 36. Dress it up…
    • 37.  
    • 38. Support other local businesses. Go to THEIR page and click here to show a link to their page on YOUR page!
    • 39. A Little Nightly Reading
      • The Facebook Guidebook (or understanding all things “Facebook”)
      • http://mashable.com/guidebook/facebook/
      • Creating a Memorable Customer Experience on Facebook
      • http://mashable.com/2011/11/03/social-customer-experience/
      • Improve Engagement on Your Facebook Page
      • http://mashable.com/2011/04/06/facebook-engagement-data/
      • How To Get More Facebook Fans
      • http://thefuturebuzz.com/2010/02/01/6-figure-facebook-page/
      • Top Five Mistakes Small Businesses make on Facebook
      • http://mashable.com/2011/04/02/5-facebook-marketing-mistakes-small-businesses-make/
      • Twenty Awesome Facebook Pages
      • http://www.inc.com/20-awesome-facebook-fan-pages-2011/index.html
      • 40 Great Examples of Facebook Pages
      • http://www.noupe.com/showcases/40-great-examples-of-facebook-fan-pages.html

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