Social  Media Changing the   way  we do  business Social Image creating revenue opportunity through Social Networking
What’s all the  “bUzZ”     about Social Media? $ $
Social Media is people having conversations online.
Socialnomics… <ul><li>The ROI of Social Media is that your business  </li></ul><ul><li>will still exist  </li></ul><ul><li...
Online  Activities <ul><li>65,000 videos are added to YouTube  </li></ul><ul><li>every day </li></ul><ul><li>95% of compan...
More Stats … <ul><li>Over 80% of online users have read a blog </li></ul><ul><li>45% have a blog </li></ul><ul><li>75% are...
900% growth in 6 years
How do companies use Social Media? <ul><li>Create buzz </li></ul><ul><li>Develop a voice and spread a message </li></ul><u...
http:// www.youtube.com/watch?v =xJXOavGwAW8
March 2010
Do you see customers here? Age 0 – 17: 18%   18 – 24: 7%   25 – 34: 14%   35 – 44: 20%   45 – 54: 24%   55 – 64: 12%   65 ...
Twitter has over 29 billion tweets   (as of noon, Jan 30, 2012)
So…Maybe here? <ul><li>Gender Male: 43% Female: 57% </li></ul><ul><li>Age </li></ul><ul><li>0 – 17: 11% 18 – 24: 8% 25 – 3...
 
Can Social Media really affect revenues? Fan
 
3  hours…  18  comments …  5  new sales
Brand Loyalty
I just don’t have time… $600 blender Meet Tom…
 
<ul><li>15,000 Facebook Friends </li></ul><ul><li>2,100 followers on Twitter </li></ul><ul><li>Almost 8 million views of t...
 
Going Mobile
Foursquare  <ul><li>Mar ‘09 – launch </li></ul><ul><li>~ 250k users </li></ul><ul><li>April ’10 – 1 mil users </li></ul><u...
 
It’s  not  a  fad , man <ul><li>It’s a  </li></ul><ul><li>fundamental   </li></ul><ul><li>shift  </li></ul><ul><li>in the ...
Twitter:  LavaLilly SteamboatPowGal Facebook: Angie Robinson Social Image (Biz Page) LinkedIn: Angie Robinson Need  More  ...
Let’s Build Our  Facebook Page!
Go to Facebook.com/pages  and click “Create Page”
 
 
Recommend your  page  to  your  friends
Reach out  to your  contacts
 
Customizing Your URL <ul><li>Once you have 25 fans, you can customize your URL like this: </li></ul><ul><li>www.facebook.c...
Dress it up…
 
Support other local businesses. Go to THEIR page and click here to show a link to their page on YOUR page!
A Little Nightly Reading <ul><li>The Facebook Guidebook  (or understanding all things “Facebook”) </li></ul><ul><li>http:/...
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CMC Presentation 2012

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understand social media's impact on small business / BASIC build for Facebook Business Page.

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  • I help businesses understand and utilize social media. There is a lot of talk abot sm replacing traditional marketing. This hold merit in larger communities, however in a resort town, I believe soc media is better used in conj with traditional mktg. There’s a lot of hype right now surrounding social media. And with good reason. So,today I’m going to share some compelling statistics as well as a few real ways you can use social media to improve your bottom line.
  • It’s where Jenny tells Mary about an amazing deal on shoes – its where Mike tells Dan about getting ripped off on an auto repair – it’s a testimonial in real time about your product or service.
  • (100 million users access FB via mobile devices)
  • The most sought after end result of Marketing?
  • Launched mar 2009 – really took off Jan 10 – twitter just added geo tagging and FB is scrambling to get the code written to launch their version.
  • CMC Presentation 2012

    1. 1. Social Media Changing the way we do business Social Image creating revenue opportunity through Social Networking
    2. 2. What’s all the “bUzZ” about Social Media? $ $
    3. 3. Social Media is people having conversations online.
    4. 4. Socialnomics… <ul><li>The ROI of Social Media is that your business </li></ul><ul><li>will still exist </li></ul><ul><li>in 5 years. </li></ul>http:// www.youtube.com/watch?v =x0EnhXn5boM
    5. 5. Online Activities <ul><li>65,000 videos are added to YouTube </li></ul><ul><li>every day </li></ul><ul><li>95% of companies use LinkedIn as a </li></ul><ul><li>primary tool to find employees </li></ul><ul><li>(it was 80% in 2010) </li></ul><ul><li>There are over 200,000,000 blogs </li></ul>
    6. 6. More Stats … <ul><li>Over 80% of online users have read a blog </li></ul><ul><li>45% have a blog </li></ul><ul><li>75% are on a social network </li></ul><ul><li>1of every 5 couples married last year met </li></ul><ul><li>through social media </li></ul><ul><li>90% of Twitter usage is mobile…what does </li></ul><ul><li>that means for customers sharing </li></ul><ul><li>experiences? </li></ul>
    7. 7. 900% growth in 6 years
    8. 8. How do companies use Social Media? <ul><li>Create buzz </li></ul><ul><li>Develop a voice and spread a message </li></ul><ul><li>Create online conversations, encouraging user participation and dialogue. </li></ul>
    9. 9. http:// www.youtube.com/watch?v =xJXOavGwAW8
    10. 10. March 2010
    11. 11. Do you see customers here? Age 0 – 17: 18% 18 – 24: 7% 25 – 34: 14% 35 – 44: 20% 45 – 54: 24% 55 – 64: 12% 65 or more: 4% Household Income $0 – $24,999: 7% $25,000 – $49,999: 22% $50,000 – $74,999: 36% $75,000 – $99,999: 18% 100,000 – $149,999: 12% $150,000 or More: 5% Gender Male: 43% Female: 57%
    12. 12. Twitter has over 29 billion tweets (as of noon, Jan 30, 2012)
    13. 13. So…Maybe here? <ul><li>Gender Male: 43% Female: 57% </li></ul><ul><li>Age </li></ul><ul><li>0 – 17: 11% 18 – 24: 8% 25 – 34: 16% 35 – 44: 29% 45 – 54: 20% 55 – 64: 11% 65 or more: 3% </li></ul><ul><li>Household Income </li></ul><ul><li>$0 – $24,999: 13% $25,000 – $49,999: 30% $50,000 – $74,999: 27% $75,000 – $99,999: 16% 100,000 – $149,999: 10% $150,000 or More: 4% </li></ul><ul><li>Education </li></ul><ul><li>Less than HS diploma: 12% High School: 9% Some College: 47% Bachelors Degree: 24% Graduate Degree: 8% </li></ul>
    14. 15. Can Social Media really affect revenues? Fan
    15. 17. 3 hours… 18 comments … 5 new sales
    16. 18. Brand Loyalty
    17. 19. I just don’t have time… $600 blender Meet Tom…
    18. 21. <ul><li>15,000 Facebook Friends </li></ul><ul><li>2,100 followers on Twitter </li></ul><ul><li>Almost 8 million views of the </li></ul><ul><li>“ iPhone” episode alone on </li></ul><ul><li>YouTube </li></ul><ul><li>5 x increase in SALES </li></ul>http:// www.youtube.com/user/Blendtec?feature =watch
    19. 23. Going Mobile
    20. 24. Foursquare <ul><li>Mar ‘09 – launch </li></ul><ul><li>~ 250k users </li></ul><ul><li>April ’10 – 1 mil users </li></ul><ul><li>Aug ’10 – 3 mil users </li></ul><ul><li>Dec ’10 – 5 mil users </li></ul><ul><li>Jan ’11 – 6 mil users </li></ul><ul><li>(44 DAYS from 5 to 6 mil) </li></ul><ul><li>2012? </li></ul><ul><li>Over 10 mil users </li></ul>
    21. 26. It’s not a fad , man <ul><li>It’s a </li></ul><ul><li>fundamental </li></ul><ul><li>shift </li></ul><ul><li>in the way </li></ul><ul><li>we </li></ul><ul><li>communicate </li></ul>
    22. 27. Twitter: LavaLilly SteamboatPowGal Facebook: Angie Robinson Social Image (Biz Page) LinkedIn: Angie Robinson Need More Info?
    23. 28. Let’s Build Our Facebook Page!
    24. 29. Go to Facebook.com/pages and click “Create Page”
    25. 32. Recommend your page to your friends
    26. 33. Reach out to your contacts
    27. 35. Customizing Your URL <ul><li>Once you have 25 fans, you can customize your URL like this: </li></ul><ul><li>www.facebook.com/ yourbusinessnamehere . </li></ul><ul><li>Go to Facebook.com/username , select your page name from the dropdown menu and then write in the name you’d like to use. </li></ul><ul><li>Click “Check Availability.” If it’s available, a prompt will ask, “Are you sure you want to set [URL] as [Facebook Page]‘s username?” Click confirm to lock in that URL — </li></ul><ul><li>… and keep in mind that you can’t change the URL for a Page once you confirm. </li></ul>
    28. 36. Dress it up…
    29. 38. Support other local businesses. Go to THEIR page and click here to show a link to their page on YOUR page!
    30. 39. A Little Nightly Reading <ul><li>The Facebook Guidebook (or understanding all things “Facebook”) </li></ul><ul><li>http://mashable.com/guidebook/facebook/ </li></ul><ul><li>Creating a Memorable Customer Experience on Facebook </li></ul><ul><li>http://mashable.com/2011/11/03/social-customer-experience/ </li></ul><ul><li>Improve Engagement on Your Facebook Page </li></ul><ul><li>http://mashable.com/2011/04/06/facebook-engagement-data/ </li></ul><ul><li>How To Get More Facebook Fans </li></ul><ul><li>http://thefuturebuzz.com/2010/02/01/6-figure-facebook-page/ </li></ul><ul><li>Top Five Mistakes Small Businesses make on Facebook </li></ul><ul><li>http://mashable.com/2011/04/02/5-facebook-marketing-mistakes-small-businesses-make/ </li></ul><ul><li>Twenty Awesome Facebook Pages </li></ul><ul><li>http://www.inc.com/20-awesome-facebook-fan-pages-2011/index.html </li></ul><ul><li>40 Great Examples of Facebook Pages </li></ul><ul><li>http://www.noupe.com/showcases/40-great-examples-of-facebook-fan-pages.html </li></ul>
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