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How to Build A Winning Landing Page
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How to Build A Winning Landing Page

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  • 1. HOW TO BUILD A WINNING LANDING PAGE By Laura Herman
  • 2. LANDING PAGE TEMPLATE www.ecommercepro.co.il
  • 3. 1. Banner and Main Headline 2. Secondary Headline 3. Video 4. Lead Generation 5. Call to Action 6. Important Attributes 7. Social Proof www.ecommercepro.co.il
  • 4. 1+2 BANNER, MAIN AND SECONDARY HEADLINE www.ecommercepro.co.il The starting point of a marketing campaign often revolves around defining a point of differentiation. What is it about your product or service that sets it apart from the competition?
  • 5. On your landing page, this should be delivered using a combination of these page elements:  Main headline - clear and explanatory  Secondary headline - provides clarification about main headline and is used to allow the main headline to be short and punchy  A Great Image - the visual representation of your offer www.ecommercepro.co.il
  • 6.  Video is the most compelling way to showcase your product. It gives customers an extra push to look further into the product. • 3 VIDEO www.ecommercepro.co.il
  • 7. 4 LEAD GENERATION  It’s common for the main purpose of your landing page to be lead generation.  Usually this will involve asking the visitor for their Name and Email in exchange for some sort of freebie  Keep the form as short as possible and include a privacy statement near the button or email address field. www.ecommercepro.co.il
  • 8. 5 CALL TO ACTION  This is what we ask visitors to do, clearly and temptingly.  The CTA is displayed at least once in a visually distinct, centralized, and obviously button.  Orange , yellow or red colors help to catch the viewer’s eye. www.ecommercepro.co.il
  • 9. 6 IMPORTANT ATTRIBUTES Explain what problems the product can help solve. This should include:  Features –cool things about the product  Benefits – how the features will help the visitor  Pain points – how the features will help the visitor avoid misery www.ecommercepro.co.il
  • 10. SOCIAL PROOF Display evidence of social validation:  A list of customers  Press mentions  Partners logos  Testimonials www.ecommercepro.co.il
  • 11. Do you have any question regarding this topic? Contact me at: laura@ecommercepro.c o.il www.ecommercepro.co.il

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