1. Banner and Main Headline
2. Secondary Headline
4. Lead Generation
5. Call to Action
6. Important Attributes
7. Social Proof
MAIN AND SECONDARY HEADLINE
The starting point of a marketing
campaign often revolves around defining a
point of differentiation.
What is it about your product or service
that sets it apart from the competition?
On your landing page, this should be delivered
using a combination of these page elements:
Main headline - clear and explanatory
Secondary headline - provides clarification
about main headline and is used to allow
the main headline to be short and punchy
A Great Image - the visual representation
of your offer
Video is the most compelling way to
showcase your product.
It gives customers an extra push to look
further into the product.
It’s common for the main purpose of your
landing page to be lead generation.
Usually this will involve asking the visitor
for their Name and Email in exchange for
some sort of freebie
Keep the form as short as possible and
include a privacy statement near the button
or email address field.
CALL TO ACTION
This is what we ask visitors to do, clearly
The CTA is displayed at least once in a
visually distinct, centralized, and obviously
Orange , yellow or red colors help to
catch the viewer’s eye.
Explain what problems the product can help
This should include:
Features –cool things about the product
Benefits – how the features will help the
Pain points – how the features will help
the visitor avoid misery
Display evidence of social validation:
A list of customers
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