begrippen hc6

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begrippen hc6

  1. 1. Begrippen hc 6 Laura van der Vlies Orientatie Nieuwe Media
  2. 2. Wat is mass media? <ul><li>1. Large-scale production/distribution of content. </li></ul><ul><li>2. Strict separation producers from receivers. </li></ul><ul><li>3. Asymmetrical power relation sender and receiver. </li></ul><ul><li>4. Relation sender/receiver impersonal and anonymous. </li></ul><ul><li>5. Standardization of content. </li></ul>
  3. 3. Wat is geen mass media? <ul><li>1. 2-way flow, many-to-many. </li></ul><ul><li>2. Low costst [prosumer], disintermediation. </li></ul><ul><li>3. Broad scope, no hierarchies. </li></ul><ul><li>4. Relation highly personal, share culture. </li></ul><ul><li>5. Content diversity, niches. </li></ul>
  4. 4. Mass media effects what determines the content <ul><li>1. Commodification [Chomsky] </li></ul><ul><li>2. Official and seeded media frames [Lakoff] </li></ul><ul><li>3. Pre-mediation [Grusin] </li></ul>
  5. 5. McLuhan <ul><li>Do not focus on the content but on the medium. </li></ul><ul><li>Medium is the message. </li></ul><ul><li>‘ News supports advertising now’. </li></ul>
  6. 6. McLuhan <ul><li>Cool media=receiver must fill in. [telefoon] participation. </li></ul><ul><li>Hot media=everything filled in already. [tv] no participation. </li></ul>
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