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1320 West Main Street, Suite 120
             Franklin, TN 37064

        Matt Largen, Director
                 615.261.2880
 matt@williamsonprospers.com
2010 Year in Review
Who were are
The Williamson County Office of Economic Development is the single point of contact for
the coordination and facilitation of the continued development of the economy of
Williamson County and its six municipalities.

What we do
The purpose of the Office is to grow the county’s economy and improve the quality of life
of its residents by partnering with the public and private sector to encourage job and
wealth creation.

How we do it
The Office markets and positions the community as an attractive investment location to a
local, national and international audience, focusing on three key areas:

          • Growing existing business
          • Recruiting new business
          • Nurturing a culture of entrepreneurship
Workforce Activity
                                                                          Relos and expansions in 2010


                                                                                      Business Activity
                                                                                January 2010 – Present
                                                                Number                   Type of Operation
 Date of                              City of    Expansion or   of New    Square
 Activity    Company Name            Location     Relocation     Jobs     footage
3/16/2010    Renal Advantage          Franklin    Expansion       0       54,000                 HQ
                                                                                           Corporate Office
             Principal Financial
4/12/2010    Group                   Brentwood    Relocation      50       9,000
             Jackson National Life                                                          Regional HQ
5/25/2010    Insurance Company        Franklin    Relocation     750      155,000
6/23/2010    Advanced BioHealing     Brentwood    Expansion       10       5,500          Life Sciences R&D
8/17/2010    Comdata                 Brentwood    Expansion      120        0                    HQ
8/27/2010    IRS                      Franklin    Relocation     736      115,885           Government
             BioMimetic                                                                 HQ, Health Care, R&D,
10/1/2010    Therapeutics             Franklin    Expansion       75      90,000            Manufacturing
                                                                                                 HQ
10/11/2010   MedSolutions             Franklin    Expansion      100      19,000
                                                                                         HQ, Manufacturing
  2010       TS3                      Franklin    Expansion       80        0
                                                                                                 HQ
10/14/2010   OHL                     Brentwood    Expansion      250      37,000


TOTAL                                                           2,171    485,385
How Do We Compare?
Unemployment rates in the U.S.
Jackson National Announcement
                                        Celebrating Williamson County




"There wasn’t a soul in
our internal decision-       Press conference and announcement
making process that          of Jackson National Life Insurance’s
didn’t think Nashville       regional HQ in Franklin which will add
was the right place to       750 new jobs over the next 3 years
come to“
      – Mike Wells, COO
WilliamsonInnovates.com
     Cultivating Entrepreneurship



        2,400 business licenses
                 in last 2 years
Find Your Story
Celebrating Entrepreneurship
WilliamsonInnovates.com
Marketing Resources for Entrepreneurship
Marketing
   Celebrating Entrepreneurship




Ad on back of Williamson
County CVB booklet in 2010 and
2011
Marketing
                         Capturing the attention of Site Consultants




Tractor Supply Company     Jackson National Life Insurance
Marketing
                          Updated maps to reflect marketing strategy




Updated maps to reflect
marketing strategy
Marketing
                             Celebrating Williamson County




        Williamson 101
Informational brochure about the
             county
Marketing
          Celebrating Williamson County




Prospect Binder
Marketing
        Quarterly Newsletters



Email to 700, tweet to 742
Filling a Workforce Need
       Promote IT programs and careers in schools

          CURRENT # STUDENTS FOR 2010-2011          165
          GOAL FOR 2011-2012                        330


High School IT Enrollment Initiative
target 8th grade students who
show an aptitude for information
technology to enroll in the
Information Technology
Foundations classes


STEP 1, NOV 2010
Williamson County Career Fair
Entice kids to visit the IT booths
and become interested in
careers in IT
New Rankings
                                                                       Williamson County Credentials




    Tennessee's most business-
*   friendly cities
    Brentwood (3rd), Spring Hill
    (4th), Franklin (5th) - The
    Tennessee Center for Policy
    Research (2010)

    Where the Jobs Are (25 counties with
*   highest job growth in past 9 years)                   One of the Best Cities for Startups
    Williamson County (20th) - Money Magazine
                                                      *   Franklin (8th)
    (2010)                                                ZoomProspector.com and Bloomberg
                                                          Businessweek (2010)
    Best Places to Live
*   Franklin (66th) - Money Magazine (2010)               1st in Personal and Family Well-Being
                                                      *   Williamson County ranks #1 in TN scoring a perfect
    5 Local Schools On the Top High Schools in            10
*   America List                                          - Tennessee Advisory Commission on
    Brentwood (213), Ravenwood (469), Franklin            Intergovernmental Relations (2010)
    (1,003), Fairview (1,492), Centennial (1,605) -
    Newsweek (2010)
                                                      *   Healthiest County in Tennessee
                                                          - National County Health Rankings, University of
    America's Richest Counties                            Wisconsin’s Population Health Institute and Robert
*   Williamson County (17th)                              Wood Johnson Foundation (2010)
    (Median Income: $88,316) - Forbes (2010)
Press and Social Media
Connecting with the community and beyond
Demographics
New #’s released fall 2010
Demographics
                                      New #’s released fall 2010




   All demographics broken into cities on
www.WilliamsonProspers.com in the Data Center
Economic Diversity
                                                   Closely mirrors US economy




1. Promote education
     Marketing Focus
     IT Enrollment Initiative
2. Continue to improve regional and sub-regional cooperation
     Rotating Council Meetings
     Nashville Health Care Council, Nashville Tech Council, P2010
3. Strong existing business program
     Case Study
     Room for Improvement
4. Recruit targeted business sectors (HQ, Health Care, IT, Energy Technology)
     Marketing directed at prospects and consultants
     Partnerships at ECD and Nashville Chamber
     Tennessee Economic Partnership Board Seat
5. Sell economic development vision to all communities
     Continuous Process
Who is growing jobs?




2009 Population Estimates                      Net Job Change in the Nashville Area
                                                                   2004 to 2009




                           21,899
                Nashville Area Chamber of Commerce Workforce Study, Aug 2010

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2010 year in review slide share

  • 1. 1320 West Main Street, Suite 120 Franklin, TN 37064 Matt Largen, Director 615.261.2880 matt@williamsonprospers.com
  • 2. 2010 Year in Review
  • 3. Who were are The Williamson County Office of Economic Development is the single point of contact for the coordination and facilitation of the continued development of the economy of Williamson County and its six municipalities. What we do The purpose of the Office is to grow the county’s economy and improve the quality of life of its residents by partnering with the public and private sector to encourage job and wealth creation. How we do it The Office markets and positions the community as an attractive investment location to a local, national and international audience, focusing on three key areas: • Growing existing business • Recruiting new business • Nurturing a culture of entrepreneurship
  • 4. Workforce Activity Relos and expansions in 2010 Business Activity January 2010 – Present Number Type of Operation Date of City of Expansion or of New Square Activity Company Name Location Relocation Jobs footage 3/16/2010 Renal Advantage Franklin Expansion 0 54,000 HQ Corporate Office Principal Financial 4/12/2010 Group Brentwood Relocation 50 9,000 Jackson National Life Regional HQ 5/25/2010 Insurance Company Franklin Relocation 750 155,000 6/23/2010 Advanced BioHealing Brentwood Expansion 10 5,500 Life Sciences R&D 8/17/2010 Comdata Brentwood Expansion 120 0 HQ 8/27/2010 IRS Franklin Relocation 736 115,885 Government BioMimetic HQ, Health Care, R&D, 10/1/2010 Therapeutics Franklin Expansion 75 90,000 Manufacturing HQ 10/11/2010 MedSolutions Franklin Expansion 100 19,000 HQ, Manufacturing 2010 TS3 Franklin Expansion 80 0 HQ 10/14/2010 OHL Brentwood Expansion 250 37,000 TOTAL 2,171 485,385
  • 5. How Do We Compare? Unemployment rates in the U.S.
  • 6. Jackson National Announcement Celebrating Williamson County "There wasn’t a soul in our internal decision- Press conference and announcement making process that of Jackson National Life Insurance’s didn’t think Nashville regional HQ in Franklin which will add was the right place to 750 new jobs over the next 3 years come to“ – Mike Wells, COO
  • 7. WilliamsonInnovates.com Cultivating Entrepreneurship 2,400 business licenses in last 2 years
  • 8. Find Your Story Celebrating Entrepreneurship
  • 10. Marketing Celebrating Entrepreneurship Ad on back of Williamson County CVB booklet in 2010 and 2011
  • 11. Marketing Capturing the attention of Site Consultants Tractor Supply Company Jackson National Life Insurance
  • 12. Marketing Updated maps to reflect marketing strategy Updated maps to reflect marketing strategy
  • 13. Marketing Celebrating Williamson County Williamson 101 Informational brochure about the county
  • 14. Marketing Celebrating Williamson County Prospect Binder
  • 15. Marketing Quarterly Newsletters Email to 700, tweet to 742
  • 16. Filling a Workforce Need Promote IT programs and careers in schools CURRENT # STUDENTS FOR 2010-2011 165 GOAL FOR 2011-2012 330 High School IT Enrollment Initiative target 8th grade students who show an aptitude for information technology to enroll in the Information Technology Foundations classes STEP 1, NOV 2010 Williamson County Career Fair Entice kids to visit the IT booths and become interested in careers in IT
  • 17. New Rankings Williamson County Credentials Tennessee's most business- * friendly cities Brentwood (3rd), Spring Hill (4th), Franklin (5th) - The Tennessee Center for Policy Research (2010) Where the Jobs Are (25 counties with * highest job growth in past 9 years) One of the Best Cities for Startups Williamson County (20th) - Money Magazine * Franklin (8th) (2010) ZoomProspector.com and Bloomberg Businessweek (2010) Best Places to Live * Franklin (66th) - Money Magazine (2010) 1st in Personal and Family Well-Being * Williamson County ranks #1 in TN scoring a perfect 5 Local Schools On the Top High Schools in 10 * America List - Tennessee Advisory Commission on Brentwood (213), Ravenwood (469), Franklin Intergovernmental Relations (2010) (1,003), Fairview (1,492), Centennial (1,605) - Newsweek (2010) * Healthiest County in Tennessee - National County Health Rankings, University of America's Richest Counties Wisconsin’s Population Health Institute and Robert * Williamson County (17th) Wood Johnson Foundation (2010) (Median Income: $88,316) - Forbes (2010)
  • 18. Press and Social Media Connecting with the community and beyond
  • 20. Demographics New #’s released fall 2010 All demographics broken into cities on www.WilliamsonProspers.com in the Data Center
  • 21. Economic Diversity Closely mirrors US economy 1. Promote education  Marketing Focus  IT Enrollment Initiative 2. Continue to improve regional and sub-regional cooperation  Rotating Council Meetings  Nashville Health Care Council, Nashville Tech Council, P2010 3. Strong existing business program  Case Study  Room for Improvement 4. Recruit targeted business sectors (HQ, Health Care, IT, Energy Technology)  Marketing directed at prospects and consultants  Partnerships at ECD and Nashville Chamber  Tennessee Economic Partnership Board Seat 5. Sell economic development vision to all communities  Continuous Process
  • 22. Who is growing jobs? 2009 Population Estimates Net Job Change in the Nashville Area 2004 to 2009 21,899 Nashville Area Chamber of Commerce Workforce Study, Aug 2010