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2010 year in review slide share

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  • 1. 1320 West Main Street, Suite 120 Franklin, TN 37064 Matt Largen, Director 615.261.2880 matt@williamsonprospers.com
  • 2. 2010 Year in Review
  • 3. Who were areThe Williamson County Office of Economic Development is the single point of contact forthe coordination and facilitation of the continued development of the economy ofWilliamson County and its six municipalities.What we doThe purpose of the Office is to grow the county’s economy and improve the quality of lifeof its residents by partnering with the public and private sector to encourage job andwealth creation.How we do itThe Office markets and positions the community as an attractive investment location to alocal, national and international audience, focusing on three key areas: • Growing existing business • Recruiting new business • Nurturing a culture of entrepreneurship
  • 4. Workforce Activity Relos and expansions in 2010 Business Activity January 2010 – Present Number Type of Operation Date of City of Expansion or of New Square Activity Company Name Location Relocation Jobs footage3/16/2010 Renal Advantage Franklin Expansion 0 54,000 HQ Corporate Office Principal Financial4/12/2010 Group Brentwood Relocation 50 9,000 Jackson National Life Regional HQ5/25/2010 Insurance Company Franklin Relocation 750 155,0006/23/2010 Advanced BioHealing Brentwood Expansion 10 5,500 Life Sciences R&D8/17/2010 Comdata Brentwood Expansion 120 0 HQ8/27/2010 IRS Franklin Relocation 736 115,885 Government BioMimetic HQ, Health Care, R&D,10/1/2010 Therapeutics Franklin Expansion 75 90,000 Manufacturing HQ10/11/2010 MedSolutions Franklin Expansion 100 19,000 HQ, Manufacturing 2010 TS3 Franklin Expansion 80 0 HQ10/14/2010 OHL Brentwood Expansion 250 37,000TOTAL 2,171 485,385
  • 5. How Do We Compare?Unemployment rates in the U.S.
  • 6. Jackson National Announcement Celebrating Williamson County"There wasn’t a soul inour internal decision- Press conference and announcementmaking process that of Jackson National Life Insurance’sdidn’t think Nashville regional HQ in Franklin which will addwas the right place to 750 new jobs over the next 3 yearscome to“ – Mike Wells, COO
  • 7. WilliamsonInnovates.com Cultivating Entrepreneurship 2,400 business licenses in last 2 years
  • 8. Find Your StoryCelebrating Entrepreneurship
  • 9. WilliamsonInnovates.comMarketing Resources for Entrepreneurship
  • 10. Marketing Celebrating EntrepreneurshipAd on back of WilliamsonCounty CVB booklet in 2010 and2011
  • 11. Marketing Capturing the attention of Site ConsultantsTractor Supply Company Jackson National Life Insurance
  • 12. Marketing Updated maps to reflect marketing strategyUpdated maps to reflectmarketing strategy
  • 13. Marketing Celebrating Williamson County Williamson 101Informational brochure about the county
  • 14. Marketing Celebrating Williamson CountyProspect Binder
  • 15. Marketing Quarterly NewslettersEmail to 700, tweet to 742
  • 16. Filling a Workforce Need Promote IT programs and careers in schools CURRENT # STUDENTS FOR 2010-2011 165 GOAL FOR 2011-2012 330High School IT Enrollment Initiativetarget 8th grade students whoshow an aptitude for informationtechnology to enroll in theInformation TechnologyFoundations classesSTEP 1, NOV 2010Williamson County Career FairEntice kids to visit the IT boothsand become interested incareers in IT
  • 17. New Rankings Williamson County Credentials Tennessees most business-* friendly cities Brentwood (3rd), Spring Hill (4th), Franklin (5th) - The Tennessee Center for Policy Research (2010) Where the Jobs Are (25 counties with* highest job growth in past 9 years) One of the Best Cities for Startups Williamson County (20th) - Money Magazine * Franklin (8th) (2010) ZoomProspector.com and Bloomberg Businessweek (2010) Best Places to Live* Franklin (66th) - Money Magazine (2010) 1st in Personal and Family Well-Being * Williamson County ranks #1 in TN scoring a perfect 5 Local Schools On the Top High Schools in 10* America List - Tennessee Advisory Commission on Brentwood (213), Ravenwood (469), Franklin Intergovernmental Relations (2010) (1,003), Fairview (1,492), Centennial (1,605) - Newsweek (2010) * Healthiest County in Tennessee - National County Health Rankings, University of Americas Richest Counties Wisconsin’s Population Health Institute and Robert* Williamson County (17th) Wood Johnson Foundation (2010) (Median Income: $88,316) - Forbes (2010)
  • 18. Press and Social MediaConnecting with the community and beyond
  • 19. DemographicsNew #’s released fall 2010
  • 20. Demographics New #’s released fall 2010 All demographics broken into cities onwww.WilliamsonProspers.com in the Data Center
  • 21. Economic Diversity Closely mirrors US economy1. Promote education  Marketing Focus  IT Enrollment Initiative2. Continue to improve regional and sub-regional cooperation  Rotating Council Meetings  Nashville Health Care Council, Nashville Tech Council, P20103. Strong existing business program  Case Study  Room for Improvement4. Recruit targeted business sectors (HQ, Health Care, IT, Energy Technology)  Marketing directed at prospects and consultants  Partnerships at ECD and Nashville Chamber  Tennessee Economic Partnership Board Seat5. Sell economic development vision to all communities  Continuous Process
  • 22. Who is growing jobs?2009 Population Estimates Net Job Change in the Nashville Area 2004 to 2009 21,899 Nashville Area Chamber of Commerce Workforce Study, Aug 2010