Instagram for Business
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Instagram for Business

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Is your business or brand just getting started on Instagram? Looking for tips? Learn how to effectively post content and measurements for tracking campaigns. See popular third-party apps and learn ...

Is your business or brand just getting started on Instagram? Looking for tips? Learn how to effectively post content and measurements for tracking campaigns. See popular third-party apps and learn about regrams.

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Instagram for Business Presentation Transcript

  • 1. @lauriemeisel | linkedin.com/in/lauriemeisel | laurie@lauriemeisel.com Using Instagram for Business @lauriemeisel New York Women in Communications, Inc. May 14, 2014 #NYWICI
  • 2. @lauriemeisel | linkedin.com/in/lauriemeisel | laurie@lauriemeisel.com Instagram Highlights 1.6 Billion likes daily 200 Million monthly active users 60 Million average photos/day 65% of users outside of US 20 Billion photos shared Purchased by Facebook for $1 Billion Launched October 6, 2010
  • 3. @lauriemeisel | linkedin.com/in/lauriemeisel | laurie@lauriemeisel.com Starbucks was the first Fortune 500 company to adopt Instagram First photo: December 2010 Starbucks
  • 4. @lauriemeisel | linkedin.com/in/lauriemeisel | laurie@lauriemeisel.com Source: http://www.l2thinktank.com/research/instagram-2014
  • 5. @lauriemeisel | linkedin.com/in/lauriemeisel | laurie@lauriemeisel.com Source: TrackMaven, The Fortune 500 Instagram Report
  • 6. @lauriemeisel | linkedin.com/in/lauriemeisel | laurie@lauriemeisel.com Instagram Basics • Download the mobile app from Google Play, Apple Store, or Windows • Use the same username and logo as your other social channels • Remove privacy barriers so your brand can be found • Follow selectively, but *do* follow, starting with followers from other social networks • Like, comment and connect with your audience! • Use relevant hashtags, but don’t go overboard! • Integrate your brand logo within your photos – think feed • Use images to tell a story
  • 7. @lauriemeisel | linkedin.com/in/lauriemeisel | laurie@lauriemeisel.com Instagram Tips • Post regularly - 57% of the world’s top 100 social brands post at least once per week and 28% post at least five times per week • Hashtags – be selective • Use Filters – top filters by usage are Amaro, Lo-fi, and Mayfair • Geo-tag photos so customers can find your business. • Repurpose existing collateral • Post timely content – follow seasonal trends • Engage your audience – use captions to ask questions • Continue the conversation – respond • Run contests • Link your social feeds - connect your Facebook account to your Instagram account. • Integrate your marketing – newsletters, buttons, blogs Source: Simplymeasured.com
  • 8. @lauriemeisel | linkedin.com/in/lauriemeisel | laurie@lauriemeisel.com Follow Trends
  • 9. @lauriemeisel | linkedin.com/in/lauriemeisel | laurie@lauriemeisel.com Source: http://instagram.com/vp • Use selfies – selectively • People behind the brand • Customers • Unique uses for your product • Behind the scenes views • Your product or people within the community Selfies
  • 10. @lauriemeisel | linkedin.com/in/lauriemeisel | laurie@lauriemeisel.com Regram & Engagement • A “regram” or “RG” is like a retweet on Twitter • Only available through third- party tools, like Regram.me • Ask first
  • 11. @lauriemeisel | linkedin.com/in/lauriemeisel | laurie@lauriemeisel.com Dos & Don’ts Source:
  • 12. @lauriemeisel | linkedin.com/in/lauriemeisel | laurie@lauriemeisel.com 12 Hashtags for Events Tip: You can use the same hashtag across multiple social networks, including Twitter, Pinterest, Facebook, etc.
  • 13. @lauriemeisel | linkedin.com/in/lauriemeisel | laurie@lauriemeisel.com 13 Embedding
  • 14. @lauriemeisel | linkedin.com/in/lauriemeisel | laurie@lauriemeisel.com 14 “Hot” Opportunity?
  • 15. @lauriemeisel | linkedin.com/in/lauriemeisel | laurie@lauriemeisel.com • Up to 15 seconds of video • Choose from one of 13 filters • Select favorite scene as cover image Source: http://instagram.com/p/kamVxZSo2I/ June 20, 2013 – Video is launched Instagram Video
  • 16. @lauriemeisel | linkedin.com/in/lauriemeisel | laurie@lauriemeisel.com Source: Iconosquare.com Measurements
  • 17. @lauriemeisel | linkedin.com/in/lauriemeisel | laurie@lauriemeisel.com Source: Simplymeasured.com Measurements
  • 18. @lauriemeisel | linkedin.com/in/lauriemeisel | laurie@lauriemeisel.com • Clear call to action – Follow @NYWICI • Create custom hashtag • Promote on Instagram • Are there “official rules?” • Share on other social networks • Promote via newsletter and website Instagram Contests
  • 19. @lauriemeisel | linkedin.com/in/lauriemeisel | laurie@lauriemeisel.com Instagram Contests
  • 20. @lauriemeisel | linkedin.com/in/lauriemeisel | laurie@lauriemeisel.com Source: Instagram Contests
  • 21. @lauriemeisel | linkedin.com/in/lauriemeisel | laurie@lauriemeisel.com Source: Instagram Contests
  • 22. @lauriemeisel | linkedin.com/in/lauriemeisel | laurie@lauriemeisel.com Source: Instagram Contests
  • 23. @lauriemeisel | linkedin.com/in/lauriemeisel | laurie@lauriemeisel.com Source: Tradeshows & Events
  • 24. @lauriemeisel | linkedin.com/in/lauriemeisel | laurie@lauriemeisel.com Weddings
  • 25. @lauriemeisel | linkedin.com/in/lauriemeisel | laurie@lauriemeisel.com 25 10s.ec Source: https://10s.ec/items/22xq2 • Take a photo with Instagram • Post the hashtag "#10sec" and the price, including shipping in the caption and post • Photo will be automatically uploaded to your shop • Share your item on other social media with one click
  • 26. @lauriemeisel | linkedin.com/in/lauriemeisel | laurie@lauriemeisel.com Source: http://instagram-static.s3.amazonaws.com/Instagram_Case_Study_BenAndJerrys.pdf Launched 11/1/13 on mobile home feed Instagram Ads
  • 27. @lauriemeisel | linkedin.com/in/lauriemeisel | laurie@lauriemeisel.com Takeaways 1. Download the app 2. Use the same social name 3. Complete your profile 4. Engage in conversation 5. Respond to others 6. Do share personality 1. Use more than three hashtags 2. Ignore people who tag you 3. Post too often unless it is an event 4. #Regram without permission 5. Forget to track campaigns 6. Forget to follow @NYWICI DO’s DON’Ts
  • 28. @lauriemeisel | linkedin.com/in/lauriemeisel | laurie@lauriemeisel.com Source: MarketingThink.com/Gerry Moran
  • 29. @lauriemeisel | linkedin.com/in/lauriemeisel | laurie@lauriemeisel.com Resources Instagram for Business Blog Instagram Is The King Of Social Engagement Instagram Profile Optimization Guide and Cheat Sheet 20 Useful Apps To Get The Most Out Of Instagram The Guide to Instagram for Business How to Repost Instagram Photos
  • 30. @lauriemeisel | linkedin.com/in/lauriemeisel | laurie@lauriemeisel.com Let’s Connect @LaurieMeisel LinkedIn.com/in/LaurieMeisel LaurieMeisel.co m Laurie@LaurieMeisel.com LaurieMeisel.com