The Collaborative Circle:
              3-Step
            SEM/PPC,
     SEO & Social Media Plan


twitter.com/lauriekalma...
The Collaborative Circle: 3-Step SEM/PPC,
                                        SEO & Social Media Plan


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The Collaborative Circle: 3-Step SEM/PPC,
                                            SEO & Social Media Plan


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The Collaborative Circle: 3-Step SEM/PPC,
                                         SEO & Social Media Plan



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The collaborative circle_laurie_kalmanson

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The collaborative circle_laurie_kalmanson

  1. 1. The Collaborative Circle: 3-Step SEM/PPC, SEO & Social Media Plan twitter.com/lauriekalmanson | linkedin.com/in/lauriekalmanson
  2. 2. The Collaborative Circle: 3-Step SEM/PPC, SEO & Social Media Plan Step 1: Search engine marketing, pay per click (SEM/PPC) and Google AdWords Think of 100 keywords, run through the tool, get an estimate, evaluate and make a go/no go decision. If you can write a haiku, you can write Google AdWords campaigns. Learn, adjust. Repeat. twitter.com/lauriekalmanson | linkedin.com/in/lauriekalmanson
  3. 3. The Collaborative Circle: 3-Step SEM/PPC, SEO & Social Media Plan Step 2: Twitter, Facebook and/or Your Website/Blog Create your accounts and pages, and use social search tools to find 100 people and organizations that you admire. Follow. Fan. Learn. Engage. Comment. Participate. Post. Tweet. Retweet. Syndicate. Build. twitter.com/lauriekalmanson | linkedin.com/in/lauriekalmanson
  4. 4. The Collaborative Circle: 3-Step SEM/PPC, SEO & Social Media Plan Step 3: SEO, Long Tail Value, and Collaborative Culture Get the technical stuff right if you have a site -- H1, H2, H3 tags, and so forth, and use analytics to see where you need to be more clear. By sharing your knowledge and passion, you will accrue whuffie points, build Google juice, gain backlinks and earn the long tail value in this collaborative culture. twitter.com/lauriekalmanson | linkedin.com/in/lauriekalmanson
  5. 5. Thanks for stopping by twitter.com/lauriekalmanson linkedin.com/in/lauriekalmanson
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