Making Brands Remarkable

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What makes your brand remarkable?

What makes your brand remarkable?

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  • 1. +
Love
 Hi
Value
 What
are
the
parameters
for
your
work?
 What
makes
you
different,
be?er,
more
 remarkable,
than
your
compeAAon?
 What
are
people
saying
about
you?
 ‐‐
Money
 +
Money
 When
you
know
what
you
want
to
say
 about
your
work,
you
can
work
on
helping
 other
people
talk
about
it.
 ‐‐
Love
 Lo
Value
 h?p://www.slideshare.net/lauriek/

  • 2. Three
chains
that
sell
coffee
and
cold
drinks.
Which
place
do
you
buy
your
coffee
and
cold
drinks
at?
Why?
What
do
you
think
about
 the
others?
What
would
you
tell
friends
about
them?
 >
Brand
DNA:
3
key
words
 >
Brand
DNA:
3
key
words
 >
Brand
DNA:
3
key
words
 >
Brand
comments
 >
Brand
comments
 >
Brand
comments
 >
Brand
rank:
1,
2,
3
 >
Brand
rank:
1,
2,
3
 >
Brand
rank:
1,
2,
3
 h?p://www.slideshare.net/lauriek/

  • 3. Who
are
your
compeAtors?
How
are
they
similar
to
you?
How
are
you
different?
What
sets
you
apart?
What
would
your
customers
 say
about
you?
 > Competitor A! > Competitor B > Me >
Brand
DNA:
3
key
words
 >
Brand
DNA:
3
key
words
 >
Brand
DNA:
3
key
words
 >
Brand
comments
 >
Brand
comments
 >
Brand
comments
 >
Brand
rank:
1,
2,
3
 >
Brand
rank:
1,
2,
3
 >
Brand
rank:
1,
2,
3
 h?p://www.slideshare.net/lauriek/

  • 4. What
are
the
stories
you
want
to
tell
about
your
work?
How
will
you
tell
them?
What
stories
do
you
want
 customers
to
tell?
 Storyline
 What
does
your
product
or
 service
do
for
people?
 Tell
A
Friend
 How
do
people
feel
about
 I
wanted
to
tell
you
about
this
_____
 it?
 that
does
________
really
______
 What
is
the
difference
 between
people
who
have
 because
_______________________
 tried
it
and
those
who
 haven’t?
 ______________________________
 What
do
you
want
people
 ______________________________
 to
say
about
it?
 ______________________________
 h?p://www.slideshare.net/lauriek/