St helen's pta social media presentation

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  • 1. Using Social Media to Promote St Helen’s PTA
  • 2. What is social media?
    • Social media is a term used to describe the type of media that is based on conversation and interaction between people online
    • Social media use web-based technologies to transform and broadcast media monologues into social media dialogues
  • 3. Some popular social media sites
  • 4. A possible PTA communication strategy
    • Newsletter
    • Website
    • Email
    • Flyers/banners
    • Newspaper/radio
    • What’s On listings – print & online
    • Facebook
    • Twitter
    • Blog
    • Justgiving.com
    • Eventbrite
    • Wiki
  • 5. Why add social media to your communication mix?
    • It’s free
      • Benefit: No additional expenditure for the PTA
    • It’s easy
      • Benefit: Little technical expertise needed
    • It doesn’t take up much of your time
      • Benefit: Doesn’t seem an overwhelming task, plus you can set up your social media sites to cross-post to each other
    • Google loves it!
      • Benefit: People can find our events more easily
    • Continues your dialogue with your parents
      • Benefit: Find out what parents want from the PTA
    • Connects the PTA to an even broader community
      • Benefit: You have potential to be in direct contact with other local (and national) organisations who may be in a position to help your group
    • It’s early days in the social media world
      • Benefit: No one has perfected social media – even corporate giants are learning the game – so it’s perfect time to come on board before all the rules are set
  • 6. An example of social media promotion of St Helen’s PTA Website Book tix Turn up at event Newsletter General info What’s your ‘call to action’?
  • 7. Setting up a Facebook page
    • You can create a custom URL , such as www.facebook.com/StHelensPTA
    • You can “push” messages out into the News Feed
    • “ Fans” can “Share” links and photos with their friends
    • PTA logo shows on fans’ Info pages
    • You receive a weekly stats report from Facebook
  • 8.  
  • 9.  
  • 10.  
  • 11. Facebook advice
    • Use graphics to make your events stand out in the News Feed
    • Use a mix of event-based messages, link-based messages, dialogue-engaging questions, and have you seen…-type updates
    • Encourage parents to click on the “I’m Attending” button even if they’re not – it just generates a bit of extra publicity for your event
    • Update your account regularly, but don’t bombard with toooooo many messages!
  • 12. Twitter – a whole different kettle of fish!
    • Twitter is a “microblogging” site that allows you to post messages with a maximum of 140 characters
    • Messages can have text, links to websites, links to photos, links to videos – but people must click on the links to see the content
    • You may find that not many of your parents are on Twitter…
    • … but you will find lots of local organisations, local businesses and local politicians who are
    • When your messages are ‘retweeted’ you have potential to reach dozens, hundreds (or event thousands!) of new people who may not have been aware of your event
  • 13. The real benefits of social media
    • It’s free to use
    • It’s fast to use
    • Google loves it – free advertising for you!
    • Spreads PTA ‘brand’ – you could set up www.facebook.com/sthelenspta and www.twitter.com/sthelenspta as easy-to-remember URLs, it’s even better if you can include Facebook & Twitter icons (with built-in links) on school website
    • It puts news & events right under the “electronic” nose of your parents & generates a bit of a extra buzz
    • Other people help to promote your events by ‘sharing’ on Facebook or ‘retweeting’ on Twitter, gaining you a new audience
  • 14. Google rankings #1: NCT website #2: Facebook #3: Twitter
  • 15. A few points to consider….
    • Do you have a dedicated PTA email account? Who’s monitoring emails coming in?
    • Not everyone uses social media, nor do they want to
    • Finding your ‘social media voice’
    • Does anyone on PTA committee have time to devote to social media? Will one person do all social media, or will you have one person doing Facebook, one doing Twitter, etc?
    • Is your Head Teacher on board?
    • Can your PTA website be updated to include social media logos?
    • Be sure to include Facebook and Twitter icons on all of your printed material and include in your email signature file
  • 16. Some good examples
  • 17. Facebook page
  • 18. Twitter
  • 19. Including social media logos on PTA website