What Is A Cv In 2010

What is a CV in 2010? Job Search and Career Management By Laurent Brouat www.laurentbrouat.com – A Job You Love Document edited by A Job You Love www.laurentbrouat.com 1

A Different World Job search and career management have changed dramatically in the last 5 years and the crisis has only reinforced the trend. Did you know that... • In 2008, 80% of companies used linkedin as the primary source of recruitment (Jobvite social recruitment survey) and learners today will have changed of company 10-14 times (US department of labor) by the age of 38. • The number of ads on job boards has decreased: in 2008, only 12% of jobs came from job boards (8th annual source of hire study 2009). Where did the 88% left come from? • Almost half of the UK's workforce could be self-employed within five years (Guardian Oct 2006). It is a brand new world! So what is a CV in 2010? Document edited by A Job You Love www.laurentbrouat.com 2

The Old Model The old model Tools • CV = a list of duties and titles organized in reverse chronological order. You show where you have been and what you did • Job boards = the main place where job seekers gather to look for a job • Cover letter = the letter going alongside your CV probably the last dinosaur in the job search Principles section • Daddy networking = You rely on your close • Job security and long time employment network especially your family and friends • You are your job title and your company • Job ads are the main way of recruiting • Importance of corporate brands • Full-time employment is the preferred option • Only a couple of experts are recognized in their industry • Background and education do matter a lot Document edited by A Job You Love www.laurentbrouat.com 3

The 2010 Model Tools • Your Bio and profiles on social networks (blogs, linkedin...) 2010 • Speaking in front of an audience, writing articles and creating content or teaching at your company or your local association • Social networks to 1)Target companies and people 2) Communicate to develop your reputation 3) Network with contacts Principles • A blog to show your expertise and connect with people, a podcast or a video (for free) • Individual development and reputation are • Self publishing a book or publishing a book key, you are your own employer, you can’t rely • Testimonials and recommendations on your on a single company CV/profiles are your best asset • Project-based environment where you gather • Networking with whoever you want through individuals according to their skills and their social networks and networking events reputation and where you co-ordinate but don’t manage • Loyalty to your customers/peers and less loyalty to a single company • Multi-networked world and no barrier: everyone is connected • Anybody can be an Expert in its industry and expertise is THE killer app • Free agent nation? Document edited by A Job You Love www.laurentbrouat.com 4

A CV in the Old Model A CV in 2010 John Galigliani John Galigliani London London John.galigliani@yahoo.com www.johngaligliani.com – a marketing & consumer goods blog linkedinuk/johngaligliani Profile Marketing Manager Profile Marketing manager expert in the consumer goods industry I am a committed and rigorous person who strives to achieve the best results. I am strongly motivated by the • Worked 7 years for Cuca Cola with the creation of 3 new consumer goods industry and I hope to integrate a high products which got 10% of the cola market in 2009 profile company. • Testimonials: Simon Tiel “John is an outstanding performer and delivered high results Professional Experience during the launch of the cool range” • Writing articles about the consumer goods industry in the 2003 -2009 Marketing Manager – Cuca Cola www.marketingmagazine.com • Speaker at the conference “Consumer goods: Which future?” - Launching a line of product for Cuca Cola - Coordinating a team to achieve this product in time Professional Experience - Creating a range of products after the launching of the line - Selecting providers to complete the whole project 2003-2009 Marketing Manager – Cuca Cola www.cucacola.com Result: I reached a market share of 2% the 1st year - Launching the line of products, Cool, with a budget of 1 M £. This line reached 2% of market share the 1st year. www.cucacola/cool - Coordinating a team of 10 people then 12 people on the Cool range of products, from designers to salespeople through weekly meetings. Do we still need a CV/Resume? Document edited by A Job You Love www.laurentbrouat.com 5

Information COPYRIGHT This document can be reproduced indefinitely. ABOUT THE AUTHOR Laurent Brouat is a career consultant working in London and specialised in coaching executives in professional transition. He is an associate at SMP Solutions, http://www.smp-solutions.co.uk/Personal/OurPeople.aspx. Laurent gives conferences about networking and social networking to find a job (ESSEC UK in December 2009 and other Business Schools) and co-ordinates a networking Club for French executives. He has a blog about job search with 1.500 readers per month and contributes to www.secretsofthejobhunt.com. He was quoted in the press, “Go Bac+2/4, le Guide des Opportunités de Carrière” and in « Courrier Cadre décembre 2009 - Boostez vos Réseaux ». SOURCES The article of Tom Peters: A brand called you, http://www.fastcompany.com/magazine/10/brandyou.html Dan Pink: “A Whole New Mind” The article of Dan Pink: Get ready for the new age of individualized education, http://reason.com/archives/2001/10/01/schools-out The blog of Seth Godin: http://sethgodin.typepad.com/ Document edited by A Job You Love www.laurentbrouat.com 6

What Is A Cv In 2010

by Laurent Brouat on Jan 28, 2010

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