Keynote targeting for THOM (The house of marketing)

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Keynote presentation about why companies who have difficulties finding their target our doing something wrong.

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Keynote targeting for THOM (The house of marketing)

  1. 1. TarWILLget ?!
  2. 2. What can you tell based on these (socio)demographic criteria? M.ScAGE GENDER LOCATION DEGREE
  3. 3. Who thinks all greatcompanies are targeting? ? ? ?
  4. 4. FINDING YOUR TARGET IS PASSÉ
  5. 5. EARNING ATTENTION1)  Story to tell2)  Product to back it up3)  Element that makes you stand out
  6. 6. Innocent Smoothies
  7. 7. TarWILLget? ? ? ?
  8. 8. TarWILLget Target-‐ Show who you are -‐ Tell who you are-‐ Earning attention -‐ Buying attention-‐ Followers -‐ Consumers= End result = Activity
  9. 9. So,…If you find targeting hard, …it just means you are stupid
  10. 10. It means you still think interms of buying, in stead ofearning attention.
  11. 11. Tha nk you! Thank Thank you! you!Twitter: @LeaurendLinkedIn: be.linkedin.com/in/laurentbeyer

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