Brainstorming Interactive - Who are we ?

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Brainstorming Interactive en 2008

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Brainstorming Interactive - Who are we ?

  1. 1. Who are we
  2. 2. AN UNFAILING TECHNICAL PARTNER ?• We develop websites since 1994• We have built a strong knowledge and technical expertise, that has driving us to develop our own CMS tool : Techno2010, a SAAS mode solution for all your web projects.• Techno2010 is based on a Cocoon v0.2 framework : • Servlet 100% Java based on JavaSoft Servlet API platform, • Hosted on a Tomcat 4.1.24 server • On a dedicated rack in our own white room at Ecully. The operator can easily modified his website’s content, by editing the XML files and encoding XHTML’s fragments by text inside the XML knots. The operator can also modified the website appearance by editing directly the XSLT style sheets’s rools in batch mode.
  3. 3. NO, WE ARE NOT ONLY COMPUTER SPECIALISTS
  4. 4. A 100% CREATIVE AGENCY ?• We realize high level creative projects since 1994.• From a strong advertising background, we see the web as a creative experimentation, an experimental space for creativity with no limit.• Our unique method : the OpenMind Process2.0 which give us the ability to conceptualized each problematic, to give you creative creativity and conceptual concepts. The result will follow…• One objective : win awards for our creativity
  5. 5. NO, WE ARE NOT ONLY ARTISTS
  6. 6. BRAINSTORMING INTERACTIVE, ITS US• Yes, we realize technical websites since a long time.• Yes, we realize high level creative projects since a long time. What matters is the combination of strong technical expertise and creativity, with only one objective, the results !
  7. 7. That’s us
  8. 8. Wh@t’s going on
  9. 9. SEMANTIC WEBWhat do you mean ?
  10. 10. SEMANTIC WEB• The next web is semantic (web 3.0 ?!)• The intelligent web• The machines understand human queries – Understand the user queries, his needs – Anticipate the human mistakes• The content is understandable by computers – Formalize and organize data – Tags and micro-formats
  11. 11. ARTIFICIAL INTELLIGENCE & AVATARS Companionship & intelligence communication
  12. 12. ARTIFICIAL INTELLIGENCE & AVATARS• AIML Bots & Virtual humans : Can I help you ?• To create relationship and more affective connection between the brand and the user• The new avatar – Is not only a responder – He has personality and self growing – he also ask questions and learn from the answers!
  13. 13. SEARCH ENGINE OPTIMISATION (SEO) To be seen, to be found
  14. 14. SEARCH ENGINE OPTIMISATION (SEO)• Google has the answer (How did we do B.G. ?)• Flash content can be read by Google but we still need to create « google » content• Semantic web is powerfull for SEO• Backlinks / trackbacks are powerfull for SEO• And sometimes we have to be invisible (VIP)
  15. 15. SOCIAL MEDIAE-influence & reputation
  16. 16. SOCIAL MEDIA• Web 2.0? OK and so what?• e-Influencers : some people are influent, have an audience. – How can we catch them ? – Teaser, one-to-one, trip, sponsored posts…• New job : Reputation watcher• Blogging & Micro-blogging
  17. 17. Blogs Relations & Social Media Marketing Your brand Influent blogger
  18. 18. BEHAVIORAL CONTENT MANAGEMENT Big brother is watching you
  19. 19. BEHAVIORAL CONTENT MANAGER• Track everything : – Where are you from ? Where are you ? What do you do ? What have you seen… or not seen• Specific message according to the tracking : – Welcome – Welcome back• Specific content according to the tracking : – cross selling / up-selling – Help assistant : Can I help you ?
  20. 20. VIRTUAL UNIVERSESArchitectural & natural environment visualisation
  21. 21. 3D models in Google Earth
  22. 22. AUGMENTED-REALITYTotal immersion for digital experience
  23. 23. AUGMENTED-REALITY• Trans-reality objects• RFID technology• Mobile barcode• Webcam integration• Human/computer interactivity
  24. 24. OPEN SOURCE DEVELOPMENTTo secure a return on development investment
  25. 25. OPEN SOURCE• No more “from scratch” development• Use the power of the developers’ community• Customize the open source projects for unique use: – Use the OS development for the core of our projects – Customize this core to fit with our needs – Personalize the design and functions
  26. 26. Advergame Micro-blogging Réalité augmentée Aggrégateurs AdvertainmentWeb sémantique Relations Blogs ePub Posts sponsorisés Flux RSS Vidéo 360 interactive Community manager Widget Embed sites Twitter 3D temps réel SEO Relations Blogs Objets trans-réels SaaS Web 3.0 Entreprise 2.0 ePub Rich bannersPage Rank SEM

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