200 9
Hard times?

Threats?

Opportunities?

It only depends on...

...Vision
“It's easy to see, hard
to foresee”
Benjamin Franklin

...Insights
“My wife says I never
listen to her. At least I think
that's what she said”
Author Unknown

...Brand
“The greatness of art is
not to find what is common
but what is unique”
Isaac Bashevis
Laurent Bouty - Happy 2009

...Offer
“Everything should be made
as simple as possible,
but not simpler”
Albert Einstein

...Service
“No physician is really
good before he has killed
one or two patients”
Hindu proverb
Laurent Bouty - Happy 2009

...Care
“Being brilliant is no
great feat if you respect
nothing”
Johann Wolfgang von Goethe

...Governance
“If a CEO would manage
Finance as Marketing,
he would be in jail”
Laurent Bouty
Laurent Bouty - Happy 2009

...Execution
“Success is doing
ordinary things
extraordinarily well”
Jim Rohn

...Return
“The goal of Advertising
is to sell more stuff to more
people for more money”
Sergio Zyman
Laurent Bouty - Happy 2009

...Focus
“There is nothing so
useless as doing
efficiently that which should
not be done at all”
Peter F. Drucker

It all depends on
Marketing

Laurent Bouty
Help companies to create, execute and
present customer centric propositions