GfK iqnomy share

GfK Retail and Technology The Netherlands 20 April 2011 “The Things of Internet” “Over de snelheid waarmee de Nederlandse consument de fysieke wereld laat versmelten met de virtuele”Laurens van den OeverCommercial Director GfK Retail and Technology@laurensgfk

GfK Retail and Technology The Netherlands 20 April 2011

GfK Retail and Technology The Netherlands 20 April 2011 Bricks Bricks Pure only & Players Clicks offline online

GfK Retail and Technology The Netherlands 20 April 2011Forecast off/online 2010-2015Binnen gemeten Non-food markten GfK

GfK Retail and Technology The Netherlands 20 April 2011Online aandeel verdubbeld tussen jan08-dec10

GfK Retail and Technology The Netherlands 20 April 2011Elk assortiment is multichannel… offline online Pakketreizen Weekendje weg autovakanties wintersport Cruise Groepsrondreizen Busreis

GfK Retail and Technology The Netherlands 20 April 2011 Online/offline aankoop wasmachines Nederland

GfK Retail and Technology The Netherlands 20 April 2011 Offline vs Online

GfK Retail and Technology The Netherlands 20 April 2011 Index omzetontwikkeling Bricks&clicks vs Pureplayers180160140120 Click&Mortar Online Pureplayers1008060 January February March April 2010 May 2010 June 2010 July 2010 August September October November December 2010 2010 2010 2010 2010 2010 2010 2010

GfK Retail and Technology The Netherlands 20 April 2011Deelnemende partijen: 1300 point of sales (online and offline) partijen:

GfK Retail and Technology The Netherlands 20 April 2011Relatie zoekgedrag online vs boekingen reisbureau 20000 18000 16000 14000 12000 10000 GfK passagiers 8000 Zoover clicks 6000 4000 2000 0

GfK Retail and Technology The Netherlands 20 April 2011 Toegang vs Bezit

GfK Retail and Technology The Netherlands 20 April 2011Music: (NL) Market forecast in valueHeavy market decline in which digital is less than a quarter! quarter! Fysiek offline Fysiek online Digitaal 700 600 500 400 300 200 100 - 2006 2007 2008 2009 2010 2011 2012 -7% -7% -8% -5% -14% -13% -7%

GfK Retail and Technology The Netherlands 20 April 2011Music: (NL) Market forecast in unitsIn (paid) units however, over half the market is digital! (paid) however, Fysiek offline Fysiek online Digitaal TOTAAL MUZIEK HARDWARE 60 6 50 5 40 4 30 3 20 2 10 1 - 0 2006 2007 2008 2009 2010 2011 2012 -5% -5% -3% -1% 0% 6%

GfK Retail and Technology The Netherlands 20 April 2011 Innovatie opent distributie

GfK Retail and Technology The Netherlands 20 April 2011 Verwachtingen online retailpartijen: inzet nieuwe kanalen Basis = n=55 Vr: In welke mate verwacht u in 2011 ook via mobiel en applicaties en widgets te gaan verkopen?

GfK Retail and Technology The Netherlands 20 April 2011 4 Thousands 3 2 1 0 Jaar 1 Jaar 2 Jaar 3 Jaar 4 Jaar 5

GfK Retail and Technology The Netherlands 20 April 2011 Tablet bezit vs aanschafplannen maart 2011 M18-24 160% oudere kinderen V18-24 140% 120% met kleine kinderen M25-34 100% 80% 60% 2+ hh V25-34 40% 20% 0% 1 persoons hh M35-49 inkomen hoog V35-49 bezit inkomen midden M50+ inkomen laag V50+ aanschafplan Bron: Intomart GfK

GfK Retail and Technology The Netherlands 20 April 2011WEB TV Huishoud PenetratieForecast 2009 t/m 2013 100% WEB TV 80% 60% 40% 56% 20% 36% 20% 8% 0% 2% 2009 2010 FC 2011 FC 2012 FC 2013

GfK Retail and Technology The Netherlands 20 April 2011 4 200 150 3GS 100 3G 50 0 jan 06 mei 06 s ep 06 jan 07 m ei 07 s ep 07 jan 08 m ei 08 s ep 08 jan 09 m ei 09 sep 09 jan 10 mei 10 s ep 10 jan 11

GfK Retail and Technology The Netherlands 20 April 2011 Mobile/Smart Phones Handset sales Netherlands (‘100%’ estimation / basis: GfK Panelmarket)Handset sales in Netherlands, since 2002 (units) 5.980.000 (+1,2%) 5.930.000 (-0,8%) 5.930.000 (0%) 416 263 885 216 106 2.130 2.730.000 3050 - 5.398 5.489,00 5.095 5.009 4.850 5.041 3.700 3.800 2.730 2880 2002 2003 2004 2005 2006 2007 2008 2009 2010 FC 2011

GfK Retail and Technology The Netherlands 20 April 2011 And the winner is??

GfK Retail and Technology The Netherlands 20 April 2011 Best of both worlds! worlds!

GfK iqnomy share

by laurensvdoever on Apr 20, 2011

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