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2014: The Breakthrough Year for HTML5 games?
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2014: The Breakthrough Year for HTML5 games?

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Keynote presentation for Mobile Monday Bangkok, February 24, 2014: 2014, the breakthrough year for HTML5 games? …

Keynote presentation for Mobile Monday Bangkok, February 24, 2014: 2014, the breakthrough year for HTML5 games?

- Introduction of BoosterMedia;
- About the issues of app-discoverability in the traditional app-stores and how HTML5 can be a good alternative for many 'native' games;
- HTML5 as the only true cross-platform technology;
- The most recent market developments around HTML5 games;
- Case study Glamour Gems, a high-end HTML5 game to be distributed in both the app-stores as well as via the mobile web;
- HTML5 and the classic 'Hype Cycle';
- HTML5 is here to stay.

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Transcript

  • 1. FEBRUARY 2014 2014: HTML5 BREAKTHROUGH YEAR? HTML5 GAME TECHNOLOGY TO BATTLE THE APP-STORE DISCOVERY PROBLEM LAURENS RUTTEN MOBILE MONDAY BANGKOK | FEBRUARY 24, 2014 LAURENS.RUTTEN@BOOSTERMEDIA.COM
  • 2. TODAY ABOUT BOOSTERMEDIA 2 1 CASE STUDY: GLAMOUR GEMS, A TALE OF PERSISTENCE 4 3 HTML5, THE NEXT BIG THING IN GAMING? HTML5 IS HERE, AND HERE TO STAY
  • 3. ABOUT BOOSTERMEDIA
  • 4. ABOUT BOOSTERMEDIA  Based in Amsterdam, The Netherlands  Offices in Tokyo, Singapore and São Paulo  Award winning game platform for media companies, game brands, Telco's and OEMs  6M+ active gamers every month  Leading HTML5 games-catalogue: 350+ titles available, new games added weekly  In-house HTML5 Game Studio
  • 5. BOOSTERMEDIA‟S WORLDWIDE FOCUS ON HTML5 GAMES BOOSTERMEDIA UK BOOSTERMEDIA HQ BOOSTERMEDIA JAPAN LONDON AMSTERDAM TOKYO BOOSTERMEDIA LATAM BOOSTERMEDIA SE-ASIA SAO PAULO SINGAPORE
  • 6. 150+ HTML5 GAME STORES FOR MEDIA, TELCO‟S AND OEMS 1. GAME PLATFORM 2. LOTS OF GAMES 3. REVENUES
  • 7. HTML5, THE NEXT BIG THING IN GAMING?
  • 8. CASUAL CONNECT EUROPE 2014 (AMSTERDAM) #1: APP DISCOVERABILITY #2: HTML5 GAMES
  • 9. WHAT ARE THE BENEFITS OF HTML5 VS NATIVE GAMES? Distribution via web + app-stores One source code for all platforms Cloud-based: instant gameplay Freedom from Apple & Google Cross-platform gameplay A fast developing HTML5 ecosystem
  • 10. HTML5 IS THE ONLY TRUE CROSS-PLATFORM GAMES TECHNOLOGY 2 3 1 6 4 5
  • 11. 120M+ USERS FOR HTML5 MESSAGING & GAME NETWORK KIK, ZYNGA LAUNCHED “WORDS WITH FRIENDS” IN HTML5 VERSION “62% OF SOUTH-EAST ASIAN APP-DEVELOPERS CHOOSE FOR HTML5, MOST POPULAR AFTER ANDROID (78%)” SPIL TO INVEST $5M IN HTML5 GAMES DISNEY INTRODUCED SEVERAL HTML5 TITLES AMAZON SUPPORTING HTML5 DEVELOPERS
  • 12. CASE STUDY GLAMOUR GEMS: TALE OF PERSISTENCE
  • 13. OUR MISSION: BUILD A „NATIVE QUALITY‟ GAME USING HTML5
  • 14. GLAMOUR GEMS: A FREEMIUM HTML5 GAME FOR YOUNG WOMEN
  • 15. ONE HTML5 MASTER SOURCE CODE wrapped HTML5 app HTML5 web-app web-to-download conversion
  • 16. SOME HARD LESSONS WE LEARNED IN THE PROCESS… TOO EARLY CHOICE OF GAME ENGINE, BETTER ENGINES NOW LACK OF GOOD DEVELOPMENT TOOLS, WE HAD TO CREATE OUR OWN TOOLS (E.G. LOCALISATION) VARIOUS DIFFERENCES BETWEEN IOS AND ANDROID AUDIO OPTIONS LIMITED IN BROWSER HAD TO BUILD CLIENT-SERVER ANTI-CHEAT SYSTEM CHANGED FROM CUSTOM TO PHONEGAP WRAPPER
  • 17. HTML5 IS HERE TO STAY
  • 18. HTML5: A CLASSIC CASE OF THE HYPE CURVE
  • 19. HTML5 HAS ARRIVED AND IT IS HERE TO STAY! THERE ARE 2B SMARTPHONES & TABLETS: ALL HAVE BROWSER “FREE AT LAST!” FREEDOM FOR BRANDS & DEVELOPERS! HARDWARE, PERFORMANCE, SUPPORT ARE IMPROVING HTML5 IS THE ONLY CROSS-PLATFORM TECHNOLOGY A QUICKLY DEVELOPING ECOSYSTEM THE BIG GUYS ARE JOINING THE PARTY NOW
  • 20. HOPE TO SEE YOU AROUND! BoosterMedia HQ Amsterdam: info@boostermedia.com BoosterMedia Singapore: se-asia@boostermedia.com Twitter: @boostermedia Or visit our HTML5 Game Development blog: