As website evaluation

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As website evaluation

  1. 1. AS WEBSITE EVALUATIONMy website is similar to the websites Iresearched as the most frequentconventional layout used contains abanner and three columns. We decided touse this layout for our website,however, we used a navigation barunderneath the header, whereas, on mostwebsites, the left hand column isusually ‘indexed’ to navigate you aroundthe site and the right hand column is forlinks to other sites. We decided to usethe right hand column for advertisingthe ‘WeightWatchers’ campaign who wehave said have sponsored us, and theleft hand column as links to otherwebsites which we found relevant. Oneach page, for example the recipe page,we put links about recipes from famouschefs such as Nigella Lawson and JamieOliver. We used famous chefs becausewe thought they would be inspirationalfor our audience to follow their recipes.Also, majorities of the populationfollow celebrity icons as they look upto them. We thought this would be agood idea to attach links relating toeach page for the audience to gain agreater knowledge on the topic. Unlikemost conventional websites, we did notuse the most commonly used colours,which are generally pastel colours forbackgrounds, however our website wasnot too bright, as the colours were notfluorescent so it did not repel theaudience. Our background was white foreach page, but we decided to usedifferent colours that were slightlybrighter for our boxes to attract theaudience to the positive idea of health.
  2. 2. We used certain colours to reflect themood, for example, the red on theexercise page reinforces the energeticmood and getting your blood pumping,whereas on the nutrition page we usedorange to remind the audience ofcarrots, as this is what was drawn in thebanner on the nutrition page. Thecolours we used were bright and exciting,as we felt that we wanted theaudience’s mood to be lifted due to thecolourful pages.In retrospect, our website is differentto the websites we researched as wechallenged the way how most healthwebsites seem to almost force theaudience into certain diets, for example,strict “Do’s and Do nots”. Contrasted tothis, the information on our website isnot too strict and we felt that, if theaudience is more interested in their diet,they are more likely to stick to it. Wealso included a colourful hand-drawnbanner with a slogan as we felt this wasa lighthearted way to engage theaudience without them feeling toopressured.We have arranged our website in such away that it has a positive effect on ouraudience, as previously mentioned, thereis not too much information and it ischeerful. This encourages the audienceto respond in a positive way becausethey feel that we are talking to them,not telling them what to do. Aconversational aspect engages theaudience leaving them feeling relaxedand feel that they could confide in us.I feel that we used the conventionseffectively for our own site because it
  3. 3. is different to other websites, yet stilllooks like our researched websites asthe conventions are the same – thelayout etc.The written language we used isStandard English, however, as well asthe humour we included in the banner, wedecided to add a bit more to ourinformation to keep the reader engaged,as we felt this was a good way to do so.However we did not go off the fact thatbeing healthy is extremely important inone’s life. An example of the humour weused is on the ‘Recipe’ page is “Eatingbreakfast is extremely important to get your body and brainfunctioning in the morning. However, a double espresso anda pastry is just about the worst thing!” We felt thatusing conversational undertones wouldinvolve the audience. To make the siteindividual to our cause, we madeeverything look friendly, without theaudience feeling that they are beingforced into looking good; we wanted theaudience to know that they already dolook good, but there are a few tips onthe website on how to keep healthy. Ourwebsite is not necessarily about losingweight, but to be aware of how importantknowing your weight is – the reason whywe used the BMI chart HTML on theexercise page for the audience tointeract with. This is a way of howpeople could be aware of their weightand BMI and we included ways of what todo about it. We ensured that peoplecould find their way through our websitein a way that they are used to by using aconventional layout with three columnsand easily readable links. We have
  4. 4. arranged, created, coloured, placed, andlinked all the elements of our site insuch a way so that the audienceunderstood our website conventions.The effect this has on our audience isthat they are more likely to carry onreading our website as first impressionsare extremely important. Thisencourages their response to our site ina positive way because they are to findthat the information will be beneficialto them after browsing the websitebecause it looks eye-catching.Initially, we expected our healthwebsite to be aimed at everyone whowere not too interested in strict dieting,but just a way to eat healthily. Wethought it would be difficult to attracta male audience as well as femalesbecause women are generally morelikely to be slightly more consideratewith their health. The demographics ourmedia product aims at is probably anyclass group as our information is nottoo formal, yet not too informal either.In our survey we found that femalesare more interested in their health thanmales. Despite this, we tried to includeas much as we could to attract a maleaudience to keep it balanced. Perhaps ifwe were to create our website again, wewould consider how to attract the maleaudience as well as keeping the femaleaudience present. There is no particularage group our website is aimed at and wefeel that it could attract any ageaudience because there is informationand tips for an older audience to readyet not too much information, pictures
  5. 5. and interactivity for a slightly youngeraudience so they do not becomeuninterested. The layout is neatly setout on each page into three columns withcolourful shapes and text to attract aslightly younger audience. Perhapsthese bold colours are not verypractical for an older audience as theymay feel the website looks ‘childish’ as,conventionally, children’s websites arebold and colourful, whereas olderaudiences use pastel, less bold colours.This could be a problem as it may losean older audience based on first opinions,even though the information might beuseful to them.Our website has a wide variety of thingsabout health that will help all socialgroups coming from any class to feelconfident to lose weight before summer.They will be able to ask questions andget professional advice on our Question& Answers and Contact page. Thephotographs we used on our website areconventional as they are fairly basic,and we decided not to use many. Wecreated our own images for our bannerson each page by drawing and scanning inthe image to edit on Photoshop. We addedcolour and shadows to each layer andplaced each banner at the top of everypage. When editing the photographs,contained within the text, we edited thebrightness and contrast. The effectthis had on our audience is thatcolourful photos are more likely toattract viewers, whereas, if thephotographs looked dull in colour, theaudience may, subconsciously, beuninterested. The video on the Recipe
  6. 6. page is useful for anyone from anysocial group as it is cheap and simple tomake and can be made by someone of anyage. The language we used addressedour target audience, and the words wereeasily readable, as the font, Futura, wasclear. We made sure the font size wasconsistent throughout the website sothe website flowed and it could also beinterpreted by showing a consistency indiet. We have chosen the colours andfont etc because they are easilyreadable and make our website lookfriendly as the colours are not toodark – connoting a dull website.The first issue with distribution is thatanyone can do it. This may be a problembecause if anyone can easily publishtheir own website, websites may becomeless useful for advertising institutions.Websites can be edited frequently,unlike newspapers, which need to beedited before publishing and need hugecapital in order to get an issue printedand distributed. There is also a riskthat sales may not be as expected.People can easily make a website lookprofessional, however, people may trustwebsites too easily if they lookconventional. Newspapers need a lot ofpeople for different jobs, whereaswebsites do not need many people inorder to publish it. People can easilymake their own film or programme, yet itis institutes that decide what is put ontelevision, the same with radioprogrammes, whereas no one decideswhat websites are published and thereare thousands. Our website is
  7. 7. sponsored by ‘WeightWatchers’ whichmakes our website look professional asa proper weight loss company sponsor it.After researching, I found that it doesnot show a clear chain to distributingthe website from production. It may bedifficult to have your website found asanyone can advertise their website onGoogle, or any other search engine, butyou have to wait until people find it.All of this publishing relies on digitaltechnology as this is the most commonroute for people to pursue. Things caneasily be leaked on the Internet, whichis illegal, and the simplicity of thisdistribution could be a problem.Using our survey we created for ourresearch, we found that we haveidentified our target audience as beingmore for females than males but wefound it difficult to find what socialgroup our website should aim at. Wetook our results and put them into piecharts (which are on my blog) showingour findings.Our website reflects the needs of theaudience as it is simple and easy tonavigate around yet contains therelevant amount of information so thevisitor is not to get bored. Photographsare included to attract the audience andthere is a video for the audience towatch and interact with as it issomething to do themselves. Our maindiscoveries from the survey are thatour audience wanted healthy recipes,advice on how to lose weight and usefuldiets, therefore, this is why we includeda Diet, Recipe and Exercise page
  8. 8. containing useful information for ouraudience. We also found that themajority of people who answered oursurvey said that fad diets are overrated– this helped us know what sort of dietswe could include on our diet page.Lastly, we thought it would be useful tofind what our audience would like to seeon a health website. Although drinkdriving was our highest factor, wethought that, because fitness was oneof the lowest, it would be essential tobring the importance of this to theaudience’s attention as Britain as acommunity is becoming overweight. Wealso found that the majority of peoplewanted to know about sexual health,woman well-being and anti-smoking,therefore, we included little, butrelevant, amounts of information forthis. It represents the audience becauseour survey showed what the audiencedesired and we took this intoconsideration, adding the relevantinformation to our website. Overall, thesurvey helped to give us ideas on whatwe will include for our website and aimour information and pictures to suit ouraudience.Since making our preliminary website, Ihave learnt a lot about technologiesfrom the process of constructing ourproduct. My attitude was more focusedon detail than in my preliminary website.Unlike my preliminary website, I usedmore software such as Illustrator andFinal Cut Express. These programmeswere challenging because I found itdifficult editing the sound of the video
  9. 9. as it seemed fairly echoed. However, theoutcome was proved effective as, in theend, it sounded normal. As in mypreliminary website, I used Photoshop toedit my photographs and I also used thescanner to scan in my drawn banner tobe edited with colour and embossed inPhotoshop. I have learned how to usemany programmes effectively andlearned to consider the audience fromresearching different age groups andbasing our website on the results fromour survey.Looking back at my preliminary website, Ifeel throughout my progression from itto my final product I have paid moreattention to detail and learnt to usethe software appropriately. I feelthat our website has contained all thecorrect information for our targetaudience and the colours and layout areuseful because we considered how ouraudience could easily navigatethemselves around without beingconfused by the layout. Our processwas very careful and exemplary as itworks as a good example of a healthwebsite since we researched healthwebsites and used our survey to seewhat people wanted in a health websitethat they would use. Our main websitecontains a lot more detail andinformation and I had to consider therollovers for all the links and to makesure the website was consistentthroughout the pages, although,together we decided to change thecolour on each page as we thought thiswas interesting and exciting to have as a
  10. 10. theme and to keep the audienceinterested. Our website createspleasure when the audience use the siteas they can be involved with theinteractivity, for example, the BMIcalculator or ‘poll of the week’ as it isrewarding, fun and easy to use. Thelinks take the viewer to other closelyrelated sites as there are certain linkson each page. It is easy to return backto the previous page, however wecould’ve done a back button on eachpage – but this would be difficultdepending on which page they arenavigating from. The video has controlsto play and it uses Quicktime. This is ouronly form of audio as we felt viewersmay be frustrated if music were to playautomatically and it could disturbpeopleOverall, I have gained greatly fromcreating my websites (preliminary andmain) and have used a range of softwarethat may be useful in the future. Therewere not many difficulties throughoutmy process, however, I think if we wereto create our main website again, wewould consider how to attract ourwebsite at more social, age and gendergroups, particularly male (perhaps wecould have created a ‘male’ page). Wewould also add more interactivity as Ifeel that our BMI HTML was an excitingextra to our website. Adding more thingssimilar to this may attract more of anaudience where the institution mayrespond. It was interesting to createmy own website and to attach everythingI wanted to make sure the website was
  11. 11. concise and looked neat. Thechallenging aspects were, that it wasfairly difficult aligning all theinformation correctly and keepingeverything consistent. The HTML’s werefairly difficult as some we tried toinclude did not work. We also hadtrouble with the main website as thefont we decided to use for titles did notwork on certain versions of the internetand we had to check this on as manytypes of browsers as we could. Ourhealth campaign may help to counter thedramatic increase of obesity throughoutall ages in Britain. People are notinterested in harsh diets as they feelthey cannot succeed in following astrict diet. Therefore, this is why ourwebsite is friendly and emotive.Charlie Woollard

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