8. Twitter As A Business Platform Companies build brands Marketing or public relations channel Enhance or extend company’s reputation Connect to countless valuable people and companies Do research People tweeting about their daily habits stand as a free focus group on a massive scale Quick feed-back from customers Send information to customers Announcing sales, events, store hours Communicate future projects, micro press releases Conduct e-commerce Create communities for users Tightly tie audiences to the business with use of social networks Customer support option
9. STARBUCKS Among the early adopters of social media as an effective campaign platform
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11. Offered a free pastry with any purchase of a beverage which had a large impact on in-store lines as well as generated internet chatter
12. Made Starbucks the top trend which implies that nearly 1% of total tweets mentioned the brand
25. the ability to engage in conversation with people
26. the ability to create an alternative subscription source for consumers
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28. White house social networking The political use of Twitter can be a powerful force for change and for helping the government keep their pulse on the American public.
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30. Obama also held a live webcast to answer questions for thousands of supporters.
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32. What are some potential drawbacks with companies using twitter?
![Twitter Vocabulary ,[object Object]](data:image/gif;base64,R0lGODlhAQABAIAAAAAAAP///yH5BAEAAAAALAAAAAABAAEAAAIBRAA7)