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Social innovation - Sociale Innovatie


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Sociale Innovatie / Social Innovation - Curing the Dutch Innovation Disease …

Sociale Innovatie / Social Innovation - Curing the Dutch Innovation Disease

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  • Prud’homme van Reine P.R. & Dankbaar, B. (2009). Mythe en realiteit van het creëren van innovatieculturen. M&O, Tijdschrift voor Management en Organisatie, 63(3), 45-59.

    Rinnooy Kan (2006). Ernst Hijmanslezing, 16 november 2006.

    Task Force Sociale Innovatie (2005). Sociale Innovatie, De Andere Dimensie. Den Haag.

    Volberda, H.W. & Van den Bosch, F.A.J. (2005). Ruim baan voor de Nederlandse innovatie agenda: naar nieuwe managementvaardigheden en innovatieve organisatieprincipes. M&O, Tijdschrfit voor Management en Organisatie, 59(1), 41-63.

    Volberda, H.W., Van den Bosch, F.A.J. & Jansen, J.J.P. (2006). Slim Managen & Innovatief Organiseren, Eiffel ism Het Financiële Dagblad, AWVN, De Unie & RSM Erasmus University.

    Wijffels, H. & Grosfeld, T. (2004). Vitalisering van de kenniseconomie. Notitie Innovatie Platform (2004).
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  • 1. Social Innovation
  • 2. Dutch Innovation DiseaseProblems: Innovationparadox> excellent scientific research versus low share of new products in business turnover Much bureaucracy and red-tape Low passion for innovation at management level Low firm-level knowledge absorption Low relative growth of labour productivity Global Competitiveness Index rank has dropped
  • 3. Who says?Henk VolberdaProfessor at Rotterdam School of ManagementAlexander Rinnooy KanChairman of Dutch Social Economical CouncilHerman Wijffels#1 Dutch Sustainability Top 100
  • 4. GCI index: on our way back…? GLOBAL COMPETITIVENESS INDEX Ranking of The Netherlands14121086 #8 in4 #4 in 2010 200020 2000 2001 2002 2003 2004 2005 2006 2007 2008 2009 2010
  • 5. On our way back…?R&D expenditures (% of GDP, 2009)
  • 6. Global context…Complex and dynamic business environmentRapid change of technological possibilitiesRise of consumer-driven business modelsChanging employment relationsEmerging markets in Asia and Latin America>> Demand for speed and flexibility +
  • 7. So, invest in R&D? No, innovation success is not solely dependent on the creation of new knowledge…INNOVATION PHASES TYPES OF INNOVATION Creation of new Determines 25% of Technological Innovation knowledge Innovation Success (R&D, ICT & Technology)Recognize knowledgeAcquiring knowledge Social Innovation: Determines 75% of Integration and (Management, Organization Innovation Success application of new & Employment) knowledge Source: Volberda, Van den Bosch & Janssen (2006)
  • 8. Social Innovation!
  • 9. What is Social Innovation? Different ways of management…Different ways of working… Different ways of organizing…
  • 10. Why Social Innovation? (from micro to macro)Increase absorptive capacity and creativityIncrease flexibility and adaptabilityIncrease labor productivity Subsequently…Increase the innovation capacity of organisationsImprove competiveness of The Netherlands“Cure” Dutch Innovation Disease
  • 11. Nice promises but how?1. Dynamic Management> developing new management skills2. Flexible Organizing> using innovative organizing principles3. Working Smart> realizing high-quality work forms
  • 12. Dynamic ManagementDynamic managers……enhance/facilitate absorptive capacity>recognizing and assimilating knowledge and spreading it throughout the company…foster entrepreneurship by visionary leadership>creating and maintaining an inspiring internal environment that fosters intrapreneurship and creativity…improve cross-functional cooperation and integration>facilitating horizontal and vertical knowledge exchange by interlocking key activities and internal stakeholders
  • 13. Dynamic Management Absorptive Visonary capacity leadership Crossfunctional integration en cooperation
  • 14. Flexible Organizing Flexible OrganizingFlexible organizations… …have a high internal change velocity>keeping internal change rate high by innovation performance measures and active exploration of the market …optimize for self-organization>high employee autonomy, flexibility at work, flat organization structure, and cooperation in densely connected social structures …delicately balance innovation and efficiency>building the ambidextrous firm that is capable of both exploring (generating new ideas) and exploiting (commercializing innovations)
  • 15. Flexible Organizing Balancing High internal innovation change and efficiecy velocity Self organization
  • 16. Working SmarterWorking smart is……investing in talent development>stimulating a healthy work environment in which employees can develop their competences…variety in management expertise>creating combinative capabilities: the ability to generate new combinations for existing knowledge…implementing team reward systems>transforming the mindset of employees by shifting the focus to collective performance indicators
  • 17. Working Smarter Variety in Talent management development expertise Team reward systems
  • 18. Now what?Become a Social Innovator too!Start to inspire and coach your employeesProvide room for ideas, error and creativityManage the paradox of flexibility by finding a balance between rigidity and overreactionCombine different sources of expertiseWork together in teamsLook outside and listen to your consumersCreate vision and collective ambitionFocus on output, not on process
  • 19. Examples How do they do it? “Flat organization structures and delegated decision making” “Create a decisive innovation culture” “Setting risky goals” “Maintaining a culture of divine discontent”“Relentlessly experimenting” “Instill competitive attitudes”
  • 20. Inspiration…  “Thou shalt not kill ideas for new products” 3M credo  “Innovation is the central issue in economic prosperity” Michael Porter  “Why join the navy if you can be a pirate” Steve Jobs  “Don’t imitate, make a product to be imitated” Sharp “If you’re not failing every now and again, it’s a sign you’re not doing anything very innovative” Woody Allen  “No cynism allowed” Walt Disney
  • 21. thank you