QR Codes, Location Based Services, & Augmented Reality for Libraries

QR Codes,Location Based Services,& Augmented Realityfor Libraries Lauren Pressley | Z. Smith Reynolds Library | Wake Forest University August 4, 2011 | Elon University | LYRASIS Ideas & Insights

Augmented Reality Technology in action What it means for usAgenda

Augmented Reality1. What is it?2. Changes how people can access information3. Information literacy

Deﬁnitions

“Augmented reality (AR) is a term for a live direct or anindirect view of a physical, real-world environment whoseelements are augmented by computer-generated sensory inputsuch as sound, video, graphics or GPS data. It is related to amore general concept called mediated reality, in which a view ofreality is modiﬁed (possibly even diminished rather thanaugmented) by a computer. As a result, the technology functionsby enhancing one’s current perception of reality. By contrast,virtual reality replaces the real world with a simulated one.” Wikipedia, August 2, 2011

“Augmented reality n. the use of technology which allowsthe perception of the physical world to be enhanced ormodiﬁed by computer-generated stimuli perceived with the aidof special equipment; reality as perceived in this way.” OED, draft edition, December 2005

“Augmented reality is the overlay of digital information onthe physical world.” lauren’s take on it

a physical thing withaddition information embedded in it,

app that merges web-based information with real life,

or even just an overlay on your television screen

“The future isalready here —its just not veryevenly distributed.” -William Gibson

Changes how people canaccess information

Device evolutionimpacts howwe access information.

The most recent case in point: the iPhone

Google changed how we interacted with the web.

Netﬂix changed how we accessed movies.

The Kindle changedhow we read books.

Information Literacy

“Information Literacy is the set of skillsneeded to ﬁnd, retrieve, analyze, and useinformation.” Association of College and Research Libraries

“Ultimately, information literate people arethose who have learned how to learn.They know how to learn because they knowhow knowledge is organized, how to ﬁndinformation, and how to use information insuch a way that others can learn from them.They are people prepared for lifelonglearning, because they can always ﬁnd theinformation needed for any task or decisionat hand.” American Library Association Presidential Committee on Information Literacy, January 10, 1989

preparing people to use new tools that comes along

Technology in Action1. QR Codes2. Location Based Services3. Augmented Reality

QR Codes

QR Codes: signs

QR Codes: buildings

QR Codes: library or business cards

QR Codes: products

QR Codes: novelty items

QR Codes: clothing

QR Codes: tattoos??

Location Based Services

Foursquare

Foursquare:an app

Foursquare:badges

Foursquareas a game:•badges•points•mayorships•deals

Gowalla

Gowalla: an app for mobile devices

Gowallavirtual bling

Gowallabuilt aroundincentives:•stamps•pins•items•trips

Facebookintroduced toa fullydevelopedsocial network

Facebooksharing withfriends

Google+

Google+: a website....

Google+...& an app

Yelpbuilt aroundreviews:•website•app

Yelp•share reviews•ﬁnd nearbyplaces ofinterest

Yelp:Location Based Services + Augmented Reality!

Augmented Reality

accrossairNearestTweets

Wikitude

LayarBrowser

What it means for us1. Changes in the information environment2. Impact on library services3. It’s a long ways off... in the short term4. Connecting library services

Changes in the informationenvironment

Information EnvironmentBased in a physical world

Information Environmentcomplex systems

Information Environmentpiles with less organization

Information Environment using search

Information Environment ...or Google/Apple & Some combination thereof

Impact on library services

Library Services People think of libraries as traditional spaces

Library Services while they live in a largely online world

Library Services they can access information anywhere

Library Services and remixes unimaginable a few years ago

Library Services they might even want to tag things, wherever they are

It’s a long ways off...in the short term

What you can do: can talk with other librarians about what they do

What you can do: play with apps and smartphones

What you can do:brainstorm withcolleagues

What you can do:map out a plan

Connecting library services

Connecting Library Services library tours

Connecting Library Services tutorials in the stacks

Connecting Library Services virtual subject guides

Connecting Library Services colocate ematerials

Connecting Library Serviceslink from physical books to online resources

Connecting Library Services embed archives in the real world

Connecting Library Servicessupplement in marketing materials

Connecting Library Services It all starts with experimenting!

Photo CreditsDefinitionsMinority Report Poster from Wikipedia at http://en.wikipedia.org/wiki/File:Minority_Report.jpgTerminator 1984 Movie Poster from Wikipedia at http://en.wikipedia.org/wiki/File:Terminator1984movieposter.jpgAR3 by Ian Truelove at http://www.flickr.com/photos/cubistscarborough/2775306507/PLANETART work in MoMA, New York by PLANETART at http://www.flickr.com/photos/PLANETART/5065846901/NFL Demo by Paul Mayne at http://www.flickr.com/photos/paulm/2233026957/Baby Shower Super Bowl by Joe Shlabotnik at http://www.flickr.com/photos/joeshlabotnik/2251964780WIlliam_Ford_Gibson from Wikipedia at http://en.wikiquote.org/wiki/File:William_Ford_Gibson.jpgInformation EnvironmentMy Stack by archie4oz at http://www.flickr.com/photos/halfaloafoftofu/102494538/My iPod Touch 8G with Macbook screen reflection by guccio@ at http://www.flickr.com/photos/yggg/2141154996/Google Lego 50th Anniversary Inspiration by Antonio Manfredonio at http://www.flickr.com/photos/manfrys/2226178289/NetFlix by Andrew Alforque at http://www.flickr.com/photos/alforque/33028494/ebooks kindle amazon by Michael Porter at http://www.flickr.com/photos/libraryman/2048264201/tcdisrupt_tc-5 by TechCrunch at http://www.flickr.com/photos/TechCrunch/5743785861/Puzzling (R0012047) by Jon Lim at http://www.flickr.com/photos/snowblink/3105218991/

Photo CreditsQR CodesTriOut Poster by Wayne Sutton at http://www.flickr.com/photos/waynesutton/5137889651/Times Square - cotobre 2010 by QRious Code at http://www.flickr.com/photos/QRiousCODE/5111237485/library loaner card with QR code by Matias Singers at http://www.flickr.com/photos/MatiasSingers/4890601028/I am a PaperCamp Cup. by Jeremy Keith at http://www.flickr.com/photos/adactio/3203904948/QR Code Cupcakes by Clever Cupcakes at http://www.flickr.com/photos/clevercupcakes/4397152402/Me being QR Scanned by Finnur Magnusson at http://www.flickr.com/photos/51035769372@N01/5526008766/QR Code Temporary Tattoo SCANS!!! by Scott Blake at http://www.flickr.com/photos/17144770@N00/5036227559/Location BasedSo this happened by dennis crowley at http://www.flickr.com/photos/dpstyles/4667273216/Holy crap! Just spotted @foursquare in Apples new iPhone "pet finder" ad! by dennis crowley at http://www.flickr.com/photos/dpstyles/4539944714/Foursquare by Esther Vargas at http://www.flickr.com/photos/24614969@N04/5445471198/Ooofah. by JulianBleecker at http://www.flickr.com/photos/JulianBleecker/4176401036/Gowalla CEO, Josh Williams, shows off his iPhone app by Robert Scoble at http://www.flickr.com/photos/scobleizer/4422080446/122of365[NTR23] by ntr23 at http://www.flickr.com/photos/ntr23/4581501569/Toy Blocks by Jo Carter at http://www.flickr.com/photos/angelsk/4029290591/

Photo CreditsAnother new Gowalla item > Kettle #14 by Jo Carter at http://www.flickr.com/photos/angelsk/3928211203/DSC_0076.JPG by Andrew Feinberg at http://www.flickr.com/photos/andrewfeinberg/2324843973/Nice try Facebook Places (while in London). Thanks, but Ill stick with @Foursquare :) by paulamarttilaat http://www.flickr.com/photos/paulamarttila/5004565054/Facebook Places by Erik Morner at http://www.flickr.com/photos/morner/4971281236/A Great Day At Google! by Trey Ratcliff at http://www.flickr.com/photos/stuckincustoms/5991453746/Google+ by Tim Ubial at http://www.flickr.com/photos/timubial/5948934309/Google+ by Ruben Bonache at http://www.flickr.com/photos/will-smith/5936990473/JeremyStoppelman,Yelp by Dow Jones Events at http://www.flickr.com/photos/djevents/5149042591/Yelp Icon by yelp.com at http://www.flickr.com/photos/yelp/5540543936/The grid of icons seems to be an emerging trend in iPhone apps. by Joshua Kaufman at http://www.flickr.com/photos/joshuakaufman/4285859919/IMG_0228 by Kramchang at http://www.flickr.com/photos/kramchang/5723714527/Augmented RealityWikitude by szlagor at http://www.flickr.com/photos/szlagor/4669872860/Noticings Layar by James Bridle at http://www.flickr.com/photos/STML/4270806401/Information Environment pt. 2Catalogue by Cher Amio at http://www.flickr.com/photos/underpuppy/4703228Pulling Out THe Cantos. by Patrick Gage Kelley at http://www.flickr.com/photos/patrickgage/3213873373

Photo Credits20080727-_DSC2896 Horton Harvest by Clifton Beard at http://www.flickr.com/photos/11444813@N03/2721443285A Nice Place to Stay on the Internet by Thomas Hawk at http://www.flickr.com/photos/thomashawk/76761120An apple with the logo of Google made with laser by Ana Belen Ramon at http://www.flickr.com/photos/missha/2209205063Day 301/365-I Have Been Assimilated by Kevin Harber at http://www.flickr.com/photos/kevharb/3794113704/Library ServicesZSRLibrary by Ken BennettMy Desk by Simon Starr at http://www.flickr.com/photos/simonstarr/2610457820Nr Symonds Yat, Gloucestershire 25-05-2008 by David Jones at http://www.flickr.com/photos/dgjones/2527968094/Playing with Wikitude outside the Bank of England by Francis Storr at http://www.flickr.com/photos/fstorr/4028545211/Lost in Tagging by Alexandre Dulaunoy at http://www.flickr.com/photos/adulau/2124178869Dropbox by Johan Larsson at http://www.flickr.com/photos/johanl/4580058581/DISH (Digital Heritage Strategies) 2011 Advisory Board Meeting by DISH2011 at http://www.flickr.com/photos/dish2011/5465927990/P1000665DISH (Digital Heritage Strategies) 2011 Advisory Board Meeting by DISH2011 at http://www.flickr.com/photos/dish2011/5465923320/

Photo CreditsUse in LibrariesDay 180: in the stacks by Laura Taylor at http://www.flickr.com/photos/bookgrl/1348356383/A Quick Tour of Philosophy by Steve Fernie at http://www.flickr.com/photos/albinoflea/362125635/iPad library by Ownipics at http://www.flickr.com/photos/Ownipics/4838107868/Urban Visions Book: A Coruna by a r e s at http://www.flickr.com/photos/rlares/3615900549/Chorley by Lancashire County Council at http://www.flickr.com/photos/lancashirecc/5208354373/QR Coe at Mulvane Art Museum by David Lee King at http://www.flickr.com/photos/davidking/5055325064/BlackBerry Storm Smartphone by Cheon Fong Liew at http://www.flickr.com/photos/liewcf/3547134847/

Questions?Comments?Lauren Pressleyhttp://twitter.com/laurenpressleyhttp://laurenpressley.comlauren@laurenpressley.com Interested in QR Codes? See http://guides.zsr.wfu.edu/qrcodes!

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QR Codes, Location Based Services, & Augmented Reality for Libraries

by Lauren Pressley

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