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Building a Dream Team: Library Personas in the 21st Century
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Building a Dream Team: Library Personas in the 21st Century

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An ACRL 2013 Panel given by Lynda Kellam, Jenny Dale, and Lauren Pressley

An ACRL 2013 Panel given by Lynda Kellam, Jenny Dale, and Lauren Pressley

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  • 1. Tuesday, April 16, 13
  • 2. #ACRL2013 #ACRLpersonas Building a Dream Team: Library Personas in the 21st Century Library Lynda Kellam, University of North Carolina at Greensboro Jenny Dale, University of North Carolina at Greensboro Lauren Pressley, WFU, Virginia TechTuesday, April 16, 13
  • 3. Tuesday, April 16, 13
  • 4. Full videos can be seen here: https://dl.dropboxusercontent.com/u/ 249129/personas.key until April 2014.Tuesday, April 16, 13
  • 5. CORE COMPETENCIESTuesday, April 16, 13
  • 6. Activity 1.Take a moment to write down 3 of your personal core competencies. 2.Take another moment to write down the 3 things you spend most of your time on at work.Tuesday, April 16, 13
  • 7. Activity 1. How well do your competencies align with how you spend your time? 2.Text the number 22333 with your response and “572475” OR Tweet @poll572475 and your response OR visit http://tinyurl.com/acrlpersonasTuesday, April 16, 13
  • 8. Tuesday, April 16, 13
  • 9. What are Core Competencies? (in the business world)Tuesday, April 16, 13
  • 10. What are Core Competencies? (in the business world) 1) a competence can be applied widely to provide access to various markets; 2) a competence “should make a significant contribution to the perceived customer benefits of the end product”; and 3) a competence “should be difficult for competitors to imitate” (Prahalad and Hamel 1990, 83-84).Tuesday, April 16, 13
  • 11. What are Core Competencies? (in the business world) 1) a competence can be applied widely to provide access to various markets; 2) a competence “should make a significant contribution to the perceived customer benefits of the end product”; and 3) a competence “should be difficult for competitors to imitate” (Prahalad and Hamel 1990, 83-84).Tuesday, April 16, 13
  • 12. What are Core Competencies? (in the business world) 1) a competence can be applied widely to provide access to various markets; 2) a competence “should make a significant contribution to the perceived customer benefits of the end product”; and 3) a competence “should be difficult for competitors to imitate” (Prahalad and Hamel 1990, 83-84).Tuesday, April 16, 13
  • 13. What are Core Competencies? (at the individual level) Laura Vanderkam argues that people have core competencies, just like businesses do.Tuesday, April 16, 13
  • 14. What are Core Competencies? (at the individual level) Vanderkam’s two questions: 1. What do I do best, that other people cannot do nearly as well? 2.What do I spend time on that other people could do, or could do better? (Vanderkam 2010, Chapter 2, Location 773)Tuesday, April 16, 13
  • 15. What are Core Competencies? (at the individual level) Vanderkam’s two questions: 1. What do I do best, that other people cannot do nearly as well? 2.What do I spend time on that other people could do, or could do better? (Vanderkam 2010, Chapter 2, Location 773)Tuesday, April 16, 13
  • 16. But what about the other stuff?Tuesday, April 16, 13
  • 17. But what about the other stuff? Ignore Minimize OutsourceTuesday, April 16, 13
  • 18. But what about the other stuff? Ignore Minimize OutsourceTuesday, April 16, 13
  • 19. But what about the other stuff? Ignore Minimize OutsourceTuesday, April 16, 13
  • 20. PERSONASTuesday, April 16, 13
  • 21. Tuesday, April 16, 13
  • 22. NOTTuesday, April 16, 13
  • 23. NOT marketingTuesday, April 16, 13
  • 24. Lynda relationships & studentsTuesday, April 16, 13
  • 25. Jenny teaching & performingTuesday, April 16, 13
  • 26. Lauren systems & visionTuesday, April 16, 13
  • 27. Activity 1. What is your professional persona? 2.Text the number 22333 with your response and “572233” OR Tweet @poll572233 and your response OR visit http://tinyurl.com/acrlpersonas2Tuesday, April 16, 13
  • 28. ORGANIZATIONAL DESIGNTuesday, April 16, 13
  • 29. Tuesday, April 16, 13
  • 30. Amy Harris Houk Reference Librarian and Information Literacy Coordinator University of North Carolina-GreensboroTuesday, April 16, 13
  • 31. John Jackson Grand Inventory Cataloging Supervisor University of Southern CaliforniaTuesday, April 16, 13
  • 32. Molly Keener Scholarly Communication Librarian Wake Forest UniversityTuesday, April 16, 13
  • 33. Joan Petit Librarian for History, Black Studies, and Judaic Studies Portland State UniversityTuesday, April 16, 13
  • 34. Leo Lo Research and Development Librarian Kansas State UniversityTuesday, April 16, 13
  • 35. Erin Sapienza Reference Librarian May Memorial Public LibraryTuesday, April 16, 13
  • 36. Nicole Pagowsky Instructional Services Librarian University of ArizonaTuesday, April 16, 13
  • 37. Kirby McCurtis Youth Librarian Multnomah County LibraryTuesday, April 16, 13
  • 38. Tuesday, April 16, 13
  • 39. Tuesday, April 16, 13
  • 40. Tuesday, April 16, 13
  • 41. Tuesday, April 16, 13
  • 42. Tuesday, April 16, 13
  • 43. Tuesday, April 16, 13
  • 44. BLUE SKYTuesday, April 16, 13
  • 45. AdaptableTuesday, April 16, 13
  • 46. Team ApproachTuesday, April 16, 13
  • 47. Job DescriptionsTuesday, April 16, 13
  • 48. #ACRL2013 #ACRLpersonas Questions & Comments Lynda Kellam, University of North Carolina at Greensboro Jenny Dale, University of North Carolina at Greensboro Lauren Pressley, WFU, Virginia TechTuesday, April 16, 13
  • 49. Photo CreditsThe Ugly Duckling by marco at flickr.com/photos/pasma/485201047Colorful Swimmer in a World of Color by Bill Gracey at flickr.com/photos/9422878@N08/648270435Boston on the Fringe of Sunset by Trey Ratcliff at flickr.com/photos/stuckincustoms/2858911198Come Sail Away With Me by martinak15 at flickr.com/photos/martinaphotography/6932815749Rubber Ducks Exposed /2 by Francesco Minciotti at flickr.com/photos/francescominciotti/2778767437Finsbury Park Fowl 2 by Barry Jackson at flickr.com/photos/barryj/3533714047Quack by Krystal Pritchett at flickr.com/photos/kpalyu/243330344Ducks by Etrusia UK at flickr.com/photos/e_phots/2392215822Black-bellied Whistling Ducks by Ken Slade at flickr.com/photos/texaseagle/5961276613Concentric by Tom Heller at flickr.com/photos/tomopteris/5548197316Pond Duck, 2010 by Andrew Hudson at flickr.com/photos/ahudson/4329638258Flying by Thomas Helbig at flickr.com/photos/teliko82/601112666Muscovy Duck Family by Matthew Paulson at flickr.com/photos/matthewpaulson/5998309360Follow the Leader by Paula Steele at flickr.com/photos/pixieclipx/2475377590The Hague - Den Haag by Gisela Giardino at flickr.com/photos/gi/5791602346Ducklings by Raul Lieberwirth at flickr.com/photos/48165069@N00/236301618Tuesday, April 16, 13