Communication Strategies in a Library 2.0 Environment <ul><li>Lauren Pressley, Instructional Design Librarian </li></ul><u...
A few questions for you...
What types of  internal  communication do you do?
What types of  external  communication do you do?
What  methods  of communication do you use?
Communication is important.
What are we doing today?
The Agenda <ul><li>Framework </li></ul><ul><li>Influence </li></ul><ul><li>Positioning </li></ul>http://www.flickr.com/pho...
Framework <ul><li>Method to the madness </li></ul>http://www.flickr.com/photos/86176561@N00/124768625
Just do it <ul><li>There can be merit to this! </li></ul>http://www.flickr.com/photos/93734858@N00/398806276
Systematic <ul><li>ADDIE model </li></ul>http://www.flickr.com/photos/84892169@N00/1043966166
Analysis Phase <ul><li>Defining goals, objectives, plans, and timelines </li></ul>http://www.flickr.com/photos/32884265@N0...
Design Phase <ul><li>Documentation, pilot programs, designing the user end </li></ul>http://www.flickr.com/photos/44124422...
Development Phase <ul><li>Creation, testing, and reviewing </li></ul>http://www.flickr.com/photos/17425845@N00/208883275
Implementation Phase <ul><li>Train staff, implement new communication strategies, advertise  </li></ul>http://www.flickr.c...
Evaluation Phase <ul><li>Formative and summative  </li></ul>http://www.flickr.com/photos/7357861@N03/1986119075
Systematic <ul><li>ADDIE model </li></ul>http://www.flickr.com/photos/84892169@N00/1043966166
The Agenda <ul><li>Framework </li></ul><ul><li>Influence </li></ul><ul><li>Positioning </li></ul>http://www.flickr.com/pho...
Influence  <ul><li>The Medium is the Message </li></ul>http://www.flickr.com/photos/58428285@N00/243814203
What does it look like? <ul><li>Can anyone recall the introduction of email? </li></ul>http://www.flickr.com/photos/703215...
What does it look like? <ul><li>Can anyone recall the introduction of instant messaging? </li></ul>http://www.flickr.com/p...
What does it look like? <ul><li>Can anyone recall the introduction of blogs? </li></ul>http://www.flickr.com/photos/892668...
What does it look like? <ul><li>Can anyone recall the introduction of wikis? </li></ul>
What does it look like? <ul><li>Is anyone experiencing the impact of something else that’s new? </li></ul>http://www.flick...
When communication improves <ul><li>Many new social technologies streamline communication. </li></ul>http://www.flickr.com...
When communication breaks down <ul><li>Sometimes adoption of a new communication technology can isolate individuals. </li>...
When adoption  is slow is slow <ul><li>Many times we see slow adoption of new communication tools. </li></ul>http://www.fl...
The Agenda <ul><li>Framework </li></ul><ul><li>Influence </li></ul><ul><li>Positioning </li></ul>http://www.flickr.com/pho...
Positioning <ul><li>How to get the most from it </li></ul>http://www.flickr .com/photos/75779827@N00/2292783335
to be leaders within your place of work <ul><li>Listen and report </li></ul>http://www.flickr.com/photos/51035555243@N01/3...
to be leaders within the field <ul><li>Participate! </li></ul>http://www.flickr.com/photos/56944727@N00/202658693
Streams to follow <ul><li>Knowing the themes can be as useful as knowing the details. </li></ul>http://www.flickr.com/phot...
Blogs <ul><li>Using a reader </li></ul>http://www.flickr.com/photos/41894165897@N01/279280606
Twitter <ul><li>Streams of conversation </li></ul>http://www.flickr.com/photos/48600103384@N01/1656444307
Podcasts <ul><li>Listening to conversations in the background </li></ul>http://www.flickr.com/photos/75178220@N00/123420044
Photos and video <ul><li>Flickr, YouTube, and iTunes: use that RSS! </li></ul>http://www.flickr.com/photos/26572975@N00/13...
The Agenda <ul><li>Framework </li></ul><ul><li>Influence </li></ul><ul><li>Positioning </li></ul>http://www.flickr.com/pho...
Let’s discuss...
Stories to share?
Questions? <ul><li>Lauren Pressley </li></ul><ul><li>[email_address] </li></ul><ul><li>aim/yahoo/skype: laurenpressley </l...
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Communication Strategies in a Library 2.0 Environment

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for the 2008 ACRL/LAMA Joint Virtual Institute on Leading from the Middle

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Communication Strategies in a Library 2.0 Environment

  1. 1. Communication Strategies in a Library 2.0 Environment <ul><li>Lauren Pressley, Instructional Design Librarian </li></ul><ul><li>Wake Forest University </li></ul><ul><li>Z. Smith Reynolds Library </li></ul>
  2. 2. A few questions for you...
  3. 3. What types of internal communication do you do?
  4. 4. What types of external communication do you do?
  5. 5. What methods of communication do you use?
  6. 6. Communication is important.
  7. 7. What are we doing today?
  8. 8. The Agenda <ul><li>Framework </li></ul><ul><li>Influence </li></ul><ul><li>Positioning </li></ul>http://www.flickr.com/photos/34145688@N00/639615047
  9. 9. Framework <ul><li>Method to the madness </li></ul>http://www.flickr.com/photos/86176561@N00/124768625
  10. 10. Just do it <ul><li>There can be merit to this! </li></ul>http://www.flickr.com/photos/93734858@N00/398806276
  11. 11. Systematic <ul><li>ADDIE model </li></ul>http://www.flickr.com/photos/84892169@N00/1043966166
  12. 12. Analysis Phase <ul><li>Defining goals, objectives, plans, and timelines </li></ul>http://www.flickr.com/photos/32884265@N00/183177854
  13. 13. Design Phase <ul><li>Documentation, pilot programs, designing the user end </li></ul>http://www.flickr.com/photos/44124422749@N01/18671291
  14. 14. Development Phase <ul><li>Creation, testing, and reviewing </li></ul>http://www.flickr.com/photos/17425845@N00/208883275
  15. 15. Implementation Phase <ul><li>Train staff, implement new communication strategies, advertise </li></ul>http://www.flickr.com/photos/91433311@N00/64025652
  16. 16. Evaluation Phase <ul><li>Formative and summative </li></ul>http://www.flickr.com/photos/7357861@N03/1986119075
  17. 17. Systematic <ul><li>ADDIE model </li></ul>http://www.flickr.com/photos/84892169@N00/1043966166
  18. 18. The Agenda <ul><li>Framework </li></ul><ul><li>Influence </li></ul><ul><li>Positioning </li></ul>http://www.flickr.com/photos/34145688@N00/639615047
  19. 19. Influence <ul><li>The Medium is the Message </li></ul>http://www.flickr.com/photos/58428285@N00/243814203
  20. 20. What does it look like? <ul><li>Can anyone recall the introduction of email? </li></ul>http://www.flickr.com/photos/70321513@N00/95757299
  21. 21. What does it look like? <ul><li>Can anyone recall the introduction of instant messaging? </li></ul>http://www.flickr.com/photos/87338441@N00/36347160
  22. 22. What does it look like? <ul><li>Can anyone recall the introduction of blogs? </li></ul>http://www.flickr.com/photos/89266872@N00/2116022146
  23. 23. What does it look like? <ul><li>Can anyone recall the introduction of wikis? </li></ul>
  24. 24. What does it look like? <ul><li>Is anyone experiencing the impact of something else that’s new? </li></ul>http://www.flickr.com/photos/37803129@N00/199247527 http://www.flickr.com/photos/85515841@N00/706401207
  25. 25. When communication improves <ul><li>Many new social technologies streamline communication. </li></ul>http://www.flickr.com/photos/28242329@N00/1439750542
  26. 26. When communication breaks down <ul><li>Sometimes adoption of a new communication technology can isolate individuals. </li></ul>http://www.flickr.com/photos/91273409@N00/99561207
  27. 27. When adoption is slow is slow <ul><li>Many times we see slow adoption of new communication tools. </li></ul>http://www.flickr.com/photos/7241355@N04/1478702718
  28. 28. The Agenda <ul><li>Framework </li></ul><ul><li>Influence </li></ul><ul><li>Positioning </li></ul>http://www.flickr.com/photos/34145688@N00/639615047
  29. 29. Positioning <ul><li>How to get the most from it </li></ul>http://www.flickr .com/photos/75779827@N00/2292783335
  30. 30. to be leaders within your place of work <ul><li>Listen and report </li></ul>http://www.flickr.com/photos/51035555243@N01/35414862
  31. 31. to be leaders within the field <ul><li>Participate! </li></ul>http://www.flickr.com/photos/56944727@N00/202658693
  32. 32. Streams to follow <ul><li>Knowing the themes can be as useful as knowing the details. </li></ul>http://www.flickr.com/photos/64165252@N00/190703872
  33. 33. Blogs <ul><li>Using a reader </li></ul>http://www.flickr.com/photos/41894165897@N01/279280606
  34. 34. Twitter <ul><li>Streams of conversation </li></ul>http://www.flickr.com/photos/48600103384@N01/1656444307
  35. 35. Podcasts <ul><li>Listening to conversations in the background </li></ul>http://www.flickr.com/photos/75178220@N00/123420044
  36. 36. Photos and video <ul><li>Flickr, YouTube, and iTunes: use that RSS! </li></ul>http://www.flickr.com/photos/26572975@N00/1346068786
  37. 37. The Agenda <ul><li>Framework </li></ul><ul><li>Influence </li></ul><ul><li>Positioning </li></ul>http://www.flickr.com/photos/34145688@N00/639615047
  38. 38. Let’s discuss...
  39. 39. Stories to share?
  40. 40. Questions? <ul><li>Lauren Pressley </li></ul><ul><li>[email_address] </li></ul><ul><li>aim/yahoo/skype: laurenpressley </li></ul>
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