Communication Strategies in a Library 2.0 Environment

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for the 2008 ACRL/LAMA Joint Virtual Institute on Leading from the Middle

for the 2008 ACRL/LAMA Joint Virtual Institute on Leading from the Middle

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Transcript

  • 1. Communication Strategies in a Library 2.0 Environment
    • Lauren Pressley, Instructional Design Librarian
    • Wake Forest University
    • Z. Smith Reynolds Library
  • 2. A few questions for you...
  • 3. What types of internal communication do you do?
  • 4. What types of external communication do you do?
  • 5. What methods of communication do you use?
  • 6. Communication is important.
  • 7. What are we doing today?
  • 8. The Agenda
    • Framework
    • Influence
    • Positioning
    http://www.flickr.com/photos/34145688@N00/639615047
  • 9. Framework
    • Method to the madness
    http://www.flickr.com/photos/86176561@N00/124768625
  • 10. Just do it
    • There can be merit to this!
    http://www.flickr.com/photos/93734858@N00/398806276
  • 11. Systematic
    • ADDIE model
    http://www.flickr.com/photos/84892169@N00/1043966166
  • 12. Analysis Phase
    • Defining goals, objectives, plans, and timelines
    http://www.flickr.com/photos/32884265@N00/183177854
  • 13. Design Phase
    • Documentation, pilot programs, designing the user end
    http://www.flickr.com/photos/44124422749@N01/18671291
  • 14. Development Phase
    • Creation, testing, and reviewing
    http://www.flickr.com/photos/17425845@N00/208883275
  • 15. Implementation Phase
    • Train staff, implement new communication strategies, advertise
    http://www.flickr.com/photos/91433311@N00/64025652
  • 16. Evaluation Phase
    • Formative and summative
    http://www.flickr.com/photos/7357861@N03/1986119075
  • 17. Systematic
    • ADDIE model
    http://www.flickr.com/photos/84892169@N00/1043966166
  • 18. The Agenda
    • Framework
    • Influence
    • Positioning
    http://www.flickr.com/photos/34145688@N00/639615047
  • 19. Influence
    • The Medium is the Message
    http://www.flickr.com/photos/58428285@N00/243814203
  • 20. What does it look like?
    • Can anyone recall the introduction of email?
    http://www.flickr.com/photos/70321513@N00/95757299
  • 21. What does it look like?
    • Can anyone recall the introduction of instant messaging?
    http://www.flickr.com/photos/87338441@N00/36347160
  • 22. What does it look like?
    • Can anyone recall the introduction of blogs?
    http://www.flickr.com/photos/89266872@N00/2116022146
  • 23. What does it look like?
    • Can anyone recall the introduction of wikis?
  • 24. What does it look like?
    • Is anyone experiencing the impact of something else that’s new?
    http://www.flickr.com/photos/37803129@N00/199247527 http://www.flickr.com/photos/85515841@N00/706401207
  • 25. When communication improves
    • Many new social technologies streamline communication.
    http://www.flickr.com/photos/28242329@N00/1439750542
  • 26. When communication breaks down
    • Sometimes adoption of a new communication technology can isolate individuals.
    http://www.flickr.com/photos/91273409@N00/99561207
  • 27. When adoption is slow is slow
    • Many times we see slow adoption of new communication tools.
    http://www.flickr.com/photos/7241355@N04/1478702718
  • 28. The Agenda
    • Framework
    • Influence
    • Positioning
    http://www.flickr.com/photos/34145688@N00/639615047
  • 29. Positioning
    • How to get the most from it
    http://www.flickr .com/photos/75779827@N00/2292783335
  • 30. to be leaders within your place of work
    • Listen and report
    http://www.flickr.com/photos/51035555243@N01/35414862
  • 31. to be leaders within the field
    • Participate!
    http://www.flickr.com/photos/56944727@N00/202658693
  • 32. Streams to follow
    • Knowing the themes can be as useful as knowing the details.
    http://www.flickr.com/photos/64165252@N00/190703872
  • 33. Blogs
    • Using a reader
    http://www.flickr.com/photos/41894165897@N01/279280606
  • 34. Twitter
    • Streams of conversation
    http://www.flickr.com/photos/48600103384@N01/1656444307
  • 35. Podcasts
    • Listening to conversations in the background
    http://www.flickr.com/photos/75178220@N00/123420044
  • 36. Photos and video
    • Flickr, YouTube, and iTunes: use that RSS!
    http://www.flickr.com/photos/26572975@N00/1346068786
  • 37. The Agenda
    • Framework
    • Influence
    • Positioning
    http://www.flickr.com/photos/34145688@N00/639615047
  • 38. Let’s discuss...
  • 39. Stories to share?
  • 40. Questions?
    • Lauren Pressley
    • [email_address]
    • aim/yahoo/skype: laurenpressley